Retail update
Total Tools opens in Grovedale (VIC)
The tool retail franchise said it is targeting DIY enthusiasts as well as professional tradies
Thu Mar 11 2021
Total Tools chairman and Geelong-based franchisee Warren Jones told the Geelong Advertiser that while the group caters primarily to professional tool users, he also expects the new location on Victoria's Surf Coast Highway to attract aspirational amateurs. He said:
Even though the bulk of our customers are tradesmen, because we sell to the tradesman it attracts a lot of serious DIYers.
Mr Jones has added the 2000sqm Grovedale store to his own network of Total Tools franchises in North Geelong, Brooklyn, Melton and South Melbourne. The North Geelong store, which opened in 2010, and the Grovedale location will support each other. Mr Jones said:
We would describe them as sister stores. They work well together. Tradies can buy from either store and we will share resources and stock between the two.
The Grovedale store opened to customers shortly before Christmas but will have its official "grand opening" in March with a number of offers, specials and giveaways.
The move to open a store servicing Geelong's growing southern fringe was on the radar for about five years, Mr Jones said. In addition to the Armstrong Creek growth corridor, he expects the store to service trades in the Surf Coast. He said:
Torquay is very heavy with tradesmen. Most people won't pass one tool store to get to another; we needed to establish a presence in the south.
