Metcash/IHG/Total Tools FY2025 H1 results
Hardware EBIT takes a hard hit
Metcash's hardware division took a hard hit during the second quarter of its financial year (Aug - Oct). Most of this was in its trade sales across both IHG and Total Tools, home construction dropped, and renovations also slowed.
Mon Dec 23 2024
Metcash has released results for the first half of its FY2024/25 financial year, running from 1 May 2024 to 31 October 2024. This includes results for its two hardware operations, the Independent Hardware Group (IHG) and Total Tools Holdings (TTH).
These results echoed some of the features of the full-year FY2023/24 results for the Wesfarmers-owned Bunnings. One core question is the extent to which the performance standard for both hardware retail and hardware wholesale businesses should be treated as purely cyclical.
Metcash
Results for Metcash overall were described by the company as being "flat". Excluding charge-through sales, revenue for the first half was $8471 million, as compared with $7838 million for the previous corresponding period (pcp), which was from 1 May 2023 to 31 October 2023. This represented an increase of 8.1%.
Metcash states that revenues from Superior Foods, which was acquired on 3 June 2024 (hence contributing for five months of the half), came in at $555 million. Excluding that revenue for comparative purposes, Metcash revenue growth would be slightly under 1.0%.
Growth in earnings before interest and taxation (EBIT) was essentially flat compared to the pcp, at $262.9 million for the hardware, food and liquor divisions, and $246.1 million when corporate costs are included. Net profit after tax (NPAT), was also flat on the pcp, at $141.3 million.
For the food division, Metcash recorded revenue (excluding charge-throughs) of $4591 million for the reporting period, up 11.5% on the pcp. Earnings came in at $120 million, up 17.9% on the pcp. Excluding earnings for Superior Foods of $14.3 million, growth in earnings was 3.8%.
Metcash's liquor division saw revenue (excluding charge-throughs) of $2529 million, up by 1.4% on the pcp. Earnings were $49 million, down 3.3% on the pcp.
Independent Hardware Group
Total revenue for IHG, including charge-throughs, is reported as $1471 million, up by 2.7% on the pcp. However, a footnote indicates that excluding the revenue from IHG's two acquisitions, Alpine Truss and Bianco, revenues would have declined by 3.7% instead. This means that the two acquisitions contributed $53.2 million in revenue during the half.
Overall earnings came in at $52.6 million, representing a fall of 14.2% on the pcp. Using Australian Bureau of Statistics (ABS) figures for hardware retail, overall Australian revenues grew by 0.5% in the reporting period over the pcp.
Metcash indicates that online sales grew by 5.4%, while DIY-based loyalty sales added a further 1.8%, bringing the total close to 47% for this category of sales. The company reports that IHG's sales mix was 64% trade to 36% DIY during the period. DIY sales are reported as declining by 1.2%, while trade sales by 9.2%.
As the company has previously indicated, the second quarter of the half (August, September, October) showed a sharp decline in sales (on a comparative basis to 2023), though Western Australia continued to perform well.
Total Tools Holdings
Total revenue for TTH came in at $356.6 million for the reporting period, up 1.6% on the pcp. Earnings were $41.3 million, down by 16.2% on the pcp.
Metcash stated that sales growth was largely due to additional stores, and was offset by intense price competition early in the half, reduced trade sales due to cost-of-living concerns and a reduction in joint venture acquisitions.
Sales at joint venture stores fell by 0.3%, cash sales grew by 1.0%. For exclusive brands (encompassing own brands and captive brands) wholesale sales were up 25% and retail sales were up 6.0%. Like-for-like (comp) sales fell in the first quarter by 1.7% and increased by 1.3% in the second quarter.
The CEO approach
At the results announcement Metcash's CEO, Doug Jones, began his prepared remarks on the hardware division by saying:
As you're now well aware, this has been a challenging half for hardware in the face of continued weakness in trade activity. This impacts our retail stores through lower volumes which leads to profit compression, as we experience deleverage. Even though costs have been well managed, the reduction in GP dollars results in a lower EBIT result.
Mr Jones went on to outline the challenges facing TTH in the market. The three he nominated were: "localised" intense pricing pressures (through competition) in the first quarter; an increase in promotional activities; and weak market demand, due both to a slowdown in construction, and individual cost of living increases on tradies.
On the positive side for TTH, Mr Jones pointed to increased sales of exclusive brands (including home brands) and ongoing gains in online sales.
He went on to highlight the current strategies to boost IHG, and reflected on future growth potential. Strategies included:
He concluded by pointing to the ongoing demand for new homes in Australia, suggesting both IHG and TTH were well-positioned to benefit from future demand.
The analysts
In response to a question from analyst Tom Kierath of Barrenjoey, Mr Jones went into some further detail regarding the hardware acquisitions of Alpine Truss and Bianco Construction:
The underlying IHG core performance is down more than the total business. Obviously I tried to give you some more detail on Bianco and Alpine relative to the guidance we gave at the beginning of the year. So as I said, Bianco is actually performing really well in the market conditions. Alpine has been more affected. It's affected at a volume level and at a margin level, but that's what you would expect in these conditions. And I do want to point out maybe in anticipation of a question, when we valued these businesses, we did expect that market conditions would continue to be tough and again, I've always been transparent with you, and I said to you that they are tougher than we expected. So I don't think anybody saw the acceleration in that downturn, but again, we're confident and comfortable that we're managing it really well.
Mr Jones also commented further on the opportunities IHG is pursuing with volume builders in the construction industry. Replying to a question posed by Craig Woolford of MST Marquee, he said:
I do want to touch maybe and just to elaborate on my point around volume builders, because I'm expecting somebody to ask me whether that's a change in strategy and I want to confirm it's not a change in strategy. It's looking for opportunities with well-capitalised strong volume builders that we have long-term relationships with and making sure that we maximise the opportunity in serving those customers.
The basics
The best question for Metcash, however, came at the start of the Q & A session, and was asked by David Errington, a senior analyst with Bank of America. As is not infrequently the case, Mr Errington's questions cut to the essentials of not just the results, but also the underlying Metcash strategies. He asked:
I'm trying to delve into the performance of hardware and there seems to be a lot of moving parts. It looks as though as you say, [with] the Total Tools, there's three key things that drive your performance. It's franchisees, revenues, exclusive brands, and then there's the retail part of the business.
Now, clearly, it's the retail side that is really hurting you at the moment through the de-leverage ... I'm trying to work out what number can we look at that's really driving that and how do we measure as to how can we actually see the improvement ... I'm trying to really, if you could help me in a very simplistic way, unravel what's going on in that hardware business that's causing the - at the moment, the earnings and where can we believe that we are at the [bottom of the] trough, I'm trying to come out, when do we see the trough, if you like. So what number do I look at to identify where you are in the cycle, particularly for the retail?
Mr Jones responded:
I'll do my best but obviously if I miss anything feel free to follow up. Let's start with Total Tools. So you're right, those are the three key value drivers. We've got a slide again in the deck in the appendices that I think gives you all of the information you need. It's a combination of those three. When you think about the franchise fee income, that's very high margin because basically for every dollar of franchise income we only recognize $1 of sales and $1 of income. Exclusive brands is where we are essentially the supplier. And then as you correctly point out, the stores.
To come to the second point that you made. You're right, in any retail business, operating leverage is more variable. In other words, the leverage is higher in a retail business than it is in a wholesale business and in both of IHG and Total Tools, this case, something really important that we must not miss out here is that relative to, say, a food business, a supermarket, there are actually very few staff relative to the size of the business and so it's hard to materially take them out and you actually risk damaging the business if you take out too many.
And so certainly we're conscious of that. That doesn't mean that we're sitting with excess team members, it just means that we make sure that we serve our customers really well through the cycle and that we're well positioned as volumes lift, and as volumes lift, that is the primary driver of retail EBIT margins. So they're not that many moving parts across our business. I think we've given you all of them in Total Tools.
In IHG, it's actually quite simple. There's a wholesale business and we give you all the information there and then there's a retail business and I've explained why retail margins are under pressure.
Finally your question, I know you guys always want me to call the bottom, I'm just not going to do that. The timing is uncertain. I have given you some HIA data that's publicly available and as I said right at the end of my presentation, at some point those plan and finance approvals must translate into starts.
Mr Errington responded immediately:
You must be reasonably confident, though, that you are approaching it [the upcycle out of the trough] if you're talking that [in] the second half Total Tools is going to be better than the second half of last year, so you must be seeing something there that gives you a little bit of confidence. The retail sales volumes are picking up a little bit or is there something there?
Mr Jones replied by outlining the conditions of TTH in the second half of FY2024 (1 November 2023 to 30 April 2024):
I want to remind you that the second half of last year included the bulk of the intense pricing pressure that we saw so that we are hurdling that and provided we don't have a repeat of that, we can expect that we'll have a better result in Total Tools. You mentioned in one thing, sorry, one thing I'm remiss if I don't say, I'm not sure that I would quite use the expression green shoots, but we are starting to see in our frame and truss businesses a lengthening of the pipeline which is pleasing. So certainly from six months ago we have more prospective work in those businesses than we did before.
Mr Errington finished up the exchange with a reiteration of his - slightly bewildered - frustration with the data.
Is it that negative 0.3% that we need to see improve on the Total Tools slide or is there something else there? I'm trying to work out the retail side of the business. [It] is obviously doing it tough, but what's the number that we need to see turn around on that debt? There's a lot of numbers there. I think it's slide 14. What's the number that we really need to see move up before we start seeing the EBIT coming, the leverage hopefully coming the other side and really accelerating up on the other side?
The -0.3% number to which Mr Errington refers is for TTH's joint venture store sales, which saw that decline.
Let's mark this, firstly, as a really worthwhile exchange. Mr Jones is reiterating the information that has been provided, with some added interpretative detail, and saying "this is all we can give you". It is an ethical position for Mr Jones to take. In doing so he avoids a familiar mistake in any cyclical market - thinking that the way you get into a trough is also the way you get out of it. These are frequently asymmetrical.
There is also, of course, a sense of some frustration in this exchange. Mr Errington is, essentially, pointing to something that is missing, or he can't find. And, in the opinion of HardwareNews (HNN), he is absolutely right - there is something missing.
The closest to such a number to be found is in this line from Slide 14:
Decline in EBIT margin reflects change in revenue mix (-0.4%) and margin pressure in JV stores (-2.0%)
Reading between the lines, potentially prices were cut, reducing margins to maintain store volume sales in a competitive environment.
In perhaps overly simple terms, we could say that the information Mr Errington is being provided with consists of numbers which are adequate for a purely wholesale business, but less so for a business that is combined wholesale/retail. As an example, providing data on number of transactions (split to online and store-direct) plus median ticket size (expenditure per transaction) goes a long way to describing the nuance of retail - yet is all but useless in wholesale, where total throughput is the key number.
This lack of data hasn't come up previously largely because in an up-market the behaviour of retail operations more closely approximates that of wholesale operations. And there has only been an up-market (though slowing at times) since Metcash moved comprehensively to increase joint ventures and full acquisitions of Mitre 10 stores, along with the acquisition of TTH. It is only in a down market that retail begins to show its - from a wholesale perspective - quirkiness.
In the wholesale world, maintaining low price and reduced profit margins to enhance volume assures better stability, for both wholesaler and clients. The cross-benefit of that stability is the opportunity to reduce the cost structure - hence the key importance of Mr Jones hiring Deepa Sita as Metcash chief financial officer. In a sense you could say that in the pursuit of volume, efficiency becomes profit margin, and Ms Sita is deeply vested in that efficiency.
In contrast, the retail world is more directly concerned with margin. Consider, for example, the old adage that when the US economy turns recessionary, sales of lipstick increase, as a proxy for more expensive purchases. Some lipsticks cost USD3.00 to produce, but sell for over $30.00. Margin compensates for lower unit costs in a high volume market.
If that seems a little tenuous, the FY2023/23 full-year results from Wesfarmers paints a similar picture. While Bunnings had something of an off year, the conglomerate's discount department store, Kmart, surprised with relatively very good results.
That was down largely to Kmart managing director Ian Bailey's development of a new range of products, largely though Kmart's own brand Anko. Kmart has good logistics, but it also understands the rewards of innovation, and how that leads to better margins.
Analysis
While it's simple to pinpoint this behaviour in IHG and TTH, the reality is that this particular problem has become endemic to most of Australia's hardware retail industry since about 2010. The industry has become an innovation desert, especially as regards the DIY market.
You don't have to look far to find the cause of this. What some might call the quasi-monopoly that Bunnings has over the sector (at the very least it is a formidably strong influence) has developed the market into one that predominately responds to just one input: price.
Outside of Bunnings, deprived of both volume and margins, the industry has become centred on keeping prices low in a highly standardised market. This has all but totally eroded any capacity for creative retail development. That decline began with retailers just not having the funds - CapEx - to spend on experimentation and development, as margin vanished. Now, after well over a decade, there is a real lack of capacity as well.
DIY
That said, the DIY market is beginning to shift, and it is shifting in a way which is moving it out from under the influence of Bunnings. While Bunnings remains strongly focused on the Baby Boomer market with a small side of Gen-X, Millennials and Gen-Z are less enamoured of what might be called the "poverty-chic" of the Bunnings Warehouse layout.
If you want a good example of the aspirational elements of the newer DIY-inclined generations, one "sampler" would be the YouTube channel put together by Canadian couple Lindi & Russ.
They not only exemplify many of this market's attributes, they do a great job of communicating a DIY sensibility that goes beyond the clunky somewhat agricultural aesthetic of much of standard Aussie DIY.
The four videos that are most relevant are:
This area would include:
There are a number of attributes that Lindi & Russ do a good job in delineating:
One thing that should be clear, is that this market is only driven by price as a secondary concern. Its primary drive is an ecologically-aware aesthetics, which translates, for its proponents, into a sense of liveability. For them, the material input is relatively small, when it produces other daily benefits.
Trade
You can look at TTH in (at least) two possible ways. One is that it is an ideal vehicle for Metcash's wholesale-led approach to retail markets. This type of store - perhaps best exemplified by Sydney Tools (founded in 2001) - it has become an answer to the Bunnings cost imperative. In that view, what it needs is as much efficiency as possible in supply chain and logistics, to deliver very low-priced packages.
However, as TTH found out in the first quarter of FY2024/25, because there is limited product differentiation - even in price - marketing plays a key role in driving sales. That's not part of the wholesale-only playbook.
So in the second view, where TTH is today is only the start, and what it needs is further retail-level differentiation. Could TTH, for example, extend its mobile app to include some level of business support? What if it provided a base level of asset management for businesses - which would give the retailer access to data on all the tools owned by a customer.
There are probably a half-dozen good ideas along that line. The problem is, could TTH execute and deliver on such a program? It would need product development, A/B testing in the market, and, above all, a clear line to how the CapEx is used to produce RoI.
At this level, the question then becomes whether this kind of business capability is worthwhile developing. That is very much the same question as to whether it can be generalised across the business, as one of the standard plays that Mr Jones has worked hard to build at Metcash.
Conclusion
There is no doubt that the cyclical nature of the construction industry - and, simply, house prices - affects profitability in hardware retail and wholesale. But it is almost never the case that cycles are "all" that is going on. As the US investor Warren Buffet is credited with saying: "A rising tide floats all boats, but only when the tide goes out do you discover who's been swimming naked."
There are structural issues that hardware retailers face. Given the closed nature of the Australian market, with its minimal true competitiveness, the calculus is often not whether change is needed, but balancing the investment cost of change versus the potential losses from not changing and thus de-synching from markets. Those losses from not changing accelerate in down markets.
As a closing remark, it is important also to realise that the only reason we can have these conversations about Metcash is due to the good work Mr Jones has done with his team. They've fashioned a disciplined corporation capable of executing a well-defined medium-term strategy in difficult markets.