Companies
Chervon buys SKIL from Bosch
Chervon Group has purchased the SKIL business from Bosch
Chervon Group
A Chervon factory
The SKIL brand is now owned by Chervon
Subscribe to HNN weekly e-newsletter
Chervon (HK) Ltd. has signed an agreement with Bosch Power Tools to acquire the SKIL businesses in North America and Europe. The new arrangement will see ownership of the rest of the global market phased in over a period of time. The deal is now subject to the approval of antitrust authorities. President of Chervon, Peter L.Q. Pan said:
SKIL is an excellent complement to our existing brand portfolio. It will further strengthen our competitive position in the global power tool market...

Its current brand portfolio includes Ego, a line of battery-powered outdoor power tools; Hammerhead, a range of cordless tools and accessories; and X-Tron. The Toolguyd website said:
Chervon has made a lot of the tools for Craftsman's 12V Max Nextec lineup, and still makes some of Craftsman's C3 cordless power tools. It also made Craftsman's digital router.

According to the Pro Tool Reviews website, Skilsaw redefined its brand in 2016 so that it was separated from the DIY-level SKIL brand. Both brands, however, remain under the same umbrella, and Chervon has acquired the two brands in this deal. It said:
It will be interesting to monitor new Skil tools and Skilsaw tools over the next year and see what Chervon has in store for the brand. If the new Skilsaw worm drive table saw is any indication, this could be a great year. As Chervon acquires Skil, we also anticipate an expansion of the brand into more types of saws and tools in the coming years.
Background

The business cooperation between Chervon and Bosch can be traced back to 2003, when Chervon became one of the major OEM suppliers for Bosch Power Tools. In 2007, the two companies formed a joint venture in Nanjing known as Bovon Power Tools with a focus on benchtop products. Henning von Boxberg, president of Bosch Power Tools said:
We are confident that the SKIL business will benefit from Chervon, and will be able to take the best possible advantage of its opportunities for growth in this customer and price segment.

Chervon's strategy of creating original brands began in early 2003. In 2007, the company launched Devon, targeting the professional Chinese tool user. In 2013, Chervon acquired the century-old German power tool brand Flex and entered the European power tool market.

By 2014, Chervon introduced the world's first 56V Lithium-ion battery driven outdoor power equipment into the North American, European and Oceania markets under its own brand Ego.

Founded in 1924 in New Orleans (USA), SKIL has been a highly recognised tool brand for over 90 years. In the early 1920s, SKIL invented the electric hand saw (known as the Skilsaw) and has maintained its success in the marketplace ever since.

In 1960, SKIL expanded its business to Europe. Beginning in the early 1980s, it grew its footprint into South America, Asia Pacific and other emerging markets. By 1996, SKIL was acquired by Bosch and became one of the business units of the Bosch Power Tools division.

Related:
Supplier update: EGO range campaign - HNN
Companies
AkzoNobel results for first half FY 2016
AzkoNobel results 2016 H1
AkzoNobel
AzkoNobel results summary
AzkoNobel raw materials breakdown
Subscribe to HNN weekly e-newsletter
AkzoNobel has released results for the first half of FY 2016. Overall revenue for the company came in at EUR7,141 million, down by 5.29% on the previous corresponding period (pcp), which was the first half of FY 2015. The company states that this was mainly due to adverse fluctuations in the rate of exchange on non-Euro currencies.

Earnings before interest and taxation (EBIT) rose by over 7% to EUR848 million, delivering a return on sales ratio of 11.9%, up by 1.27% over the pcp's 10.5%. Net income was even more positive, coming in at EUR552 million, up 12.42% on the pcp.
AkzoNobel results 2016 H1
Decorative paints

The positive earnings performance was driven by a 1% increase in volume, particularly in decorative paints and performance coatings, according to the company. Sales revenue for decorative paints declined by 5.34% over the pcp, while the division's EBIT increased by 2.81%. AkzoNobel reports that decorative paint volumes increased in Asia, fell in Latin America, and were slightly down across its European operations.

While decorative paints was hit with a 7% reduction in revenue due to the effect of negative currency fluctuations, it made a 1% gain in volume, but lost that 1% on its price/product mix equation.

Decorative paints for AkzoNobel is split between 75% paint for maintenance, renovation and repair, and 25% for new build projects. It provides 27% of the company's overall revenues, and 20% of its operating income.

The division employs 14,900 people worldwide, and the company states it provides a return on investment (RoI) of 11.7%. Some 55% of its market is in Europe, Middle East and Africa (EMEA), and 30% is in Asia. The division is the number one supplier in the UK and Ireland market, most of the European continent, South America and Africa.
UK post-Brexit market

With heavy exposure both to the UK market and the European Union as a whole, the question of what effect the UK's vote to leave the EU ("Brexit") will have on AkzoNobel has received some attention. AkzoNobel's CEO, Ton Buchner, made some statements regarding this in the prepared comments at the start of the analysts' conference call for the release of the company's FY 2016 second quarter results:
Overall it's too early to determine the full impact as a result of the outcome of the UK referendum. Although in the run up to the UK referendum and immediately afterwards we did see a slowdown in activity in our markets in the UK. We've also seen housing rotations reacting to the outcome of the vote but it is unclear whether this is short term or medium term trend. We have a strong presence in the UK, in 2015 our total revenue was around 1 billion, around 7% of our revenue and our invested capital was [EUR] 833 million and we had around 3500 colleagues based in the UK, a very relevant country for us.
One part of course is our decorative paints business. Market leading paint brands like Dulux and Cuprinol are part of this business and this business is mostly local and fairly naturally hedged, which means we make and sell around the same value of products inside the UK. Where we're not naturally hedged is in the area of raw materials where we sometimes have to import [US] dollar denominated raw materials into the country resulting in some transactional foreign exchange exposure especially with the recent currency developments that have taken place.

This was an item that was revisited in the course of the analysts' questions. In response to one such question Mr Buchner, stated:
Have there been any perceptions of market share loss in Q2 in Europe? The answer would be no, we take this very carefully and we've not observed market share loss in any of the relevant European countries that we operate in.

Mr Buchner expanded on this further in response to a subsequent question.
Regarding deco as I indicated when I highlighted around the slide that was dealing with the UK referendum, in the run up to the actual referendum date we have seen a slowdown and the business has not recovered since as such because the insecurity is still there and as I indicated we don't know whether that is a trend or whether that is a short term effect. We are keeping close track of the housing rotation statistics in the UK and we will continue to do so. That is our exposure of course the housing market regarding the decorative paints business both on the trade side and on some of the dealings with the big boxes.

Asked if, given this, there was any difference emerging in trade and retail sales, Mr Buchner said:
Yes at this point in time I guess we just see clearly different general environment on both sides, I think both consumers and the trades are basically still trying to figure out what it means for them personally and so at the moment I can't really make comments on a different shaded response between those two.
Analysis

Operationally AkzoNobel is showing gains across its businesses, including decorative paints. However, it is also noticeable that in terms of market expansion its decorative paint operation is not performing. This includes the well regarded non-Australian Dulux operations (which are sold by Wesfarmers' Homebase stores in the UK).

In part this is due to the uncertainty in the markets where it operates, which has only been increased by concerns over the UK's Brexit "strategy". There is certainly pent-up housing demand across Western Europe, and particularly in the UK, but it is not clear AkzoNobel is positioned to really take advantage of this.

More than any other major paint company, AkzoNobel has exposed itself to developing economies. This is a positive long-medium term strategy (five to six years), but carries significant risk over the coming two years.

This could turn out to have been a canny choice, with AkzoNobel developing close relations that will pay off handsomely in better times. It remains to be seen if seizing this sort of first-mover advantage ends up being a better strategy than the second-mover advantage which would make use of the relations AkzoNobel has worked so hard to establish.
Editorial
Bathrooms strategy: from luxe to electric
Kingfisher's map of a bathroom redesign
HNN Sources
Bathroom choice process
Nebia shower
Give to Amnesty International
Bathrooms, as Australian home improvement retailers know, are a good business -- as well as a big business.

The Housing Industry Association (HIA) estimates that there were 429,400 new bathroom installations in FY 2015/16, at an average cost of $16,731, for a total of $7,184 million. In bathroom renovations, there were an estimated 219,600 installations, with an average cost of $17,779, for a total of $3,904 million. The total market is thus estimated to have been worth over $11,000 million. The actual market size for bathroom fittings alone is estimated to be a little less than 50% of this, about $5,400 million.

The Australian domestic market is currently dominated by two companies: Reece Group, and the New Zealand-based Fletcher Building, through its Australian wholesale chain Tradelink. Reece holds around $2,000 million of the market, for 38% overall share. Tradelink has around $800 million for a 15% share. The share that Bunnings controls is difficult to determine, but it is thought to be somewhere between 7% and 9%.

The rest of the market consists of companies with shares of less than 4% of the market. These range from large integrated retailers such as IKEA, to smaller national chains such as BGW's Samios Plumbing, which has over 20 outlets around the country. A large proportion of the market is also held by smaller, regional and local companies.

In the commercial market, there are major players such as the RBA Group, which supplies, among others, the Harvey Norman Commercial division. Harvey Norman Commercial has been expanding in recent years, and opened a showroom in Canberra, ACT in March 2016. Harvey Norman has also expanded this commercial offering to online services, most notably as a hot water replacement service supplying systems from Rheem.

[To read the full story, please click the Full Text button]
Bigbox
Bunnings 2016 Strategy Day transcript
Slide 8 from the 2016 Wesfarmers Strategy Day presentation
HNN Sources
Slide 55 from the Strategy Day presentation
Slide 59 from the Strategy Day presentation
Click to visit the HBT website for more information
This is a transcript of remarks made by John Gillam, the CEO of Bunnings, a division of Wesfarmers, at the 2016 Wesfarmers Strategy Day held on 22 June 2016.

The following transcript has been edited to improve clarity. Headings have also been added to improve navigation. Where appropriate, we have provided the slides used in the original presentation to illustrate the points being made.

In addition to these slides, we have also provided additional graphic and text information, based on details provided in the transcript, as an aid to exploring some of the references made by Mr Gillam.
Transcript

We've got a really exciting story to convey to you today about what Bunnings is doing, both the opportunities we have before us in the Australian and New Zealand market, and, obviously, the very, very early days, just into our fourth month, of owning Homebase. We will go back into what was said in January [2016] and update you on our progress.

I wanted to start by talking about how we think about our business. I'm going to do that in the context of Australia and New Zealand, but as I'm doing this, the thoughts are very, very consistent at a macro level on how we are thinking about the UK and Ireland.

I'm going to talk about first, long-term value creation, and our thoughts on how we set about running our business day-in, day-out, and how we think about strategy five years, ten years and beyond. And then on top of that think about and talk about our market evolution, because there has been some huge change, and there continues to be a lot of change, and the change is driven by those who are really bringing the best offer to customers. And then I will from that context, talk about our strategic agenda, and then I'll get into Bunnings UK and Ireland.

[Please click on Full Text to read the entire transcript]
News
HI News V2 No. 15: The geography of competition
Download the latest issue of HI News Vol. 2, issue no. 15
HI News
Techtronic Industries results for FY2016 H1
Chervon buys SKIL from Bosch
Click to visit the HBT website for more information
This issue of HI News features the mapping of hardware retailers around Australia and what it means in terms of competitive strategy in the industry.

Just click on the following link to download this edition:
HI News V2 No. 15: The new geography of competition

In its first half results for 2016-17, Techtronic Industries reports good growth in its power tool segment, but contraction in its floor care segment. Makita's first quarter results shows a differentiated approach from the other "big five" power tool brands.

We also take a look at the latest available hardware retail statistics from July 2016 and see some significant macro influences emerging.

James Aylen, general manager of Home & Timber Hardware Group announces his departure in our indie store update. In addition, we provide an overview of big box retailers including Bunnings informing consumer affairs authorities that it will not be matching prices from the Masters inventory sale.

Looking at the European and US markets, we include stories on how Bunnings is evolving the Homebase stores in the UK and Ace Hardware president and CEO John Venhuizen discussing the relevance of local neighbourhood stores.

In supplier news, China-based Chervon buys the SKIL business from Bosch and we explore the impact of the Masters closing down sale on Dulux and Hills Industries.

New products in this edition include the Blossom smart irrigation system, tiles that produce a 3-D look, Makita's fast charging battery and high performance MDF panels from Gunnersen.
Editorial
Lowe's alleges poor form by Woolworths
The corporate headquarters of Lowe's in Mooresville, North Carolina
HNN Sources
The Kobalt 24-volt drill
Analysis of Lowe's merchandising services assortment
Give to Amnesty International
Hydrox Holdings, Woolworths' failed home improvement joint venture with US big-box home improvement retailer Lowe's, continues to do damage to Woolworths even as it draws its final breaths.

Two prongs of the three-prong exit strategy Woolworths has formulated seem to be going well. GA Australia is handling a slow sell-off of $700 million in inventory from Hydrox's Masters Home Improvement stores. The sale of the Home Timber and Hardware Group (HTH) to Metcash for $165 million seems to be remaining on track, with completion expected in early October 2016.

The third prong, however, which involves the disposal of the property assets of Masters, is in danger of becoming somewhat bent and twisted at this stage. Woolworths had planned to dispose of these assets by selling them to an investment group, Home Investment Consortium Company Pty Ltd (aka Home Consortium) for a sum which reports peg at somewhere between $750 million and $820 million.

Lowe's disputed this resolution, announced by Woolworths' newly minted managing director Brad Banducci immediately prior to the company's results announcement. Woolworths seems to have at first suggested that Lowe's consent might not really be required. Since then it has moved on to saying that the contract between Lowe's and Woolworths requires arbitration, and has put forward High Court chief justice Murray Gleeson as its candidate for this arbitration.

Lowe's has moved directly to request that Hydrox be placed in voluntary liquidation. It disputes that arbitration would be possible, citing actions by Woolworths which it has termed "oppressive conduct"' and acts of "bad faith". In the case of such liquidation, the Court would appoint a liquidator.

Lowe's is currently attempting to prove its allegations of less than fully ethical conduct by Woolworths. It has requested a range of documents from Woolworths, and begun to describe the events that led up to the closing down of Hydrox.

In an affidavit from the assistant general counsel for Lowe's, Robert O'Neale, Lowe's claims that immediately prior to Christmas 2015 Woolworths proposed selling half of its 66.6% holding in Hydrox to Lowe's for $580 million, effectively swapping roles, with Lowe's becoming the senior partner in the joint venture, and Woolworths the junior partner.

More recently, Woolworths valued the 33.3% share of Hydrox held by Lowe's at $180 million. That would be 31% of the $580 million Woolworths wanted to charge Lowe's for an additional one-third share.

The affidavit also claims that at this time Woolworths valued its Home Timber and Hardware Group (HTH) wholesaling business at $255 million. HTH was recently sold to Metcash for $165 million, $90 million less than the proposed figure.

Lowe's has put forward additional details of how the deals surrounding the disposal of Masters' assets were put in place. This includes a colourful account of the US directors of Hydrox being informed that the company was in danger of trading insolvent, which could result in criminal charges, and even their imprisonment. Meanwhile, it is claimed, Woolworths may have made moves to reassure its own representatives that this would not happen.

Lowe's objections to the deal with Home Consortium put forward by Woolworths appear to be that this deal may have had regard for factors other than obtaining maximum return. Home Consortium plans to make the ex-Masters properties available for a range of retail operations, including those of consortium members Spotlight and Chemist Warehouse. It is notable that while Woolworths is noted as a possible future tenant, neither Coles nor Kmart are mentioned.
Analysis

It is easy to be distracted by the soap-opera-like elements of this dispute. Putting those to one side, one of the most interesting questions to ask is: why has Woolworths been so adamant in resisting voluntary liquidation? By continuing this dispute, the company is risking a high degree of damage to its reputation. If the deal with Home Consortium is a good one, surely a liquidator would go ahead with it, or put something in place that was at least equally as good?

On a simple level, it may be that Woolworths is not used to losing, and doesn't know quite what to do when it does find itself clearly on the losing side. The truth is that the kind of near-invincibility that Woolworths thought it enjoyed for over a decade simply doesn't exist in retail anymore, and especially not in the supermarket business in Australia.

Whatever the cause of Woolworths' current difficulties, however, one thing we can be fairly certain of is that its ongoing drama with Lowe's is going to have little effect on Australian home improvement retailers. With inventory sales in progress, Masters is still set to close entirely by 11 December 2016.

Until next time,

Betty

You can contact me directly via email betty@hnn.bz or Twitter @HNN_Australia

To receive a daily dose of HNN, download the free HNNBrowser app from the Apple store:
HNN iPad App
Bigbox
Big box update
Bunnings' price guarantee does not apply to stock liquidations such as the Masters inventory sale
HNN Sources
Bunnings has been denied a store at Tura Beach (NSW)
Woolworths executives have resigned from the board of Hydrox Holdings
Click to visit the HBT website for more information
Bunnings will not be matching prices with goods sold during the Masters closing down sale; Bunnings is not building a store at Tura Beach (NSW) for now; Bunnings Warwick and Bunnings Hastings (New Zealand) both move to bigger sites; and Hydrox Holdings board lose Woolworths and Lowe's executives.
Bunnings not matching Masters prices

Bunnings CEO John Gillam has clarified his position on the Masters inventory sale. He has reiterated that Bunnings will not be reducing prices, and reminded consumers that Bunnings does not price match in this way.

The Masters sale will likely see Bunnings miss out on $200 million to $230 million in sales over two months. However, with the Masters competition ended, a further $1200 million will be available in the hardware/home improvement market for calendar 2017.

While results for the first and second quarters will be affected negatively, sales in the third and fourth quarter will be boosted. The net effect for 2016/17 will likely be positive at around a $150 million gain. The effect in 2017/18 should be a gain of around $500 million.

HNN has reported earlier remarks Mr Gillam made in reference to the potential fallout from the Masters exit.
HI News 2.3: Wesfarmers-Bunnings H1 results, page 12

According to Fairfax Media, it is understood Bunnings has informed both the Australian Competition and Consumer Commission as well as the state-based consumer affairs authorities that it would not extend its "if you happen to find a lower price on a stocked item, we'll beat it by 10%" promise to undercut the closing down sale prices at Masters.

Bunnings appears to be taking action to get ahead of any customer complaints from what could be a three-and-a-half-month closing down sale at Masters stores.

Wesfarmers has already warned Bunnings could face some "short term volatility of trading margins" as a result of the Masters wind-up.

Bunnings' price guarantee has never applied to stock liquidations and sources close to the big box retailer said there were concerns that cutting prices to below cost, just to beat Masters discounts could put it in breach of consumer law. A Bunnings spokesperson told Fairfax Media:
It may be unlawful and it is not responsible for us to price match or beat stock liquidation prices where large volumes of stock are sold below cost. We believe this undermines our focus in delivering long-term value for customers and may damage competition in the industry as a whole.

There is a lot of speculation over exactly how much stock there is in Masters, with hardware insiders telling Fairfax Media there is inventory in the stores, distribution centres as well as "on the water" in containers that haven't arrived in Australia yet.
Bunnings rejected on rezoning

The NSW Planning and Environment Department has refused the rezoning of two blocks of land at Tura Beach (NSW) for a Bunnings store.

Minister for Transport and Infrastructure and Bega MP, Andrew Constance said he would meet with the big box retailer after its application was denied.

Bunnings general manager - property, Andrew Marks said the company was disappointed with the state government's decision. He told the Merimbula News Weekly:
The proposed new Bunnings Warehouse Merimbula would represent an investment of over $17 million and provide employment for over 70 local residents, as well as approximately 140 jobs during the construction phase. Bunnings appreciates the support of the Bega Valley Shire Council and will now evaluate its options to bring jobs and investment to the Tura Beach community.

Mr Constance is also disappointed at the outcome but believes the matter shouldn't be written off yet. He aid:
We need the job opportunities that come with Bunnings setting up in our community. There has to be a compromise so everyone wins. Planning has been sensitive to residents adjoining the land but ultimately there has to be a way through this.

Council has twice endorsed rezoning the land to allow Bunnings to further explore its options and draft a development application. But voting was always close and the council staff recommendation, in the past, has been against rezoning to B5, business development.

In rejecting the rezoning the Planning department said there was a need to protect the character of Tura Beach; rezoning was incompatible with the existing neighbourhood business precinct; there was a potential conflict with the adjoining seniors living development; and Bega was the major regional centre.

Tura Beach resident, Chris Kunz has been a vocal supporter of the Bunnings development and said he believed there is an obligation on council to ensure that the regional strategy reflected the real situation. He said:
Tura no longer fits the village marker with small shops just supplying people in the vicinity. The Tura Woolworths has the biggest turnover of any Woolworths in the shire.

Council said there were already a number of suitably zoned sites in the shire that would support a development of this nature, and that it was keen to work with the proponents and advance the idea for the benefit of the community.

Related:
Big box update: Bunnings plans Tura store
Bunnings Warwick moves location

Bunnings will set up shop on a bigger site in Warwick (QLD). Bunnings general manager - property, Andrew Marks confirmed speculation it was taking over a bare Canning Street lot to build a warehouse. He told the Warwick Daily News:
We can confirm we have recently submitted a development application for a new warehouse in Warwick. This development is in the very early stages of planning and we look forward continuing to work with authorities throughout the process.

The confirmation comes after almost two years of speculation over whether the current site in Palmerin Street would move or be upgraded. In 2014, a Bunnings spokeswoman told the Daily News the Warwick store would be moved to a "bigger and better site if one were to become available".

In February 2014, Southern Downs councillors voted in favour of allowing fill lot to be placed on the vacant site at the corner of Canning and Condamine Streets for the building of what a report termed a "bulky goods store".

When the initial story came about over the move for the Bunnings to the vacant lot, reader feedback reflected concern about how the new building would face floods. The land, behind the KFC and BP service station on Albion Street, was hit hard in the 2011 floods.

The initial 2014 application claimed the project would not worsen flood flows in the event of a future deluge.

Photo credit: Warwick Daily News

Related:
Big box update: Warwick store move unconfirmed - HNN
Bunnings moves to bigger NZ site

Bunnings is moving to a larger store in Hastings (New Zealand), spending NZ4 million on stock and refurbishment. It will span more than 4000sqm and include a nursery area and parking for about 100 cars.

Bunnings New Zealand general manager Jacqui Coombes said Bunnings Hastings was expected to employ about 50 people, with the existing team of 25 joined by about 25 new recruits.

The new Bunnings Hastings is expected to be open in December this year and should give it a chance to compete with Mitre 10 Mega. Bunnings has had difficulty finding a suitable site for a large store in Hawke's Bay, Hastings - the present site is small by the company's standards.

In 2004, Bunnings had an option to purchase the current Mitre 10 Mega site but let the option lapse while waiting on ratification from its Australian head office, allowing the Hawke's Bay-based Ricketts family to secure the property.

In 2011 the Environment Court turned down Bunnings' appeal for zoning of a 10,263sqm site because it was zoned for food production.

Bunnings closed its Napier branch in 2014 with the loss of 23 jobs, saying it was too small and it was actively looking for a suitable site in the area.
Hydrox board loses Woolies execs

The Australian reports that Woolworths has officially cut ties with its home improvement chain Masters after a mass resignation of Woolworths executives from the board of Hydrox Holdings, the joint venture with US hardware big box retailer Lowe's that owns Masters.

They will be replaced with senior staff from Australian insolvency firm, KordaMentha.

There has also been a clean sweep of Lowe's directors sitting on the Hydrox Holdings board with its nominees resigning, including Lowe's chairman and chief executive, Robert Niblock who has stepped down, according to documents issued by the corporate regulator.

Woolworths has made KordaMentha founder and partner Mark Korda a director of Hydrox Holdings. Along with three other executives, David Winterbottom, John Mouawad and Ryan Shaw, they now form a majority of directors on the board that controls the soon-to-be closed Masters stores.

Mr Winterbottom is a Sydney-based partner of KordaMentha and Mr Mouawad is an executive director of the firm.

However, KordaMentha's founder and his colleagues now being in control of the Masters boardroom does not signal the hardware chain is about to be plunged into administration or immediate liquidation.

A spokeswoman for Woolworths told The Australian the resignation of Woolworths executives and replacement by KordaMentha executives was simply to help with the orderly wind-down of the Masters chain, which will include a $1.5 billion sale of its properties, hardware inventory and Home Timber & Hardware business. Mr Korda is a consultant to Woolworths.

Woolworths chief financial officer David Marr, its chief strategy officer James Goth, chief legal officer and company secretary Richard Dammery and group director Colin Storrie have stepped down from Hydrox Holdings.

Mr Dammery has been leading the protracted negotiations with Lowe's since February to settle on a price for the supermarket giant to buy back Lowe's one-third stake in Masters. He said in a statement:
Mark and his team are experienced directors in complex restructuring and closure situations. They were appointed to the Hydrox board to replace me and the other Woolworths appointed directors in order to allow us to focus on our day-to-day responsibilities.

Lowe's has appointed a number of its legal officers to sit on the Hydrox Holdings board, taking up three seats, with Woolworths' nominees from KordaMentha keeping four directorships.

Australian lawyer, Anthony Bancroft from the firm of Gilbert & Tobin has been nominated by Lowe's as an alternative director on the Hydrox Holdings board. Gilbert & Tobin is acting for Lowe's in its Federal Court action against Woolworths.
Retailers
Indie store update
James Aylen, general manager, Home Timber & Hardware Group will leave his position in October
HNN Sources
Beaumont Tiles Castle Hill has been acknowledged for its sales performance
Mitre 10 New Zealand is featuring store owners in its latest TV campaign
Click to visit the ITW website for move information
James Aylen will be leaving his role as general manager, Home Timber & Hardware Group in early October; Beaumont Tiles Castle Hill generates the most sales for the retail group; and Mitre 10 New Zealand is featuring store owners in its latest TV campaign.
James Aylen bids adieu

Sources close to HNN have indicated that James Aylen, general manager, Home Timber & Hardware Group will not be continuing in his role beyond the Metcash acquisition completion date. Mr Aylen writes in an email communication that his final day with the business will be 2 October 2016 after almost 39 years with Woolworths.

He is thankful to members' support during his three years managing HTH Group and will leave with the friendships he has made during this time. In Mr Aylen's own words:
I'm proud to have been a part of a talented, passionate and committed group and leave with a far better understanding of the challenges within the independent sector. !I hope that the coming period brings strong growth to all HTH Group stores as part of the united independent hardware network.
I will take some time to have a well earned rest, go fishing and play some golf, before looking at what the new year may bring.
Thank you for welcoming & accepting me during my time with HTH Group. All the best.
Top sales for Castle Hill store

Beaumont Tiles Castle Hill has been recognised as the retail group's best performing store, taking out the National Award Best Sales Performance 2016.

The store is owned by husband and wife team Pieter and Kerene Myburgh and their son Jaco, who bought the franchise two years ago.

Kerene Myburgh said the win, announced at Beaumont Tiles annual national conference and awards in Adelaide recently, reflected the family's service philosophy to help customers create their dream space. She said:
Our main goal is for our customers to be comfortable and happy with their choices so while we give our customers advice we mostly listen, listen, listen. Renovating can be an expensive exercise so we take the time to show the various products and styles that will complement their space.
Once customers have made a selection we encourage them to take some tiles home as the light in our showroom is different than what's in their home. That's a real winner. If someone comes in by themselves we encourage them to get a second opinion on their choices.

Ms Myburgh said many customers come back to the store to have coffee, a chat, and to show their finished rooms. New customers can also see the many "before and after" shots from these renovations to guide their own choices.

Beaumont Tiles managing director Bob Beaumont said his company was committed to being the best in the market by always aiming to offer Australia's best levels of customer service. He said:
Our customer philosophy runs across the people we employ, the technologies we deploy, the products we offer and the value we place on our customers. Castle Hill regularly outperforms all other stores and receives great feedback from people. It's this dedication to customers and our brand that really sets them apart.
Retailers star in Mitre 10 NZ campaign

Mitre 10 New Zealand pays homage to its store owners located in the regions by featuring them in its latest series of TV commercials. The ad campaign shows rival store owners engaging in some light hearted banter about their favourite rugby teams. The ads are part of its sponsorship of the Mitre 10 Cup.

The campaign aims to celebrate New Zealand's national game at a grassroots level, as well as Kiwis' tendency to give each other a good ribbing. It shows rugby-mad Mitre 10 New Zealand store owners wearing their team colours at a match having some friendly banter with owners from rival provinces.

Meanwhile, a tool on Mitre 10's website called BanterMatic allows rugby fans to come up with an insult or picture to send to a friend in a rival region on social media.

The main message the retailer wants to get across in the "We're from here" campaign is the fact that it is 100% New Zealand owned and operated retailer. Mitre 10 general manager of marketing Dave Elliott said that as each store owner is a staunch supporter of their local rugby teams, it made sense to incorporate them into the ads.
The genuine passion and pride they have for their province is a core part of who they are, so we saw no better way to support the competition than to have our store owners say it for themselves.
Simply by saying 'we're from here', stirring up some friendly rivalry and encouraging Kiwis to do the same we hope to help the game at this level get even stronger.
Careers
Seeking opportunities
Klingspor is searching for a sales professional
HNN Sources
A retail sales consultant is wanted to join Austral Bricks in Melbourne
Blackwoods is seeking a Brisbane-based account manager
Visit the Mecca Website
Abrasive supplier, Klingspor has an opportunity for a salesperson with knowledge of the Brisbane market; a front line sales representative for Austral Bricks is needed; and Blackwoods has a Brisbane-based role.

To read more about each role, simply click on the company logos.
Industrial sales at Klingspor

Growth in Klingspor's Australian business has led it to seek a sales professional to join its team. Experience in abrasives is not essential for this position but a good understanding of industrial dealers in the Brisbane area is preferred.
Klingspor requires a sales professional
Retail consultant for Brickworks

Brickworks is looking for an experienced retail sales consultant to join its Austral Bricks office in Deer Park (VIC). The role involves ensuring retail customers receive the ultimate customer service experience and promoting Brickwork products to this segment of the industry.
A retail consultant for Brickworks
Brisbane-based account manager

Wesfarmers-owned Blackwoods is seeking a motivated, passionate and results driven account manager to be part of the team based out of one of its Brisbane locations. The successful candidate will report to the area sales manager.
Account management at Blackwoods in Brisbane
Bigbox
Europe update
The Homebase transformation is ongoing
HNN Sources
The B&Q avatars with their human store colleagues
This year's spoga+gafa event had with over 39,000 visitors
Click to visit the HBT website for more information
Commentators are divided on how the Bunnings' transformation of Homebase will go down in the UK; high-tech avatars are being used at a number of B&Q stores; spoga+gafa 2016 had a slight increase in attendance; and revenue increase at Grafton Group for its first half.
Homebase conversion process

A number of commentators and UK-based observers have weighed in on the transformation of Homebase into Bunnings UK.

According to UK industry publication Retail Week, Homebase is in early stages of being changed into Wesfarmers' DIY brand Bunnings.

It writes that first impressions are looking good. Like-for-like sales at Homebase have increased 7.5% in the four months since Bunnings parent company Wesfarmers acquired the retailer.

HNN has covered Bunnings' acquisition of Homebase extensively.
HI News Vol. 2 No.10: Br-entry, Bunnings explains global strategy, page 37
HI News Vol. 2 No.1: Bunnings acquires Homebase, page 3

Upon making its GBP340 million purchase of the business in February, Wesfarmers unveiled plans to remove concessions from Homebase stores and to stop selling decorative and soft furnishings lines. It will gradually turn Homebase into a hard-end, home improvement retailer and core ranges are being rapidly reshaped to fit. There will be more tools and fewer cushions.

Retail Week Prospect analyst Duygu Hardman points out that this is a dramatic shift away from Homebase's traditional proposition. She told Retail Week:
Homebase's offer was differentiated before, but now its products are going to be similar to B&Q, Wickes and Screwfix, with an emphasis on trade.

Referring to Screwfix's double-digit growth, Ms Hardman added: "This could be a good move, because trade has been one of the strongest growth areas in the market, mainly because of the Do-It-For-Me trend."

Bunnings is also targeting a broader range of products and aims to hold more stock in stores as it moves away from the former Homebase model.

Under Home Retail Group's (HRG) ownership, Homebase was developing its multichannel and online capabilities and benefiting from synergies with then-HRG stablemate Argos. Ms Hardman said:
With consumer attitudes towards DIY shopping changing and younger shoppers preferring to go online or to more convenient locations, it seemed that Homebase's former omnichannel focus was a wise one.

But she remains cautions: "I'm sure Bunnings will continue to leverage omnichannel capabilities, but changing stores into big warehouses like its signature mega-sheds in Australia may not necessarily be the root to success."

B&Q, which currently stocks up to 45,000 products in an average store, is seeking to cut down stock levels, realigning its business away from big sheds towards a multichannel approach.

Homebase's marketing slogans have changed, and in store, prices are being slashed. Its new strapline, "Always low prices" resembles Bunnings' marketing approach in Australia with its well-known "Lowest prices are just the beginning". Ms Hardman said:
Previously Homebase had a very different marketing strategy, driving the quality of goods and appealing to female DIY consumers. The new marketing campaigns target more of a core DIY consumer - older and often male consumers.

The way price is communicated has also changed. Similar to Bunnings' approach in Australia, large orange price labels are affixed to items of stock.

Ms Hardman believes Homebase's new price focused campaigns and value-led credentials could present a challenge to B&Q. She said:
Homebase can afford to cut prices because Wesfarmers and Bunnings are so big. They already have immense supplier networks and well-established direct sourcing capabilities in place. This puts them in a very strong position.

The UK's first pilot Bunnings store is on track to open as soon as October, and between four and six Homebase conversions are pencilled in for the 2017 financial year.
Bunnings' UK environment

In the West Australian, Kim MacDonald writes that Morgan Stanley analyst Tom Kierath believes Bunnings will poach at least half of the $1 billion in extra annual sales it is targeting, on top of Homebase's current sales, directly from B&Q.

The article goes on to day that Bunnings is entering Britain at a time when consumer confidence is at its highest level in almost a decade and employment is at record highs, with unemployment at only marginally above 5%.

Even if it does stare down B&Q's parent Kingfisher, there may be challenges emanating from Wesfarmers' typically brash approach. It displayed its trademark brutality it sacked Homebase's entire executive staff.

The move could well put the workforce offside by fuelling speculation of further job cuts, which IBISWorld's Britain-based Chris Edwards expects is likely. (It should be noted Mr Kierath does not think job losses are likely, given Bunnings' focus on customer service.)

Managing director of British retail research agency Conlumino, Neil Saunders points out that morale is not the only potential pitfall in marginalising the locals.

There are features of the British household to which Australian managers are not particularly well attuned, such as rising damp in walls. He tweeted:
On the surface, retail in a foreign country can seem obvious and easy. In reality it never is. There are nuances and hidden traps.
Wesfarmers' bold $4b plan for UK Bunnings - The West Australian

WA-based business commentator Tim Treadgold visited the Homebase London Battersea store and gave it a 5/100, calling the store a "disaster zone" that was low on customers, with poor ranging. He said the garden centre was the best part of the store, but time, money and competition from B&Q and Wickes are issues Bunnings will have to face.
Wesfarmers fighting on two fronts with Homebase in far flung Britain - Business News Australia
B&Q tries out avatar service

Home improvement retailer B&Q is responding to new research that reveals UK customers' reluctance to seek advice.

Statistics confirm that 70% of Brits refuse to ask for advice and 26% would rather go online than consult a real person. In light of this research, B&Q is trialling a hi-tech customer service channel using "advice avatars" to help encourage people to overcome their phobia of asking for assistance.

High-tech avatars were twinned with real life colleagues at the B&Q Wallasey store, to help customers with DIY tasks. The avatars, dubbed "iB&Qs" took live advice and tips directly into customers' homes, linking in real time with store colleagues. Each avatar is equipped with its own orange apron and a unique "I" name badge to match its human partner. For example, team member Megan Peters controlled iMegan.

When looking at why the UK is so reluctant to ask someone for help, the research shows that 70% of people think they can manage on their own, 29% are too embarrassed to ask and 24% simply don't want to impose.

Mums were edged out of the top spot for those who give the best advice in favour of those with professional expertise and experience. Of those who do feel comfortable asking for advice, they are more likely to ask for directions than they are for home improvement tips.

The iB&Q trial is supported by team members across 300 stores, as well as a colleague takeover of Twitter and Facebook accounts as B&Q staff respond live to requests for tips and advice. DIYers can also find further help online at B&Q's YouTube channel and DIY.com, which feature 300 how-to articles and 250 videos. Richard Sherwood, B&Q customer and marketing director, told Retail Times:
Some customers may be nervous about asking for advice, but help is always at hand at B&Q. Whether you're planning a project, buying your tools or materials, or needing a bit of guidance during your home improvement, our colleagues can help you in person, online, and from other new technologies in the near future.
More attendees at spoga+gafa 2016

This year's spoga+gafa event closed on 6 September 2016 with over 39,000 visitors from 106 countries. This compares favourably to last year's event that attracted 37,000 visitors from 108 countries, representing an almost 6% increase.

Katharina C. Hamma, chief operating officer of organiser Koelnmesse said 60% of attendees came from abroad and the remaining 40% were from Germany.

In terms of exhibitors, 2,032 companies from 57 countries (83% from international markets) chose spoga+gafa as the platform to present their latest products and services. John W. Herbert, general secretary of the European DIY-Retail Association (EDRA) said:
This year's gafa was successful for our members from EDRA and GHIN (Global Home Improvement Network) ... I spoke to the four members of the our second largest Japanese member Komeri with over 1.000 stores and they were delighted with what they experienced and are taking time to look at other the stores in the region. Home Depot were also well represented with a delegation of buyers from the US and Canada.

EDRA/GHIN has 121 home improvement retail members operating in 102 countries with over 23,000 stores and members' sales exceed EUR230 billion. For these associations, spoga+gafa is a recommended trade fair.

spoga+gafa 2016 covered 225,000sqm of floor space and all four product sections were presented along the entire length of the trade fair boulevard. It showcased a wide range of ideas for the garden and outdoor category.

In 2017, spoga+gafa will be held from 3 to 5 September.

Related:
spoga+gafa 2015 increases "internationality" - HNN
Grafton Group's Irish boost

Builders merchanting firm Grafton Group has reported revenue growth of 13% to GBP1.23 billion for the first six months of the year. The company posted an adjusted pre-tax profit of GBP68.4 million, representing a 12% increase.

Average daily like-for-like revenue growth in the period from July 1 to August 21 was 1.8%, Grafton said, with the UK merchanting business reporting marginally positive growth. However its Irish merchanting business had growth of 11.2%, in line with the first half.

Its core UK business which includes the Selco brand saw a near 1% year-on-year fall in adjusted operating profit to GBP46.9 million, despite revenue rising by over 8% to GBP884 million.

The company said it has implemented a number of measures to help mitigate the competitive pressures in the UK market. These included organisational restructuring which resulted in an exceptional cost of GBP1.2 million in the period. Grafton said it planned further measures in the second half that will result in an exceptional charge of GBP20 million for the full year but should deliver benefits in 2017.

The UK merchanting business has continued to see flat trading in the early part of the second half of the year - with pressure particularly noticeable in the plumbing and heating businesses. Chief executive Gavin Slark told the Irish Examiner:
As with anything in life, the worst position to be in is one of uncertainty. Once you know what is happening you can plan accordingly. We can't pin everything happening in the UK market on Brexit but there is uncertainty because of it and that will continue until we know the terms and timeline [for Brexit].
There are some fundamentals [in the UK market/economy] that will remain strong; the UK remains a mature and sophisticated economy.

Grafton said its Irish business benefitted from strong growth in the residential repair, maintenance and improvement market and the early stages of recovery in the new housing and commercial property markets. Its Woodies DIY business also performed well due to increased household spending in the sector.

Sales at its Irish merchanting arm rose almost 20% to GBP158.3 million, and were up 12.6% on a constant currency basis. Operating profit at the unit was 43.5% higher at GPB10.7 million. It was up 35.1% on a constant currency basis.

The company said Belgium continued to be a challenging market but trading conditions in the Netherlands are expected to be positive as the economy and housing market there recovers.
Retailers
USA update
Ace Hardware president and CEO, John Venhuizen
HNN Sources
Lowe's reboots customer engagement with in-store robots
US-based True Value Company has reported a rise in revenue in Q2
Click to visit the ITW website for move information
John Venhuizen always strives for Ace Hardware to be better; Lowe's robots will be able to help customers with simple questions; True Value Company posted a rise in comparable store sales and revenue for its second quarter; and Compact Power Equipment Rental expands its range at The Home Depot.
Ace CEO speaks

Ace Hardware president and CEO, John Venhuizen, recently gave two separate interviews where he spoke about why he thinks there is still room for local, neighbourhood stores and the digital challenges for hardware retailers.

(The interviews have been edited for length and clarity.)

Mr Venhuizen maintains an underdog mindset despite its claim to be the world's largest hardware cooperative. He told the Chicago Tribune (CT):
We duke it out with some of the world's best retailers, mostly with small family businesses.
CT: There's been a lot of talk of hardware stores benefiting from a strong home renovation market. Does Ace also see that?

JV: A rising tide lifts all boats so it doesn't hurt, but we get less upside [from renovation] since most of our stores do not have the kind of products you could build a home from scratch with. Generally speaking we're much more that convenience-oriented, home preservation place.
CT: Is that something that's shifted or has Ace always had that different focus?

JV: If you go back 30 years, pre the onslaught of the big box, it was probably more in our wheelhouse and the truth is the big boxes, particularly Depot and Lowe's, have changed the game with these massive stores. For the last decade, we are to Home Depot and Lowe's what Trader Joe's is to Wal-Mart. Wal-Mart clearly has the market share, Depot clearly has the market share, but if you want a convenient location, you want a lot better service and a little higher quality of goods, that's who we want to be ... We're not trying to be a lesser them, we want to be a better us.
CT: How does being a co-op of independent stores help you, and how does it make it tougher?

JV: We have the skill of the locally embraced and highly empowered entrepreneur who knows their community better than anyone ... coupled with the scale of a globally trusted brand. To us it's the best of both worlds. We have a large department that sources and procures product in massive quantities to try to bring locally relevant stuff to the local stores and empowers them to locally curate anything else they think will work in their market.

Can it be challenging? Yes. When you have owners who are your customer, do they have opinions that we hear regularly? Yes. But we can cry and complain about that like we're "smarty pants know-it-alls", or we can say they're living it on the front lines. I would tell you with no false humility that most of our best ideas started in the stores who tried it on their own.

Mr Venhuizen also spoke about digital competition to HBS Dealer at the Ace Convention and Exhibits event in Las Vegas.
On improvements to Ace.com

JV: There are three things. First, we want our websites to feel more local, so that when you go to Ace.com, it doesn't feel like a corporate site.

Second is search engine optimisation. A lot of people pay for words on Google, we do too. But the real win is when your site naturally comes into searches. Our performance here is OK, but it needs to be great.

And third, we intend to integrate more to the local store, adding local pricing that is specific to that store.
On competition from Amazon

JV: If someone does USD600 million in one day, they are your competitor. [Amazon] is becoming everyone's competition in almost every category to some degree. But we will go to our grave defending the idea that the local store with actual people serving their neighbours has got to be relevant. We have human beings with empathy -- you can't capture that on a computer.
Lowe's debuts LoweBot

Eager to streamline the in-store shopping experience, Lowe's will introduce a fleet of retail service robots through 11 Lowe's hardware stores in the San Francisco Bay area.

Called LoweBot, customers will be greeted by these autonomous robots. The retail bot can answer questions and find items based on voice and typed queries provided through its rectangular touch screen.

The robots, made by Fellow Robots, use a 3-D scanner to detect people as they enter stores. Shoppers can search for items by asking the bot what they want or typing items into a touch screen. The bot can guide them to those items using smart laser sensors, similar to the technology used in autonomous vehicles, said Marco Mascorro, chief executive officer of Fellow Robots.

The kiosk-like robot will help consumers better navigate the store and merchandise, and check stock availability. Employees who use the device as a sales assistant will be armed with real-time information. This will enable them to deliver more personalised customer service.

As customers follow the bots to find items on store shelves, location-based special offers show up on a second screen on the back of the LoweBot.

The multilingual robot can also help stores determine if they need more staff with different language capabilities or whether people are asking more for certain items at certain times.

Some people might call a robot that can perform duties like directing customers to items a "job killer." Not at all, says Kyle Nel, executive director of Lowe's Innovation Labs. He said:
We designed this to be an assistant to the associate ... [It] is a response to things people wanted since retail began, but up until now there just wasn't the technology to be able to make that happen.

The LoweBot is not a fancy looking device with a lot of bells and whistles. Its role is to find solutions to consumers' most basic problems, said Mr Nel.
The LoweBot solves and serves our common cold problems. When I walk into a store and I want to know where something is I want to know right then - I don't want to have to download an app - a robot can really help with that.

As the robot scans shelves using computer vision to send up-to-date information to store associates, it can show people around the store. Inventory tracking may seem mundane and boring, but is incredibly important to a retailer, said Mr Nel.

It never calls out sick and doesn't need to take coffee breaks. That said, the goal is to augment the work of store associates and free them up to work on advising customers on products and projects, not replace them, said Mr Nel.

For example, the LoweBot can serve as a translator, since it is impossible to find store workers who understand every customer, he said.

Could the LoweBot one day eliminate jobs? "Most definitely not - my phone doesn't make me obsolete," said Mr Nel.

The LoweBot is the younger sibling of the OSHBot, an earlier version that Lowe's tested in Orchard Supply Hardware stores over the past two years.
How Lowe's robot serves customers in-store - HNN
True Value posts increases in Q2

US-based hardware retail co-operative True Value Company has reported a rise in revenue to USD438.7 million for the second quarter ending July 2, an increase of 1.6% from the same period a year ago.

Retail comparable store sales were up 2.5% in the quarter, with increases in eight of the co-op's nine product categories, led by farm, ranch, auto and pet, lawn, garden and paint.

It posted a net margin of USD13 million, up 40.5% from a year ago. The net margin increase for the quarter was primarily driven by improved gross margin in areas such as advertising, freight-in expense as well as higher handled sales volume, according to the retailer.

During the second quarter, True Value grew its square footage and member base. In the six-month period, the company added 736,000 square feet of relevant retail space, continuing its commitment to grow Destination True Value (DTV) and other relevant formats in its store network.

The DTV format consistently provides returns for True Value member-retailers with DTV comparable store sales up 2.3% for the quarter. President and CEO, John Hartmann said:
Last year was the first full year of our significant reinvestment in the company. Our second quarter net margin performance is a strong indication of the upward momentum from where we finished in 2015. We still have important work left to do, but we are clearly heading in the right direction.
Equipment rental expands at HD

US rental distributor Compact Power Equipment Rental (CPER) said it was rolling out new equipment from Ausa, Gehl, Genie and Toro at selected Home Depot stores.

CPER equipment is available at more than 1000 Home Depot locations throughout the US and Canada. Equipment includes skid steers, aerial equipment, tractor loader backhoes, mini excavators, trenchers, aerators, chipper shredders and stump grinders.

Now, CPER said it would add the Genie GR-20 Runabout aerial lift, the Gehl 3640E skid steer, the Toro TX100 mini skid steer and TX427 Dingo, and the Ausa TH2513 telehandler. Compact Power chief operating officer Richard Porter said:
As our customers' projects continue to evolve, so must our equipment. With the additions from Genie, Gehl, Toro and AUSA we've expanded our existing equipment partnerships - as well as creating new ones - to ensure Compact Power Equipment Rental remains customers' source for heavy equipment during their renovation and improvement projects.

Earlier this year, CPER launched a new mobile app (@compactpwrrents) designed to make renting heavy equipment more convenient. The app features a catalogue of all the equipment that's available at nearby Home Depot locations to help tackle both DIY and professional contractor jobs.
Products
Smart yard systems
Blossom's controller hardware is manufactured in China
OC Register
Blossom currently attracts 3-star reviews on Amazon
Blossom founders raised money through investors and a Kickstarter campaign
Click to visit the HBT website for more information
David Witting lives in Southern California and was enjoying July 4th fireworks with a few friends on his backyard deck when, suddenly, his garden sprinklers went off. He said:
I didn't have to rush into my garage with a flashlight to find the controller. I just pulled out my phone and turned them off in a second. It was pretty cool.

This is what the "smart yard" is about.

Mr Witting's irrigation system can be adjusted from an app on his iPhone that connects to the controller in his garage. Through his home WiFi, the controller also pulls satellite and local weather data from the internet. It automatically turns off his sprinklers when it rains.

Mr Witting lives in a place where drought continues and water supplies are shrinking, where his tech-friendly systems could be crucial to conserving enough water for a growing population.

His system is designed and manufactured by US-based Blossom, and is one of the latest inventions in the fast-expanding market of home automation.

Manrique Brenes, Blossom chief executive and co-founder, holds 14 patents covering home networking and industrial Ethernet applications. He has worked with Blossom co-founder Kaido Kert at Skype and Microsoft. Mr Brenes said:
Traditional irrigation controllers are just timers. They go off on a given schedule. But plants consume water as a function of the weather. As it gets cooler, they need less. And if it rains your sprinklers should turn off. What we do is 'smart watering'.

With real-time weather data accessed through the cloud, watering in each section of a yard can be tailored to layout and vegetation.

The two colleagues began shipping Blossom's first product, a 12-zone controller, in March 2015 after raising money through investors and a Kickstarter campaign.

The 12-zone model is sold at selected Home Depots, Best Buys and online.

A smaller, more modest version, Blossom 8, which covers up to eight zones, launched in June. It is offered on Blossom's website and on smarthome.com, with a broader rollout planned over the next two months.

In California, where water is often priced in tiers with the higher tiers costing more, Blossom can lower homeowner bills by as much as 30%, the company estimates. The controllers connect to existing wiring, valves and sprinklers. Most users say installation is easy, taking less than half an hour.

From the start, however, Blossom has faced competition. A Denver-based start-up, Rachio, sells a 16-zone smart water controller. It can work with other smart-home systems such as the Nest Protect smoke alarm, turning on sprinklers when smoke is detected.

Rachio's 16-zone device is more expensive as well as larger than Blossom's 12-zone controller. And it garners superior reviews on Amazon: 4.5 stars out of a possible 5, as compared to Blossom's 3 stars. Recently, Rachio launched an 8-zone version that has also garnered 4.5 stars. Mr Brenes said:
Much of our development has focused on our cloud-based infrastructure and we have returned to enhancing our Blossom App with new features.

And Blossom's ambitions aim well beyond selling individual units to homeowners. Its founders are in talks to partner with Scotts Miracle-Gro that released a "connected yard" platform and a mobile app called "Gro" at the SXSW interactive festival this year. GRO app's information on individual plants, their geography, planting and fertiliser schedules could be integrated with Blossom's watering system.

This video shows how Blossom works:


Related:
The smart home moves outside - HNN
Smart sprinkler controller at Lowe's - HNN
Companies
Techtronic Industries results for FY2016 H1
TTI Group results FY2016 H1
Techtronic Industries
Joe Galli, CEO of TTI, interviewed on Bloomberg TV
The Radius Light from Milwaukee illuminates large worksites
Subscribe to HNN weekly e-newsletter
Hong-Kong-based global power tools and floor care company Techtronic Industries Group (TTI) has reported its results for the first half of FY 2016. Overall sales were US$2686 million, up by 8.6% on the previous corresponding period (pcp), which was the first half of 2015. Excluding fluctuations in foreign exchange transactions, the increase in revenue would have been 9.7%.

Gross profit underwent a 9.9% boost over the pcp to come in at USD969 million, delivering a 0.5% boost in gross margin to 36.1%. Earnings before interest and taxation (EBIT) were USD201 million, up 11.3% over the pcp. This resulted in a net profit for the half of USD177 million, up 11.6% on the pcp.

Expenditure on research and development expanded to USD71 million, up 8.4% over the pcp, with selling, distribution and advertising costs also rising, by 11.3% to USD400 million. Capital expenditure (CapEx) rose to USD81 million, a 22.2% increase over the pcp.
TTI Group results FY2016 H1
Regional

Earnings were somewhat affected by currency exchange fluctuations. North American sales were USD2023 million, up 9.7% on the pcp, and would have been up 10.1% without currency effects. Sales for Europe, the Middle East and Africa (EMEA) were USD465 million, up 5.5%, but would have been up 7.3% in a stable currency situation.

For "rest of world" (ROW) sales (which includes Australia), the figure was USD197 million, up 4.8% on the pcp, and would have been up 11.4% without currency fluctuations.
Power equipment

Overall, the segment recorded sales of USD2204 for the half, up by 12.6% on the pcp, and up 13.6% in local currencies. The operating profit also rose, coming in at USD185 million, up by 15.4% on the pcp.

The TTI industrial/construction power tool brand Milwaukee saw an increase in sales of 20.2% in local currencies. For the brand, North American sales grew by 19.9%, EMEA sales grew by 22.0%, and ROW sales grew by 20.3%.
Floor care and appliances

This segment contracted during the half. Sales were reported as USD481 million, down by 6.7% on the pcp. Operating profit also fell, down by 20.8% at USD16 million.
The CEO speaks

The CEO of TTI, Joseph (Joe) Galli, delivered his usual enjoyable and enthusiastic appraisal of the company. He began by pointing out that, while floor care results had declined, the rest of the company was doing very well. He also noted that one reason for floor care being down was due to a strategic reallocation of resources:
Remember this business includes appliances which we're exiting. We have a lot of OEM business that we have moved away from and there's parts of that business that are no longer strategic or profitable. So the top line is down but we have tremendous enthusiasm about our floor care business out over the next three years.
It's not a business that's going to change overnight but you will see and I'll show you today some direction. We are very, very confident that floor care will contribute to this company's profit growth as we go forward and I think our credibility is pretty good because 82% of the company is setting record after record with one six month period of success after another.

Mr Galli returned to the topic of the floor care segment near the end of his presentation, outlining its future strategy:
So in floor care our results are down in the first half. Our enthusiasm about the business is high. Why? We have an outstanding plan in floor care here to develop this business in terms of sales and profit. We believe the future in floor care is cordless, robots, and commercials. So those three areas. We're going to focus on cordless floor care products, on robots which is a brand new area for us, and on commercial which is a massive opportunity for the floor care business.

Perhaps the biggest surprise of this strategy was for the robots -- by which Mr Galli means Roomba-type floor sweepers and cleaners. Elaborating on this strategy, he said:
Now remember, when you look at our floor care results, we've never had robots. The robot market is almost as big as the entire upright vacuum cleaner market. It's a massive market. It's an area where cordless matters a lot because these are all cordless and guess what, we are very very good at cordless technology. So we're optimistic that we can compete and flourish in a robot market that has a lot of promise.

Mr Galli also outlined the development of a new research and development facility established just for the floor care business:
And I can tell you in the last six months which you don't see when you look at the results that we announced, we established a new global floor care headquarters in Charlotte, North Carolina. The headquarters is a very exciting dynamic product development environment consistent with what we've done with Ryobi and Milwaukee. We have significantly upgraded our floor care teams both in North America and in Europe. So we have a much stronger and I would say we have a floor care team that's aligned much more closely with TTI's core competence of high speed product development and really obsessing over what the customer really wants and then finding ways to solve those questions better than our competitors.

In speaking of the power tool business, Mr Galli began by describing Ryobi as having become the "number one brand" in the DIY sector. He went on to discuss the latest product to come out of Milwaukee, a 9 amp-hour, 18-volt battery, which he described as "the world's most powerful battery for a power tool".

He next described Milwaukee's recently developed cordless mitre saw. He said that the ten-inch saw differed from those of Milwaukee's competitors by being custom-designed for cordless, featuring both a large sawing diameter and lightweight construction. Other recent innovations from Milwaukee he mentioned included its newly released cordless nailguns, a full-sized cordless polisher, and a cordless drywall screw gun.

The area that Mr Galli focused the most on, however, was lighting. He described how Milwaukee was replacing the halogen lighting that is common on many construction sites with LED-based lighting using cordless technology.
Here's an example. This is a light we call a Radius light. This is a light that you would put in a room like this if this room was under construction and it was dark. You'd have a light like this that would light up the room so that workers can get their job done. Historically all these lights that we compete with are floor mounted and they're huge. So in the middle of this room you would have a giant light, so that workers can get their work done.
Now the problem with that is first of all you have to plug it into a generator which makes a lot of noise. Secondly halogen is 150 degrees Fahrenheit, it's dangerous, and third how do you work if the middle of the room has a big giant light in it, so you have to you have to manoeuvre around the light. So we have the ceiling-mounted light called a Radius light. By the way, it's connected to One-Key, so your iPhone can be used to set where to point the light, when to turn it off and on. These lights can connect together so you can put ten of these in a room in a large ball room, interconnect them, and control them on your iPhone.

(An edited transcript of Mr Galli's presentation is presented in this issue of ITN.)
Analysis

It's interesting to note that the share price of TTI fell by close to 10% around the release of its results. That is likely partially caused by currency exchange rate concerns, but also the underperformance of the company's floor care/appliances segment -- despite the high performance of its power tools segment.

In the end, being an advanced company in an area dominated by more traditional companies has advantages and disadvantages. On the plus side is the possibility to discover and capture new markets before competitors do. On the minus side, however, there will be times when the market, judging performance by conventional metrics, will miss some of what you achieve.

The main way in which TTI is different from most other power tool companies is that it is something that is sometimes called a "front-loading" company, while the other companies are "back-loading".

The way back-loading companies work is to have a base set of established power tools, and then to offer innovations as a premium line -- at a premium price -- above these. Over time -- usually two to three years -- the premium line becomes the base line, and a new premium line is developed.

Front-loading companies do the reverse. They develop new, innovative products and launch these immediately as the new base line. The previous generation of products is discounted in various ways, and offered for sale as an "almost but not quite as good" line.

For a very competitive company such as TTI/Milwaukee, this has some obvious advantages. While the competitors slowly develop and release to market new innovations, TTI releases rapidly and often. This not only makes the company's products look good in comparison, it also drives upgrades among loyal customers.

It's hardly overstating the case to say that TTI has now developed products that are designed to out-compete products of its competitors - products that have yet to be released, or, in some cases, not even developed yet.

The Ryobi QuietStrike is a case in point. This uses hydraulic action instead of the spring-driven anvil of an impact driver to help drive screws. In TTI's Ridgid oil-pulse driver, this delivers faster driving times and reduced noise. In the QuietStrike -- for domestic use -- Ryobi has tweaked this to concentrate on less noise. It's a great customer insight, and a tool that will be unique in the market for some time.

Front-loading companies find themselves often facing up to two difficulties. The first is simply that they develop so fast, they start to outpace the market slightly. Milwaukee is just on the verge of that at the moment, and, at least in terms of market releases, it is concentrating more on widening the application of its existing technologies than continuing to release advances.

The second difficulty is that sometimes the areas front-loading companies choose to invest in do not make much sense to investors. TTI's floor care business doesn't look all that good at the moment, for example. However, for front-loading companies where you need to look at is how areas such as this integrate with the company's core business.

As Mr Galli indicated, one of the main areas the floor care business will expand into will be robot floor cleaners. As TTI's highly-respected chairman, Horst Pudwill, pointed out in some comments at the results presentation, TTI has some expertise that applies in this area, such as cordless, battery operation, the high-efficiency electric motors, and compact, lightweight design.

However, there is just as much technology needed that TTI does not have access to, such as robotic "vision" to determine obstacles, and machine learning to help the robot navigate a floor space. While systems exist that can be bought-in from third-parties, it's likely TTI will want to develop these further.

Could that investment be deployed elsewhere? Are there any similar devices for which a market is developing? Yes. Robotic lawnmowers.

Bosch Power Tools -- which is a division of Bosch itself transitioning from being back-loading to front-loading -- has released a down-sized robot lawnmower this year. As a guess, we are probably about 18 months out from seeing a Ryobi version.

The possible integration goes deeper than that. What if the cordless vacuum cleaner in the kitchen also gets a Ryobi Li-ion battery -- or a battery identical and interchangeable with Ryobi but with a slightly different brand? Then there's the remote surveillance camera on the front gate, the hotplate serving plate for the dinner table, a toaster you can set down anywhere, a cordless hairdryer, mixer, and so on.

Over the next five years, the floor care business might be the entry point for TTI products to move from the garage to the kitchen and living room.
Construction infrastructure

Some of the same kind of integration thinking applies to TTI's Milwaukee brand, especially as it is used in construction. Its One-Key Bluetooth-based, internet of things (IoT) integration has so far been highlighted as a cordless power tool management and control system. It assists with tool location and inventory. Tool use can be monitored. Tool settings can be pre-established and downloaded for use in specific tools.

Mr Galli has, however, indicated another use for the technology in this presentation. In highlighting the company's move into construction site lighting, he chose as his example Milwaukee's Radius light, which is due out in a One-Key version in October 2016. These lights can be tied together using One-Key, enabling a number of them to be turned off and on with a single smartphone, and providing monitoring of battery charge.

As Mr Galli mentioned, these lights can be mounted on the ceiling in the centre of a work area. From that position, what else might they provide? They might support both Bluetooth connectivity, and a wireless router, establishing a WiFi network. That could provide real-time access to tool data from a remote location.

These lights could also incorporate a video camera, or three video cameras, each with a 120 degree angle of view. And, perhaps also a speaker. With all of these tied into the WiFi network.

That would mean, effectively, that someone could sit in an office on the other side of the world and monitor what was going on in the construction of a building, on a multi-floor, multi-worksite basis. With safety being the major concern on any construction site, it would be possible for a remote monitor to observe potentially unsafe work practices, shut down any Milwaukee tools being used via One-Key, and use the remote speaker to explain what has gone wrong.

Effectively, one of the ways in which TTI could develop would be away from only providing power tools for use on construction and industrial sites, and towards providing a complete technical infrastructure for construction.

HNN is not, of course, entirely sure that is the direction in which TTI will go. What does seem to matter is that of all the power tool companies active today, TTI would seem to be the only really positioned to take full advantage of this kind of technological development.
Companies
UK's Toolstop selling DeWalt handsets
A review of the DeWalt MD501 phone
Mobile News
The new phone pairs rugged looks with tough durability, ideal for tradies
The DeWalt MD501 phone has a 13-megapixel camera
Subscribe to HNN weekly e-newsletter
Global Mobile Communications (GMC) has signed up UK-based retailer Toolstop to supply DeWalt MD501 handsets. The agreement will see the device made available online via Toolstop.co.uk.

GMC managing director Stephen Westley claims 5,000 of the phones have already been sold since its launch in May this year - and will account for GBP7 million of its revenues over the next 12 months. He told Mobile News:
Nobody has ever sold a smartphone in this kind of retail environment before. Tradesmen won't necessarily look in a conventional phone shop for a work phone, but they'll spend the majority of their time in a tool shop.
Having the brand in this environment is beneficial to both ourselves and Ingram. Tradesmen already see DeWalt as a high-quality and well-established brand. I'm confident this agreement will help us achieve our targets.

In April, GMC signed a three-year deal with Ingram, an American distributor of computer and technology products, to distribute the MD501. Power tool maker DeWalt first entered the mobile market after partnering with RugGear, a manufacturer of "tough mobile phones".

The new phone pairs rugged looks with tough durability - it is rated IP68 for water resistance (up to 2-metres of immersion for 30 minutes), 810G for drops (survives 2-metre drops to concrete), and can work in temperatures from -20 degrees up to 60 degrees centigrade. The MD501 can also work with gloves, even though it's a full touchscreen device.

DeWalt doesn't actually manufacture the MD501 - that job is handled by GMC - the company is just providing the brand on the device. In addition to its rugged specs, the MD501 has LTE (Long-Term Evolution) support (for UK and European networks), a 13-megapixel camera, 1.3GHz processor with 2GB of RAM, 5-inch 720p display, 3,950mAh battery, Qi wireless charging and Android 5.1 Lollipop.

DeWalt also said it has amplified loudspeaker for clearer speakerphone calls at noisy jobsites.
News
HI News V2 No. 14: Masters' last stand
Download the latest issue of HI News Vol. 2, issue no. 14
HI News
Mitre 10 returns as a key comer commercial partner on The Block
The Housing Industry Association see more spending on renovations
Click to visit the HBT website for more information
This edition of HI News focuses on the story of Masters Home Improvement, from the opening of its first store in Braybrook (VIC) to the sell-off of its inventory and property sites.

Just click on the following link to download this edition:
HI News V2 No. 14: Masters' last stand

Bunnings' full year results are included in this issue along with the latest quarterly results from home improvement retailers, Kingfisher, Lowe's and Ace Hardware as well as bathroom and kitchen plumbing supplier, Methven.

Local retail group, Beaumont Tiles is aiming to have 130 stores by June 2017 and listed lighting retailer, Beacon Lighting admits Masters' discounting had an impact on its revenues.

In our regular section on statistics that are relevant to the industry, we take a look at the growing influence of multi-unit dwellings over the more traditional, detached housing market.

We feature news on suppliers KIngspan and seed company Mr Fothergill's, and listed Australian plumbing company Reliance Worldwide will have its SharkBite product stocked at Lowe's.

Other news includes Mitre 10 returning as a major commercial partner in the current season of The Block TV series and the Housing Industry Association's forecast on renovations.

The products highlighted in this issue include a smart home video doorbell, a ladder system for easy transportation, a paint accessory for quick touch ups and flooring from Boral.
Editorial
Masters' last stand
Masters is holding sales to clear inventory
HNN Sources
Great bargains on minions
Not such good deals on a fridge
Give to Amnesty International
The final collapse of a major retail enterprise can, it seems, be every bit as exciting as its launch.

In late August 2011, when Woolworths launched its first Masters Home Improvement (Masters) big-box store in Braybrook, a suburb in the outer North-West of Melbourne, Victoria, it seemed that a whole new way of doing home improvement retail was about to enter the Australian market. Based on principles borrowed from US partner Lowe's, the new stores would be of higher amenity, and include new categories such as whitegoods and high-end kitchens.

Fast-forward to August 2016 (nearly exactly five years later), and it is evident that this new enterprise has failed significantly. Not only have the hardware retail operations of Woolworths managed to rack up around $3.2 billion in total losses, but the other operations of what was once one of Australia's highest-flying corporations are also experiencing tough times. It's so bad the company has posted a $1.23 billion loss for FY 2015/16. Much of that was made up of write-downs, but even outside that, earnings from its supermarket and discount department store Big W have failed to meet even downgraded expectations.

(This is an abridged version of the complete article. To read the full original, please download issue 2-14 of our publication HI News. That is available at the following URL):
Download HI News 2-14

On 24 August 2016, Woolworths announced that it had finalised plans for its exit from the joint venture home improvement company Hydrox Holdings (Hydrox). Hydrox is 67% owned by Woolworths, and 33% owned by Lowe's, the US-based big-box home improvement chain. The announcement stated that the company's assets would be split into three parts: the Home Timber & Hardware Group (HTH), which would be sold to Metcash for $165 million; the inventory assets of Masters, the sale of which would be managed by retail inventory liquidation specialist GA Australia; and the Masters property assets, including its store sites, and property obtained for the purpose of later development, which would be bought by a group of investors calling itself the Home Consortium.

While Woolworths presented these deals - in a somewhat terse press release - as being all but fait accompli, on 29 August 2016 Lowe's made a move that indicates this is anything but the case. Lowe's has made a filing with the Federal Court of Australia, which asks that the Court appoint an independent liquidator to oversee the winding up of Hydrox. Lowe's has issued a press release explaining its actions, which states:
Lowe's Companies, Inc. today filed a motion requesting that the Federal Court of Australia appoint a liquidator to oversee the equitable and orderly wind up of the Masters Joint Venture vehicle, Hydrox Holdings, as part of a liquidation process that has been initiated by Woolworths.
...
Despite every effort to reach a fair resolution with its JV partner, Lowe's has been left with no other option but to seek the guidance of the court to achieve an equitable and orderly wind-up of the Masters business. Lowe's has acted in good faith at every stage in both the development and operation of Masters, and has been at all times an engaged investor, a committed partner and proud employer. On the other hand, Woolworths has engaged in oppressive conduct, including by invalidly and in bad faith attempting to terminate the JV.

Subsequent reports have clarified that Lowe's believes it was, among other issues, given inadequate time to review lengthy documents related to decisions on how Hydrox would be wound up, a claim that Woolworths so far seems to have deflected. As things currently stand, both parties will complete their submissions to the Federal Court in New South Wales by 15 September 2016, and events will proceed from there.

Fairfax Media is reporting that the Home Consortium remains confident that the sale will go ahead. There is no indication as to the basis for this claim.
The windup basics

As of 24 August 2016, we know that the joint venture company that owned the hardware retail operations of Woolworths and Lowe's, Hydrox Holdings, has plans to dispose of its assets in three parts. These are:
  • Home Timber & Hardware Group (HTH). These operations (owned by the holding company Danks Holdings Pty Limited) will be sold to Metcash's hardware division, Mitre 10, for $165 million. This sale should complete by the first half of October 2016.
  • The remaining inventory allocated to Masters. GA Australia, part of the US-based Great America Group, which is a subsidiary of B. Riley Financial Inc., will take over the sale of these goods. The Great America Group has special expertise in the sale of this type of inventory.
  • Masters' property assets. This is by far the trickiest of the three parts. These assets will most likely be acquired by Home Consortium. This is a group of retail property investors, along with key retailers such as Chemist Warehouse and Spotlight Group.

  • What appears to have been suggested is that Home Consortium has agreed to acquire 100% of the shares in Hydrox. However, Woolworths can only provide the 67% of those shares it owns. The other 33% has to come from Lowe's. Exactly how that is going to happen is not at all clear.

    In the long run, the discount sale of ex-Masters inventory stock, and the acquisition of HTH by Metcash/Mitre 10 are the more important aspects of this for the home improvement retail industry. The inventory sale will affect earnings during September and October 2016 for many retailers. The combined force of Mitre 10 and HTH will help to define much of what happens in independent hardware retailing during 2017/18.

    Nonetheless, we should probably start by examining what will happen with the Masters real estate, as this is likely to shape both public perception and much of the reporting on the home improvement retail industry for the next six months or so.
    The end of Masters

    For the home improvement retail industry, there are really only two details that will matter past January 2017: Masters is to completely exit the industry, probably by 11 December 2016; and some 15 of the Masters sites will, under the current arrangement (and likely any different future arrangement as well), go to Bunnings.
    The dispute

    The background to the current dispute between Woolworths and Lowe's, at least as it has been publicly discussed, is that an agreement has been in place that states if Lowe's chooses to end the Hydrox joint venture, the two partners will provide their own valuation of its worth. Should the partners not be able to agree on a shared valuation amount, then a third valuer agreeable to both parties would be appointed.

    What seems to have happened is that the two valuations are very far apart. It would also appear that the two parties have, in their discussions, not been able to agree on a third valuer.

    If those statements somewhat reflect the reality of the situation (and we can't know), then Lowe's move to have a court-appointed liquidator determine the value of the enterprise would be quite logical and valid.

    At a guess, Lowe's has a number in mind for its total involvement in Hydrox that it wants to reach. In announcing its write-down of Hydrox-related assets for its FY 2015/16, Lowe's had this to say:
    As previously announced, the Company provided notification to Woolworths Limited, its joint venture partner in Australia, of its intent to begin the process of exiting its investment in the joint venture, which operates Masters Home Improvement stores and Home Timber and Hardware Group's retail stores and wholesale distribution in Australia. Woolworth's owns two-thirds of the joint venture, and Lowe's owns one-third. The [USD]530 million non-cash impairment charge, which includes the cumulative impact of the strengthening U.S. dollar over the life of the investment, was based on the Company's best estimate of the value of its portion of the joint venture, and is subject to possible adjustment based on completion of the valuation process.

    Lowe's is estimated to have invested $1110 million into Hydrox. As recently as October 2015, Masters listed the put option held by Lowe's as being a potential $866 million liability.

    A likely number, given the current circumstances, might be USD400 million ($565 million), which would put the value of Hydrox at around USD1200 million ($1595 million).

    Fairfax Media initially reported the sale price to Home Consortium as being $725 million, but later changed this to over $800 million. If that is a payment for two-thirds of the business, that would mean the value of the Lowe's one-third share of the business would be $400 million. However, Fairfax Media is reporting estimates that Lowe's has instead been offered around $180 million.

    The filing by Lowe's in the Federal Court would indicate that Lowe's believes that any independent arbitrator would be likely to award it substantially more than whatever sum it has been offered.

    (As a side issue, it is currently unclear how much, if any amount at all of the $165 million that is to be paid to Woolworths for the HTH holdings of Hydrox will be paid to Lowe's.)

    The three most likely outcomes are: 1) the case before the Federal Court will appear likely to succeed, and Woolworths will seek to resolve the matter by offering Lowe's a greater share of the proceeds of the Masters' sale; 2) the case actually does succeed, and an administrator is appointed to oversee the liquidation; or 3) The case does not succeed, and the arrangement currently in place goes ahead.

    Of the three, the first outcome is the most likely at the moment. If the third succeeds, the deal will go ahead. Even if the second outcome happens, a deal with Home Consortium might still go ahead (though that is closer to just a 50% probability). Bearing that in mind, it's worth taking a closer look at the details of this deal.
    The details of the deal

    Unfortunately, very little information has been released directly about this aspect of the Masters liquidation, with the information instead shared with a few journalists at Fairfax Media and News Corporation. For the public and investors in Woolworths, what seems to be a very complex deal is covered in a few terse paragraphs of Woolworths "update" on its home improvement business, released on 25 August 2016. The basic facts are:
  • An Australian company named Home Consortium has agreed to acquire 100% of the shares of Hydrox.
  • Woolworths has granted Home Consortium a call option (right to buy) over its 67% stake in Hydrox.
  • Woolworths has terminated its joint venture agreement with Lowe's, as a result of a dispute about how to value Lowe's share of the joint venture.

  • Home Consortium is made up of three main groups of investors. The driving force behind the company are investors currently involved with aged-care operator Aurrum. According to reports in the Australian Financial Review (AFR), these include: the chairman of Aurrum, David Di Pilla, who was formerly with UBS; UBS managing directors Robert Vanderzeil and Matthew Grounds; Greg Hayes; Mary Shaw; and Alex Shaw.

    Two retail companies are also involved. The first is Spotlight Group, which operates both fabric stores under the Spotlight brand, and outdoor equipment/fashion stores under the Anaconda brand. This company is owned by Zac Fried and Morry Fried. The second retail company is the Chemist Warehouse chain, which is owned by Mario Verrocchi and Jack Gance.

    The total number of properties to be transferred in this deal has been reported elsewhere as 82. In fact, however, there were 97 properties made available in the original packages of properties. The former number results from the pre-allocation of 15 properties to Wesfarmers for use by its home improvement big-box retail chain, Bunnings.

    In a press release dated 24 August 2016, Wesfarmers has courteously outlined the broad details of this deal. To quote directly from that release:
    Assuming the above-mentioned consent is obtained, the transaction between Home Consortium and Bunnings will provide Bunnings with 15 new sites comprised of 6 freehold trading locations (to be leased from Home Consortium), 2 freehold development sites (to be leased from Home Consortium) and 7 leasehold trading locations. 11 of the 15 sites will be replacement stores and 4 of the sites will be new locations.

    In a further comment from the managing director of Wesfarmers, Richard Goyder, more light is shed on the nature of the transaction. Mr Goyder states:
    The 15 sites covered by this agreement is a small proportion of the overall 97 locations that were offered, and they are of high quality and a good fit with our existing store portfolio and pipeline. 11 of the 15 locations will be replacement stores and provide us with a great opportunity to improve our offer in these areas. We're also pleased to have the opportunity to bring the Bunnings offer to 4 new locations.
    Wesfarmers press release on potential purchase of ex-Masters properties

    Outside of the Bunnings allocation, there are 61 properties currently operating as retail outlets, comprising an estimated 700,000 square metres of floorspace. This means that 21 of the properties are proposed development sites. The Spotlight Group is believed to be interested in acquiring the 21 undeveloped sites.

    Speaking to the AFR, Mr Di Pilla suggested the remaining retail space would be acquired by a wide range of Australia's mall-based retailers. These include: JB Hi-Fi, The Good Guys, Super Amart, BBQs Galore, Boating Camping Fishing, Super Cheap Auto and Amart Sports. The operations of both Spotlight Group and Chemist Warehouse will feature prominently in the retail space provisioning. Woolworths is also likely to open supermarkets at some of the sites, along with outlets for its Dan Murphy's liquor retail business.
    Retail effects

    Outside of the closure of Masters, the addition of four new Bunnings Warehouses in new locations, and the expansion of another 11 Bunnings Warehouses in new premises, much of what Home Consortium does with the retail space will not affect the home improvement retail industry.

    It is likely, however, to have a marked effect on the other aspects of retail, especially in Sydney and Melbourne. With increasing road congestion, consumers have become more reluctant to travel distances of over five or six kilometres to get their shopping done. The addition of a wide range of what well be "mini-malls" to retain in these major cities could begin to undermine both the larger, more established shopping malls, and some of the surviving strip shopping areas.
    Analysis

    How much will these changes affect the day-to-day operations of hardware stores both already associated with Mitre 10, and those currently associated with HTH?

    In the short term, during the remainder of 2016, any effects are likely to be fairly muted. In 2017 some of the initial challenges will relate to both getting the delivery logistics working in an effective and efficient manner, and integrating the entire operation into a single IT system.

    For the first half of 2017, there is likely to be a certain amount of "churn" in the members of Mitre 10. Some of this will come from those who find it difficult to get along with aspects of that enterprise, and some will come simply from hardware stores that think it is not a bad idea to "step out" of those arrangements for at least a couple of years while things get sorted out.

    The real effects of these changes are going to be felt during FY 2017/18. It is at that time that the underlying strategies of Mitre 10 will begin to emerge. Will it seek to own more of the stores that carry its banner, either wholly or in a joint venture arrangement? Will it use the Sapphire upgrades as a means to exert more control over the stock stores choose to carry? Will the company adopt a more conciliatory attitude toward members, or continue its current hardline, driving style?

    Most importantly, will Metcash actually begin to invest in Mitre 10 in direct proportion to its EBIT contribution, or continue to rely on it as an earnings source to help drive its expansion in the independent supermarket business?

    We can't know. One thing is clear, however: Mitre 10 is going to receive more attention, both from investment analysts and the media than it has in the past. It will be interesting to see how it chooses to deal with that.
    Who is at fault for Masters' failure?

    This has been a source of endless speculation over the past six months. The two main camps are those who think the idea was simply "wrong" from the start, or deeply flawed at best, and those who think the idea had potential, but the execution was very poor.

    One of the more interesting patterns in the media reporting on the Lowe's/Woolworths conflict over the value of Hydrox, is an effort by some Australian journalists to somehow assign most of the blame for the failed Masters enterprise to Lowe's.

    Certainly Lowe's played its part, but there seems little doubt that Woolworths made many significant mistakes. In a slightly wry comment at the 2016 Wesfarmers Strategy Day, Mr Gillam seemed to make an offhand reference to one of the major mistakes Woolworths made. Asked to disclose more information about the strategy Bunnings is pursuing in its UK expansion, Mr Gillam noted that he would not reveal more and that "we are currently seeing the consequences" of what happens when you telegraph planning and strategy to the market - a likely reference to the failure of Masters.

    As HNN has reported in the past, the failure of Masters seems in many ways more of a Bunnings story than a Masters story. As impossible as it seems today, it was as though the then-management of Woolworths did not see the possibility of Bunnings responding swiftly to the threat, doing even better deals with distributors, expanding its store fleet, upgrading the amenity of its stores, and actively competing with Masters for property.

    For anyone who has any doubt about how big a part Woolworths played in the failure of Masters, HNN strongly recommends reading the legal case of North East Solution Pty Ltd v Masters Home Improvement Australia Pty Ltd [2016] VSC 1 (28 January 2016), which is available on the Austlii site:
    North East Solution Pty Ltd v Masters Home Improvement

    Not only does this provide a clear illustration of the poor management of the property acquisition process at Masters, there are also some haunting similarities to the current conflict between Lowe's and Woolworths.

    The Australian law firm Corrs, Chambers, Westgarth provides a good summary of the case:
    In North East Solutions Pty Ltd v Masters Home Improvement Australia Pty Ltd and Woolworths Limited, the parties entered into an arrangement whereby North East Solutions Pty Ltd (NES) agreed it would develop a Masters store for Woolworths at a particular site in Bendigo. Once the store had been developed, Woolworths would lease the store for a period of 12 years, with options for a further five terms of six years each.
    So as to not to delay the development of the store whilst the suite of technical and design documents was being prepared, Woolworths agreed that NES should commence the development as soon as possible, and that because a precise price could not be ascertained without the suite of technical and design documents, Woolworths would contribute the difference between the estimated cost of building a Bunnings store and a Masters store on the site.
    The arrangement also included a provision that allowed either party to terminate the arrangement if the parties, acting reasonably and in good faith, were unable to resolve any disagreement that arose in relation to Woolworths' contribution of the construction costs (being the difference between the estimated cost of building a Bunnings store and a Masters store on the site).
    Ultimately a disagreement did arise as to Woolworths' contribution to the construction costs, and Woolworths terminated the agreement on that basis. NES commenced proceedings against Woolworths, arguing that Woolworths did not negotiate "reasonably" and in "good faith". Woolworths countered by arguing that the relevant provision of the arrangement was not sufficiently certain to be enforceable, and was instead, merely an "agreement to negotiate".
    Justice Croft found that, in the circumstances and having regard to the express terms of the arrangement entered into by NES and Woolworths, that the parties committed to act reasonably and in good faith in an attempt to resolve differences in relation to a cost estimate. The object of this process and of the clause itself was to enable the parties to quantify the difference in cost as between the development of the site as a Bunnings store and the development of the site as a Masters store, costs which Woolworths had already committed to pay.
    Good Faith In Commercial Contracts: The Journey And The Destination

    The end conclusion of Justice Croft stated:
    In conclusion, for the preceding reasons, I do find on the evidence that Woolworths, in breach of cll 2.2(b) and (c) of the Agreement for Lease, did not act reasonably and in good faith to resolve differences in relation to the estimate of the Landlord's Works Costs by NES and terminated the Agreement for Lease for reasons that were not permitted under the agreement.

    The outcome of the court case was an award of nearly $11 million in damages, paid by Woolworths to North East Solutions.

    Until next time,

    Betty

    You can contact me directly via email betty@hnn.bz or Twitter @HNN_Australia

    To receive a regular dose of HNN, download the free HNNBrowser app from the Apple store:
    HNN iPad App
    Bigbox
    Big box update
    Residents do not want a Bunnings store in Panorama (SA)
    HNN Sources
    Could China Lesso Group be a threat to Bunnings?
    Masters staff will be integrated into Woolworths and its other businesses
    Click to visit the HBT website for more information
    Bunnings will have to rethink its plans for a store in Panorama (SA) after local residents refused the development; challenges to the proposed Bunnings Warehouse at Coolum (QLD) are gathering steam; Bunnings' 3000sqm store is set to officially open inside Toombul Shopping Centre (QLD); Bunnings has gained approval for a new store in Virginia (QLD); a Chinese company has been described as a "threat" to Bunnings in a mainstream newspaper; and Woolworths CEO said Masters staff will be integrated into its other businesses.
    Bunnings Panorama bid defeated

    Residents have rejected Bunnings' proposal to open a store in Panorama (SA) after Mitcham Council's Development Assessment Panel turned down the hardware retailer's $42 million proposal.

    After a four-hour debate, residents made the decision to refuse the development on the grounds it did not suit the area, was too big, out of character and would create traffic issues. Say No to Bunnings Panorama Group Spokesman Peter Bryant told Adelaide Now:
    What I am most impressed with is as a community member I feel like we have been genuinely listened to.

    About 10 residents spoke on behalf of about 80 people at the meeting, raising concerns about traffic in residential streets, car parking, more traffic lights and the building's design.

    Amanda Price-McGregor, who spoke on behalf of Domain Mitre 10 in Westbourne Park, Banner Mitre 10 in Blackwood and Mitre 10 Barrow & Bench in Malvern, said if the development was approved, local hardware stores could be forced to shut their doors. She said:
    It will have a detrimental impact on other businesses (in the area) ... It cannot be supported.

    GT Legal spokesman Mr Adrian Tisato, representing about 12 residents, said even though the development would create jobs, more in the area would be lost. He said:
    This does not take into account the jobs that will be lost in the surrounding areas.

    James Levinson, from Botten Levinson lawyers on behalf of Bunnings, said the development would have benefited the community.
    Opposition gathering in Coolum

    Local residents challenging the proposed Bunnings Warehouse at Coolum (QLD) hope to gather more support for its upcoming legal battle following a community meeting recently.

    Bunnings is appealing the Sunshine Coast Council's rejection of its original 12,150sqm proposal.

    Community group Development Watch is a co-respondent to the appeal alongside the council while Coolum Residents Association president Mark Bizzell confirmed it too would co-respond, supporting the fight against the proposal.

    Coolum Business and Tourism president Malcolm Chilman would not take a position on the Bunnings proposal.

    Development Watch president Lyn Saxton told the Sunshine Coast Daily she expected some to be put off from joining the legal battle for fear of incurring legal costs.

    Coolum resident Fiona Sykes said a survey conducted as part of submissions on previous Bunnings proposals had indicated many local businesses were not operating at capacity already, and she feared the Bunnings development could lead to business closures and job losses.

    Her survey had found 18 local businesses in relevant trades (hardware, landscaping etc.) were currently operating below full staff capacity. The data showed that 127 employees were currently employed by those stores but 184 people could be employed if the stores were at 100% capacity.

    Ms Sykes said that indicated the area was not ready for a Bunnings and that the introduction of the retail giant could see jobs lost.

    An economic development report handed to councillors in June indicated even the scaled-down, 5850sqm Bunnings proposal would deliver an extra 70 retail jobs.
    Small format store opening

    Bunnings will soon officially open inside Toombul Shopping Centre in Queensland. The 3000sqm store on the site of the old Bi-Lo recently served its first customers and hopes to partner with community groups keen to host fundraising cake stalls rather than the traditional sausage on bread. Store manager Jodie Ianna told the Courier Mail:
    As much as they are very similar to the warehouses, it's obviously a slightly restricted range. We have full ranges in most of our hardware and paint is very close to the full offer.

    The Toombul store is about half to a quarter the size of Bunnings Warehouse outlets.
    Bunnings building in Virginia

    Bunnings has received development approval for a new warehouse in Virginia (QLD), a nine-minute drive down the same road from the Toombul branch.

    The big box retailer was given the green light for a 10,012sqm warehouse, 4368sqm timber trade area, 3329sqm nursery area, and 388-space underground car park, soon after the Toombul store opened its doors.

    The site is just 5km from the small format store at Toombul, and 8km from Bunnings Albion.

    Bunnings general manager - property Andrew Marks has not given any indication when works on the Virginia store would start. He told the Courier Mail:
    While we don't have any timings around the development at this stage, we will continue to keep the local community updated as things progress.
    Another "threat" to Bunnings?

    China Lesso Group Holdings, a major Chinese building materials and homewares company has been characterised as a "looming threat" to Bunnings. It is buying two sites in Sydney as it lays the foundations for a local operation.

    The Hong Kong-listed group has bought a bulky goods site in the inner western suburb of Auburn and is picking up a warehouse development in the western suburb of Prospect.

    China Lesso manufactures a large range of building materials and interior decoration products from about 20 "production bases" in mainland China. The company's move into Australia may be driven by its diversification from its core business that also includes plastic pipes and pipe fittings - into e-commerce.

    It set up Lesso Mall, a platform for hardware, electrical equipment and building material products in China, last year out of a warehouse in the central Chinese city of Wuhan. The firm now hopes to take this global. China Lesso said in its annual report:
    With continued investment in information technology and logistics, enhanced customer services and more diverse products including hardware, electrical equipment and building materials, the introduction of Lesso Mall to the southern China market has already generated a revenue of 621 million yuan.

    The group also warned that this would be a challenging year in China because of market volatility but said its Lesso Mall would be developed into a competitive business.

    The Chinese company purchased the Auburn site for $65 million. The office park has been identified as more suitable to being a large goods centre and could serve as a pick up point for products bought from Lesso Mall.

    China Lesso is also eyeing the acquisition of a parcel of industrial land in Sydney's Huntingwood East. The 21.56ha of vacant industrial land carries general industrial zoning and fronts the M4 Motorway and Great Western Highway.

    The property is being sold by the NSW government. A spokesman for Property NSW told The Australian that "following evaluation of tenders received, a contract for sale was exchanged early August 2016".

    China Lesso hopes to develop Lesso Mall into an e-commerce business for sourcing of hardware, electrical equipment and building materials. It is planning to expand to Toronto, Bangkok and further in the US.
    Masters staff integration

    Woolworths said most of the staff from Masters can be redeployed across its other businesses.

    The company's soon-to-close home improvement businesses employed around 7,700 people - about 6,300 in Masters and the rest in Home Timber and Hardware (HTH).

    The HTH staff are likely to be safe in their jobs, with the operation being bought by Mitre 10 owner, Metcash. Woolworths chief executive Brad Banducci has offered hope for the Masters staff. He told the ABC:
    Everyone of those team members will have an opportunity to come and work somewhere else within the Woolworths group. We recruit 30,000 people a year, so it's not like we can't accommodate it. But even if we have to be slightly over-resourced in the short-term, I think it's incredibly important for us in terms of the culture we want to build in our business.

    The president of the Shop Distributive and Allied Employees' Association (SDA) - the union that represents retail workers - Gerard Dwyer said he was working with Woolworths, as well as its rivals, to find new roles for the workers. He said:
    We've actually already commenced discussions with Masters, with HTH and also with Bunnings.
    Careers
    Seeking opportunities
    Evolve Lifewares is searching for a general manager
    HNN Sources
    A national sales manager role at Melbourne-based Agcare
    Super Retail Group has an opportunity for a business development manager
    Visit the Mecca Website
    New business opportunities have led Evolve Lifewares to seek a general manager; Agcare has a position for an experienced sales manager selling into the home and garden channel; and the Super Retail Group has a new position for a business development manager.

    To read more about each role, simply click on the company logos.
    Hands-on general manager

    Evolve Lifewares is an SME that supplies a wide range of products to hardware, supermarket, DDS (Discount Drug Stores) and specialty retailers in both Australia and New Zealand. A general manager is required who will be deeply involved in all stages of product, range and market development.
    Evolve Lifewares is searching for a general manager
    Home and garden specialist

    Melbourne-based Agcare has an opportunity for a national sales manager to sell its range of weed and pest control products. Key responsibilities include research and analysis of the current market environment and developing new distribution networks to grow sales.
    A national sales manager role at Agcare
    Growing wholesale at SRG

    The Super Retail Group (SRG) commercial team has an opportunity for a business development manager. The purpose of this role is to grow the sales and profits of the wholesale business through the identification and development of new business opportunities within the convenience and specially retail markets.
    Business development manager wanted at SRG
    Companies
    The Block seven
    The cast of The Block 2016 season 12
    B&T
    Mitre 10's Accent is the official paint of The Block
    Aldi's brand integration in The Block is very effective
    Subscribe to HNN weekly e-newsletter
    Mitre10 is among the commercial partners of season twelve of The Block TV series. Other partners include ALDI, Domain, McCafe, Stayz, Suzuki and Telstra.

    The seven partners will integrate their brands across all facets of Australia's longest running realty reality program, as five new teams of renovators go head-to-head to modernise the derelict headquarters of a historic Australian soap and candle factory in Melbourne. Lizzie Young, Nine Entertainment director of innovation, partnerships and customer experience told B&T:
    Advertisers' appetite for quality Australian content has never been more apparent, and when you consider five of the seven commercial partners on the next season are returning year-on-year it demonstrates the impact such a format has when it comes to delivering real outcomes for clients.

    Returning for its ninth season to help build The Block, Mitre 10 will launch an online how-to series featuring Mitre 10 ambassador and The Block host, Scott Cam.

    As the official supermarket partner, ALDI will fuel The Block, feeding contestants as well as inspiring consumers with a range of affordable Special Buys. ALDI will also give one viewer the chance to win $30,000 in cash.

    New partner, Telstra, will harness the power of the renovation format to unveil its connected home of the future, showcasing the latest smart home technology innovation.

    Property portal Domain will have a weekly 360-degree photo series that brings viewers closer to the Sunday room reveals.

    McCafe will feature The Block All Star and resident "Foredan", Dan Riley as a quality controller across a weekly content series on 9Now, profiling him in its TV commercials and with coffee opportunities within the show.

    As the official car partner, Suzuki will keep The Block moving with its latest Suzuki Vitara Turbo and Suzuki Baleno models, and a viewer car giveaway.

    As a new partner for The Block, holiday rental site Stayz will offer viewers the chance to win one night's accommodation for two at The Block in their apartment of choice, along with a $20,000 giveaway to spend on Stayz escapes all over Australia.
    Audience numbers

    The Mumbrella website reports that last year The Block posted its lowest finale audience to date, with 1.57 million tuning in for the grand final, climbing to 1.81 million when Dean and Shay Paine were declared the outright winners.

    Since 2010, the show's premiere and grand finale, traditional audiences have slowly diminished. However Ms Young asserts the audience is simply consuming the show in different ways. She told Mumbrella:
    We've spent this year addressing that and ensuring our content distribution strategy meets what the audience wants and to that end we launched 9Now, our live-streaming and video on demand product in February, and we've got 1.5 million signed up subscribers to that product - and that means for this season of The Block it is available to the entire audience anytime, anywhere, on any device.
    And with our new affiliate arrangement with Southern Cross Austereo we now have coverage all around Australia of The Block as a brand and with that comes our ability to drive The Block as a fan and to drive fans to consume it either on linear broadcast or on 9Now.

    Related:
    Is DIY TV over - HI News, page 19
    Retailers
    Beaumonts aim for 130 stores
    The new Beaumont Tiles Clearance Outlet is behind its flagship store in Grote Street, Adelaide
    Adelaide Now
    Beaumont Tiles is aiming to have 130 stores nationally by the end of June 2017
    The company is on track to deliver 15% year on year growth
    Click to visit the ITW website for move information
    Beaumont Tiles has launched a new clearance centre in the Adelaide CBD as part of a push towards 130 stores nationally by the end of June 2017.

    Managing director Bob Beaumont said the tile, bathroomware and stone products company was on track to deliver 15% year on year growth despite a slow retail environment.

    Mr Beaumont referred to the performance as "excellent'' and put it down to the company's strong brand and the eastern states property boom. He told Adelaide Now:
    In a hot housing market it's more and more expensive to sell and buy another house so many people are renewing what they have. Rather than just doing one aspect of a home, they're ripping out and starting again, room by room.
    It may be a slow retail market but we're growing at over 15% a year due to growth in the number of outlets - we will crack 110 outlets next month - and the strength of our brand.
    The Beaumont Tiles moniker has enormous credibility and our focus on a broader range, especially in designer ware, is winning us more business in upmarket housing and in commercial sectors.

    In South Australia, Mr Beaumont said trading conditions were expected to remain challenging due to the pervading negative sentiment. However there are pockets of opportunity.
    In SA there is a lot of infill housing and we have not come under the influence of high-rise apartments as strongly as other states.
    Retailers
    Retail update
    Beacon Lighting expects sales and profit growth in 2017
    HNN Sources
    JB Hi-Fi has been given regulatory approval by the ACCC to acquire The Good Guys
    The Dick Smith website now owned by Kogan, has generated $6.5 million in sales
    Click to visit the ITW website for move information
    Beacon Lighting profit increases 8% after a weaker June half; the Australian Competition and Consumer Commission (ACCC) gave JB Hi-Fi the thumbs up to buy The Good Guys; Dick Smith boosts Kogan results; and The Good Guys partners with UK kitchen retailer Lakeland.
    Masters lighting impacts Beacon

    Beacon Lighting executive chairman Ian Robinson said he expects sales and profit growth in 2017 after aggressive discounting by Masters curbed its profit growth in 2016.

    The lighting retailer should return to double-digit profit growth this year once the Masters chain stops using downlights, desk lamps and globes as loss leaders. Beacon has blamed aggressive discounting by Masters and the weak Australian dollar for a slump in June-half earnings that restricted full-year profit growth.

    Chief executive Glen Robinson said sales and margins were squeezed when Masters, which is progressively clearing stock before being wound up, advertised price reductions of 40% on lighting nationwide. According to the Financial Review, Mr Robinson told analysts:
    This was the first time we'd seen these large DIY players advertising lighting on a national basis on TV.

    He revealed that Beacon's net profit had fallen 14.6% in the June half, cutting underlying profit growth for the year to just 5.1%.
    You're going head to head with a national player advertising on TV with average offers for 40% off all lights - they'd almost be selling at cost price or below cost. It's not sustainable for the future but there's no doubt it affected us in the second half.

    The company has lifted full-year statutory net profit 8% to $18.3 million. First-half profit increased 22% to $11.1 million, but profits fell 14.6% to $6.7 million in the second half.

    Sales rose 7.7% to $193.2 million, less than half the rate of growth in 2015, and same-store sales rose 2.7%, compared with 10.4% in 2015.

    However Mr Robinson said same-store sales had returned to growth in the first five weeks of the new year.

    Due to Masters' discounting, Beacon struggled to pass on currency-related price rises and gross margins fell from 65.3% to 61.8% in the June half.

    Earnings before interest, tax, depreciation and amortisation (EBITDA) rose 6.5% to $29.2 million, in line with the company's May guidance but well short of earlier forecasts of about $32 million. EBITDA fell 10.2% in the June half.
    More stores

    Beacon opened five stores in 2016, taking its network to 96, and plans to open six stores this year while growing its wholesale, lighting solutions and solar businesses and expanding overseas through e-commerce.

    Independent research had identified scope for a further 50 stores, which would take the network to 146, up from Beacon's previous target of 130 stores.
    JB Hi-Fi gains ACCC clearance

    JB Hi-Fi has been given regulatory approval by the Australian Competition and Consumer Commission (ACCC) to acquire whitegoods retailer The Good Guys but it is not clear if any takeover will go ahead.

    The decision comes after the electronics retailer declared it was in preliminary discussions to acquire its $800 million retail rival in May, with The Good Guys simultaneously weighing an IPO.

    The ACCC concluded that JB Hi-Fi and The Good Guys focus on different product categories and customers, so an acquisition would not significantly reduce competition. ACCC chairman Rod Sims said:
    JB Hi-Fi has traditionally focused on selling consumer electronics, with stores located mostly in shopping centres or CBDs. On the other hand, The Good Guys has mostly focused on whitegoods and other home appliances, with stores generally located in home centres or similar locations.
    Other retailers such as Harvey Norman have a much higher degree of overlap with the Good Guys than JB Hi-Fi.

    The ACCC admitted in a statement the deal did pose some worries given JB Hi-Fi's potential expansion in the home appliances sector, with the crossover in TV sales a particular focus. Despite this, competition was deemed strong enough to withstand a combination of two retail sector heavyweights. Mr Sims said:
    JB Hi-Fi and the Good Guys are clearly in competition with each other to a degree. [However], on balance, the ACCC did not consider that the acquisition would substantially lessen competition in any market.
    We considered that the combined company would continue to face strong competition from Harvey Norman and other existing retailers such as Betta, Retravision, Bing Lee and Radio Rentals.

    In response to the ACCC decision, JB Hi-Fi said it has yet to make a decision on any formal offer for The Good Guys. The company said:
    JB Hi-Fi understands that The Good Guys are looking at a range of options including an IPO on the ASX. JB Hi-Fi evaluates all possible opportunities against a range of factors and would only pursue an acquisition if it made compelling financial sense for its shareholders.

    The Financial Review reports that chief executive Richard Murray is keen to buy The Good Guys to accelerate his three-year old home appliances strategy. An acquisition of The Good Guys would boost JB Hi-Fi's sales from $3.9 billion to almost $6 billion, add $110 million to earnings before interest, tax, depreciation and amortisation - before synergies estimated to be worth as much as $40 million - and lift its total store footprint by 100 stores to 294.

    Billionaire Gerry Harvey said his retail chain Harvey Norman had approached The Good Guys to look at its books as a stepping stone to making a possible takeover bid, but to date has been ignored and not allowed to conduct any due diligence.

    Mr Harvey said even if Harvey Norman did make a bid for The Good Guys, an offer that topped everyone else, they could still be knocked back.

    IBISWorld estimates The Good Guys has a 12.5% slice of the domestic appliance market, while JB Hi-Fi has 13.9% and Harvey Norman is the biggest player with 15.3%.
    Dick Smith delivers for Kogan

    The Dick Smith website now owned by Kogan, has generated $6.5 million in sales in its first two months of operations, according to CRN magazine.

    Kogan acquired the website from the failed bricks-and-mortar retailer earlier this year for just $2.6 million after Dick Smith fell into administration. It reopened two months later as an online-only store.

    The acquisition included Dick Smith's branding, website, customer database and 1.2 million active subscribers. Kogan also revealed that Dick Smith had 32,000 active customers since re-launching in May.

    Kogan and Dick Smith's combined subscriber base topped 3.7 million for the year with 702,000 active customers.

    In its maiden financial report since becoming a public company in July, Kogan reported revenue of $211.2 million for the year ending 30 June, an increase of $10.9 million from the previous year. Kogan returned to profit with $800,000 for the year, up from a $300,000 loss in financial year 2015.

    Kogan's other new business, Kogan Mobile, was relaunched last year on the Vodafone 3G and 4G network. The telecommunications business grew its revenue by $100,000 to hit $500,000 for the year.

    Chief executive Ruslan Kogan said third-party domestic products out-performed expectations off the back of expanded vendor partnerships, including Microsoft and Dell. Third-party domestic products now count for 24.2% of Kogan's sales, compared to 38.6% for third-party international and 37.2% for private-label products. He said:
    The above-forecast expansion of the third-party domestic product division demonstrates the increased propensity of third-party brands to choose Kogan.com as an online retail channel partner. Our ability to instantly talk to over 3.7 million Aussie consumers provides a compelling platform for leading consumer brands.
    Kitchen concessions at The Good Guys

    The biggest kitchenware retailer in the United Kingdom, Lakeland, has partnered with The Good Guys, to roll out 12 "shop-in-shops" across the country by Christmas. It has negotiated a concession-style deal with The Good Guys, hoping to open 100 retailing locations in Australia over the next two years.

    Lakeland will also look to establish its e-commerce offering and first stand-alone bricks-and-mortar stores on Australian shores by early 2017.

    Tony Preedy, Lakeland's director of marketing and international development, told Fairfax Media that is a good fit for the retailer "both commercially and culturally." He said:
    The Good Guys is the market leader in kitchen electricals, so it seems like a very good marriage - their strength in electricals could be married to Lakeland's strength in non-electrical kitchenware and housewares.

    Mr Preedy hesitates to compare the business to fast-fashion retailer Zara, but said: !We are a fast-product company - we sell more than 4000 products and we introduce around 150 products a month...consumers who come in every six to eight weeks are likely to see a considerable amount of change each time they visit.

    The partnership enables Lakeland to quickly build scale and brand awareness through The Good Guys' national network of stores, identify the right locations for standalone stores, tap into The Good Guys' local supply chain and logistics expertise and overcome issues such as Australian specifications for electrical appliances.

    For The Good Guys, the licence agreement allows the chain to grow sales by expanding into complementary categories, attracting new customers, and moving into high-street locations and shopping centres with a new retail offer. The Good Guys chief executive Michael Ford told Fairfax Media:
    The Lakeland partnership forms part of The Good Guys' growth strategy and adds a whole new dimension to our 'Everything for the Cook' offering. As the market leader in Australia for large and small kitchen appliances, kitchenware is a logical category extension for us..

    David Gordon, retail expert and director at LZR Partners, believes The Good Guys' strategy makes sense, as the retailer is not strong in the kitchenware sector, being better known for its whitegoods. He SmartCompany:
    Partnering with Lakeland creates an area of capability and specialisation that they didn't have previously. Lakeland's standalone stores will be the first time The Good Guys will be opening up a secondary brand, so it will be interesting to see how that goes.

    The licence agreement will proceed whether or not The Good Guys' owner, Andrew Muir, decides to pursue an $800 million to $1 billion initial public offer or accepts an offer from suitors such as JB Hi-Fi and South African-based discounter Steinhoff, which owns Freedom Furniture, Harris Scarfe and Best & Less.

    Mr Ford has made no secret that he would prefer an IPO so the retailer can spread its wings after being constrained in the past by its joint-venture ownership model, which is now being unwound. He sees scope to open as many as 40 stores over the next five years.
    Reports
    HIA sees more renovations
    Annual spending on renovations is set to grow past $33 billion per year, according to the HIA
    Your Investment Property
    New home commencements are expected to fall away for the next three years
    The HIA has released its latest National Outlook forecasts
    Subscribe to HNN weekly e-newsletter
    New home building is set to fall away in coming years as Australians turn their focus to renovations according to forecasts from the Housing Industry Association (HIA).

    According to the HIA's latest National Outlook, the current construction cycle is set to slow after peaking this year which will coincide with growth in the renovation sector. HIA chief economist Harley Dale said:
    The current new home building boom is unlike any other that has come before it. It is the longest and largest in Australia's history and has provided an unprecedented economic boost to the nation, without which domestic demand would be in or close to recession. This cycle is marked by substantial regional divergences in the levels of activity in various markets around the country; and the mix of dwelling types being built has changed dramatically.
    As the down cycle in new home building unfolds, the record pipeline of medium/high density dwellings in particular creates considerable uncertainty as to the timing and magnitude of the decline in construction.

    While this year may be the beginning of the end for the new home construction cycle, it is set to be the year growth in the renovation sector kicks into gear.

    The HIA expects the strongest growth in renovation spending in more than 10 years as annual spending on renovations is set to grow past $33 billion per year. Dr Dale said:
    National renovations investment got off to a great start in 2016, growing by 2.2% in the March quarter. HIA expects that renovations activity grew by 4.2% in 2015/16 - the fastest rate of increase in over a decade. Further growth over subsequent years is forecast to take renovations activity to a value of nearly $33.2 billion by 2018/19.
    New housing

    According to the HIA, new home commencements likely peaked over the 2015/16 financial year with 232,500 and will fall away for the next three years. Commencements are set to bottom out over 2018/19 at 166,500.
    Retailers
    New store growth at Ace Hardware
    Westlake Ace Hardware increased its revenue in the second quarter
    Businesswire
    Ace Hardware achieved near record highs in the second quarter
    The outdoor living category did well for Ace Hardware in Q2
    Click to visit the ITW website for move information
    US hardware retail cooperative, Ace Hardware has reported second quarter 2016 revenues of USD1.4 billion, an increase of USD8.7 million or 0.6% from the second quarter of 2015.

    Net income was USD63.4 million for the second quarter of 2016, an increase of USD3.5 million from the second quarter of 2015 and the second highest in company history. President and CEO John Venhuizen said:
    New store growth was the primary driver of our record revenue. While records are nice, we are not satisfied with the growth as the enterprise and our retailers are working far too hard to settle for modest increases...

    For the first six months of 2016, the 2.4% increase in retail same-store-sales reported by the approximately 3,000 Ace retailers who share daily retail sales data was primarily the result of a 2.2% increase in average transaction size.
    Revenues

    Consolidated revenues for the quarter ended July 2, 2016 totalled USD1.4 billion. Total wholesale revenues were USD1.3 billion, an increase of USD6.7 million, or 0.5%, as compared to the prior year second quarter.

    Increases were noted across many departments with outdoor living, paint and lawn and garden showing the largest gains.

    Retail revenues from Ace Retail Holdings - essentially sales from Westlake Ace Hardware -were USD87.4 million in the second quarter of 2016. This was an increase of USD2.0 million, or 2.3%, from the second quarter of 2015.

    Same-store-sales increased 1.6% compared to the prior year with the largest increases in outdoor living and lawn and garden.

    Ace added 42 new domestic stores in the second quarter of 2016 and cancelled 29 stores. This brought the company's total domestic store count to 4,315 at the end of the second quarter of 2016, an increase of 59 stores from the second quarter of 2015.

    Total wholesale revenues were USD1.3 billion, an increase of 0.5%. The company's Ace Wholesale Holdings LLC subsidiary contributed USD4.1 million of incremental revenue in the second quarter of 2016, which was an increase of 4.4% from the prior year second quarter.
    Companies
    Supplier update
    Reliance Worldwide's SharkBite product will be distributed through Lowe's
    HNN Sources
    Mr Fothergill's hopes to increase sales to Homebase
    Kingspan is eyeing more acquisitions
    Subscribe to HNN weekly e-newsletter
    SharkBite products will be available at Lowe's stores; Mr Fothergill's sees opportunities with Wesfarmers-owned Homebase and challenges with Brexit; Kingspan is contemplating more acquisitions; and Fortune Brands focuses on plumbing expansion.
    Lowe's stocking Reliance products

    Recently-listed plumbing supplies company, Reliance Worldwide has announced a deal that will see its core product hit the shelves of US home improvement retail chain Lowe's, although potentially at the expense of shelf space at The Home Depot.

    In a statement to the Australian Stock Exchange, Reliance said it had signed a single supplier agreement with Lowe's to supply its SharkBite-branded push-to-connect (PTC) fittings to its network of 1700 stores.

    The nature of the single supplier contract means Lowe's will only stock the Australian group's products in that particular range, although Reliance is able to continue selling the products to Lowe's competitors, including current customer The Home Depot.

    The deal does, however, force the cessation of its current exclusive agreement with The Home Depot, meaning the latter is free to introduce competitors to SharkBite in the range. The company said:
    Reliance is confident that these changes will position the SharkBite product range optimally for the long-term in the US market. The PTC product category has excellent growth prospects and this will be aided by SharkBite products being sold and marketed as widely as possible across all sales channels.

    The rollout into Lowe's will be implemented through 2017 and 2018, with no material impact seen on profit for fiscal 2017.

    Related
    Supplier update: Plumbing company IPO - HNN
    Mr Fothergill's is optimistic, realistic

    Joint managing director John Fothergill of seed company Mr Fothergill's recently told Horticulture Week that potential increased sales through Wesfarmers-owned Homebase is being tempered by uncertainty over Brexit.

    A flat year in like-for-like seed sales has been helped by gains at UK independent garden centre group, the Tillington Group and late-season mail-order sales as the weather picked up.

    Mr Fothergill said the Suffolk company is "lucky to have a long-standing good relationship with Bunnings in Australia" among its 20-25% of export business. He said:
    We work hard to support them. They expect a lot from their suppliers but they are fair. There's clearly an opportunity for them in the UK.

    Mr Fothergill also said Homebase "moving away from private label is good and moving away from seasonal sales and promotions to everyday low pricing, [Bunnings'] brand message in Australia, makes sense".

    He believes new owner Wesfarmers is "bringing a greater sense of confidence to Homebase" while Brexit means a possible "impact on consumer confidence and export opportunities" and "uncertainty that no one likes", especially with trading relations with European seed suppliers, the single market, tariffs and phytosanitary regulations.

    Mr Fothergill's said its Jekka McVicar herb ranges have been successful, while products such as salad Pot Toppers and Microgreens have appealed to those with small urban gardens.

    Scotts Miracle-Gro also has a strong relationship with Bunnings in Australia and has high hopes for more business in the UK. Scotts is launching a Levington Essentials range to match rivals in the competitively priced market at garden event Glee.
    Kingspan looks to acquisitions

    Kingspan is eyeing acquisitions in India and Latin America as the Irish building materials group looks to diversify further into new, high growth markets. The company already owns Kingspan Environmental and Springvale Insulation.

    Rainwater harvesting systems maker, Tankworks Australia recently reached an agreement to join Kingspan Group.
    Tankworks Australia joins Kingspan - HNN

    County Cavan-based Kingspan reported a 19% rise in global sales in the first six months of 2016, taking revenue to EUR1.47 billion. Profits were up 50% to EUR167.3 million in the same period, the company said. Its first half financial results were bolstered a big increase in margins.

    Ireland was Kingspan's fastest growing market in the period - with sales up almost 50% to EUR59.5 million from EUR40.4 million during the same period in 2015.

    Chief executive Gene Murtagh said sales to the Irish construction sector are still as much as 60% to 70% below peak levels, but that the market here has seen continuous improvement since 2010.

    Kingspan, which back in 2005 relied on Ireland and the UK for around 80% of its sales, has since diversified, with mainland Europe now its largest market for the sale of insulated panels used in the construction industry. Sales of such panels rose 26% in the six months to June 30, with particularly strong demand in Western Europe and North America. Ireland is now a relatively small market for Kingspan.

    The UK, with sales of EUR410 million in the first six months of the year is Kingspan's biggest single market. Despite warnings that June's Brexit vote would dampen demand from the construction sector, Mr Murtagh said there is no evidence so far of a slowdown there.

    Since the June 23 vote, Kingspan's UK order book has increased by 7%, the company said.

    However big swings in the value of sterling before and since the UK vote to leave the European Union, have had an impact, according to Mr Murtagh.

    Every 1% move in sterling versus the euro has an impact of around EUR1.5 million on Kingspan, he said. But he described the impact so far of the UK vote as "nothing compared to 2009".

    Kingspan was one of the few companies to foresee Ireland's property market collapse following the 2008-09 financial crisis,
    Fortune Brands plumbing

    US-based Fortune Brands Home & Security announced the creation of a Global Plumbing Group (GPG) to transform its plumbing business. Chris Klein, chief executive officer, Fortune Brands said:
    The creation of the GPG platform provides the foundation to accelerate growth in our plumbing segment, providing the critical infrastructure to support a multi-brand, -channel and -geography plumbing business. Most importantly, the GPG enhances the potential for future growth opportunities as we look to grow plumbing sales to USD2.5 billion by 2020.

    GPG paves the way for more acquisitions, joint ventures, supply agreements and distribution agreements.

    As a first step toward future growth and expansion, Fortune Brands recently acquired kitchen and bathroom supplier Riobel, based in Canada. Riobel has about USD40 million in annual sales.

    The company also signed an agreement to acquire ROHL, a Californian luxury brand. It has around USD70 million in annual sales. Both companies will be placed under the GPG with Fortune Brands.

    Fortune Brands Home & Security is headquartered in Deerfield, Illinois (USA). The company's four operating segments include cabinets, plumbing, doors and security. Its products include MasterBrand Cabinets; Therma-Tru entry door systems; and Master Lock and SentrySafe security products under The Master Lock Company.
    Products
    3D imaging tool for renos, DIY
    WalabotDIY allows users to see through plasterboard, cement and other materials
    Vayyar Imaging
    It is designed for home renovators, construction workers and DIY enthusiasts
    WalabotDIY can also easily snap photo screenshots for use in offline analysis
    Click to visit the HBT website for more information
    Vayyar Imaging is the 3D-imaging sensor company whose technology makes it possible to see through objects, liquids and building materials. It has released a 3D imaging tool for consumers called WalabotDIY.

    Created especially for the home renovator, construction worker and DIY enthusiast, WalabotDIY gives users "Superman-vision" to see through plasterboard, cement and other materials to determine the location of pipes, wires, and even rodents' nests. Vayyar Imaging CEO and co-founder, Raviv Melamed said:
    WalabotDIY takes the guesswork out of your next renovation or repair project. It makes all kinds of home repair and renovation tasks easier - everything from hanging a gallery wall, mounting shelving, locating a pesky leak or drilling into a wall without the fear of hitting a pipe or electrical wire.
    How WalabotDIY works

    WalabotDIY is compatible with all Android smartphones 5.0 and higher, equipped with USB OTG, and connects magnetically to the back of the phone.

    After downloading the WalabotDIY app via Google Play and a short calibration process, WalabotDIY can be used to scan the wall, and the wall images are then projected on the smartphone's screen.

    It also helps users know precisely how deep to cut or how far to drill to avoid damaging pipes, wires, and objects hidden behind walls. The robust 3D imaging sensors detect both the depth and location of objects and easily "sees" through up to four inches or 10 centimetres of concrete or plasterboard.

    WalabotDIY also has an adjustable sensitivity setting for optimal calibrations on specific renovation and construction projects, offers two sensing modes of pipes and raw data, and can easily snap photo screenshots for use in offline analysis.
    Products
    Smarter home security
    Ring allows users to access a video doorbell and speak through it either from home or remotely
    Digital Trends
    ADT Pulse security features have been integrated into the Ring app
    Home deliveries can be checked remotely
    Click to visit the HBT website for more information
    ADT has announced a partnership with Ring, the developer behind the Ring Video Doorbell.

    On it's own, Ring allows users to access a video doorbell and speak through it either from home or remotely. It also offers a zone monitoring system that will alert users if there is activity in designated zones.

    The way the new system works is by integrating the ADT Pulse security features into the Ring app. Once users access the video doorbell through which they can see and talk to visitors, they will also be able to check the locks on doors and turn on lights with Pulse. All this is done through one app, giving users easier access to their features in one convenient place.

    Ring claims that most burglars will ring the doorbell on a potential target home, presumably to assess whether homeowners are in or not. With the ability to quickly see if someone suspicious is lurking on the steps and then quickly turning on a light in a darkened home, homeowners are much more likely to dissuade potential intruders from proceeding. The convenience of being able to do this from a smartphone further adds to the security users feel.

    Currently, there are no industry standards in the field of home automation. Perhaps further partnerships between these smart home companies will pave the way for such standards. That, in turn, will make things even more convenient for users.

    ADT boasts the ability to monitor homes and offers remote access to alarms, lights, and doors. The company has a history of partnering with other smart home companies such as Nest thermostats and August smart locks.
    Retailers
    Metcash-Mitre 10 buys HTH for $165m
    Stores in the HTH network
    Metcash
    A Mitre 10 ad
    Home Timber & Hardware ad
    Click to visit the ITW website for move information
    Australian wholesaler Metcash has released details of its forthcoming acquisition of hardware retailer and hardware wholesale supplier Home Timber and Hardware Group (HTH) by Metcash's hardware operations, Mitre 10. The sale price was above expectations fostered by most mainstream media stories, coming in at $165 million.

    HTH is currently owned by a joint venture formed between Australian supermarket retailer Woolworths, and US-based home improvement big-box chain Lowe's. The relevant part of that joint venture, with control over HTH is Hydrox Brands Pty Ltd, which is owned by Hydrox Holdings, the primary joint venture vehicle. Lowe's has a 33% ownership of this, while Woolworths controls the remainder.

    The sale is set to complete in early October 2016.
    Masters assets

    In separate news, Woolworths has also announced that it has arranged the potential sale of the remainder of the Hydrox Holdings assets, which consists of the real estate holdings of Masters Home Improvement, as well as the stock inventory held in its Masters operations. According to the press release from Woolworths, GA Australia will "manage the sell-down of the Masters inventory." The expected value is $500 million.

    As the press release states, "subject to Lowe's consent", a consortium which is made up of Aurrum Group, Spotlight Group and Chemist Warehouse will acquire 100% of Hydrox Holdings.

    Should this proceed, Masters will be entirely wound down by 11 December 2016.
    Acquisition value

    The intent of the acquisition is to combine HTH's direct retail and wholesale retail assets with those of Metcash's Mitre 10 hardware operations. This will result in a retail operation with close to $2 billion in annual sales and estimated combined earnings before interest and taxation (EBIT) of $59 million.

    According to statements by the managing director of Metcash, Ian Morrice, made in a press release:
    Both Mitre 10 and HTH are passionate about supporting independent retailers. The combination of the two businesses will mean that Metcash's hardware business will have a turnover of ~$2bn. This increased scale, together with the opportunity to realise significant efficiencies, will enable us to be more competitive and deliver a better outcome for both our hardware retailers and their customers.
    The interests and values of Mitre 10 and HTH retailers are closely aligned. Our objective is to continue to build successful independent retailers and grow a vibrant independent hardware sector, for the long term.

    Metcash will pay for the acquisition through the combination of an additional equity raising for $80 million, and an extension of its current borrowing by $85 million. The company believes that the acquisition will add 4% to its earnings per share in FY 2017/18, exclusive of the operational costs of combining the two hardware businesses. The added debt will increase Metcash's leverage from a 17% ratio to 20%, the company states.

    Metcash will be acquiring most but not all of HTH's assets. Excluded from the acquisition will be HTH's only distribution centre (DC) in Victoria, and two underperforming stores wholly-owned by HTH.

    A major goal of the acquisition is to take advantage of what seem to be synergies between the operations of the two companies. According to Metcash, these synergies include:
  • Reduce supply cost through increased volume through suppliers
  • Consolidation of distribution network
  • Logistics route efficiencies and leverage through scale
  • Combining and using the best from two strong management teams
  • Combining marketing budgets
  • Consolidation of working capital
  • Use of single unified information technology system
  • Acquisition details

    Mitre 10 will acquire 41 of HTH's company-owned stores, as well as supply contracts with its 363 independently-owned bannered stores, and its 865 independently-owned un-bannered stores. In addition it will acquire three DCs, two in New South Wales and one in Western Australia. Some 36% of its stores are in Victoria, 25% are in Western Australia, 20% are in News South Wales, and 10% are in Queensland. HTH also has stores in South Australia, Tasmania and the Northern Territory.

    HTH includes the brands Home Timber & Hardware, Thrifty-Link Hardware, and Hudson Building Supplies. The combined workforce of HTH amounts to 1600 employees.
    Background

    Selling the assets of Hydrox Holdings has taken over seven months to complete. In the final bidding process, there have been several extensions of the deadline. The current deal has closed the day before Woolworths is due to reveal its results for FY 2015/16. The results are expected to provide details of a substantial loss.

    A key part of the bidding process consisted of Metcash approaching the Australian Competition and Consumer Commission (ACCC) in July 2016 for an informal ruling on its proposal to acquire HTH. The ACCC developed an initial undertaking for Metcash to conform to, which was then made public. Public consultation led to a further tightening of restrictions in this undertaking, which was then accepted by Metcash, clearing the way for it to acquire HTH.

    It is believed that as regards HTH, the final bidding war came down to Anchorage Capital Partners and Metcash. Initial estimates had suggested the sale price would be over $200 million, but these estimates were later reduced to around $150 million.
    Risks

    As is required of them in these circumstances, Metcash has detailed a number of risks that relate to this transaction.
    Losing members

    The primary risk, which has not been thoroughly understood by the general media reporting on this matter, is outlined by Metcash in its announcement presentation like this:
    HTH's business relies on its customers. Metcash cannot prevent HTH's customers who operate independent stores from ceasing to use HTH as their supplier or giving its competitors' products higher priority, thereby reducing their efforts to sell HTH's products. Metcash may not be able to quickly replace such customers.

    In more direct terms, it is likely that some of the former HTH stores will consider leaving their arrangements when Mitre 10 takes over. A number of HTH member stores have previously operated under Mitre 10, and decided that they did not care to be directly associated with that company. Seeing 20 to 30 stores leave HTH over the next 18 months would not be surprising.

    Conversely, as Mitre 10 will be engaged in just making things work for the next 18 months, it is unlikely they will be able to attract replacement stores until the conclusion of FY 2017/18.
    Integration costs

    This includes disruptions to the operations of both businesses, difficulty in combining IT, finance and accounting operations, and a possible loss of key personnel.

    Another element that has not been given adequate attention is that the corporate culture between the two companies is quite different. Mitre 10 people tend to be very tough and somewhat aggressive, while HTH people tend to be a little friendlier and more adaptive.

    Mitre 10 are, in particular, known for their difficulties in handling media, while HTH has a good reputation with media.

    A good indication of the difference in cultures can be seen by the advertisements the two organisation run. This is a typical HTH ad:


    And this is a Mitre 10 ad:


    It seems highly unlikely that Mitre 10 would consider continuing the more whimsical HTH ad campaigns. That's the difference.
    Counterparty agreements

    The acquisition presentation describes the risk like this:
    As the Acquisition involves, in part, the acquisition of shares in a company, the Acquisition will result in a change of control of that entity. This could have adverse consequences for Metcash. For example, contracts with counterparties may be subject to review or termination in the event of a change of control.
    In particular, a number of leases for corporate stores owned by HTH contain change of control clauses. There is no guarantee landlords will provide their consent to a change of control (although under most leases the landlord will be required to act reasonably in deciding whether to grant or withhold consent).
    If consent is not obtained, HTH may not be able to continue to operate a store at the relevant site and may incur significant costs in connection with its make-good obligations under the lease.

    The consequences of this kind of risk are likely to extend beyond leases. An associated risk will involve contracts that HTH has entered into which are not to Mitre 10's liking.
    The ACCC undertaking

    This is perhaps the most interesting of the risks that Metcash lists. To quote from the presentation:
    Metcash has provided an undertaking to the ACCC, which will be in force for a 10 year period, and is designed to benefit consumers by giving all Combined Entity owned and independent retailers and non-bannered retailers access to hardware and home improvement wholesale supply on a non-exclusive and non-discriminatory basis.
    While this is consistent with Mitre 10's present business practices, should Mitre 10 wish to change those business practices in the future for any reason, its ability to do so may be restricted in the 10 year period of the undertaking.

    There is little doubt that part of Mitre 10's growth strategy will be to continue to increase the number of corporate-owned stores under its control. Where on stores it supplies on a wholesale basis its EBIT to revenue margin is around 2.6%, on corporate-owned stores, where it collects the direct retail margin as well, this is hugely increased. To some extent the ACCC makes this kind of growth more difficult to achieve.
    Bunnings

    This is not a risk that is mentioned by Metcash. In fact, the acquisition document makes it clear that Mitre 10 will become the "number two" in the market, and this will provide some advantages.

    HNN remains concerned that the combination of HTH and Mitre 10 will encourage Bunnings to increase competition, particularly in the trade sector. Where before it might have hesitated to take actions which would eliminate an independent retailer in, say, a regional area, Bunnings might feel less concerned about this in the future. It would not be that surprising if the current combined revenues of $2 billion ended up being more like $1.8 billion in another two to three years.
    Analysis

    One of the more surprising statements in the acquisition presentation was that, as HTH was weighted 38%/62% DIY retail/trade sales, and Mitre 10 is weighted 45%/55% DIY retail/trade sales, HTH would be positive in balancing the combined entity more towards trade sales.

    Mitre 10 has to some extent "sold" this acquisition on the basis of providing an alternative retailer to Bunnings. Yet without seeking to expand more into the much more profitable DIY retail market, it's difficult to see how Mitre 10 can provide a truly effective alternative. Retail sales value does to some extent indicate market shaping control, but EBIT indicates reinvestment potential, and it is the latter that has become so important in forming modern retail markets.

    Will Mitre 10 seek to rebrand HTH stores? It seems highly likely that this will take place, but it's likely that it will be another 20 months or so before that kind of move gains any force.

    The real question, of course, is what attitude the parent company Metcash is going to take to an expanded Mitre 10 operation. Over the past three years, we have seen Mitre 10's marketing budget (among other factors) gradually reduced. Mitre 10 has done well in providing the EBIT Metcash desperately needs to continue funding its supermarket strategy, which consists largely of buying market share by sacrificing profit on low prices.

    Will Metcash, after the initial investment to get things going, continue with this approach? Or will the company instead put Mitre 10 to the path of being spun out in another 30 to 36 months, listed on the ASX as a separate entity and sold to provide ongoing cash for Metcash's supermarket investments?

    While it is too early to tell with any certainty, it seems slightly more likely that the second scenario will win out over the first. Metcash has made a vast investment of time, effort and funding into its supermarket business, and it seems unlikely it will be fully committed to diversification at this stage.
    Bigbox
    Masters closed up by 11 December 2016
    GA Australia details
    Woolworths
    Spotlight Group
    The Aurrum Group
    Click to visit the HBT website for more information
    Woolworths has announced that it is close to finalising its exit from its home improvement joint venture with US-based Lowe's. In a press release, the company explains that it has divided up the assets of Woolworths/Lowe's joint venture Hydrox Holdings into three parts. These are:
  • The Home Timber and Hardware Group (HTH)
  • The Masters Home Improvement inventory
  • The Masters real estate assets
  • HTH

    The first, HTH, is set to be acquired by the hardware operations of retailer Metcash, Mitre 10. The majority of HTH (excepting two corporate-owned stores and a distribution centre in the state of Victoria) will be sold to Metcash for $165 million. The sale is expected to be completed in the first weeks of October 2016.
    Masters inventory

    The Masters inventory will be sold by GA Australia. GA Australia appears to be a subsidiary of the Great America Group, which is a wholly-owned subsidiary of B.Riley Financial Inc. According to its "landing page", GA Australia has helped with "strategic store closings" for companies such as Eddie Bauer, Office Depot, and Tractor Supply Co (a regional hardware group in the US).
    About GA Australia

    According to the press release:
    The underwritten recovery is subject to certain adjustments and is estimated to deliver gross proceeds of approximately $500 million.
    Masters real estate

    The deal for Masters real estate assets seems less certain that the other two. According to the press release:
    Subject to Lowe's consent, Home Consortium (Aurrum Group, Spotlight Group and Chemist Warehouse) has proposed to purchase the Masters properties through acquisition of 100% of the shares in Hydrox. The transaction will include 40 Masters freehold trading sites, 21 Masters freehold development sites and 21 Masters leasehold sites.

    At the moment, Woolworths states that it expects to realise $500 million from all three transactions. This includes a commitment by Woolworths to pay $105 million for three Masters sites. Woolworths will also take on 12 freehold leases held by Masters.
    Closing down Masters

    Should all three of these deals go ahead, Masters is expected to be fully closed by 11 December 2016. Woolworths CEO Brad Banducci is quoted in the press release as saying:
    The agreements provide certainty to our Masters team, suppliers and customers. It is the right resolution for our shareholders. The Home Consortium transaction remains subject to Lowe's consent.
    Woolworths' top priority remains to do the right thing by our employees, customers, suppliers and shareholders. We will provide a certain and transparent timetable to all our stakeholders during the exit process.
    Since the sale process began, our 7,700 staff in the Home Improvement businesses have worked extremely hard in an uncertain environment and we sincerely thank them for their commitment.

    Mr Banducci further stated:
    We will work hard to find Masters employees jobs within the Group, or pay full redundancy where suitable roles are not available.

    The press release also notes that all gift cards will be honoured, and that contracted work, such as for kitchens, will be fully completed.

    The Home Consortium that will control the Masters sites is described as having the following plans for its acquisition:
    The Home Consortium will seek to implement plans to repurpose the existing Masters sites into multi-tenant, large format centres anchored by a selection of Australia's leading home, hardware, family and lifestyle retailers (subject to landlord and authority consents where required).

    The Aurrum Group is an aged-care provider. Spotlight Group Holdings manages the Spotlight fabric stores and the Anaconda camping stores under its Spotlight Retail Group banner. It also has a substantial property portfolio, managed by the Spotlight Property Group. Chemist Warehouse operates a chain of discount chemist outlets, and is owned by Mario Verrocchi and Jack Gance. It has recently expanded its operations into China through online marketplace Alibaba's Tmall facility.
    Analysis

    The details about the dispute between Woolworths and Lowe's remains covered by confidentiality. As the press release states:
    Woolworths has today exercised its right to terminate the JVA with Lowe's and WDR, and the associated option contracts arising under the JVA, as a result of a dispute about the process to value Lowe's shareholding under the option mechanism in the JVA. The confidentiality provisions in the JVA survive termination of the JVA and accordingly no further comment will be made about any dispute between the shareholders.

    It seems likely that this dispute will continue into 2017.

    Further details will become available at the announcement of results for the full-year FY2015/16.
    Products
    Easiest-to-use ladder system
    The Multi Slide Extension Ladder Rack from Rhino-Rack
    Rhino-Rack
    It can be used for smaller vehicles including single and dual cab utes
    The ladder rack system is fully OH&S compliant for users
    Click to visit the HBT website for more information
    Transporting ladders for tradies can be fiddly, especially if they are not operating a van. With that in mind, Rhino-Rack has designed the Multi Slide Extension Ladder Rack.

    Most ladder racks are up to 3-metres long, and in their original form are only really useful on vans. The Rhino-Rack Multi Slide Extension Ladder Rack is shorter, and can be used for smaller vehicles including single and dual cab utes.

    At 1.5-metres, the Multi Slide Extension Ladder Rack can still carry long ladders, and has similar features that Rhino-Rack's other ladder racks do. This includes side rails that prevent lateral movement, as well as a rear strap, which reduces excess rope and straps. This means users only need the one strap to secure the ladder to the rack.

    The ladder rack system is fully OH&S compliant and has been rigorously crash-tested to ensure that the product is as tough as it gets. It is also constructed from anti-corrosive materials. The system is compatible with any ute with a canopy via Rhino-Rack's range of vortex and/or heavy duty bars (sold separately).
    News
    HI News V2 No. 13: Taking back DIY
    Download the latest issue of HI News Vol. 2, issue no. 13
    HI News
    Can Indies take DIY back?
    Bosch delivers its 2015 results
    Click to visit the HBT website for more information
    The latest issue of HI News is focused on how independents can regain some of the DIY market away from other retailers.

    Just click on the following link to download this edition:
    HI News V2 No. 13: Taking back DIY

    We also pose the question as to whether the future of home improvement retailing will involve offering power tools as a service through leasing.

    The main social media channels - Facebook, LinkedIn and Twitter - are analysed to see which platforms would work best for advertising for hardware retailers. We also describe the specific steps that can be taken to put together a simple and cost effective social media campaign. It could be better than using paper-based promotional flyers.

    Bosch Power Tools delivers its 2015 results and emphasised its cordless outdoor power equipment range.

    Our quarterly feature, Paintorama explores the latest results of major paint companies including PPG, Sherwin-Williams and AkzoNobel.

    There is the usual updates on big boxes, indie stores, suppliers and a round up of home improvement news from the US and Asia.

    New products include a fencing stapler. Lufkin measuring tapes, a digital level, natural pest control and Milwaukee's pre-release outdoor power equipment tools.
    Editorial
    Can Indies take DIY back?
    The consumer paint: easy to use, long-lasting
    HNN Sources
    The Worx WorxSaw
    How to get serious with IKEA
    Give to Amnesty International
    The do-it-yourself (DIY) sector of the home improvement/hardware market will become a critical one during 2017 and 2018.

    Two linked events - the exit of Masters from home improvement retail, and the sale of Home Timber and Hardware Group (HTH) - details of which should be finalised by 24 August 2016 - will see the home improvement industry change sharply during 2017. So defining will these changes be, that they will take until the third calendar quarter of 2017 to sort out.
    The Masters effect

    In terms of strategy, the biggest single change we are likely to see is a harder push by many current Mitre 10 and HTH stores into the DIY market - along with, potentially, a new competitor which might acquire some of the Masters store fleet.

    Two forces will drive that push. The major strategic push is, simply, opportunity. While Masters did fail, it also dragged in around $1 billion in sales a year, and much of that (estimated at 75%) was DIY consumer. Even if a competitor emerges to replace Masters, that expenditure is still going to be "in play", providing a unique market opportunity for other retailers to grow their market share in the industry's most high-margin, profitable sector.

    The second, compound reason relates to competing with Bunnings. Bunnings today seems unbeatable, but it will become even more so if it manages to capture an additional $500 million in consumer spending from ex-Masters customers.

    Bunnings is well-positioned to do that, not just in market terms (as the only competing big-box), but also geographically. Many Masters stores are located close to Bunnings, and Bunnings is itself seeking to take over some ex-Masters locations. Customers could drive up to "their" Masters store, find it closed (or even converted to a Bunnings) and probably find a Bunnings less than a kilometre away.
    The retreat from DIY

    Beyond that, HTH and Mitre 10 stores as a whole simply need to take back some of the DIY market if they are to fully secure their future. Historically, from 2005 to 2008 the then powerhouse in the DIY market, Mitre 10, essentially surrendered much of its DIY market to Bunnings. This was formalised when, as a failing company, Mitre 10 was acquired by Metcash. Metcash immediately established that it would concentrate on trade sales rather than DIY.

    That was certainly the right decision at the time. While there is still something uncertain about the modern Mitre 10's market position, there is no doubt that, particularly under the stewardship of CEO Mark Laidlaw and his team, Mitre 10 has been steadily improving its situation. Focusing on trade sales as a strong base to its ongoing growth has been a good tactic.

    However today, seven or eight years later, the situation has changed. While the building, construction and renovation markets will no doubt remain active enough to ensure that trade sales continue to be healthy, the most obvious area for real growth (in the sense of expanding into under-serviced markets) will be DIY.

    If Metcash acquires HTH, it is likely it will seek to spin out its hardware operations in an Australian Stock Exchange listing within two to three years. If Anchorage Capital Partners acquires HTH, it will also seek to eventually list those operations on the ASX -- though it is likely to take at least four years to turn it around. In either case, to produce good results, it is necessary to grow the business. The only really available avenue for that is in DIY sales. This growth is likely to be concentrated in inner-urban areas, where HTH is under-represented, and where less-skilled DIYers are over-represented.

    Additionally, every trade-based hardware business should be aware that Bunnings is likely to start putting pressure on trade sales in 2018.

    One of the "thought experiments" Bunnings CEO John Gillam has mentioned several times at analysts' briefings is that he can see Bunnings supplying every toilet in the building where those briefings are held. As Mr Gillam has said: "Why not?".

    Those "why nots" have turned out to be the forerunner of strong market moves in the past. The effect on overall trade sales of Bunnings moving to displace Reece in the plumbing market, as an example, could be very strong.

    Just to add additional motivation to that, there is also the fact that the new Bunnings Australia managing director, Michael Schneider, will want to demonstrate the retailer's Australian business is in good hands. He will be doing that in a market where standard renovation spending is expected to contract over 2017 and 2018 (according to the Housing Industry Association, and other sources). Mr Schneider is an intelligent, driven man, and has a reputation as a very strong negotiator. Given all that, it is unlikely he will pass up many opportunities for growth.

    Following the basic principle of how you win asymmetric competitions - never try to directly match what the major competitor does - the best strategy to limit expansion by Bunnings will be to focus on DIY sales.
    What's so hard about DIY?

    When it comes to analysing why Mitre 10 and other independents have not done well in the DIY market, most retailers lay the blame on two factors: the lower prices on some major DIY items at Bunnings, and the fact that DIY customers don't appreciate reliable, knowledgeable customer service - the area where independents seem themselves as excelling - the way that trade customers do.

    There is some validity to both these claims. Some DIYers are real price "mavens", who are determined to spend as little as possible on certain purchases. Others either feel a bit embarrassed by their lack of knowledge, and still others have difficulty explaining to anyone what they want to do. This makes the attention provided by independents difficult to use well. Inexperienced DIYers often prefer to prowl the aisles of Bunnings until they come across the products they need, or, by trial and error, to solve their problems themselves.

    However, when you speak to many individual DIY customers, across the spectrum, often what emerges as the major reason they prefer to shop at Bunnings (or even, in some cases, to simply not shop at all) is that the service they do receive is not really appropriate to their needs. It's not bad service, it's not unfriendly service, but it doesn't answer to the requirements they really need to solve in their DIY tasks.
    Adjusting to DIY

    The main reason behind this is a very simple one: DIY hardware retailers in Australia (including, even, Bunnings with its success in this area) tend to view DIY home improvement as being a kind of "subset" of trade hardware. Frequently, the attitude is that the way tradies do things is the "correct" way, and that DIYers should be trying to emulate this.

    That might not be the best attitude. To explain why this is the case, it's helpful to look at quite a different industry, but one where there is also a mixture of professionals and amateurs doing the same things.

    If you pick up a recipe book written by a well-known chef, such as Gordon Ramsay, you will find any number of elaborate and delicate recipes. Many of these will take one or two hours to prepare.

    Go to a restaurant run by the same chef, however, and you will not see a single one of those dishes on the menu. Why? Because that is not what restaurant food is all about. The ideal restaurant dish has three elements: exotic/special ingredients, the need for excellent technique -- and very quick preparation. The average amount of actual attention required in preparing a restaurant dish is about five minutes (though the total cooking time might be longer).

    In the home improvement world, tradies are like restaurant chefs, while over 60% of DIYers are like home cooks. Like chefs, the tradie is looking for solutions that provide results that are a little special, that require solid technique, and that are very quick. Time is money. Tradies save time by using their skill, experience and training.

    For inexperienced DIYers, time is not so important. A short list of their priorities would look something like this:
  • Is it safe? Can I harm myself or others?
  • If I make a mistake, how bad are the consequences? Can I fix it later?
  • Is it within my capabilities?
  • Will the result "pass inspection" (from friends, family, a partner)?
  • Does it take longer than a long weekend to finish?
  • What works

    With this in mind, let's consider a simple, but very revealing question: What is the single most successful DIY product/tool of all time?

    To even start to answer it, we have to work out what that question actually means. Successful in terms of all-time sales? Current popularity? As something that transformed the industry? The best designed? The most used? The most liked? The toughest? The most powerful? The most reliable? Best value?

    It's a tough question. Though one person HNN poised this question to had an almost immediate answer. A relatively experienced DIYer who is married to a partner known for having somewhat high standards, he sighed heavily, shrugged his shoulders, and said "The excuse".

    So, that makes it a little easier to define what we mean by the most successful DIY product/tool of all time.

    It's something that is even better than the excuse.

    A hard call that -- but HNN does believe there is actually a contender. It's a product that is known to sometimes cause marital stress, but has healed more rifts with partners than chocolate fudge brownies and backrubs combined. In the hands of a skilled master, it can produce amazing results, but even the most duff of DIYers can pull off results -- with time, effort and care -- that are passable, and worth the expense and time.

    More than any other product, it makes a house, a flat, an apartment a home, something "owned" in a sense which is way beyond a mortgage, a title deed or lease contract.

    The answer (which is obvious when you really think about it) is paint.

    Everyone who has ever done any kind of DIY has done some kind of painting. It might be a bookcase, a single bedroom, a kitchen, a bathroom, on up to an entire house, inside and outside. What's remarkable about this is that painting is far from an easy task. It's messy, it takes specialised equipment which can't be used for anything else. It's not dangerous (except, possibly, when it comes to ladders), but it takes a big commitment of time, and it can be, frankly, pretty tedious.

    The accessibility of paint is shown in the numbers for the Australian industry. IBISWorld estimates that Australian decorative and specialty paint manufacture is a $2 billion market, with 304 companies participating, which employ 4,150 people. That's excluding, mind you, imported paint.

    The most surprising thing, however, is that this industry, in terms of both revenue and profit, is heavily geared towards the DIY market. Sales to trade are important, but that is responsible for only 30% of net profit.
    The consumer paint: easy to use, long-lasting
    What makes paint different?

    How did paint get to be so successful in DIY? One of the first and most obvious things to note is that paint companies, over at least the past 20 years, have worked hard to develop two different categories of paint. One is aimed at the trades and one is aimed directly at the DIY market.

    Trade paint tries to achieve three main goals, which are, in order of their importance: good value for money, superior finish, and medium-term durability.

    The goals for DIY paint are quite different. The main goals, which share equal importance, are: ease of application, guaranteed results, and long-term durability.

    It's clear why there are such differences in these goals. For tradies who have either served an apprenticeship as a painter, or had quite a bit of experience at painting, paying for paint that is easier to apply just doesn't make sense. They would prefer to pay less, and to rely on their own hard-won skills to make sure the end result measures up. The end finish has to be good, to suit the expectations of customers, and it had better last for several years at least, but the rest isn't all that important.

    For DIYers, however, the most important thing is getting the job done so that it is at least adequate. With limited painting experience, and probably a gap of two or three years since the last time they painted anything, they can rely on only the most basic skills.

    Beyond just getting the paint to stick to the walls and ceiling, their major fear is that somehow when the paint dries it's not going to look good. They need a paint that is going to be as forgiving as possible.

    Finally, so difficult is the painting experience, that they need something that is going to last as long as possible. For that alone, they are willing to pay a great deal.

    What's interesting about all these aspects of DIY paint is that they have very little to do with the actual retailer. Most DIYers who buy paint arrive at the store pre-disposed, possessing a range of prejudices and judgements. They usually have one or two main preferences in paints, and they will make a choice between them based on perceived quality, and price versus performance.

    Those choices will be based mainly on two factors: past experience, and the narrative that has been supplied to them via advertising. The retailer's role is to tint the paint to their preference, to advise - perhaps - on undercoats, but that's about it.
    Why only paint?

    Let's contrast that situation with the one that is currently present in - to pick a clear category - power tools. Most retailers do make some attempt to split out what they think of as DIY tools from trade tools. However, this is largely done on the basis of quality, durability and price. DIY tools are, for the most part, cheaper, less durable, and less well-designed.

    This isn't entirely pointless. It's true that the average DIYer is not going to get full value out of a $350 18-volt Makita impact driver. That's a tool designed to last a professional a good five years or more, no matter how constantly it is used on tough jobs. So the thoughtful and considerate home improvement retailer will direct customers to the "consumer brands", such as Bosch Green, or Black & Decker, and, at Bunnings, Ryobi or Ozito.

    Yet, does this really make sense? The paint experience indicates not that DIYers are interested in paying as little as possible for everything, but rather that they are willing to pay a great deal more for products which answer their major problem - which is, typically, that they are not confident in their skills (often with good reason).

    To use a concrete example where the "cheaper is better for the DIYer" principle has been shown to not work all that well, let's take the single most common tool out there, the cordless power drill/screwdriver.

    The Sweet Home is a US-based website which is regarded as being one of the best "home gadget" sites on the internet. Every year, they review a large number of drills, and select the one which they think will meet the needs of homeowners the very best. In 2016 the reviewers selected six test drills and used these to drive 1,669 three-inch screws and bore 345 one-inch holes in testing to find the best of the bunch.

    The winner? It was the Bosch Blue PS31-2A 12-Volt Max Drill/Driver. While that specific model is not sold in Australia, it seems very close in specification to the Bosch Blue Bosch GSR 10.8-2-LI 10.8V (though that drill has a hex chuck). It's a standard drill/driver, but does provide a maximum 30 newton-metres (nm) of torque, up from the more standard 20nm.
    Bosch Sweet Home drill winner

    Wait a minute - a Bosch Blue "professional" tool, in 12-volt no less, recommended for the average DIY home owner?

    It's not just The Sweet Home, either offering this kind of advice. UK newspaper The Independent recommended the Einhell TE-CD 12 Li drill, similar in specifications to the Bosch, but with on 25 nm of torque, as its ideal drill for DIYers who use a drill more than once a month.

    That said, this does go against much of the advice that is common in Australia and overseas. Most home improvement retail staff would, without hesitation, probably recommend an 18-volt hammerdrill as being the best all-round drill for home use, probably in one of the cheaper, "DIY" brands.

    Typical of this line of thinking is the recommendation made by US online magazine Popular Mechanics, which suggests the Ryobi 18-volt P203 was the ideal drill for DIYers. Business Insider, similarly, doesn't even consider 12-volt in its selection of the top drills available. It's an attitude common from both specialist and non-specialist sources.
    The other way

    Why does the Bosch 12-volt drill make sense for the 60% of inexperienced DIYers? One main reason has to do with storage. If the drill is used, say, about once a fortnight, and it is kept in the garage or the garden shed, the Rule of Family Storage Drift means it will, at some stage, get lost for a period of time.

    A smaller drill, with a single battery, can be kept in a closet or a kitchen drawer, ready to be used instantly. To use another external analogy, it's a bit like cameras. What camera do you use most of the time? You might have a really fancy DSLR, but it's likely most of your photographs get taken with your smartphone. Availability is incredibly important.
    What can be learned from paint?

    If we go back to the paint example, we can see that what helped make paint so successful has been understanding that DIY and trade users have different priorities and needs. What happens when we apply that same kind of thinking to drills?

    Where the tradie is looking for a reliable workhorse, DIYers may be buying their first drill, or even more commonly, their first cordless drill. For them this isn't about a tool that is highly performant, but rather one that will help them to do things they haven't done before.

    That's really the key. Without a drill, hanging a picture would come down to guessing where a wall stud was and banging in a nail. Putting up shelves, even simple "floating" shelves, would be impossible. Given the poor level of DIY skills many DIYers have, even screwing in screws can seem a very daunting task with a regular screwdriver, but become easy with a basic drill.

    What do DIYers want in a drill? It needs to to powerful enough to get these simple jobs done, but it also needs to be easy to use, lightweight, and comfortable in smaller hands. And, as we mentioned above, something that an be stored near at hand.

    Then there is IKEA. For many drill users, the drill becomes the ideal way to take much of the hassle out of assembling IKEA furniture. Fitted with the right hex bit, it flies through assembly processes that otherwise take endless, annoying turning and turning with an Allen key.

    For the low-end DIYer, then, power tools really represent an extension of their capabilities. It's not about doing familiar things better and faster, it's about being able to do things they could only dream of doing previously.
    Other tools

    Several tool manufacturers really understand the needs of the DIY market. In particular the Worx brand produced by the China-based Positec has long designed unique and interesting tools that make use of this understanding of DIYers.

    Take, for example, the Worx WorxSaw. This is a small, one-handed circular saw that makes use (in the smallest, 400-Watt model) of a 85mm diameter saw blade. There are tradie versions of this saw made as well, under Positec's Rockwell brand. For a tradie, this is the kind of saw that would be used in awkward situations, where reaching up a vertical wall to make cuts might be required, or for working in confined spaces such as low attics or the crawlspace under houses.

    For the DIYer, however, this is a very different kind of package. What it really does is to provide access to the power and convenience of a full-scale circular saw, in a much smaller package, that is both easier to use, and much safer. Bear in mind that for many DIYers the simple act of using a handsaw to cut through 100mm x 19mm pine board can be really difficult. Handsaws require a surprising amount of skill and experience to use successfully in producing a square cut.

    Even the DIYer's favourite cutting tool, the jigsaw, is actually quite difficult to use when it comes to producing a square cut. It requires much less effort than a handsaw, but given it's actually designed for cutting curves and curlicues, it can be difficult for the inexperienced to keep in a consistent, straight line.

    The WorxSaw, for the inexperienced DIYer, transforms the task of a straight cut from several minutes, and likely a few failed attempts, to 20 seconds and almost guaranteed success.

    The safety aspect is particularly critical with this tool. Many DIYers really do understand they are not safe with tools. Looking at the jagged blades of a serious circular saw, they can easily imagine what will happen if they miscalculate. The WorxSaw is still a dangerous tool, but it takes a lot more inattention to get into trouble with it.
    The Worx WorxSaw

    Beyond this kind of safety and convenience, the other feature DIYers will look for in a tool is versatility. Tools that can be used for more than one function have a high appeal value -- even if those tools actually are a little average at both tasks. Take, for example, the Worx Trans4mer pivoting jigsaw tool. This is a lightweight, 12-volt cordless jigsaw-like tool where the cutting head pivots through 90 degrees. In one position it works something like a traditional jigsaw, and in the other position it works more like a very lightweight reciprocating saw.

    It's a good tool for lightweight craft work, as it's very easy to handle. It's not all that good at heavier cutting as it lacks the pendulum action which can help better jigsaws cut faster. In the non-jigsaw configuration, however, it can be used for a wide range of functions. It makes cutting through plastic pipe and dowel rods much easier, and even works quite well as a simple pruner for fruit trees and other smaller plants.

    Looking beyond Worx, even more mainline tool manufacturers understand the kind of tools many DIYers are really looking for. For example, Techtronic Industries (TTI) received high praise for its Ridgid brand Stealth Force Brushless 18V 3-Speed Pulse Driver, which it advertises as having twice the power and half the noise of comparable impact drivers. This tool uses a variation in pressure through a sealed, oil-based hydraulic chamber to create impact "pulses", rather than the usually spring-driven high impact anvil system used on most impact drivers. It is both quieter and faster than the mechanical systems.

    In bringing this tool technology to its Ryobi consumer brand, TTI has taken a very different tact. It has released the Ryobi QuietStrike, which uses oil-pulse technology tuned for producing a low-level of noise, and around the same performance as a standard impact driver. This is an excellent consumer insight. Standard impact drivers are exceptionally noisy. Working through a Saturday afternoon on installing a deck with a standard impact driver can pretty much wreck that part of the weekend for all the neighbours. HNN believes this tool will be so attractive to many homeowner DIYers, that it will be deciding factor that causes them to adopt the entire Ryobi tool system.

    Another tool that fits into this category is the EasyCut 12 with NanoBlade technology developed by Bosch, and set for release in Europe in early 2017. This replaces jigsaws and sabre saws both in the workshop and in the garden (for pruning) with a tool that uses a 4mm wide chainsaw-like blade for cutting. This reduces vibration, makes plunge cuts easy to achieve, and provides a broad, 65mm surface for making cuts.
    Bosch Easycut 12

    While so far we've looked only at how tailoring offers directly for DIYers could work well for a few power-tools. It applies much more generally than this. Nail-guns are a good example. While these are often thought of as being "professional" tools, there is a reason why consumer brands such as Ryobi have released their own, lightweight version of nail-guns: hammering in nails is actually very difficult for low-end DIYers. It's physically tough, requires a surprising amount of skill, and frequently results in persistent low-level injuries. Where for the tradie a nail-gun is a lifesaver when it comes to getting certain jobs done quickly, for the DIYer it's often the difference between an agonising, difficult afternoon, and a chore that is actually manageable.

    Laser levels are another classic area where this kind of thinking applies. For tradies and experienced DIYers, the task of, say, mounting a shelf on a wall and getting it to be level by using the classic bubble-level doesn't seem all that difficult. For a beginning DIYer, however, it can easily turn into a complex and bewildering task. The result will often be a shelf that isn't level, which means disassembling everything, potentially making a bad patch to the wall paint, and putting it all up again -- and possibly making the same errors once more. Comparing that with spending $90 on a simple laser level makes the purchase seem much more reasonable.
    Implementation

    The CEO of US-based big box retailer Lowe's, Robert Niblock, made some comments about the new kinds of customer service needed in a 2009 interview with the Association for Talent Development:
    Six or seven years prior to the slowdown, there was a lot more outsourcing of home maintenance. For example, customers were outsourcing their lawn maintenance and their painting but now they're doing it themselves. Today you have more DIY customers showing up who didn't grow up doing the work themselves, and they lack experience. We've always been able to help the DIY customer, but where there's a lack of experience, you have to make sure you spend extra time. So it's important that associates are aware that they might be talking to a first-time do-it-yourselfer. We want our associates to recognise that each customer's situation is different and to take the time to give the right amount of advice.
    Robert Niblock interview - Association for Talent Development

    The important point here is the idea of "recognition". It's easy for retail sales staff to fall into a pattern where their main focus is on the task a customer needs to perform. Without realising it, they end up treating a DIY customer as though he or she is a kind of "mini-tradie".

    There is a general pattern that can work in selling to these customers. The mistake that most sales staff make in the beginning is concentrating on the task at hand, instead of on the customer. The first questions, at least, should be about the customer, their level of experience, what tools or capabilities they might have.

    From there the salesperson can move on to defining some of the options. For example, they can indicate to a customer who is putting up a shelf that for more experienced people, a mechanical level works really well, but if you are a bit uncertain, a self-levelling laser level can make part of the job much easier.

    Of course, this is expensive. Staff need to be trained. At critical times, especially on the weekends, there needs to be adequate staff on the floor, so that they can spend enough time solving the problems of customers. But, just as with paint, where the very expensive advertising campaigns, and product development to make paints easier to use, are balanced by several multiples of margins on consumer paints versus trade paints, the high margins on most consumer-oriented tools are also there for a reason.
    Conclusion

    The good news is that DIY consumers do actually value the kind of time and attention independents can offer. But this is very different time and attention from what is typically supplied at most home improvement retailers today. At the risk of sounding overly optimistic, inexperienced, untrained consumers really are not a problem. They represent a very good opportunity for sales and growth.

    Bunnings has become the "default" choice of these consumers, but they haven't done a great job of directly capturing this market. That is largely because the main marketing driver of Bunnings -- low prices -- is a secondary driver in this market. Just as they are willing to pay much more for paint that is easier to apply, they are willing to pay much more for solutions in tools and products that makes success easier to achieve in DIY.

    The question that faces the overall home improvement industry is whether whoever (or whatever) ends up owning HTH -- and, in the future, perhaps Mitre 10 as well -- will be willing to invest the time and capital to expand into this market. Doing so could be the first step to creating a truly competitive environment.

    Until next time,

    Betty

    You can contact me directly via email betty@hnn.bz or Twitter @HNN_Australia

    To receive a daily dose of HNN, download the free HNNBrowser app from the Apple store:
    HNN iPad App
    Bigbox
    Big box update
    Bunnings launches an appeal for its proposed store at Coolum Beach (QLD)
    HNN Sources
    A decision on Woolworths' home improvement businesses could be made soon
    BWP Trust achieved a strong profit result
    Click to visit the HBT website for more information
    The battle to have a Bunnings store at Coolum (QLD) is ongoing; green light for Bunnings Doncaster; the proposed Bunnings Panorama store is undergoing an assessment process; Bunnings Yarrawonga is now owned by a Chinese investor; Woolworths should decide on who will own its home improvement businesses soon; and a $310.5 million profit for Bunnings Warehouse Property (BWP) Trust.
    Bunnings Coolum continues to polarise

    Bunnings Group Ltd have lodged an appeal with the Planning and Environment Court over the Sunshine Coast Council's rejection of its original proposal for a 12,150sqm development at one of the major entry points to Coolum Beach (QLD).

    The hardware chain has also started public notification on a third development application for the site, having been knocked back twice already by the council.

    Bunnings' actions have infuriated some community members including Development Watch president Lyn Saxton who told the Sunshine Coast Daily they would be joining the council as co-respondents to the appeal. She asked:
    What's the purpose of having the third application that hasn't been decided on and going to court with the first one?

    Ms Saxton labelled the moves "pushy tactics" from Bunnings and said she did not expect the council to "give in" on the third application for a scaled-down, 5850sqm Bunnings along with a service station (300sqm) and restaurant (300sqm). She said the council's reasons for rejection of the previous proposals were not changed by the size difference of the latest incarnation. Ms Saxton said:
    Council can't now turn around and approve the third one. The reasons for refusal will not have changed. The reasons for objections for us and in the council decision was not because of the size.

    She believes there were a number of areas where the previous applications hadn't complied with the planning scheme.

    Sunshine Coast mayor Mark Jamieson said he respected the "democratic right" Bunnings had to lodge the appeal and added it was important each application was assessed independently by the council. He said he could also understand the community's frustrations with the process.

    The economic development branch was "broadly supportive" of Bunnings' claims the development wouldn't significantly impact or compromise the role of Coolum Beach. But the strategic planning department advised the project would service a catchment far wider than the local community and would be likely to negatively impact hardware and specialty stores in the area.

    Bunnings' general manager - property, Andrew Marks, said he was "very disappointed" the council had refused the application and the appeal had been lodged as a result, saying a Bunnings Warehouse in Coolum would provide a number of benefits to the community.

    The public notification period for the latest proposal on the site will wrap up on August 25 which is the last day submissions on the proposal can be made.

    Related:
    Big box update: Bunnings fights for Coolum - HNN
    Bunnings tries a second time to build in Coolum - HNN
    Bunnings Doncaster will be built

    Construction on the Bunnings store in Doncaster (VIC) is set to go ahead after Manningham Council gave the green light to the latest version of the plans.

    The $73 million development will go up next door to Westfield Doncaster shopping centre and include 250 apartments - 99 flats on top of the 11,000sqm multi-level store as well as two apartment towers. There will be 350 carparks for shoppers.

    Initially the Bunnings development threatened a legal battle between the retail giants, with Westfield concerned it would affect future growth of its huge Doncaster complex, which has recently announced a massive $500 million expansion.

    There were further worries about traffic chaos created by the proximity of the apartment towers on top of the Bunnings store and Westfield, but the retail giants ironed out the problems with the towers moving to the other side of the development site and the hardware store shifting even closer to Westfield.

    It is not yet known when construction will start, but Andrew Marks, Bunnings' general manager - property told News Corp. the development would be undertaken in three stages and was designed in line with Manningham Council's vision for Doncaster Hill.

    Related:
    Big box update: Bunnings still in Doncaster - HNN
    Assessment for Bunnings Panorama

    Plans to build a $42 million Bunnings store in Panorama (SA) will be assessed by October, seven months later than initially expected.

    Amendments to the plans were submitted to the local council late last year. However, in February the big box chain delayed the application "to allow new information to be considered".

    A Mitcham Council spokesperson said Bunnings had submitted a number of amended plans to address community and council concerns. The spokesperson told Adelaide Now:
    The application is currently being assessed and it is anticipated that a report will be presented to the Development Assessment Panel within the next three months.

    The council wanted extra information about landscaping, hours of operation and heavy vehicle access, while residents were concerned about traffic issues.

    The Say No to Bunnings Panorama spokesman Peter Bryant said he was still concerned about the company's application. The group has collected more than 2000 signatures against the development since October last year. He said:
    Resident sentiment hasn't changed when it comes to having a giant bulky goods outlet dropped on their doorsteps, particularly one with no economic or planning justification.
    We're still concerned about the impact of an extra 5000 car and truck movements in our suburbs every day and around an intersection already at capacity. We remain hopeful the Mitcham Council will protect our community by saying no to a Bunnings at Panorama.

    Panorama Clapham Community Group spokesman Neil Baron was comfortable with the delay, providing community concerns were addressed. He said:
    It appears they are doing the right thing to meet the needs and requests of the locals. They won't make everyone happy, but that is the way of the world.

    Bunnings general manager - property, Andrew Marks said the company had worked collaboratively with the council to amend plans.
    This includes providing additional technical information in recent months in order for council to make a proper assessment.

    Related:
    Big box update: Bunnings could rethink Panorama store - HNN
    Big box update: Bunnings attracts protest and support - HNN
    Bunnings Yarrawonga has Chinese owner

    A mainland Chinese investor has purchased the Bunnings Yarrawonga store in regional Victoria for $11.5 million on a sub-5% yield, according to the Financial Review.

    Selling agent CBRE said it was the first time a Chinese investor had acquired a Bunnings Warehouse, and the sub-5% yield was a record for a Bunnings store outside a major metropolitan region.

    Bunnings stores have become among the most-sought-after retail properties by private investors because they are supported by long leases.

    Recently it was revealed that New Zealand commercial property investor Ben Cook was the buyer of the 14,760sqm Bunnings Warehouse in Sydney's Eastgardens that sold for a record $56 million in October.

    The sales campaign for the Yarrawonga Bunnings was steered by Justin Dowers, Mark Wizel, Kevin Tong and Joseph Du Rieu of CBRE Retail Investments. Mr Wizel at the start of the sales campaign:
    There is evidence that buyers are gaining more confidence in the performance of key regional cities within Victoria, stemming from increased government expenditure in these regions, along with improved living conditions (mostly related to affordability) driving population growth.

    Related:
    Big box update: Construction starts on Bunnings Yarrawonga - HNN
    Big box update: Bunnings in Yarrawonga - HNN
    Woolworths' hardware decision coming soon

    The Street Talk column in the Financial Review reports that a decision on Woolworths' home improvement businesses could be made by the end of the week.

    Street Talk understands the wealthy Sydney-based Salteri family, is among the group of wealthy investors, that have submitted a competitive offer for the Masters sites and have already started sounding out retail partners.

    The Salteris helped to establish Transfield Holdings that has interests in infrastructure, renewable energy and industrial services, along with services company Tenix, which is now owned by Downer EDI.

    Private equity multinational Blackstone, which submitted final offers for the Masters business and the Home Timber and Hardware business, was still waiting on an update from Woolworths and its adviser Citi as of August 14. In the same position is the consortium of big box retailers backed by property group Charter Hall, which bid only for Masters. However, both are understood to remain in the race.

    Although Blackstone and Charter Hall both bid for Masters, it is believed Blackstone is also prepared to take on the asset's leasehold liabilities, which could amount to $1.2 billion when all the rent on vacant properties is taken into account.

    Sources also told Street Talk that Anchorage Capital Partners is the frontrunner to acquire Home Timber and Hardware and may be close to securing exclusivity on this part of the deal.

    For now, it has currently displaced Metcash as the leading bidder for the HTH business. A company spokeswoman said: "Metcash is still part of the sale process being run by Woolworths."
    BWP Trust achieves $310.5m profit

    The property boom has delivered a bumper $310.5 million profit to Bunnings landlord BWP Trust, courtesy of $202.6 million portfolio revaluations. That represents a 48% increase on the 2015 result.

    As private investors, searching for yield, pay more for Bunnings-leased stores, the value of the BWP Trust portfolio rises.

    Recent Bunnings transactions are yielding around 5%. The capitalisation rate for the overall BWP Trust portfolio tightened 56 basis points over the year to 6.77%. Even without the portfolio gain, BWP Trust's underlying profit lifted 6% to $107.9 million.

    Total return over 10 years hit 13.5% a year, its highest level in the past five years. However the trust faces a quandary. New stores are too expensive to buy, and nor does BWP Trust want to necessarily sell off the ones it owns. No acquisitions were made in the last year. Managing director Michael Wedgwood told the Financial Review:
    We're looking at everything at the moment, but at current pricing we just can't make the numbers add up.

    Citi analyst Adrian Dark noted during an analyst call that, even as investors place a premium on BWP's security of income, the average lease length across its portfolio is steadily declining. It is now at 5.9 years.

    Mr Wedgwood and his team were quick to point out that the structure of leases has changed - with more options - and the great majority of Bunnings' were expected to go well beyond the 5.9-year figure. He said: "It is only one indicator of the risk of the portfolio."

    Related:
    Big box update: BWP Trust monitors Masters sites - HNN
    Retailers
    Indie store update
    Tuckey's Mitre 10 in Halls Head (WA) has shut up shop
    HNN Sources
    Home Timber & Hardware customers in the Wimmera gain assurance from Metcash
    Ripper Hardware just opened in Mandurah (WA)
    Click to visit the ITW website for move information
    The Tuckey's Mitre 10 located in Halls Head (WA) recently closed; Metcash assures Mitre 10 and Home Timber and Hardware stores; Ripper Hardware caters to the plastering and construction industry in WA; Miami Marine and Hardware is facing tough challenges; the Deniliquin Mitre 10 store is going through the process of being sold; and Hillston Hardware in NSW is up for sale.
    Anger after Halls Head store closure

    Tuckey's Mitre 10 in Halls Head (WA) had been operating for 25 years but shut up shop on July 31. Seventeen staff lost their jobs. Owner John Tuckey places the blame firmly at the feet of the City of Mandurah. He told Mandurah Coastal Times:
    They allowed a Bunnings superstore right on our backdoor step. Trade went down 70% in the first three weeks after Bunnings opened. We had a choice of going broke quickly or slowly. We quit while we could.

    Mr Tuckey did not blame Bunnings, although he did accuse them of being "rotten" by parking an A-frame Bunnings advertising truck on his property during his 10-day closing down sale. But he said:
    I'd like to say thank you to the community though. We had ladies crying...people have been amazing.

    Bunnings operations manager Shelley Begley said Bunnings had opened in many regional centres throughout WA over the past two decades. She said:
    There are many successful businesses located close by to our stores which continue to thrive. We have been part of the Mandurah community since 1998 and our team members live and work here.
    We are committed to always employing from the local communities in which we operate and our Halls Head Warehouse employs 109 team members from the local community.

    The City of Mandurah can "rot in hell, from the CEO down," said Mr Tuckey. "Anger and hatred all built into one," was how Mr Tuckey described his feelings towards council after the demise of his hardware store.
    Wimmera stores will be "unaffected"

    Mitre 10 and Home Timber and Hardware (HTH) customers in the Wimmera region of Victoria will not be negatively affected by one chain's plan to buy the other, according to Metcash.

    If the estimated $250 million deal goes ahead for Mitre 10 owner Metcash to purchase HTH, then around 350 HTH Group stores and 430 Mitre 10 stores will have the same controlling entity.

    The Mail-Times understands the acquisition was driven in part by store owners and managers telling head office that they have been under huge pressure over prices. Managers have complained that Bunnings has been capable of influencing hardware prices with a 100-kilometre radius of each store.

    Horsham has a Bunnings Warehouse. Mitre 10 and HTH would still compete with each other at Nhill, but would be in the same network. HTH also has a store at St Arnaud and Mitre 10 has a store at Horsham. Mitre 10 franchisee, David O. Jones has stores in Stawell and Ararat.

    A Metcash spokeswoman said that nothing would change for customers if the company bought HTH. She told the Mail-Times:
    That's why we spent so much time at the Australian Competition and Consumer Commission. It was to reassure the commission that there would be no effect on competition.
    Ripper Hardware opens in Mandurah

    Ripper Hardware Showroom and Training Centre is a new business based in Mandurah (WA) that caters specifically to the plastering and construction industry. It supplies plastering hardware for sale and offers WASPA (West Australian Solid Plastering Association) accredited training courses.

    It also stocks quality tools and materials endorsed by WASPA. Exclusive products include Nela Trowels from Germany, Trowel Wallets, Ripper Reveals, Safe Steps, Mix M8 and Venetian Plaster.

    The training courses are directly related to installation and application of these products.

    Ripper Hardware Showroom and Training Centre also provides public access to a team of WASPA registered plasterers and their work is fully guaranteed. It is owned by Alex Jones.
    Challenges for WA store

    After 16-years operating in Falcon (WA), Miami Marine and Hardware is struggling to keep afloat. At 65 years old, owner Paul Venables is working six days a week for no wages. He has had to reduce the hours of four staff members to one or two days a week. He told the Mandurah Coastal Times:
    The FIFO have come home, are undercutting the tradies and are no longer spending...It's the recession we never had during the GFC (Global Financial Crisis).

    Mr Venables said the turnover for his business was $40,000 in July last year, compared to a $20,000 turnover in July this year. He said:
    People need to realise the choices they make have a huge impact on the community. If you buy your bait and tackle from big business, locals are going to suffer...The corporatisation of big business takes no prisoners. If we do go under, I want people to know why.
    Exit strategy for Deniliquin Mitre 10

    As the Deniliquin Mitre 10 store undergoes the process of being sold, Terry Friend from Progression Group Finance and Succession highlights the benefits of the business. Mr Friend is an exit strategist and succession planner.

    Deniliquin Mitre 10 owner/manager, Alan Braybon and his wife have been in retail hardware for more than a decade, and are well known in the Deniliquin (NSW) area. They have decided to retire but will be available to advise the new owners to ensure the transition is successful.

    The most serious challenge to the business has been the establishment of the Bunnings store in Echuca (NSW), approximately four years ago. Deniliquin Mitre 10 has withstood the challenge with superior customer and after service, competitive but realistic pricing, and a comprehensive product.

    After many years drought, Deniliquin itself is now back on the map for agricultural production. The Mitre 10 store has managed to survive the drought and grow the business.

    It serves both a town based and rural population including tradies and farmers. The potential of the store has grown with recent re-opening of the local abattoir, and the imminent approval of the Korean ethanol plant on the outskirts of town.

    Deniliquin Mitre 10 is a mature retail business and the current owners have been quite entrepreneurial in the product offering. As an example, in one corner of the store is a bicycle sales and service section - not large, but servicing the town after the owner decided to retire and close up. Similarly, the plant nursery section of the Mitre 10 is effectively a monopoly in the wider area of Deniliquin.

    This business would be ideal for a "tree change" entrepreneur who is seeking to change from city life. Alternatively, it could suit a farmer who is in a position to get off the land.

    The Deniliquin Mitre 10 store could also be a good opportunity for an existing hardware store owner/operator in another town or locality. The staff are mostly long term and remain loyal to the store and the town,

    The most obvious opportunity for expansion of the store is into landscaping supplies such as the bulk supply of sand, soil, mulch etc. With space permitting, it could also expand into general building supplies (given the potential of house building in the area in the next few years).

    To find out more about the sale of Deniliquin Mitre 10, go to:
    Deniliquin Mitre 10 for sale - Edenexchange
    Hillston Hardware for sale

    Hillston Hardware has been an integral part of the Hillston township in NSW since 1955. For the first time in over 25 years, the business is being offered for genuine sale.

    The Thrifty-Link store offers a diverse range of goods and services, including fuel, timber and steel building materials, paints, general hardware and trade supplies.

    For sale by expression of interest, the opportunity exists to acquire the business, land and buildings, plus an additional property across the road that is utilised for offsite storage.
    Careers
    Seeking opportunities
    A business development position is available at AMES
    HNN Sources
    Valspar has an opening for a regional sales person in NSW
    A tools and hardware buyer is needed at Catch Group
    Visit the Mecca Website
    AMES Australasia is looking for a Sydney-based individual to work at Cyclone Tools as a business development representative; Valspar is searching for an experienced regional sales manager; and a category buyer for tools and hardware is needed at e-commerce company, Catch Group.

    To read more about each role, simply click on the company logos.
    Selling the Cyclone brand

    As part of the AMES Australasia Group, Cyclone Tools has a role for someone who is looking for a career in sales and product merchandising at its Sydney office. The company states: "Extensive training and development and our long term talent management program will give you a career, not just a job."
    A business development position is available at AMES
    Regional sales role at Valspar

    The regional sales manager at Valspar will have a proven sales management background and existing commercial relationships. Based at its head office in Norwest Business Park in Sydney and reporting to the NSW state sales manager, this role will lead and direct the activities of the NSW trade sales team.
    Valspar has an opening for a regional sales person in NSW
    Online tools and hardware

    Catch Group is seeking to appoint an experienced tools and hardware buyer based at its Mulgrave (VIC) head office. The successful candidate will be tasked with strategically managing the category to maximise revenue and profit targets. Catch Group's websites include catchoftheday.com.au, scoopon.com.au, mumgo.com.au, groceryrun.com.au and yumtable.com.au.
    A tools and hardware buyer is needed at Catch Group
    Companies
    Bosch builds more tools than ever
    Adding connectivity modules to tools
    Bosch
    Bosch Easycut 12
    Bosch Ixo garden accessories
    Subscribe to HNN weekly e-newsletter
    German-based power-tool manufacturer Bosch has released results for its 2015 year. The company claims that it has produced more power-tools during the year than in any prior year. It produced 50 million in total, which was almost twice the number produced in 2005.

    Sales for 2015 increased by 4% to reach EUR294 million. Over 90% of Bosch sales take place in Europe. The company places a premium on innovation, claiming that 40% of sales are derived from products that have come to market over the past two years.

    In its annual report for 2015, Bosch outlined differences it sees in making tools for developed and emerging markets. As regards developed markets, the report states:
    In developed markets, the focus is on improving productivity, and increasingly on health and safety aspects such as dust, noise, and vibration. Innovations such as the world's most powerful small angle grinder offer improved ergonomics and a high level of user protection, for example. Inventory management is also an important issue for professional users.

    In emerging markets, Bosch sees different forces at work:
    These tradespeople first have to be convinced of the benefits of changing from traditional hand tools to power tools. They need affordable power tools that are robust and easy to maintain. Power Tools is making great efforts to cultivate emerging markets such as China, India, Russia, Brazil, and Africa. Following successful pilot projects in China and Russia, a complete range of products will now be launched gradually in these emerging markets.

    The company sees two main trends dominating both the profession and the DIY market:
    First, there is growing demand for powerful rechargeable tools. Second, the rapid development of the internet and increasing use of smart-phones and tablets open up additional possibilities for intelligent solutions and services.

    The latter trend fits neatly with one of the overall Bosch company's longer term strategic goals: to become a key supplier of Internet of Things (IoT) technologies:
    Our goal is to become one of the world's leading IoT (Internet of Things) companies. We operate on all three levels of connectivity - intelligent and connected devices, software platforms, and applications and services - in order to provide additional benefits to customers. More than 40 percent of our product categories are already web-enabled, and this is rising rapidly. MEMS sensors are a key technology for connectivity, and we have extensive expertise in this area.
    Bosch in the garden

    This year, Bosch is emphasising in particular the role of its power-tools for the garden. These have been developed through a new process at Bosch, which makes use of a user experience oriented team, led by Marc Jost-Benz. The president of Bosch Power Tools, Henning von Boxberg, explained in a press statement how this process works:
    We have set up a new team tasked with focusing solely on user experience. The aim is to make working with Bosch garden tools as easy as possible for the user. To do this, we involve users in the development of products and services from the very beginning and adapt both functions and designs to the needs of the target group in question.

    The "UX" design process has four stages. In the first stage Bosch interacts with actual customers to discover what they really need in a particular tool. In the second stage the company organises interdisciplinary workshops to analyse those needs, and to begin developing solutions. In the third phase the analytical work is used to develop working prototypes. The fourth stage loops around to the first stage again, with customers exposed to the new prototypes, who help the company refine its solutions.

    Mr Jost-Benz emphasises the importance of that first step:
    We go out to meet the customers as much as possible. We listen and observe carefully and thoroughly in order to find out what work they carry out and how they use products on a daily basis: What challenges are associated with this usage? How have they solved problems so far? What do they want?

    He points to a number of developments this process helped to identify. In particular, the Bosch team found out that many homeowners with smaller lawns wanted to own a robotic lawnmower, but that there were none that really suited their smaller lawns. This led to the development of new Indego autonomous lawn mowers that were scaled down.

    The company has four tools it says have been developed through this process that is highlighting at the moment: The Indego robotic lawnmower; EasyCut 12 sawing system with uses Bosch's new NanoBlade; the Ixo Garden, which adds a range of garden attachments to the Ixo cordless screwdriver; and a new range of high-pressure washers.
    Indego

    The new Indego 400 and Indego 400 Connect autonomous lawn mowers have been designed to work with lawns that are less than 400 square metres in area. They are smaller units that produce only 50% of the noise of previous Indego mowers. A main feature of these mowers is their ease of programming, which can be done via a smartphone. The program enables the mowers to operate according to a calendar and a timetable, ensuring that their operational times are truly convenient for homeowners. As Mr von Boxberg puts it:
    You can control the Indego 400 Connect easily and conveniently on your smartphone or tablet from anywhere - the sofa in your living room, on the way to work or even while on vacation. That is what we call "Smart gardening".
    EasyCut 12

    This small saw is designed to replace jigsaws and saber saws in the garden, as well as making craft woodworking projects easier as well. The Bosch executive responsible for the development of the product, Henk Becker, says:
    With NanoBlade, Bosch is taking sawing to the next level. With the EasyCut 12, all users can saw easily, vibration-free and effortlessly. This is ideal for applications in the garden: When cutting branches, these branches no longer sway back and forth as a result of the sawing motion.

    Mr von Boxberg describes how the saw works:
    At present, anyone who wants to trim tree branches or shrubs has to rely on jigsaws or sabre saws. In particular, people with little sawing experience find it difficult to guide the saw accurately and safely, due to the typical stroke movement with high vibrations. Our solution is a saw blade with a revolving micro chain consisting of chain links that are four millimetres in size similar to a chainsaw, but miniaturised. No more stroke movement, no more vibration.
    Our "NanoBlade" is also long-lasting and does not require maintenance: It is not necessary to oil, sharpen or re-tension the chain. The micro-chain does not become jammed either, even when used with resinous wood. The position of the 900-gram EasyCut 12's saw blade is advantageous: It allows you to saw off branches close to the edges. You can cut at any position along the 65-millimetre blade.

    The EasyCut makes use of a standard Bosch 12-volt cordless tool battery, which is interchangeable with a wide range of Bosch tools. (Bosch is changing the designation of these batteries from the previous 10.8-volt to the 12-volt designation, reflecting the maximum voltage produced by the battery, in line with common usage in the US.)

    The tool is expected to launch on the European market in early 2017, and to be priced at around EUR140.
    Bosch Easycut 12
    Ixo Garden

    The Ixo cordless screwdriver is something of a market phenomenon in Germany and other parts of Europe, and has become the household tool of choice for many, with a range of attachments and adapters. Bosch is adding yet another attachment, a grass and shrub trimmer. This can take care of small edging tasks, or help to shape small ornamental shrubs.

    As Mr von Boxberg explains:
    Many people in cities live in houses without their own garden. They often only have a small balcony or patio, on which they grow plants in pots or beds. To maintain these little oases, they need a small, handy grass and shrub shear, which they can use to shape small box trees, for instance.

    Developed originally in 2003, the Ixo now has a range of nine different attachments.
    High-pressure washers

    Bosch sells its high-pressure washers in three lines: the Easy class for simple jobs, the Universal class which suit general purpose needs, and the Advanced class for tougher jobs. Bosch is replacing the old Universal class with a range of three new washers. It is also adding two new washers to its Advanced line-up.

    The three UniversalAquatak offer water pressure from 125 bar to 135 bar, and water flow rates of between 360 and 410 litres per hour. All of them feature a new spray head, which converts between a fan jet of water, a rotary jet, and an intense pencil jet with a turn of the spray nozzle. The new models provide 10% more power, Bosch claims, and are also significant quieter to operate.

    Mr von Boxberg points to other advantages as well:
    Moreover, we are also now offering a high-pressure detergent nozzle. It distributes the cleaning foam generated over the surface to be cleaned extremely quickly - the user can work rapidly and achieve thorough results. In addition, the high-pressure washers are especially practical and are easy to position wherever they are needed: The extra-long extendable handle and large wheels make light work of transportation.

    The two Advanced models join the existing two Advanced models, offering even more cleaning power at the top end. They feature a new four-cylinder pump and offer up to 160 bar of pressure and water flow rates of up to 570 litres per hour. The top of the line model offers metal spray components to assure its longevity under sustained use.
    Connected tools

    Bosch also continues to release information about its range of connected power-tools designed mainly for professional (tradie) use. The company has announced that it will be releasing a set of seven connected tools for the Northern autumn of 2016.

    These tools promise to offer a number of features not seen on power-tools before. This includes what the Bosch is calling its Human/Machine Interfaces, which are intelligent displays directly on the tools, which can also be configured by mobile phones using a Bluetooth connection and apps developed by the company.

    These consist of a combi-laser, two screwdrivers, two combi-drills, an angle grinder and a workplace light. According to Wolfgang Hirschburger, vice president engineering for professional tools in industrialised markets:
    The long-term goal is to network all of Bosch's professional power tools and thus to offer users added value.

    These developments build on Bosch's existing TrackMyTools system, which provides Bluetooth modules which are stuck onto tools, or attached to their cords, and provide some tracking capabilities through a custom Bosch smartphone app.
    Adding connectivity modules to tools
    Analysis

    As HNN has written in the past, there seems to have been a period in the history of the Bosch power-tool division when innovation was not funded. Over the past three to four years, the company has woken up, and is beginning to at least announce tools that have real potential.

    That said, the specifications for its connected tool system have changed quite dramatically over the past six months. When first announced the tools were to feature a plug-in module that would provide monitoring and connection features. From the more current announcements, it seems more likely that the connected tools will have these features built directly into them. This might reflect the power-tools division beginning to adhere more closely to the overall corporate objectives as regards IoT capabilities.

    The real question for Bosch is whether it will be able to keep up with the innovations produced by the current leader in connected tools, Techtronic Industries (TTI) Milwaukee brand. The Milwaukee One-Key system is already offering most of what Bosch would seem to be offering for release sometime after September in 2016. It is highly likely that Milwaukee will be releasing the next iteration of its system in early 2017.

    That said, the relationship does work the other way as well. With the vast resources of Bosch behind it Bosch Power Tools might be able to find a way to skip a generation of development, and produce a real challenge for TTI. With the TTI half-year result due to be released before September 2016, it will be interesting to see what the always engaging CEO of TTI, Joe Galli, has to say.
    Companies
    PPG results FY 2016 H1
    PPG results 2016 H1
    PPG
    PPG presentation: innovation investment
    PPG Results 2016 H1: heat map
    Subscribe to HNN weekly e-newsletter
    US-based paint and coating manufacturer PPG has reported a slight decline in revenue for the first half of FY 2016. The revenue for the half came in at USD7,736 million, down by 0.33% on revenue for the previous corresponding period (pcp), which was the first half of FY 2015.

    Earnings before interest and taxation, however, show a sharp increase, up over 27% on the pcp, to USD1,206 million. Additional provisions for income tax, however, have reduced the gain in reported net income for the half, which is reported as USD717 million, a more modest gain of 8.8% on the pcp.
    PPG results 2016 H1
    Analysts' presentation

    In prepared remarks at the start of the presentation of the company results to analysts, the PPG president and CEO, Michael McGarry, offered this description of how the company's architectural paint division had performed during the second quarter of FY 2016:
    After improving for three consecutive quarters, volumes declined very modestly in the architectural EMEA [Europe, Middle East and Africa], primarily due to unfavourable weather patterns and flooding across portions of Western Europe during the second quarter. Architectural coatings declined by more than 20% in both Brazil and China reflecting slowing end-use market conditions in those countries. Countering these declines was above market architectural coatings growth in Mexico and Australia.
    Sales volumes also declined in architectural US and Canada in aggregate with varied results by channel. Company-owned stores increased volumes by low single digit percentage as we begin to see initial benefits from prior investments to improve our store networks and expanded penetration into certain end-use submarkets. Volumes selling on the independent dealer network consistent with prior quarters due to overall modest but continued structural decline within the channel. Despite the volume decline, this channel continues to create shareholder value for PPG as we are able to effectively manage our cost and maintain good returns.
    Volumes were lower in the national retail accounts or DIY channel, this was due in part to comparison to solid volume growth in last year's second quarter coupled with current year customer initiatives to structurally lower their inventory levels. However, our product sales to the DIY end-customers also known as point-of-sale or out the door sales were higher year-over-year benefiting from sales of some of our new and recently launched products.
    Local currency architectural coating sales increased in Mexico at more than the expected rate of double Mexican GDP as we have further market penetration and the addition of over 100 new store locations year-to-date in 2016. Architectural volumes continue to expand rapidly in Central America, particularly in Panama and Costa Rica due to the Company's efforts to establish the presence in the region leveraging our prior year acquisitions of Comex and Consorcio Latinoamericano.
    Overseas markets

    Asked about the performance of architectural paint in overseas markets, Mr McGarry was positive about sales in Europe. He noted a slowdown in sales for Britain during June 2016, but said this had recovered in July 2016, which was above July 2015. He sees similar sales trends throughout much of Europe.

    In regards to a steep, 20% fall in sales in China, Mr McGarry puts this down both to the decline in the construction market there, and the consequent necessity for PPG to tighten its terms of credit. He noted that sales of premium paint actually rose in China, though it remains a smaller segment in that market.

    In terms of PPG's acquisition of the Latin American part of the Comex company, Mr McGarry continues to see positive growth trends for that business:
    We're bringing the PPG products into Comex. That has continued the acceleration that Comex sales, that's why we're more than two times GDP. The Comex team continues to perform at a very high level. We've been pleased, we've added over 100 stores in the first half of the year, so we're adding this store every other day, basically, we anticipate having over 170 stores by the end of the year.

    In Australia, PPG reports that its sales of architectural coatings are growing at above the market rate.
    DIY paint market

    In response to an analyst's question about the company's initiatives in its DIY paint category, Mr McGarry responded:
    When you look at the DIY space, if you've been in a Home Depot store they have recently launched two new Glidden products, Glidden Diamond and Glidden Essentials, both of those products are performing quite well. In Walmart they also have a Glidden Complete that's going. And then if you look at Menards, we have a super-premium price point, Paramount and that has been performing as well. So I think as these new products get deeper footholds in the minds of our DIY customers, we expect that to continue to be a positive for the business.

    PPG has also commented that there has been a slight decline in paint sales into one of its big-box customers, as that business introduces new systems which reduce the amount of inventory it needs to carry.
    Independent dealer channel

    Mr McGarry, in response to another analyst question, clarified some of the difficulty PPG is facing in the market, in particular with the independent paint dealer channel:
    What I would tell you first of all is that you have, you know, our share of the dealer market, so we are probably a little overweighted in that area and that continue to be a decline. Then don't forget we bought a broken Akzo business and we are radically fixing that at a good clip. That's been a good acquisition. It's returned a lot of value. We've outperformed in the synergies and now our goal is to get that growth rate up to match the industry average or better. And then finally with the DIY segment and as I mentioned earlier on the call, we have worked with our channel partners to bring out some additional products in that regard.

    PPG's vice-president of finance, Vince Morales, indicated that while the independent dealer channel was not outperforming, it still represented reasonable value from PPG's perspective:
    We know the pace of decline in the independent dealer channel. We're able to match that or actually exceed that with cost outs. So this remains a good return channel for us, the shareholder value creation channel, it's going to be a long time before that channel evaporate. So we are pleased with the cash flow, it's a low investment channel and again a channel we're not displeased to part of.

    Mr McGarry added further clarification about PPG's attitude to this channel in response to another analyst's question:
    We've been consistent in saying that it's in a slow decline, low single digits as the big boxes as well as the company-owned store network takes share in that regard. I do not envision that that trend line is going to change, and so the other issue you have is that for some of these independent dealers, they have no succession plans. And so sometimes as they get older, they decide to either sell out or they decide to close their doors. So it's something that we are managing very closely, like Vince mentioned that we are able to adjust our cost structure to match this decline rate. It's a very profitable segment for us, so we're very happy to have these customers, but it is a drag if you will on the overall growth rate of the business

    Building up the independent dealer channel was one of the initiatives that PPG entered into after its acquisition of the US architectural paints division of Azko-Nobel. In March of 2014, PPG described its expansion in this area:
    The 2013 acquisition of AkzoNobel's North American decorative coatings business significantly enhanced PPG's stable of brands available to serve the pro through the independent dealer network, and it made possible the creation of a new, dealer-exclusive brand that will combine the heritage of the PPG Pittsburgh Paints and DEVOE(r) brands. The completely new PPG Pittsburgh Paints brand, which will launch in late 2014, will incorporate some of the best-known Devoe paint sub-brands under the PPG Pittsburgh Paints parent brand and be available to professional customers only through independent dealers.

    "The uniting of the strong equities of the PPG Pittsburgh Paints and Devoe Paints brands into this completely redesigned brand offers a powerful option to dealers who want to support a brand that will not be in company stores and home centres," [PPG director of pro marketing, architectural coatings, Tom Dougherty] said. "We're really excited to be able to offer this option to our dealers as one of many in our portfolio."
    In addition to the soon to be relaunched PPG Paints and PPG Pittsburgh Paints brands, the other strong brand options from PPG for independent dealers include the PPG Porter Paints and GLIDDEN(r) brands.

    Finally, a recent PPG acquisition of a minority equity stake in The Coatings Alliance enables the company to add the super-premium C2(r) Paint brand to its industry-leading dealer portfolio.
    Simply put, the independent dealer is a critical component of our strategy to reach the professional customer, and we are really proud to be able to work with our dealers to offer many options.
    Raw materials

    In response to an analyst's question about raw material costs, Mr McGarry indicated that he thought deflation in the cost of Titanium oxide (TiO2) would continue through 2016. He said that global paint production had not increased by that much, and that the costs for raw material producers continued to be contained. He concluded that:
    So I would tell you overall, we are pretty, we are going to have to continue to fight hard for what we have, but raw material deflation is slowing but not over.
    Analysis

    In a presentation to investment analysts in June 2016, PPG stressed the importance the company places on innovation. This includes innovations that it develops through its own research and development, as well as innovations it gets access to through acquisitions. One graph prepared by the company presents what it sees as its spending on R&D as compared to other major paint companies in the US market:
    PPG presentation: innovation investment

    Innovation really is one of the core values for PPG. The current state of the architectural paint market in the US and worldwide is not one that particularly rewards that innovation to the level that it deserves. Instead there is, for most paint companies, a great deal more importance attached to the sales channels for paint. While PPG has not made bad decisions in this area, it has also not made the best possible choices.

    As demand moves more towards its peak over the coming five years, however, the effects of channel distribution will likely become less important. Less certain is how PPG's overseas investments, particular in more risky regions such as Latin America and China, will develop.
    Companies
    Sherwin-Williams results FY 2016 H1
    Results for Sherwin-Williams first half 2016
    Sherwin-Williams
    Sherwin-Williams market outlook
    Coatings demand by geographical region
    Subscribe to HNN weekly e-newsletter
    US-based paint and coatings manufacturer and retailer Sherwin-Williams has reported its results for its second quarter ending 30 June 2016. The results were positive, reflecting both the ongoing recovery in the US housing market and the underlying economy, and the exposure to those markets of Sherwin-Williams.

    In half-year terms, the company's sales revenue came in at USD5,794 million, up by 3.78% on the previous corresponding period (pcp) which was the first half of 2015. Gross profit for the half increased by 8.83% over the pcp to reach USD2,898 million. Net income lifted even further, up 12.8% to USD542.9 million.

    The company reports that it experienced a reduction in income tax provision as compared to previous years, as it moved to a new accounting standard (ASU 2016-09).
    Results for Sherwin-Williams first half 2016
    Paint Stores Group

    Sherwin-Williams operates its own paint outlets in North America, and it reported that like-for-like sales through this channel increased by 8% over the pcp, to reach USD3.72 billion for the half. The increase was driven by a higher volume of architectural paint.

    The company reports opening 31 net new locations in this Paint Stores Group (PSG) during this half, bringing the total store count to 4117 in the US, Canada and the Caribbean, up by 92 on the pcp. The 31 increase consisted of opening 45 new stores and closing 14, with most of the closures relating to Sherwin-Williams' earlier acquisition of Comex. The company plans to open between 90 and 100 stores by the end of the current year.

    Robert J. Wells, Sherwin-Williams' senior vice-president of communications and public affairs, indicated that it was the Paint Stores Group that helped improve the company's gross margin for second quarter 2016 by 2% to 50.8%. He said:
    More than half of the gross margin improvement in the quarter resulted from the positive mix effect of Paint Stores Group, our highest gross margin segment, outpacing the growth of the other segments, coupled with increased operating leverage from higher production and distribution volume.

    The company sees the PSG as continuing to grow through to the end of the current year.
    DIY/Contractor (tradie) markets

    In a presentation Sherwin-Williams gave to financial analysts in May 2016, the company emphasised a major shift it sees in the US market. This is, for the company, a proportional increase in its contractor (tradie) market over the DIY market. For FY 2015, the company saw 59% of its business (by revenue) go to contractors.

    In the analysis of the US paint market provided at that presentation, the company indicated that the DIY residential repaint market was about 31% of the total market at 313 million gallons (1185 million litres), while the Pro (tradie) residential repaint market was about 21% of the total market at 213 million gallons (806 million litres). Non-residential repaint was estimated at 15% of the market with 125 million gallons (473 million litres).
    Sherwin-Williams market outlook

    The numbers for the first half of FY 2016 backed up this growth in contractor painting. According to remarks at the investors' conference call by the CEO of Sherwin-Williams, John Morikis:
    I'd say it's been great deal of my time with our customers and with our people in this segment, and there's a strong sense of bullishness in this area. There's continued growth in the residential repaint area. This is yet another quarter for us with double-digit gains in residential repaint. Our commercial customers are really speaking of a very solid book that currently exists, as well as a number of bids in the pipeline. So, on the architectural side, we're really excited about this market.

    Mr Morikis expanded on these comments later, saying that he believed this growth stretched into the future:
    The discussions I've had with many customers around the country would say that they've got a good book of business that they're dealing with right now. They've got a good book of business that they have in the pipeline either secured or believe that they're going to secure. But what gives us, perhaps, most excitement is the pipeline of bids that they're looking at down the road. They also feel - that's why I mentioned earlier that they are bullish about those as well.

    This was further backed up by a remark from the company's chief financial officer, Sean Hennessy:
    I think, when you look at the results, I think, it's showing up, Jeff, that the painting contractor is the faster growing - that the painting contractor is growing faster than DIY. I think that's our perception, and I think the facts bear that out.

    The reason for the company's ongoing optimism regarding growth of the overall paint market is simply that the housing stock has continued to grow, and this is lagging into demand for paint used for repaint purposes. As Mr Wells expressed it:
    if you look at the overall U.S. architectural paint market, more than 80% of average annual volume goes toward repaint and it's applied to structures that already exist.
    If you look at that 740 million to 760 million [gallons of paint] normalised range that dates all the way back to the late 1990s. And we've had three building cycles since the late 1990s that have put a lot more square footage in place. Our population has grown significantly since then. So, we think it's reasonable to adjust the normalised expectation up based on primarily repaint volume.
    Raw materials

    Sherwin-Williams has a relatively complex outlook on the pricing of raw materials, in particular Titanium oxide (TiO2). On raw materials overall, Mr Wells said that the company expects deflation of around 3% to 5% for FY 2016. He pointed to stable prices for latex and acrylic monomer, as well as chemical grade propylene.

    He said that the major suppliers of TiO2 would gain "some traction" in terms of a price increase, but that even with that, it would just bring the price up to the level it was at the end of 2015. The expected increase would be only USD0.02 to USD0.03 per kilogram, which is not significant on a percentage basis. However, a further third quarter increase in TiO2 prices was likely, and Mr Wells believes that will actually drive the price higher by a more noticeable amount.
    Analysis

    Modelling the paint industry and the place of a major paint company within that industry is always difficult. In general, it's possible to identify medium-term total demand moderately reliably, but how exactly that demand gets expressed in the market, and how that expression then plays out for individual companies is very hard to predict well.

    In particular, when there is an interruption to supply and demand, such as occurred during the low periods of the global financial crisis, a "rubber-band" effect comes into play. At some point the housing market receives enough positive economic signals that it begins building again. This is at first tentative, but if the economic signals continue to strengthen, there is a sudden rush into the construction market, as various builders attempt to seize more market share.

    At some point a minor market glut comes about, and the builders sharply drop supply, until market forces signal once again that there is adequate demand. With luck, the response to that second wave of demand signals is more moderate, though a short-lived glut is still likely. This will then be followed by a smoothing out of supply and demand.

    The US market is, with some luck, a couple of years away from that smoothing out. For the paint market, the question is how the volatility in past years for residential construction is going to work its way out as demand for repaint product. Sherwin-Williams suffered a slight jolt during this second quarter of FY 2016, reflected in the fact that it missed earlier earnings estimates. It seems likely it will perform well over the next three or even four quarters, and then suffer another slight jolt, as the early housing demand fluctuations hit it.

    This is further complicated by the changes to the company itself, which include its wide-scale entry into new consumer channels as its paint is distributed through US-based big box home improvement chain Lowe's, and it begins to absorb and transform (and be transformed by) its acquisition of Valspar.

    One statement that can be made with some confidence is that Sherwin-Williams is seeking to optimise its operations so that they are most profitable when operating at scale. This indicates a great faith in not just the US economy, but also the worldwide economy.

    It seems likely to HNN that this kind of business modelling will become more common over the next three years in industries associated with building and construction. The fact is that most modern, first-world economies are underbuilt in terms of both housing and infrastructure. How that demand gets resolved is still a question unanswered, but the fact of the demand is enough to sustain the kind of optimism that Sherwin-Williams represents.
    Retailers
    USA update
    Home Depot CEO Craig Menear sees more good times for the company
    HNN Sources
    Lowe's has been testing out Facebook's 360-degree clips
    Do it Best Corp. recently surpassed USD3 billion in total sales
    Click to visit the ITW website for move information
    Home Depot CEO Craig Menear remains bullish about the retailer's future prospects; Lowe's has launched new 3D videos on its Facebook page; Do it Best Corp.'s sales top USD3 billion; and an environmentally-friendly flagship store is being built for TreeHouse in Dallas.
    More good times, says Home Depot CEO

    With Home Depot shares briefly touching an all-time high of USD139 recently, CEO Craig Menear doesn't see the company's fortunes stalling anytime soon.

    Supported by strength in the US housing market - which is being driven by rising home values and household formation - the chief executive sees opportunities to further grow its business across the millennial and ageing consumer populations, as well as with the professional customer. Mr Menear told CNBC's "Closing Bell" TV program:
    We've been fortunate that we're in a space where customers are willing to spend.

    That's particularly true as owners stay in their homes longer. With roughly 4.6 months' supply of houses on the market (compared with the historical norm of about six months), consumers' lengthier nesting periods are encouraging them to spend additional cash on upgrades, according to Mr Menear.
    If people aren't moving they're clearly investing in their homes. That is a project driver.

    And despite millennials' reluctance to buy homes, Mr Menear said the retailer is starting to see some "positive signs" emerging from the consumer group. Over the past several quarters, about 35% of new household formation has come from the tail end of millennials as it relates to homes, he said. That's despite a US Census Bureau report that said the homeownership rate fell to its lowest level since 1965.

    Mr Menear reiterated that the millennial cohort appears to be on a six-year delayed cycle in terms of household formation. In that vein, UBS analyst Michael Lasser said in a separate interview with CNBC that the generation should start to play a bigger role in Home Depot's revenues over the next five to 10 years.

    And as the baby boomer generation ages, Home Depot is likewise investing in the Do-It-For-Me business. That includes its services unit and the professional customer.

    Home Depot shares are up more than 17% over the past year. But Stifel analyst John Baugh believes they still have room to run. He said:
    The [home improvement] industry is still only in the middle innings of a recovery in home remodelling projects, and Home Depot is well-positioned to exploit this opportunity.
    Lowe's 3D videos target mobile users

    Home improvement retailer Lowe's is testing out Facebook's 360-degree clips, offering viewers step-by-step instructions on how to complete home-improvement projects.

    The initiative, called Made in a Minute, has launched on the brand's Facebook page and will run through August. The company is buying Facebook ads to push the effort, targeting people based on shown interest in home improvement or DIY projects. Lowe's worked with its agency, BBDO, and Facebook to put together the project, which will entail two videos that act like GIFs. Brad Walters, director of social media and content for Lowe's, said:
    Through Facebook 360 technology, viewers can move their phone or interact with the video in-feed and go back and forth between each step [of the project]. Unlike most Facebook 360 videos, which are shot with a 360 camera, Made in a Minute consists of eight individual frames stitched together to show one person completing each step of the project. Each step plays like a looping GIF, allowing the viewer to see the individual step as many times as they'd like.

    Viewers can click through to Lowes.com/DIY, a Tumblr landing page, where the products are listed and can be bought on the retailer's ecommerce site. Mr Walters said:
    We hope viewers will feel inspired and confident to try their hand at the project.

    The videos were directed by Nico Casavecchia and Liz Rowley and sometimes include "Easter eggs" at the end.

    Related:
    Lowe's explores digital tools on Vine, Instagram - HNN
    Do it Best tops USD3 billion

    Hardware, timber and building materials cooperative, Do it Best Corp. said it has surpassed USD3 billion in total sales for its recently ended fiscal year.

    Sales for the co-op's 2016 fiscal year, which ended June 25, totalled USD3.02 billion, up from USD2.99 billion for fiscal year 2015. The milestone reflects a year of strong member growth, supported by retail performance programs and new product introductions. President and CEO, Dan Starr said:
    While we are certainly excited to reach this sales milestone, what continues to be our top priority is providing the right products, programs and services to help our members grow and achieve their dreams.
    Hitting this milestone reinforces that our committed team is executing well to serve our member-owners' needs all around the world. This also means we'll be distributing member rebates in excess of USD100 million for the 13th consecutive year.
    We are proud of what we accomplished on behalf of our members throughout our fiscal year and we are eager to make the coming year an even more successful one.

    Do it Best Corp. has more then 3,800 member-owned locations in the US and in 54 other countries.

    Related:
    Do it Best Corp. marks 70 years - HNN
    Designs for a green hardware store

    As an eco-friendly hardware store, TreeHouse has a business model that extends beyond the goods on its shelves. So for its second location in Dallas, which will become its flagship, TreeHouse wanted a space that was equally extraordinary while sticking to its green-minded mission.

    To achieve that aim, the company called on San Antonio-based firm Lake|Flato for the design, which features a south-facing saw-tooth roof, clerestory windows, and a massive solar array linked to a Tesla battery pack.

    For the Dallas location, the company sought a net-zero-energy building that incorporates passive design features like daylighting, natural shading, and building-axis orientation, to minimise the building's energy load. TreeHouse CEO, president, and co-founder Jason Ballard wrote in an email:
    It was very important for us to create a space that represented the ideas and belief system that the company is built on. If we tell our customers that solar is a smart choice, that this material or that material is a smart choice, we wouldn't have any self-respect or credibility in the community if we built a retail space that was thoughtless.

    While the store will carry some necessities required for building projects, the company's focus is on selling sustainable items that require more than a quick stop in to buy or even just to understand. TreeHouse wanted to create an environment that would encourage people to stick around and discuss what products and systems they were purchasing.

    The 30-foot ceiling and clerestory windows will bring in ample daylight while low shelving will afford clear sight-lines across the space. High-volume, low-speed (HVLS) fans suspend from the ceiling to move air and reduce the thermal load.

    The need to stave off the Texas heat while minimising the building's energy load resulted in a series of design decisions that break from the typical big-box form and instead reflect the local design vernacular.

    Those include the sloped roof with porch overhangs on the south-facing orientation, shading the façade during the summer months; north-facing clerestory windows to bring in daylight, which will reduce the building's energy consumption by 75% alone; a solar array comprising 530 panels that produces 164.3kW; and mechanical systems that perform 60% better than those of a baseline, code-compliant building - all designed around an old-growth oak tree that came with the site.

    Additionally, high-bay LEDs and focused display lighting supplement the daylight when and where necessary, and sub-metering helps the facility managers make informed decisions about energy performance.

    While a typical big-box retail store design would use roughly 550,000 kWh annually, TreeHouse expects that the Dallas location will consume less than half that, at 248,000 kWh, and will generate 252,000 kWh of solar energy per year. Project architect Lewis McNeel said:
    Retail, as a project type, is an extreme energy hog and TreeHouse is all about trying to change the way houses are built and lived in. They wanted to walk the walk as thoroughly as they could, and they figured if they can show how it's working on a really difficult, giant scale of a big-box retail store, then it's a very palatable idea to implement in your own little house.

    Related
    Hipster Hardware Store - HI News number 1.8, page 18
    Products
    Painter's tape easier to tear
    ScotchBlue PLATINUM Painter's Tape enables users to mask surfaces with just one pull
    3M Company
    It is the only interior tape to use an advanced polyethylene backing
    The tape is recommended for use on baseboards, trim, metal and glass
    Click to visit the HBT website for more information
    3M Company has introduced the first poly-backed indoor masking tape that tears by hand at a 90-degree angle. ScotchBlue PLATINUM[tm] Painter's Tape enables painters to mask surfaces quicker and easier with just one pull - compared to other 3M paper-backed masking tapes. Mark Hodgins, global business manager -construction and home improvement markets division, said:
    We developed the new ScotchBlue PLATINUM Painter's Tape as the premium solution to challenges with paper tapes related to masking corners and curves, tape slivering upon removal, and paint seepage...

    This interior tape is the only one of its kind to use an advanced polyethylene backing with micro-replication technology. This poly material provides enhanced durability, making it possible for the tape to be removed in one piece without tearing or slivering and helping to prevent paint bleed - compared to other 3M paper-backed masking tapes. 3M's micro-replication technology allows for a straight 90-degree hand tear.

    ScotchBlue PLATINUM Painter's Tape is easy to apply and readjust. The 90-degree tear allows painters to mask corners with more accuracy than when using paper tapes. It is recommended for use on baseboards, trim, metal and glass. It is UV-resistant and compatible with zero-VOC paints in normal conditions. (A humidity level of below 50% is recommended for the ideal tape performance).
    Products
    Trade MX has your measure
    The Trade MX tape measure range from Lufkin is ergonomically designed
    Apex Tool Group
    A co-moulded grip and top lock button make for easy operation
    The Trade MX case is built from rugged ABS plastic
    Click to visit the HBT website for more information
    Ergonomically designed to fit the contour of a hand, the Trade MX tape measure from Lufkin feels like an extension of the body. Specialised construction of the internal components means that the compact body of the Trade MX can fit snuggly in the palm of a hand.

    Gone are the days of wrestling a rusted old tape measure that jams more than it doesn't. A co-moulded grip and top lock button make for easy operation.

    A four-rivet end hook for superior strength will lock onto the slipperiest edges, while a clear coated blade will make sure the tape lives a long and productive life. The Trade MX's case is even built from rugged ABS plastic for improved impact resistance.

    Designed and made in Australia, every Lufkin tape measure is individually tested to ensure the highest levels of accuracy. The Trade MX is the reliable, tough sidekick tradies want when they are on the job.
    Products
    A revolution in pest control
    The Stay Away Pest Repellent line from Earthkind
    Examiner
    The Stay Away product won best new product of the year from the Environmental Protective Agency in 2015
    Lowe's was the first retailer to accept Stay Away
    Click to visit the HBT website for more information
    Kari Warberg Block is the founder and CEO of Earthkind, a USD40 million dollar natural pest control company.

    Earthkind was created in 2007 out of a necessity for natural and eco-friendly products to prevent pests. Nighty-eight per cent of the products in the pest control industry contained poisons to get rid of rodents and the other 2% were sticky tape paper and traps.

    She could not find a single company that sold chemical free pest and rodent deterrent products. Worried about using poisons around her pets and children she looked into to finding out how she could get rid of pests and rodents naturally.

    Her idea for a pest deterrent product came from an incident that happened many years prior when she was on a date with her then-fiance. She had sat down and a mouse scurried up her leg. At the time Warberg Block was selling cosmetics and perfumes; she instinctively grabbed a bottle from her purse and sprayed around her thinking the smell would drive the mice away. It worked.

    Warberg Block also lived on a farm and everyone kept telling her that rodents were just part of farm life. Knowing that pests were a problem that all farmers dealt with she began researching the farming and pest control industries.

    One of the products Earthkind offers is Fresh Cab Rodent Repellent that repels mice. It can used be used in caravans, houses, barns, boats, garages and anywhere else that mice like to frequent. The Stay Away Pest Repellent line offers several different products to repel mice, beetles, moths, spiders, ants and rats.

    Earthkind had the first pest control product to meet the gold standard set by the EPA (Environmental Protective Agency). Its Stay Away product won best new product of the year in 2015.

    There has been an annual 2% growth for eco-friendly products in the pest control industry, but Earthkind's products have been so effective that the company has seen a growth of 85%.

    And the company's success has not been without some challenges. Earthkind is up against big competitors and many stores did not want to give them shelf space without having proof that they would make the store money.

    Lowe's was the first retailer to accept them because selling a safe rodent deterrent product was the right thing to do. Currently, Earthkind products can be found in ACE Hardware stores, Tractor Supply, Menard's, Target (US), and John Deere.

    The company is based in the United States and sources the materials for its products from small farms that are also located around the United States.
    Bigbox
    Latest bidder for Masters assets
    A new bidder has entered the race for Woolworths' Masters assets
    The Australian
    Two main bidders are vying for the Home Timber & Hardware Group
    HNN has explored the challenging environment for independents
    Click to visit the HBT website for more information
    The DataRoom column in The Australian reports that a syndicate of high net worth investors is challenging the dominant status of rival bidder, New York-based asset manager Blackstone Group for Woolworths' Masters portfolio.

    The identity of the investors within the group remains unclear but entrepreneur Brett Blundy has been linked.

    It also reports that Metcash, a contender for Woolworths' Home Timber & Hardware (HTH) business, appears to have lost ground to Anchorage Capital Partners, the private equity firm behind the float of collapsed retailer Dick Smith.

    Industry publication Channel News believes that Nick Abboud, the former CEO of Dick Smith, has been working on the proposal with Anchorage.
    Aboud believed to be working on new retail bid with Anchorage - Channel News

    The HTH battle has narrowed to two players: Metcash, which recently won ACCC approval to buy the wholesaler, and Anchorage. The latter is understood to have offered close to $150 million for HTH, representing a near seven times multiple on a projected EBITDA (earnings before interest, taxes, depreciation and amortisation) of $22 million.

    While Woolworths has yet to select a buyer for either business, it is understood the supermarket chain may have advanced to the preferred bidder phase.

    The final offers from these contenders has been extended until August 25, when the supermarket chain is due to publish its annual results. However, it is expected Woolworths will unveil a decision before then in an effort to maintain the focus on its turnaround strategy.

    The loss-making Masters chain is accounting for close to half of the $4.2 billion in writedowns Woolworths has notched up in this financial year. There are fears the sales process aggravated the poor performance at the home improvement chain as well as harming HTH.
    Blackstone offer

    Just last month, Blackstone had widened its lead as the favoured contender for Woolworths' Masters portfolio.

    As the DataRoom column previously revealed, Blackstone did not submit an offer for HTH which has suffered a steep slide in profits in the second half of the financial year, according to sources.

    While the US private equity firm has long been considered among the strongest candidates for the Masters chain, it was also linked to HTH, that had thrived despite the problems afflicting the rest of Woolworths hardware portfolio.

    The decision to pull the plug on the home improvement venture, known as Hydrox Holdings and jointly owned with the US retailer Lowe's, has imposed heavy strain on HTH.

    DataRoom also revealed that the profit dive at HTH has unnerved suitors and led to the submission of lowball bids. While some in the industry claim its EBITDA crashed to $7.5 million over the past six months, sources close to Woolworths claim the figures are inaccurate and declined to confirm whether HTH's profits were falling.

    The profit downgrade may have prompted both Metcash and Anchorage to drastically revise their bids. Mark Burrowes, a former CEO of Mitre 10 and an ex-executive at HTH, is also co-leading a syndicate.
    Blackstone closes on Woolies' Masters portfolio - The Australian
    Editorial
    The retail future: power-tools as a service?
    Will leasing take over buying in the tool market?
    HNN Sources
    Milwaukee's One-Key offers advances
    Hilti's Ontrack provides inventory management
    Give to Amnesty International
    If there is an area of hardware for tradies and other professionals that is dominated by Bunnings, it is the cordless power tool category. HNN believes a new industry trend could develop to change that.

    Bunnings' achievement, built up over 20 years, is considerable. Leveraging volume, its key exclusive relationship with Hong Kong-based Techtronic Industries (TTI), and a clever utilisation of the direct-from-China supply chain through intermediaries such as Ozito, Bunnings has managed to deliver outstanding value to both consumers and professionals.

    While the company's presence in the DIY market is almost overwhelming, its dominance is somewhat moderated in the professional tools area. Some key brands, such as TTI's Milwaukee, can only be purchased through specialist tool suppliers. Other "tradie" power tool brands such as Makita, have not only actively pursued distribution through independents, but have developed some product lines - such as Makita's MT series - that are ideally suited to their operations.

    Nonetheless, Bunnings has a big impact in the professional market. It's not only that independents are missing out on some sales, or seeing the sales they do manage to make bring in relatively low margins. There is also a whole range of adjacent sales that get missed as well.

    Directly, that includes power tool accessories, such as blades, bits, replacement abrasives and cases. Indirectly, however, there is also the "one-trip" factor: when a tradie is in a hardware store for any purpose, they are likely to pick up some additional items they know they will need in the near future.

    What if there was something that would, comprehensively, level the playing field when it came to competing in the power tool market with Bunnings? What if that "something" not only helped deliver decent profits in that area, but also enhanced the strongest selling point for independents when it comes to the professional market - the establishment of ongoing, reliable relationships?
    The coming of leasing

    While it is unlikely we will see anything developing immediately over the next two years, looking three years out HNN can see several strong trends, in both the power-tool industry and the building/construction industry, that could indicate a major shift is coming.

    That shift is, quite simply, from the current dominance of tool ownership by professionals, to a 50/50 split between ownership, and a form of tool leasing.

    We could describe the latter, using modern phrasing, as delivering power-tools as a service.
    Hilti

    There is nothing particularly new about tool leasing, of course. Heavy and medium construction equipment (such as backhoes) have been supplied on the basis of leases since the 1980s (at least). That industry naturally migrated to leasing tools that cost less on an individual basis as well, a trend that accelerated during the 1990s, and continues strongly through to today.

    The company that has made the most of this market is the Lichtenstein-based Hilti Tools. Formed in the immediate post-World War II years, Hilti developed its leasing market by engaging with a particular "virtuous circle" of development. As a leaser, there was a direct relationship between the quality of its tools and its leasing expenses.

    Typically, what causes the most expense for a tool leasing company is the need to repair and replace tools it has leased. This not only creates a difficult situation with its customers, it also consumes much time and expense. There is the need to have a "reserve" fleet of tools for replacement, to send the replacement tool to the customer, to fetch the faulty tool back, to make an assessment of the tool, to repair the tool so that it can be re-leased, and so forth.

    What Hilti found was that the comprehensive solution to this problem was to make tools that were of simply outstanding quality. The better the tools were, the more inclined customers were to lease them, the lower the number of tools that needed to be replaced, and when they did need to be replaced, the tools were built to be easy to repair to a highly-reliable condition. As a result, Hilti today has an almost obsessional pursuit of the highest quality possible in its tools.

    The company's success has enabled it to continue expanding. Where its leasing services were at one time confined to larger construction companies, it has been growing its business with smaller customers, especially over the past six years. Today it is relatively easy for a customer of any size running a reliable business to sign up for leasing Hilti tools.

    As an example of how it makes these systems work, in Australia Hilti has a relationship with Kennards, the well-known tool and equipment rental business. If a leased Hilti tool stops working for any reason, the user can take it into a Kennards outlet, where it will be replaced with a similar tool. When the original tool is repaired, the user goes back to the same Kennards and swaps the loaner tool for the repaired tool.

    (It's clever because, of course, it's not only good for Hilti, but also for Kennards. Being a virtual outlet for Hilti can help Kennards further increase its business, especially as customers already leasing Hilti tools will know how to make the best use of rental tools in general.)
    Hilti services

    Hilti has also continued to develop its services, at least in large markets such as the US. The company now provide a triple-layer of tool availability to customers. There is the core leasing program, where customers enter into long-term leases on tools. A secondary layer enables customers to also lease/rent tools from one to 12 months, giving them access to tools needed for a temporary expansion of their activities. On the third level, Hilti offers daily rental of tools, making it easier for customers to fulfil special requirements.
    Changing market

    While the Hilti story is one of hard-won and deserved success, it's also true that the company today is facing some unique challenges. It's a classic case of a company that succeeds so well with a particular business model that it fails to catch the signs that it needs to change some of the fundamentals of what it is doing.

    The company was already a little late to get on board with Lithium-ion (Li-ion) batteries for cordless technology, and has been even slower in developing tools based on brushless motors. While its general excellence meant it could "get away" with that, it's less likely to escape unscathed from the more recent changes in technology.
    Challengers

    What could well end the dominance of Hilti in the cordless power tool leasing market are the recent advances in technology. At the forefront of the new technology is TTI's Milwaukee brand. Its One-Key product could be seen as essentially "virtualising" much of what Hilti today does manually.

    Tool tracking, both between customers and within a customer's operation? One-Key enables its tools to "call in", and identify their geo-location.

    Assessing the usage of tools, to see if this has conformed to warranty conditions? One-Key can track the specifics of how many tools are used.

    Loss and theft issues? The One-Key tools would need to have their location-tracking systems disabled if they were to be on-sold. Aside from this being way beyond the capabilities of your average tool-thief, that disabling would directly identify tools that had been stolen.

    In other words, everything that TTI has introduced with One-Key to help operators manage large fleets of tools, could apply just as well to a leasing operation. It seems highly likely, therefore, that Milwaukee will introduce some form of company tool leasing over the next three years.
    Other brands

    It's not just TTI, either, as other brands are accelerating their development. In particular Bosch (which, it pays to remember, is a very big company, with vast technological resources) has implemented some stopgap measures, and has major developments planned.

    These first efforts, which consist of Bluetooth beacons that are - literally - "stuck on" to existing tools, are not exactly great, but the next phase will (the company claims) be tools that can be upgraded to having a direct Bluetooth linkage by plugging a subsystem into the tool.
    The lease market

    The big question, of course, is whether tradies and other professionals in Australia would consider moving from tool ownership to tool leasing.

    There are two main reasons why such a move might be more acceptable today than it was six or seven years ago. The first reason is simply down to one of the biggest problems that businesses in the building/construction industry face: the extreme volatility of the market.

    As uncertainty settles over the economy, residential, commercial and even civil construction continues to fluctuate quite strongly. Viewed in overall terms, these variations in demand don't seem to be that large, but on a regional level builders can easily find themselves working very hard one year, and then with much less work the following year.

    This can lead builders to "tool up" one year, only to find that investment is not paying off two or three years down the line. With the resale value of tools typically not that great, they are basically stuck with ongoing overcapacity, and a poor use of their business capital.

    The second reason relates to the pace of change in the power tool industry - which relates to the dynamics of that market itself. From about 2005 to 2015 the cordless power tool market took off as Lithium-ion (Li-ion) batteries became available, then surged in capability, driven in part by the high-volume and high-performance demands of the burgeoning smartphone market. Added to this was the change from brushed to brushless motors, which promised more power/less battery drain.

    These changes began to contribute to builders in particular rethinking tool replacement cycles. Where four to six years might once have seemed reasonable for a professional tool, replacement in three years became more attractive, as the latest tools offered capabilities that could directly support profitability.

    Milwaukee's One-Key technology points the way to future developments. Imagine, for example, circular saws that can "follow" a laser line laid down over a timber board, or a drill/impulse driver that can "learn" a drilling speed pattern, and duplicate this automatically for repeated work through the same grade of timber. This will influence not only construction work, but industrial assembly as well, reducing errors, cutting down on time required, and helping to improve safety.

    These two trends -- the need for more flexibility due to uncertain construction markets, and ongoing advances in tool capabilities, speed and safety -- will feed off each other, and possibly create a strong shift to a more lease-driven market.
    Financial aspects

    For larger construction companies, which have access to very competent trained financial experts, and the benefit of working at large scale which makes forecasting easier, making the buy/lease decision can be worked out with some confidence. For smaller construction crews and groups of tradies, the calculations can be more difficult.

    A first step would be determining their total cost of tool ownership, including purchase, financing, repair and maintenance. To this should be added a cost that reflects the amount of debt that could have been retired if they hadn't had to purchase the tools. There are also taxation considerations, with recent tax changes meaning the total cost of tools under $20,000 could be written off immediately by small businesses, instead of being depreciated on a schedule.

    The total cost of ownership over three years can be compared with the lease costs to give a rough guide as to whether leasing makes sense.

    There are, of course, other factors to be considered. Tradies in some particular areas of expertise really do want to own their tools, and are not that concerned about replacing them with the "latest and greatest". There's little doubt that in terms of direct ownership, tradies who take great care of their tools, making them last in good shape for five years or more, are likely achieving a high level of cost efficiency.

    Equally, though, there is the argument that leasing tools is really a way of obtaining a kind of insurance, and reducing overall risk. It's rare that even the very best tools carefully handled don't develop some kind of problem over three years of hard use. As the optimistic Mr Murphy is alive and well, this can often happen just when the tool is really needed, or at the thin end of an expensive job, when cashflow is at its lowest. At these times the established repair and servicing arrangements of a lease can be very welcome.
    Why use independents as outlets?

    In Australia, the key to making power-tool leasing a good option for manufacturers would be setting this up through independent retailers. Leasing is, by its nature, a very relational activity. Independents would know which of their customers leasing would best suit, and how to sell the idea to them.

    Importantly, there is also the element of trust. With the independent retailer relying on keeping individual customers happy, those customers know they are not going to be misled.

    Added to that is the sheer convenience of the independents. With good distribution, they would be readily accessible to most professionals. They already have facilities for both the display and stocking of tools, and a thorough knowledge of which tools suit which requirements. With tools in stock, they can also give tradies a chance to pick up tools, to check out their heft and feel.

    Just as importantly, there is a degree of socialising that takes place at most independents. One tradie will see that another tradie has joined the leasing program, and go over to have a bit of a chat to see how all that is working out for them. If the leasing program is living up to its promises, this is a great way to spread the word, and increase the business.
    Benefits to independents

    In terms of competing against not just Bunnings but also many specialist tool vendors (online and retail store), leasing could offer independent retailers a considerable benefit.

    The major benefit is very simple and very powerful: price. Leasing programs typically do not discount. There would be rewards -- as is only fair -- for outlets that did a higher volume of business. So it is possible that should Bunnings become involved in power-tool leasing, the margins the big-box retailer obtained would be better than that of independent retailers -- but the price would be the same. Which means competition would be largely based on service, where many hardware retail independents outperform the general retail market.
    Conclusions

    We've seen over the last 10 years a series of developments that have largely favoured the big-box retailers in the home improvement industry. It's no accident that what we are seeing today in the power tools industry are some developments that, while they don't disadvantage the big box retailers, are aimed at restoring more of the initiative to the manufacturers.

    Just three years ago, the power tool market seemed headed towards increasing commodification. There were incremental battles being fought over battery size and capability, brushed and brushless motors, and the price these were delivered at.

    In contrast, during 2016 every single one of the top five power tool companies has moved to differentiate its product through new developments. TTI/Milwaukee has brought not only One-Key but a number of other developments to market. Bosch is developing both technologies similar to One-Key and interesting new tools in its "Green" DIY tools.

    Stanley Black & Decker has launched FlexVolt, essentially a partial bridging between the world of 20-volt and 60-volt tools. Makita has revised and refreshed its former Maktec range of tools by launching its MT Series, along with a revised line of 12-volt tools. And Hitachi has linked up with Metabo, which promises some interesting tools based on Hitachi's expertise in electric motors and Metabo's expertise in battery technologies.

    Overtly, the reason behind these developments could be seen as a way of securing better margins in exchange for the risk of innovation. However, it's likely there is something more at work here.

    There is also an increasing sophistication in the tradie/professional market in Australia -- and worldwide as well. Construction is getting smarter, tradies are getting smarter. New materials, and new buyer demands, and making the tradie/professional rethink how to do things.

    For independent retailers in Australia that is universally a good thing. It will increase the market demand for what they have most to offer, which is knowledge, experience, and a willingness to establish business relationships based on mutual respect.

    Until next time,

    Betty

    You can contact me directly via email betty@hnn.bz or Twitter @HNN_Australia

    To receive a daily dose of HNN, download the free HNNBrowser app from the Apple store:
    HNN iPad App
    Companies
    Branding approach for China's Positec
    Much of Positec's success has been based on brand building
    China Daily
    Don Gao is president of Positec
    Stanley Black & Decker has sought an injunction against Positec in the past
    Subscribe to HNN weekly e-newsletter
    The China Daily newspaper recently profiled Don Gao, president of Positec, a Chinese maker of power tools, lawn and garden equipment, and accessories. He explains how he developed the Worx brand that has been taking market share from well-known tool names in Western markets:
    It's not very easy to make inroads into some well-established markets such as the US, Germany and the UK because customers are very loyal to local brands. But we did it, step by step.

    Positec gained initial access to the US market through its Worx brand. One of its initial products was a lightweight electric line-trimmer. (It won a product award from the US Electronic Retailing Association in 2010.)

    Unable to get access to shelf space for the product in major hardware retailers, Positec decided to market directly, spending 15% of its annual revenue on TV commercials. These proved so successful that it was later able to obtain shelf space in Lowe's stores.

    Building on that success, Positec also used the strategy of brand acquisition to expand in the US. It acquired the heritage tool brand Rockwell, which was started in 1945, and began using this as a marketing channel for inexpensive tools manufactured in China.

    While marketing is important, Mr Gao said the key to winning a marketing battle lies in product innovation.
    Consumers don't care about the technologies you are putting into products. They only care about whether it works well when they are cleaning up their gardens or assembling their own bookshelves.

    An article in Forbes magazine from 2012 indicated that Positec spent 6% of its revenue on innovation or product development, higher than Black & Decker's less than 2% and Bosch's 1.8%.

    More recently, the company has invested 1 billion yuan (USD150.45 million) on innovation and launched more than 100 products every year. Most of them are complete with smartphone applications that allow remote control as well as access to product information and after-sales service.

    To keep up with the latest trends in power-tool products, Mr Gao spends one-third of his time every year travelling around in the US and Europe attending various fairs. He said:
    If there's a new launch of a product in the marketplace, I want to know.
    History

    When it was founded in 1994, Positec was simply an exporter of power tools such as hand drills, trimmers, chainsaws and mowers. It did brisk business, spurred on by China's foreign trade. But Mr Gao knew the business had to grow beyond trading as an export supplier. To have a long-term future, Positec had to have its own products.

    So in 1995, Mr Gao set up a factory in Suzhou in the Jiangsu province, East China. The plant made products for major US and European home improvement retailers including Sears, B&Q and OBI.

    Positec was not aiming to be a glorified original equipment manufacturer. OEMs in th tools category typically make products for multi-nationals such as Bosch and Black & Decker. But Mr Gao aimed higher than that. He did not want the company to be an OEM at the bottom of an industrial value chain. He said:
    We had no say in pricing because you always find someone sets prices lower than yours. The cut throat competition in China squeezed profits of many traditional producers.

    By 1999, he decided to create his own brand of power tools. Mr Gao said:
    The shift meant that your old partners became your competitors, so you faced a huge risk of losing orders.

    The risk was real and large: turnover that year plunged by USD50 million. Some partners threatened to withdraw their existing orders. He responded by saying: "Go ahead".

    Mr Gao launched Worx in 2004, the same year as the Rockwell acquisition.

    Yin Jie, an expert in brand management and a consultant to many consumer goods makers in China, said that Positec, in order to avoid direct competition with local brands, took a shortcut to gain local resources in the US market. He said:
    The Rockwell acquisition was a quick way to squeeze into a foreign market and help the company build up reputation and a distribution network.

    Today, the company has a distribution network and operations in 13 countries. Its three research and development centres are based in China, Italy and Australia.

    Related:
    Chinese Power Tool Company To Expand US Market - Forbes
    Products
    Milwaukee expands into outdoor
    The M18 FUEL String Trimmer 2725-21HD in action. (Image from Pinterest)
    Cop Tool
    The M18 FUEL Blower 2728-21HD in action. (Image from Pinterest)
    The M18 FUEL Hedge Trimmer 2726-21HD in action. (Image from Pinterest)
    Click to visit the HBT website for more information
    In early 2017, users can expect to see a hedge trimmer, string trimmer, and outdoor blower all running on Milwaukee M18 batteries. The Cop Tool website previews these upcoming products.

    The M18 FUEL String Trimmer 2725-21HD features the Powerstate brushless motor and a solid drive shaft going all the way down the trimmer. This helps deliver the power, balance, and manoeuvrability required by professional landscapers.

    The M18 FUEL string trimmer has the power to clear thick brush and reach full throttle instantly. Milwaukee said it has unmatched runtime among cordless electric trimmers. It is durable, and has less weight, vibration, and noise than gas string trimmers.

    The M18 FUEL Blower 2728-21HD provides a combination of power and efficiency through an axial fan design. This blower has the power to clear lawn and jobsite debris and delivers the longest maximum CFM runtime among other cordless blowers currently on the market.

    Milwaukee's cordless blower has less weight and vibration than a gas blower. It is significantly more powerful than the smaller, M18 shop blower already on the market.

    The M18 FUEL Hedge Trimmer 2726-21HD delivers more power under load and has a zero maintenance motor. It has the power to cut thick branches, and its 24-inch blade trims more material in a single pass, increasing reach and productivity.

    This trimmer also promises less weight, lower noise, and less vibration than its gas counterparts. Not many cordless hedge trimmers are currently made to the heavy-duty specifications that Milwaukee has made as the norm in this category. The hedge trimmer will have a similar gear case to the FUEL Sawzall for extended, demanding use.
    Products
    A place for every screw
    Kreg's new System Organizer
    Contractor Supply Magazine
    The Screw Organizer holds up to 14 new Kreg Screw containers
    Kreg's Hardware Containers are sold in packs of four
    Click to visit the HBT website for more information
    The Kreg Screw Organizer offers a way to store Kreg screws in a compact, easy-to-carry package. It makes an ideal companion to the Kreg System Organizer.

    The Screw Organizer holds up to 14 new Kreg Screw containers. Tabs on the containers nest into recesses in the Screw Organizer, so they stay put when it is standing upright or being carried.

    A transparent lid makes it easy to see what's stored inside, and the Screw Organizer allows Kreg Screw containers to be stored with the lids off. This can be done without spilling the screws - when it is closed and being carried.

    Kreg also has Hardware Containers that are suitable for storing and arranging all kinds of loose hardware. Hardware Containers are the same durable, resealable, reusable containers that are now used to package Kreg Screws. But they have lids with a surface that users can write on to easily identify what's stored inside.

    Available in small and large sizes, Hardware Containers fit inside the Screw Organizer and Kreg System Organizer, as well. Hardware Containers are sold in packs of four. All these products are also useful for general storage.
    Products
    Access at any angle
    The Crescent 8-inch Locking Flex Ratcheting Adjustable Wrench is new to the range
    Apex Tool Group
    The indexing, locking 180-degree handle provides maximum access and flexibility
    The wrench works on any four or six-point fastener up to 1-3/16-inch
    Click to visit the HBT website for more information
    The new 8-inch Locking Flex Ratcheting Adjustable Wrench from Crescent allows users to turn nuts in locations where large tools cannot be used. The indexing, locking 180-degree handle provides maximum access and flexibility.

    This wrench offers casual DIYers an alternative to purchasing an expensive specialty tool they may never use again when fasteners are located in areas too cramped to use a standard adjustable wrench. For example, using it under a sink.

    Its indexing head can be locked into position and its ratcheting action allows tightening or loosening without the wrench having to be removed and repositioned on the fastener. It works on any four or six-point fastener up to 1-3/16-inch. Marisa Stephenson, product manager - shaping, fastening, and striking construction tools said:
    With this new wrench, the jaw is able to pivot around fasteners, providing a smooth ratcheting action. Users should be able to appreciate the improved ratcheting and I-Beam handle design. With locking-flex technology, this innovative wrench is easy to use, even the tightest of spaces.

    The Crescent 8-inch Locking Flex Ratcheting Adjustable Wrench comes with a laser-marked scale for quick and easy size adjustment. It also has a rust- and corrosion-resisting chrome plated finish.

    You can see it in action here:

    News
    Combustible external facades: a discussion
    The problem of combustible external facades will be discussed at seminars hosted by Mecca Events
    Mecca Events
    Newcastle Museum is the venue for Mecca's event on August 8, 2016
    The Shangri-La Hotel is the venue for Mecca's event on August 10, 2016
    Click to visit the HBT website for more information
    Mecca Events is presenting seminars in Newcastle (NSW) and Cairns (QLD) for industry professionals to explore solutions to the problem of combustible external facades. Topics will examine the conformance, accreditation and installation systems for new builds.

    This event will also look at wall system requirements including an overview of the National Construction Code (NCC) to improve the compliance pathway.
    Speaker

    Benjamin Hughes Brown is the technical director of Certmark, and advises companies on mandatory compliance requirements of the NCC. He consults regularly to architects, engineers, builders and other industry professionals to understand the complexities and intentions of the NCC.

    At these events, Benjamin will look specifically at weatherproofing compliance issues.
    Benjamin Hughes Brown will be speaking at the Mecca events
    Background

    In 2014 Australia experienced a significant external building facade fire on a Melbourne-based high rise building.

    These fires have raised questions on the compliance of walls and the risks they present with a variety of linings and attachments to the wall being combustible in nature.

    While a number of recent fires relate to the use of polyethylene core metal composite panels, the compliance and use of combustible materials on walls is not exclusive to metal composite panels. Walls that include protective attachments to the primary building element such as those for fire-resistance, weatherproofing, insulation and acoustics are typically combustible products with a low flammability. In addition, a variety of fixing methods including direct fix, mechanical and casting have presented compliance questions.

    The lining, wall and attachment, and understanding the accepted risk of wall designs and specifications under the NCC will be discussed.

    Both seminars also qualify for two formal CPD points.
    Newcastle details

    Venue: Newcastle Museum, 6 Workshop Way, Newcastle (NSW)

    Date: August 8, 2016, 6.15pm - 9.00pm
    Cairns details

    Venue: Shangri-La Hotel, The Marina, Pier Point Road, Cairns (QLD)

    Date: August 10, 2016, 6.15pm - 9.00pm

    The $40 entry includes drinks, finger food, detailed presentation notes and a CPD compliance certificate.

    For further information, email mark@meccaevents.com.au or call 0419 518 642.
    Mecca's upcoming events will be in Newcastle and Cairns
    News
    HI News V2 No. 12: Powerhouse independents
    Download the latest issue of HI News Vol. 2, issue no. 12
    HI News
    Millennials love DIY shows
    Bosch is selling reconditioned tools
    Click to visit the HBT website for more information
    The latest issue of HI News is all about acknowledging some of the best independent stores in Victoria.

    Just click on the following link to download this edition:
    HI News V2 No. 12: Powerhouse independents

    The ACCC has signed off on a revised undertaking for Metcash to bid for Home Timber & Hardware, clearing the way for the possible acquisition. We take a close look at the revisions that have been made and their consequences.

    We visit the Webster family at their store DeMar H Hardware in the Melbourne suburb of Clifton Hill. It is a story of how a savvy independent retailer continues to adapt to the market and finds a way to compete effectively with a big box store located nearby.

    Other independent stores featured in this edition include Womersley's Mitre 10 and Hume & Iser Home Timber & Hardware.

    As promised, we provide some insights on the analysts briefing for Metcash's FY 2015-2016 results.

    In a new section focusing on statistics, we look at the audience numbers for the latest season of "House Rules" and what can be expected from the upcoming series of "The Block".

    We also explore the backyard housing trend and PPG's 2017 Colour of the Year.

    There are regular updates on big boxes, indie stores, suppliers and a round up of home improvement news from the US and Europe.

    New products include insulated structural panels, Lufkin's Legacy measuring tapes, ratcheting wrench sets and smart lighting.
    Retailers
    DeMar H Hardware, Clifton Hill, Victoria
    DeMar H Hardware in Clifton Hill (VIC)
    HNN Sources
    The H Hardware in-store branding
    A long set of fastener shelves
    Click to visit the ITW website for move information
    The next "battlefield" for independent hardware stores is likely to be the inner-urban areas of cities such as Melbourne and Brisbane, with the "battle lines" already well-developed in Sydney. One of the more established businesses in this area, with a history dating back more than 30 years is DeMar H Hardware in the Melbourne inner suburb of Clifton Hill.

    It has been owned since 1984 by the Webster family, who took over what was at the time a business selling secondhand building supplies, and turned it into a timberyard stocking new timber, and eventually a hardware store as well. DeMar chose to join the Hardware & Building Traders (HBT) group when it first began around 2000. DeMar was also one of the first HBT-supplied hardware retailers to sign up for HBT's branded "H" hardware concept, starting in early 2014.

    Today the hardware store is everything you would expect from a busy and successful independent, inner-urban hardware store.
    Origin story

    The origins of the Webster family's involvement in their hardware store had a lot to do with the 1980s pub culture, including punk bands, Doc Marten boots and toilets.

    In the early 1980s Alan Webster (now a director of DeMar) was working at the hotel owned by his parents, the popular Terminus in Clifton Hill. Mr Webster had been running his own trucking business, but had come to help out his parents after his father suffered a heart attack.

    He came to know the original DeMar business through needing to replace toilets. Every Saturday night the Terminus would play host to a band, and while this attracted a big crowd of customers, it also usually resulted in some damage to the hotel's toilets.

    "If you remember the Doc Marten boots, I reckon they used to have a competition as to who could do the most damage to the toilets by kicking them in," Myriam Webster, wife of Alan and the current managing director of the business, recalls.
    So Alan was forever having to replace the toilets with new ones. In the end he said, Dad, I'll go down to this secondhand place, see what they have, and replace the toilets with used ones for $10 instead of spending $100.

    That secondhand place was DeMar Timber and Demolition, which at that time was run by Frank DeMartini. He was the third owner of the business, which had originated in the 1880s.

    Family pressures were coming to bear on the Webster family at the time, as they had four children aged between four and nine years of age. Working the hotel hours meant that Alan Webster did not get to see his children as much as he would have liked. As Myriam Webster explains:
    The hours were all right if you lived on the premises, as Alan's Mum and Dad did, but Alan still had to drive home, even after having a couple of beers at the end of the night with the customers. By the time he got home, all the work had been done, and the kids would be in bed.

    As the Websters liked the DeMar business, they arranged to buy it from Mr DeMartini in 1984. Since then they have evolved and changed with the business environment, the changing neighbourhood, and the in response to the new competitors that have emerged.

    One thing that hasn't changed at all, however, is the sense of family. Not only are the parents still running the business, but three of their four children -- the two daughters, Liz Webster and Nicole Jepson, as well as son Paul Webster hold central positions in the business.

    It's not all family, however. Mark Martin holds down the key role of timber manager, while Ron Chambers is hardware manager. They are backed up by Graham Gannon, who supervises operations in the timber yard, and Andrew Michael who handles timber sales. Including weekend sales staff, the company employs a total of 15 workers.
    General manager, Chris Jepson

    Chris Jepson, the husband of Nicole Webster, has assumed the important role of general manager, and is responsible for the logistics and other operational matters that keep the business performing. His background in in computer systems engineering. He joined the business over eight years ago, but was actually helping out long before that. As Myriam Webster tells it:
    Chris has a computer engineering degree, which has been a terrific help to the company. Even prior to his coming to work for us, he used to come in and help out with deliveries on a Saturday, because he is married to my daughter, Nicole. Nicole would be in working, so they would both come in and, you know....

    "Yeah," Mr Jepson adds, "I made lots of firewood deliveries!"

    That's something that still continues to this day, according to Myriam Webster:
    Even now he does anything. If someone is desperate for a delivery, he'll hop into the truck and go and deliver it. My son will do the same. Because customers, a lot of them, ring at three in the afternoon -- and must have their goods first thing in the morning.

    Deliveries have become an important element of the business, according to Mr Jepson:
    The delivery services is something we really try to push. If they want it now, they can actually get it now. As long as they are not the sort of customers that demand that all of the time. You don't mind helping them out, if they are stuck, then I'll take it out for them, or send someone else. 
    Business development

    As with most independent hardware retailers, looking back over their years in business the Websters see a patchwork of different business lines that have come and gone, as the environment has changed.

    Myriam Webster did not have a background in hardware, but she had worked for some time in sales. So one of the first things she did was to take some extensive surveys of the existing customers to work out what they needed and how DeMar could best supply those needs. Many of the company's initiatives and innovations came out of feedback in those and other surveys.

    An early venture was in the firewood business, which DeMar pursued as a major venture for 10 or 12 years. One of its main benefits was its seasonality. As Ms Webster explains:
    We bought the machinery to split the firewood again so that it would fit into Victorian grates. Over time, we built ourselves a really good name. The business would start off in March. So the winter months when it got really slow with the builders, the firewood season would kick in, and it would keep our staff employed, number one, and busy, number two. There is no point in having staff, and then not having work for them. I do not think we have ever, ever sacked anyone because we have not had enough work. We've always found something for them to do.

    This idea of loyalty, both to staff and to suppliers, is one that keeps returning when speaking with independent hardware retailers. For example, they still use most of the companies they started with for their timber supplies, including Simmonds and Gunnersens.
    We've been very loyal -- though we still check on prices, don't get me wrong. We still have to get the right price for our customer. But because of the relationship we have built, with our suppliers, it comes back to you. Everyone has had good and bad times. And supporting others when they are down is when it all really counts, and builds real relationships.

    This loyalty, however, has not stopped them from changing their business lines as they have needed to, in order to stay in step with the evolving market. As Chris Jepson explains:
    We've done a few different things over the years. We used to have a nursery, and we used to have garden supplies. Our top yard in the past was all bays, with all the garden suppliers, and there was firewood as well then, of course. We got out of garden supplies quite a while ago, and firewood about five years ago. That part of the business has been replaced by expanding our timber yard, and doing more with builders' supplies.
    DIY to trade

    One of the big changes for the company has been the gradual shift away from the DIY business and towards the trade business. According to Myriam Webster:
    Our business, ten years ago, was 70% trade and 30% DIY, and now it has shifted to around 90% trade and 10% DIY.

    As Clifton Hill is a region with a lot of heritage housing, particularly from the early 1900s, renovation is a key driver of the business. However, there has also been a steady uptick in people doing a complete demolition and rebuild, with the price of inner-city housing constantly on the rise, making more expensive construction pay off. As Mr Jepson explains:
    Around here, we get guys who are doing like 10 or 12 townhouses on a block. And we have some who are doing three or four storey apartment blocks, that sort of things. Mostly they are working in wood, which suits us, of course.

    Decking remains a good business, especially during the spring, when people are putting in new decks. As with most decking business, much of the supply consists of Spotted Gum and Merbau, though Myriam Webster points out that the new composite decking material is beginning to gain good traction in the market.

    One reason for the decline in DIY has been competition in that area. "We have lost a lot of our DIY market," Mr Jepson says. "Especially to Bunnings, and there is a new Bunnings just down the road." That would be one of Bunnings' new inner-urban stores at its Collingwood location. But DeMar has managed to adapt to this, according to Mr Jepson:
    Bunnings has affected us a little bit on the DIY side. But we are mostly trade these days. It has probably shifted more since the store opened. The customer base has shifted a little bit, and therefore the products we sell have shifted a little bit as well, more towards the trade.

    It isn't just Bunnings, however. DeMar takes a "basics" approach to paint sales, mainly just white and undercoat, without any colour mixing, because there are two major all-paint stores in close proximity to the store. On the other hand, it continues to do a good business in the direct timber treatment products.

    Another area where they have stuck with just the basics is power tools. The store floor does show a few basic lines from Makita, and DeMar intends to stock just a core range, in case a customer needs some of those.

    DeMar also made the decision some time ago to stop opening on Sundays, though it is open all day on Saturdays. Myriam Webster believes that many customers now will make sure they get to the store on Saturdays if they need something, and they likely haven't really lost much business.

    All this sound and cautious planning hasn't inhibited the company from trying out new, innovative products. Amid much laughter, Myriam Webster described one of their most recent ventures -- men's underwear.
    We do try a lot of new products. Like with HBT, I think it was Gavin [Keane] who wanted us to stock underwear, for example. It hasn't done that well, to be honest.

    As Mr Jepson points out, the "Tradies" underwear would probably do much better in the country or even outer suburban stores, while in their inner-urban store it seems more like a novelty item.

    However, waste not, want not, DeMar even found a use for the slow selling undergarments, as Myriam Webster tells it:
    We put them in our Christmas hampers. We had to do something with them. And we do big hampers, really big hampers for our customers. They love it, because it is all personal, includes things for their wives as well. Nuts, and a bottle of champagne, or something like that. Elizabeth [Webster] does a really good job.
    HBT

    Outside of suggestions for stocking underwear, it is immediately evident that DeMar has had a very good and ongoing relationship with HBT as their main supplier. In many ways it's evident that HBT has really helped to boost the business. Myriam Webster says that she could see the potential immediately:
    We've been with HBT ever since it was introduced in Victoria. That would have been in 2000. There were about half a dozen of us that went to the meeting, and we saw the potential straight away. It's not that we were struggling with hardware, but we felt we weren't getting the best prices in hardware. Our core product which was timber and building supplies was doing OK, but the hardware side -- we really needed a push. This was the perfect opportunity.
    Plus the fact is that we could run our business how we wanted to run it with their help. We are independent, and we wanted to remain independent.
    Most of our products came through the Home warehousing, which was John Danks at the time. That was mainly our supplier. Some of the companies would come in, cold-calling, and we would go through them, and as soon as we joined HBT, we encouraged anyone that we were not buying through John Danks to join HBT. A lot did, because they could see the potential, too.

    Even knowing the group as well as they do, they've been "blown away" by its rapid growth over the past five years in particular. With over 600 members, it's moved from being an "alternative" retail group, to the mainstream.
    H hardware

    When HBT launched its "H" brand for hardware stores, DeMar was equally quick at spotting the potential and getting onboard. What appealed was both the complete corporate "look" and the reasonable price for the package, according to Myriam Webster:
    When the H product came on, and it was really a whole concept in a box, and it was reasonably cheap, compared to what we paid in the past, to get that corporate look. Chris saw the potential straight away. We were due to do an update on our building, which we do every 10 or 12 years. So I think anyone who is thinking about doing anything like that, it has made an impact.
    The H Hardware in-store branding

    DeMar made the move to H in early 2014. One factor that made it a good move for their store is that it is located just off one of the busiest streets in all Melbourne, Hoddle Street, which is a main conduit for traffic travelling north and south on the eastern side of the CBD. As Myriam Webster puts it:
    A lot of people sort of still think, "We know you are there...", but would have trouble finding us. Because we are in this location, and we have 100,000 cars come past every day, going both ways. So it has really impacted on getting attention, for passers-by to see we really are here.

    The work of converting the store went very smoothly as well. The package offered by HBT includes complete branding, from building exterior signage, to interior category signage, letterhead, business cards and so forth. As Mr Jepson describes it:
    HBT supply all that, all your paperwork, all your business cards, all your specs, they did all the rendering for the outside of the building, came up with what it was going to look like, and the plans, did all that for us. We went through a few iterations of that, until we came up with one everyone was happy with.

    For DeMar the actual cost of rebranding the store was minimal, as they were due for a complete repaint of the facility in any case. Myriam Webster sums up the advantages of getting a strongly branded presence, while still retaining everything about being an independent that is an advantage:
    Well, I think that anyone who is considering rebranding -- still have their own name, like we have, we still have DaMar -- and still be independent, but still having that brand, I think if there are more of us around it will make and even bigger impact, for a real win-win situation.
    Technology

    With Chris Jepson's background in technology, you would expect DeMar to be up with the latest trends. It's just launched a new website, which is simple but very effective. At the moment Mr Jepson says he doesn't think it is worth it to expand into full ecommerce. For one thing, the company has so many lines that it sells, that representing that effectively on a website would not be a cost-effective sales solution.

    The company does do a little bit of ecommerce through House & Home, but Mr Jepson says that has been dropping off a little since that business changed its focus. It was more oriented around building when it was named "Reno Exchange", but with the name change has shifted more towards homewares, according to Mr Jepson.

    DeMar does use the point of sale software from RBI, which is where Mr Jepson previously worked. He says it is a great match for the business, as it makes it easier to manage the six thousand or so lines of products a timber business like theirs has.
    Customers

    If there is one thing that emerges clearly from talking to the managers at DeMar, it is that the company has a very clear focus on its customers, and on delivering exceptional, tailored service to the. Whether it is thoughtful touches such as preparing and giving away gift baskets over Christmas, or really making sure that important deliveries make it to building sites as soon as possible, it's evident their is a strong thought process around meeting customer needs.

    That's also what is behind the company's specialist staff in timber and elsewhere. The truth in the hardware industry is that there are "experts" and real experts, who not only know the standard answers to client needs, but can delve deeper into a problem, and come up with real solutions.

    To give a good example of that, DeMar has a range of delivery vehicles it keeps on hand. That means that if there is a bit of tricky situation getting supplies into a building site, they will likely have a vehicle that can get the job done.

    To put it simply, DeMar doesn't believe its responsibility ends when the cash changes hands. It ends when the customer gets what he or she needs, and comes away satisfied. It's that attitude which is the true differentiator for independents like DeMar, and something that will likely never be equalled by larger operations.
    Bigbox
    Big box update
    Bunnings Warehouse in Yarrawonga (VIC) is part of an upcoming sale
    HNN Sources
    Continuous changes on the Masters board
    The Bunnings Coffs Harbour store has been purchased by a Victorian syndicate
    Click to visit the HBT website for more information
    The Bunnings Yarrawonga store will be sold off the plan; speculation over Bunnings Warwick moving to a new location; building begins on Bunnings Toowoomba; Masters directors change as negotiations with Lowe's stalls; a property syndicate has purchased Bunnings Coffs Harbour; and reports that Metcash may raise funds for its potential purchase of Home Timber and Hardware.
    Selling off Bunnings Yarrawonga

    The brand new Bunnings Warehouse in Yarrawonga (VIC) will be sold. To be located on 1.46ha within the Kaiela Business Park in the regional Murray River hub, the 6863sqm store will be sold off the plan.

    The store is being be built specifically for the hardware chain by the Pellicano Group, and will be the first Bunnings sold in Victoria in 2016. It comes as investors continue to pay top dollar for the chain's blue-chip Wesfarmers leasing covenants.

    Pellicano has appointed CBRE's Victorian Retail Investments team to market this store. CBRE's Justin Dowers told The Urban Developer that Bunnings Yarrawonga is positioned in a major development precinct with a "rapidly growing catchment". It will come with an initial 10-year lease, plus further options, and will fetch a net annual income of $573,000. The store will also feature 143 at-grade car parking spaces.

    Mark Wizel from CBRE said the investment sector continued to be tightly held - a factor that was expected to underpin strong interest in the sale campaign. He said:
    Bunnings investments are always highly sought after, for a number of reasons. The net lease structure and fixed rental increases are favourable; along with the strength of the fundamental real estate given the strategic site allocations from Bunnings.

    The property will be sold via expressions of interest, which close on August 4.
    Store staffing

    Over 60 jobs will be available at the Yarrawonga store as it prepares to open by November. Bunnings Yarrawonga store manager Deb Thompson said all the in-ground works were complete and the perimeter walls had been installed. She told the Border Mail:
    The preparation works for car park concreting to take place has also commenced and is progressing well. The key construction works that need to be completed between now and opening are the roof, internal floor, internal offices, the car park, painting and finishes.
    Installing the racking in the store generally takes about two weeks. Once this is complete, stock-filling can take place and this is expected to take approximately four weeks.

    The latest announcement comes as a development application for an East Albury warehouse remains with Albury Council. A $27 million mega-store would be built on the corner of Drome Street and the Riverina Highway, land that has already been purchased by Bunnings.

    Existing staff at the store on the corner of Young and Wilson Streets would transfer to the new site and a further 50 staff would be hired.

    Related:
    Big box update: Bunnings in regional Victoria - HNN
    Big box update: Bunnings in Yarrawonga - HNN
    Warwick store move unconfirmed

    Bunnings has remained silent so far over a rumoured move to a vacant block on Canning Street in Warwick (QLD).
    Bunnings Warwick may be moving

    When asked directly by the Daily News if there were plans for the hardware store to make a move, Bunnings general manager - property Andrew Marks said:
    Bunnings has been part of the Warwick community for over 20 years and looks forward to continuing to provide Warwick residents with the latest in home improvement and outdoor living products.

    Bunnings Warwick has long been believed to be scouting for a different location, with parking at the current Palmerin Street site minimal when compared to other stores across the state.

    The vacant block of land in Canning Street is speculated as the new site, with sources telling the Daily News the relocation process was under way. It is believed the new store would offer underground parking to its customers.

    Related:
    Big box update: Bunnings in Warwick may be moving - HNN
    Demo work at Toowoomba site

    Bunnings said demolition works would begin so that construction can start on its $43 million store development in Toowoomba (QLD).

    Bunnings general manager of property Andrew Marks said there would be minimal disruption for local residents during the demolition and remediation works. He told The Chronicle:
    Bunnings will undertake significant improvements to the local road network and when this does commence we will work with the builder to ensure disruption to local residents is kept to a minimum.

    Hutchinson Builders won the contract to build the project this year. Project manager Joe Watson said the project involved the construction of a new warehouse and car park and the retention of several heritage-listed buildings.

    Mr Watson said the construction duration would cover the remainder of this year through to the anticipated finish date in November next year.

    Related:
    Big box update: Bunnings submits Toowoomba store plans - HNN
    Merry-go-round for Masters directors

    Former Qantas and AMP chief financial officer Colin Storrie is joining the Masters board and long-time Woolworths executive Rodney Bordignon is stepping down and leaving Woolworths, according to a report in The Australian.

    The change in directors comes as Woolworths and its joint venture partner, US hardware giant Lowe's, continue to lock horns over placing a value on Lowe's one-third stake in Hydrox Holdings, the vehicle that owns Masters and Home Timber and Hardware.

    The price for Lowe's share should have been settled months ago and is causing delays for Woolworths' plans to sell off Masters or shut it down completely if a buyer cannot be found.

    There have also been changes to the board of Hydrox, adding to the growing list of Woolworths executives that have done a brief tour of duty on the Masters board.

    In documents lodged with the corporate regulator recently, Woolworths revealed that it had appointed its deputy chief financial officer Mr Storrie to the board of Hydrox. He reports to Woolworths CFO David Marr and is closely involved with the legal and finance teams that are negotiating with Lowe's to settle on a sale price for the US retailer's stake in Masters.

    Before departing Woolworths, Mr Bordignon was the retailer's group counsel and only joined as a director of the Hydrox board in February, having replaced Woolworths non-executive director and merchant banker Scott Perkins.

    Other recent changes include former Woolworths chief executive Grant O'Brien, the creator of Masters, severing his ties with Hydrox in February. Late last year former Woolworths CFO Tom Pockett also resigned from the Hydrox board.

    Just after Christmas 2014, the former boss of Woolworths general merchandise business Big W, Julie Coates, departed the Masters board.

    In November Melinda Smith, one of the architects behind Woolworths' push into the $45 billion hardware and home improvement sector as well as a former Masters boss, quit as Masters' head of buying. In the same week, Masters' marketing boss, Dion Workman, resigned after just a year in the job.

    In February, Masters boss Matt Tyson quit the chain after two years of trying to steer the loss making hardware retailer to break even. He has since joined Bunnings to help operate its newly acquired hardware business in Britain, Homebase, which is being transformed into Bunnings.
    Sold: Bunnings Coffs Harbour

    A new Bunnings Warehouse in Coffs Harbour has been purchased by a Victorian syndicate for $30.6 million.

    The property was sold by Bunnings and offers an initial term of 12 years and a further eight options of six years each. James Wilson, NSW director of retail investment services at Colliers International told The Australian:
    Bunnings continues to be one of the most desirable retail investments across Australia, with investors attracted to the established success of the business, class leading covenant, long-term leases and fixed annual reviews.

    The 3.8ha site sits on a major intersection in Coffs Harbour on the mid-north coast of NSW.

    Mr Wilson said the result highlighted the strong competition for investors to secure blue chip investments below $50 million, with buyers capitalising on record low interest rates, a strong supply of capital and the lack of quality investment opportunities.
    Big box update: Bunnings Coffs Harbour almost done - HNN
    Metcash may need to raise money

    Sources have told the DataRoom column in The Australian that Macquarie Capital will be asked by Metcash to tap the market for cash should it be successful in securing hardware assets that have been put up for sale by Woolworths. The purchase is expected to cost Metcash about $250 million.

    Analysts believe Metcash will probably need to raise money for the acquisition, and though the company is advised by Luminis Partners, the view is that the equity raising will be launched by Macquarie.

    The likelihood is that Metcash will want to keep its existing balance sheet metrics, according to sources, if it buys Home Timber and Hardware from Woolworths.

    At the end of the 2016 financial year, Metcash had about $290 million of net debt against $1.37 billion of equity, which equates to a debt ratio of about 21%. To keep those metrics consistent, about 80% of the total sum paid for HTH will need to be raised, meaning the group may tap the market for as much as $200 million.

    With the deal appearing relatively positive for Metcash shareholders, the likelihood is that Macquarie will not have to cut the deal at a major discount to its present trading price - potentially about 5%.

    The grocery wholesale operation, which holds stakes in IGA supermarkets, has seen its share price almost double over the past year, when it was on the radar of foreign buyers as a takeover target. They were eager at the time to capitalise on the challenges it was facing from German grocery powerhouse Aldi, which is constantly increasing its market share.
    Retailers
    Indie store update
    A former Mitre 10 store in Mooroopna (VIC) is set to reopen
    HNN Sources
    Sunlite Mitre 10 has opened its fifth store in Newtown (NSW)
    The owners of a hardware store in Banyo (QLD) have decided to retire
    Click to visit the ITW website for move information
    The town of Mooroopna in regional Victoria will get its own hardware store again; Sunlite Mitre 10 has opened another store in Newtown (NSW); the owners of a hardware store in Banyo (QLD) have decided to call it a day; and Coastal Hardware is shutting down after 26 years.
    Hardware store rises again

    A former Mitre 10 store in Mooroopna (VIC) is set to reopen in coming months, with former owner Allen Hunter stepping in to take over the store.

    Mr Hunter has a long history in hardware since he opened Mooroopna Hardware Store on the same site more than 30 years ago. He sold off the store to Mitre 10 five years ago but remained the landholder, and when that shop closed many people in the community asked him if he could do something. Mr Hunter told Shepparton News:
    There was a lot of interest from people to get it reopened. So we thought, why not reopen it and make it successful again?

    He has started work refilling the empty shop and plans to have it open again in September.

    At this stage he is not sure if the reopened store will be a completely independent shop or attached to a larger brand. But he said he wanted to ensure it had a strong local focus, and avoided the mistakes of the former Mitre 10, which was managed from the head office in Melbourne.

    Mr Hunter said he was already restocking the shop, and had hired some former Mitre 10 staff to help him re-open. He said:
    We've got a bare shop at the moment, apart from the fixtures and fittings. It's a lot of work.

    The reopening will cut short his retirement, but he said he would get help from Mooroopna resident Glen Davis for the day-to-day running of the shop. He said the hardware store was vital for local tradies and it saved them the drive to Shepparton for their essentials. He said:
    It's a long way to go on the highway, and people get sick of it. And people were saying the town is just not the same without the hardware store.

    The closure of Mooroopna's Mitre 10 store drew a wave of public disappointment in the town, with many residents unhappy they would have to travel further in order to make regular purchases of items considered necessary for those doing work at home and on the job.

    Related:
    Indie store update: Mooroopna Mitre 10 shuts down
    Newtown outpost for Sunlite

    Sunlite Mitre 10 has opened its fifth store on King Street in the Sydney suburb of Newtown, according to Inside Retail. The hardware store represents a return of the brand to the suburb, preceded by the Quartly family who traded in Newtown between 1890 and 2014.

    The 400sqm store stocks a traditional range of tools, paint, hardware and electrical goods. It also offers special orders, delivery and a free paint matching service. Store owner Steven Czeiger said:
    We are so excited to be bringing hardware back to the suburb. It is our aim to develop a store that dovetails perfectly into the unique and community-minded Newtown. Being an independent operator, we have always tailored our offer to suit our locals, and Newtown is no exception.

    The store has incorporated a mural, behind the front counter and produced by a member of the store's team, which features local landmarks.

    Mitre 10 said the mural "fits in perfectly with the area and encapsulates the community focused mindset" of the hardware brand. CEO Mark Laidlaw said:
    Residents of Newtown will find they have a King Street trader that is clearly independent of that big corporate mentality and one that puts service and solutions before all else. Sunlite really embodies the Mitre 10 spirit.
    Steven and his family have mastered the art of immersing themselves in their local community and much of their success comes from their application to customer service and understanding the needs of the shopper.

    The latest Sunlite outlet is a joint venture store in Mitre 10's network of stores.

    Related:
    Profile of Sunlite Paddington store, page 14 - HI News
    Banyo store closure

    A hardware store in Banyo, a suburb in Brisbane's north, not only survived the introduction of the major hardware chains, but also thrived. It has been open for 85 years - and it's finally closing. Owner Des Calthorpe is simply retiring. Matt Watson from ABC News Radio caught up with him recently and told his story.
    I've been in the same location for 20 years, since 1996. It's been seven days a week for 20 years so time to retire!
    I have been the third owner of the business which has been a hardware store for 85 years...There has been lots of changes with the big barns coming in and creating a lot of competition but we've managed to hold our own with local support and it's been great.
    We've managed to maintain our sales by providing personalised service...We also packed a lot of product in our small space which was part of our success.

    Woking seven days a week was fine because I enjoyed what I was doing. It never seemed like a chore to me and the interaction with people has made it all worth it.

    Mr Calthorpe has been in the hardware industry since he left school aged fifteen. He feels young and fit enough to do other things and enjoy life.
    Coastal Hardware closes

    A hardware store in Minyama (QLD) is closing down after 26 years, as competition and age catch up with owners Ian and Marjorie Rae.

    Coastal Hardware opened in 1990 as True Value Coastal Hardware on Mooloolaba's Brisbane Road. In 2006 it moved to its current premises at Nicklin Way at the Amart Sports complex. The store left the Mitre 10 group in 2013.

    Mr Rae told the Sunshine Coast Daily that the strong support of local tradespeople had been important for his business and in better times weekly orders would provide tens of thousands of dollars in reliable income. He recalled supplying more than 100 prawn trawler operators and fishermen with boat repair materials, but said this industry has contracted and so had the orders.

    Construction trades also provided regular customers, but they and others have turned increasingly to Bunnings, making competition very tough for independent hardware franchises such as Coastal Hardware.

    Mr Rae said Bunnings had not "beaten" him or forced his shop to fold, and he would have "kept on" in the hardware trade, if he were younger. But he's 70 years old, has a broken leg, and with the lease on his building up for renewal soon he and his wife can't commit to another 10 years. He said:
    The hardware was never designed to close down because being a local we give the local service and wanted to stay that way. We wanted to give people options against the big ones, but it didn't work that way.

    Mr Rae is now facing a loss of more than $300,000, he estimates, after his business failed to sell. It was on the market for three years.

    He claimed his shop could match Bunnings prices, but agreed it was difficult for independent hardware businesses to match the convenience of hardware superstores, especially when customers expected to be able to "find anything they need" in one trip.

    The Raes remain grateful for their customers and their staff, including David Hayes, who has been with them for 23 years.

    Mr Rae said while competition was tough for independent traders at present, he believed the tide would turn. He said:
    I believe local businesses will come back, but it may take another five years.
    Careers
    Seeking opportunities
    A demand analyst is required at Whites Group
    HNN Sources
    A product manager is wanted at Spectrum Brands
    Dulux is seeking an area stores manager
    Visit the Mecca Website
    Whites Group has a newly created opportunity for an experienced demand analyst; Spectrum Brands needs a product manager to drive consumer and trade marketing activities; Dulux requires an area stores manager based in the eastern suburbs of Sydney.

    To read more about each role, simply click on the company logos.
    Analysing product demand

    The position of demand analyst at Whites Group reports directly to the planning and supply manager. The individual is responsible for developing and maintaining inventory forecasts and managing the entire forecasting process. The job also requires working collaboratively with the inventory manager, sales and merchandising teams.
    A demand analyst is required at Whites Group
    Product management

    Spectrum Brands wants to appoint a savvy and qualified marketer to join its head office team in Mentone (VIC) as product manager in the Hardware & Home Improvement and Varta Batteries divisions. Responsibilities include managing all elements of the marketing mix.
    Product manager wanted at Spectrum Brands
    Managing Dulux stores

    The role of area stores manager will oversee six stores and lead a team of Dulux Trade Centre managers and their staff, and develop and manage important customer relationships. The individual will oversee all store operations within the network.
    Dulux is seeking an area stores manager
    Companies
    Supplier update
    Bosch Remastered offers discounts on its factory-reconditioned tools
    HNN Sources
    BSH will supply the Bosch, Siemens, Neff and Gaggenau brands for The Block
    Yates Gardening takes on a new PR agency
    Subscribe to HNN weekly e-newsletter
    The Bosch Remastered website offers discounts on its factory reconditioned tools; appliance brands from BSH will be featured on the upcoming season of The Block; and a different PR agency for Yates Gardening.
    Bosch Remastered sells tools online

    Bosch just launched its first direct-to-consumer website where people can purchase reconditioned Bosch tools, directly from Bosch. It's called Bosch Remastered, and it offers some deep discounts on its factory-reconditioned tools.

    The company says every single Bosch reconditioned tool is stripped down, examined individually by hand, and re-engineered with painstaking attention to detail, right down to the case that holds it.

    Bosch guarantees that it has been remastering tools for over 35 years with the same level of quality as new tools.

    Walnut Ridge, Arkansas (USA) is where Bosch reconditioned tools are restored to meet the same exacting, high standards the company places on new Bosch tools.
    BSH appliances for The Block

    Freedom Kitchens has chosen BSH as the exclusive supplier of home appliances for its kitchens and laundries on The Block TV show. BSH supplies the Bosch, Siemens, Neff and Gaggenau brands.

    According to Appliance Retailer, BSH presented extensive marketing plans to its retail partners, including catalogue insertion, in-store marketing (POS), digital and social media plans, to promote its involvement with The Block. Retail partners will also be able to promote "as seen on The Block" for the products that have been selected by the contestants. BSH general manager category, Nick Ruffel said:
    Being able to offer four premium brands with award winning design, The Block is the perfect platform to showcase our portfolio of home appliances. Our brands cater for various target groups which is a great fit for the different apartment styles we can expect from the show...

    Freedom Kitchens spokesperson, Felicity Page added:
    The Block offers an opportunity to bring Freedom Kitchens into the homes of all Australians and we're proud to be a part of this series. The challenge of designing and delivering these kitchens has pushed all areas of our business to the extreme - design, CAD and manufacturing - all working together to deliver exceptional results.
    Kitchen design has come so far in the past few years, and we're looking forward to inspiring viewers with an array of exciting ideas that they can take on board for their own home renovations.

    BSH also confirmed the partnership with Freedom Kitchens is exclusive to The Block and is not a formal or ongoing arrangement.
    Yates' new PR direction

    Magnum & Co has been appointed the PR agency for gardening brand Yates, reports the Mumbrella website. Yates Gardening senior brand manager Lauren Treloar said its was pleased with the agency's creative approach to the brief ahead of a major product launch in its seeds business. She said:
    Here at Yates, we are about to embark on a really great idea, which we passionately believe is going to generate a lot of goodwill and public support and not just amongst dedicated gardeners.
    It's also something the brand has never done before, which is why it was so important we partnered with the right agency. Magnum & Co impressed us with big creative ideas, sound strategy, rigorous attention-to-detail, content ideas and general process. It was head and shoulders above the rest.

    Magnum & Co's managing director Michelle Hampton said the agency was excited about the win.
    When Yates came to us with this brief, we were immediately excited by its potential to affect real, positive change across Australia - especially amongst children. And since winning the account, everyone we've broached the idea with is similarly enthusiastic - and it's a real validation when that happens.
    While we can't discuss exactly what that 'big idea' is just yet, we're genuinely excited to be part of a great brand like Yates, making history in something which we believe is going to do a lot of good.
    Bigbox
    USA update
    The Home Depot is the 2016 Hardware and Home Brand of the Year, according to The Harris Poll
    HNN Sources
    Both Interline and Home Depot say the merging the two companies is progressing well
    Sears will release the second generation of its WallyHome sensors
    Click to visit the HBT website for more information
    Top hardware and home award for The Home Depot; unification between Interline Brands and Home Depot following acquisition; and Sears expands its sensors for the connected home.
    The Home Depot wins brand award

    The Home Depot is the 2016 Hardware and Home Brand of the Year for the fourth consecutive year, according to The Harris Poll 2016 EquiTrend(r) Study. The 28th annual study reveals the strongest brands in nearly 100 categories across the media, travel, financial, automotive, entertainment, retail, restaurants and household industries, based on consumer response.

    Measuring brands' health over time, the EquiTrend Brand Equity Index is comprised of three factors - familiarity, quality and purchase consideration - that result in a brand equity rating for each brand. Brands ranking highest in equity receive the Harris Poll EquiTrend "Brand of the Year" award for their respective categories.

    This year, more than 97,000 US consumers assessed more than 3,800 brands (including more than 200 retail brands), across nearly 500 categories.

    This year's Harris Poll study marks the fourth consecutive year The Home Depot has been named Hardware and Home Brand of the Year. Compared to other award industries assessed, retail ranks high on the brand equity scale, placing just behind the restaurant industry. Meanwhile, within retail, Hardware and Home tops all other retail categories.

    Joan Sinopoli is vice president of brand solutions at Nielsen, which owns The Harris Poll. She said:
    The Harris Poll shows that most retail categories have above average brand equity scores. Hardware and Home has the strongest equity rating, and baby boomers and GenX shoppers - consumers who are investing in home improvements and moving up from starter homes - are driving that.
    To maintain their strong brand equity, hardware and home retailers will need to understand the increasing number of millennials entering the market - consumers who are more likely to make their rentals into longer-term nests, or who are able to satisfy their pent-up need to become first-time home buyers.
    Interline, Home Depot becoming "one"

    After almost a year to the day of coming together, the theme of Home Depot's and Interline Brand's acquisition is "one". Frank Blake, general manager of renovation services for Home Depot said:
    We want one account for customers, one technology platform for everyone, one product catalogue and one team working for the same thing.

    That process of merging the two is going smoothly, according to both Home Depot and Interline Brands, which was acquired in July 2015 by the home improvement chain. Interline CEO Ken Sweder said:
    We've had a very good experience with the Home Depot. We've been working closely for about a year, and that work together has been focused on bringing our associates and teams together.

    That process of blending the teams - including 1,000 Interline sales associates - was made easier by the similarities between the two. Mr Blake said:
    Home Depot is a value-based company. Its core values are our moral compass, and one of our values is excellent customer service. Interline has shown a history of excellent customer service, and we share a common core value.

    When the companies joined a year ago, there was a goal to bring together two companies that could complement each other. Home Depot is known for its home improvement stores, but also caters to professional contractors of all sizes.

    Interline Brands is one of the largest MRO, or maintenance, repair and operations, in the US, supplying janitorial and toiletry supplies to companies, businesses and housing complexes. Mr Blake said:
    There was a natural progression for targeting the professional contractor. Interline has their pros and Home Depot has theirs: Together we can cover the whole spectrum of contracting.

    For example, Interline provides products like toilets, but has historically not installed them. Home Depot provides installation services, which it can now offer as an add-on.

    For Mr Sweder, the synergies are broken down into several aspects, including more products and services, better technology and procurement platforms, a better last-mile effect with faster delivery and a combined sales force to bring face-to-face service to customers.

    He adds that there was certainly something that it brought to the table, especially complementing Home Depot's retail with its sales team, last-mile delivery and MRO expertise.

    The knitting of two companies has been a slow, careful process, Mr Sweder said, especially given the fact that they're two large ones. The process has been a "thoughtful" one, with the two wanting to bring out what's best about the other one.

    For now, Interline will continue to operate under its name - along with its customer-facing brands Supplyworks, Wilmar and Barnett - while embracing the Home Depot name. Mr Sweder said:
    We really like the affiliation with the Home Depot name. It's one of the best brands in the US. The company acquired us for our core competencies, so we plan to continue to operate with that name recognition, but some day down the road, it could change.

    Mr Blake said that looking ahead, the focus will be on creating a value-added joint company. He said:
    We have an opportunity to better serve in the professional space and have a unified solution for the future."

    Related:
    Home Depot buys Interline Brands - HNN
  • Sears sensor technology

  • Sears will release the second generation of the WallyHome sensor products in October.

    The new products will expand on WallyHome's ability to alert homeowners to water leaks and other problems caused by changes in moisture, temperature and humidity. They can tell people when they've left a door or window open and includes a built-in digital speaker, battery back-up, and integration with other connected devices.

    Sears Holding Corp. acquired the WallyHome technology last year from Seattle startup SNUPI Technologies, a company that was first established at University of Washington. It was based on research by professor Shwetak Patel.

    The new WallyHome products include a hub and multi-sensors. Sensors track conditions in parts of the home and the hub connects sensors and enables notifications through text messages, emails, push notifications or phone calls.

    Sears has made a big bet on smart home technology through its Connected Solutions division. Its connected products include devices to control and adjust temperature and lighting, as well as smart appliances like refrigerators, washers and dryers.
    Retailers
    Europe update
    Studying the B&Q customer journey using Clicktale
    HNN Sources
    eBay UK said its tool can reveal potential home buyers by their online shopping habits
    Grafton's trade-only Selco Builders Warehouse business in the UK "remains resilient"
    Click to visit the ITW website for move information
    B&Q's partnership with Clicktale has provided valuable customer insights; eBay in the UK reveals the shopping habits of potential home buyers; Grafton Group is upbeat about its Irish operations despite UK uncertainty; and a look at a Homebase store that is undergoing the changes to become a Bunnings outlet.
    B&Q studies the customer journey

    Three-quarters of B&Q's 7 million customers use the retailer's website to research products before buying in store. But the home improvement retailer struggled to understand the customer journey from on to offline, and had limited insight into why customers were behaving in certain ways.

    By partnering with Clicktale, B&Q has been able to identify, test and prioritise customer experience improvements, leading to an increase in conversion, average order value and revenues.

    After using Clicktale to prioritise actions over the last five months, the retailer has seen an annual uplift of over GBP5 million as well as a 75% reduction in the time it takes to make changes to the website. Michael Durbridge, director of omnichannel, B&Q, said:
    Home improvement is difficult. The easier we can make our customers' journey by optimising the experience digitally, the better it is for the B&Q brand.

    Mr Durbridge said Clicktale allows the retailer to make decisions and run analyses very quickly and easily. The solution allowed B&Q to accelerate its testing by a factor of four, and the retailer no longer relies on guesswork.
    It's very important for us to cut down on the time it takes to find out what the problem is, run the analysis, and make recommendations for our teams.

    He also noted how the platform integrates with Adobe Analytics, ForeSee and Maxymiser, the other elements of B&Q's analytics ecosystem. Mr Durbridge said:
    Before, we would spend a lot of time in the detailed number analytics, trying to find where there's an issue. Then we'd make some assumptions as to what the problem is, and do lots of testing to try to prove those assumptions or not. Clicktale, coupled with our analytics, helps us really identify that there is a problem. Then it tells us, 'And here is the absolute problem that you need to focus on.' So we can test a specific issue, rather than try and guess.

    Analysing and prioritising changes within B&Q's bathroom suite category alone, apparently led to double conversion rates and an extra GBP1 million over five months. Revenue reportedly increased by 110%, driven by higher average order values coupled with increased conversions.

    The Clicktale platform also provides visualisation tools which helps the digital and customer experience team at B&Q explain the improvements to stakeholders. Durbridge said:
    We've gotten great support from the Clicktale customer experience team and web psychologist to really help us understand customer behaviours and motivation. It's more than just a technical solution.

    Going forward, B&Q intends to continue using the solution to improve its customer journeys, as well as aiding the relaunch of its mobile application later this year. The retailer will use Clicktale for Apps to help gain a deeper understanding of in-app customer behaviour.
    eBay UK reveals home buyer trends

    A Home Mover "Advance Targeting" tool from eBay in the UK has been able to predict the buying behaviour of new homeowners.

    The company claimed its tool can reveal potential home buyers by their online shopping habits several months before they purchase their new home. It contains data from its 19 million monthly users, along with Land Registry information.

    Spend in three eBay categories increased significantly for new home buyers over a three month period: the Home, Furniture and DIY category rose 552%, while sales in the Sound & Vision and Garden & Patio categories increased by 109% and 449%, respectively. Rob Bassett, head of UK and multinational advertising at eBay, said:
    A home purchase is a key life stage and often triggers a change in philosophy, inspiring shoppers to buy new brands. It's a significant milestone and is a golden opportunity for marketers - but historically it has been very difficult to pinpoint this segment and target them with the most relevant advertising at the right time.

    Sales of cookers, ovens and hobs on eBay.co.uk rose by 27% three months before the average home purchase, while sales of fridges and freezes increased by over a third and indoor furniture jumped 28%. Mr Bassett added:
    Our observed insights into how people shop across categories and the huge scope of inventory we deliver mean we're in a unique position to build a holistic view of a shopper. Consequently, we can identify whether they are likely to be purchasing a home, months before they change their address. We launched our Home Movers 'Advanced Targeting' product to allow brands to tap into this opportunity and engage with shoppers in the most relevant way.

    The eBay statistics also suggested there is an opportunity for brands and retailers to engage with new homebuyers post-purchase, when they begin to buy non-essential items again, including clothing and holidays.

    Five months post-house purchase, customers begin on improvement work, as purchase of bricks and stones increased 67% compared with the previous month, and purchases of cabinets and cupboards spiked by 86%. He concluded:
    If ad-blockers have taught us anything, it's that today's shopper is quick to opt out of an experience that feel irrelevant or poorly targeted. It's no longer enough to blanket target huge swathes of consumers online in the hope you'll reach a home mover, or indeed any other relevant audience: we're in the age of precision targeting, and eBay wants to be front and centre of the movement towards hyper-relevance.
    Grafton Group's UK sales dip

    Grafton Group said its UK merchanting sales dipped in June and warned that Brexit is likely to dampen demand for new housing and home improvements for the remainder of the year in its most important market.

    The Dublin-headquartered group has reported first half revenues of GBP1.23 billion, up 13.3% year-on-year in sterling terms, and ahead 11.7% on a constant currency basis.

    Growth in UK merchanting like-for-like sales, which make up more than 70% of group revenues, slowed to an annual 1.6% in the second quarter from 5.3% in the first three months of the year. Sales turned negative in June. Chief executive, Gavin Slark said:
    The referendum decision in the UK to leave the European Union has created uncertainty about the near term outlook and prospects for the economy and this is likely to weigh on demand in the new housing and [repair, maintenance and improvement] markets over the remainder of the year.

    Still, Grafton said its trade-only Selco Builders Warehouse business in the UK "is a proven resilient model and continues to be the focus for development capital in the UK."

    Elsewhere, Irish merchanting like-for-like sales rose by 10% in the second quarter, while Belgian sales declined 9.5%. Dutch retailing sales rose 4.2%, but manufacturing sales dipped 1.8% in the latest quarter. A recovery in retail sales in its Woodies' DIY business in Ireland has continued so far this year, the company said.

    Goodbody Stockbrokers analyst Robert Eason said the 4.2% increase in like-for-like group sales in the first half of the year was broadly in line with his expectations, though weaker-than-expected UK and Belgian performances were offset by strength in the Irish and Dutch businesses.
    We believe the risks to forecasts across the sector lie firmly to the downside and estimates will likely have to incorporate declines in underlying sales for the next 12 to 18 months.

    However, Mr Eason said Grafton will be cushioned somewhat by its Selco business, more favourable Irish and Dutch markets and balance sheet strength.

    Mr Slark said the group's "financial strength and geographic diversity leave it well positioned to take advantage of any opportunities that may emerge across the markets in which it operates."

    Grafton said that growth in the Irish and the Netherlands merchanting markets is expected to continue broadly in line with recent trends.

    Related:
    UK retail update: Strong start for Grafton - HNN
    The changes at Homebase

    Steve Collinge, managing director of UK-based industry website, Insight DIY took a trip to the Homebase St.Albans store in Hertfordshire to see some of the changes that have been made as the store re-brands to become a Bunnings outlet. Here is part of what he wrote about his visit.
    Only one year ago, the inside of this store would have looked immaculate, with perfect product displays, impeccable point of sale and aisles so tidy and free from clutter, you'd have thought you were in a hospital.
    Gone are the tidy displays, the neat merchandising, the perfectly filled point of sale holders and the expensive agency created point of sale.
    In it's place, there are price labels written on toilet roll, cardboard boxes looking like they wouldn't make the journey from the back to the front of the store, never mind from China and far more secondary product locations than would have been allowed just 12 months ago.

    This store re-opened in September 2014, a flagship for Home Retail Group, with a huge showroom department and concessions from Habitat and even Wiggle Cycles. The branch had it's own Homebase coffee shop located inside the store.

    Mr Collinge writes more about the disconnection between the mind of a DIY consumer and how home improvement products are organised and displayed in-store.

    He believes Bunnings has made finding the right products at the right price, a lot easier. To read more on his opinion piece, you can go to the following link:
    Do they know something we don't? - Insight DIY

    The other major change at Homebase is based on its price offering. Instead of having sales that come and go, the stores will always have low prices, all year round. Customers no longer have to wait for a sale to get a good price on what they need. You can see the promotional video here:

    Reports
    Millennials love DIY shows
    Drew and Jonathan Scott, stars of the "Property Brothers"
    Boston Globe
    Chip and Joanna Gaines of "Fixer Upper" fame
    Tarek and Christina El Moussa from "Flip or Flop"
    Subscribe to HNN weekly e-newsletter
    Despite the delay in millennial homeownership, HGTV, home to renovation fans and savvy house flippers, is increasingly the destination of young audiences. The US-based cable channel reports that it drew more than 4.5 million weekly viewers age 21-34 in the last quarter - 16% more than last year. Many of its TV shown are shown on Channel Nine's digital channel, Life.

    Two of the most popular HGTV series among millennials are "Fixer Upper," starring Chip and Joanna Gaines, and "Flip or Flop," starring Tarek and Christina El Moussa. While homeownership plays a role in both series, the Gaineses and the El Moussas - two cheery couples - consistently take on low-cost projects, such as installing a backsplash or building furniture, which could be useful to renters as well.

    According to HGTV general manager Allison Page, home makeover series appeal to both genders, whereas the design-based series more prominent in the past had relatively low levels of male viewership. Coupled with the DIY element, this wider appeal could contribute to the increase in younger fans. Ms Page said:
    With shows like 'Fixer Upper,' 'Flip or Flop,' or 'Property Brothers,' there is design all over it and all through it, but there is more at stake because it's a full-house renovation. That level of drama and high stakes paired with design is what brings in the biggest audience, including millennials.

    If drama bolsters the channel's success with younger audiences, it is no new phenomenon. Competition series have long thrived, from "The Voice" to Food Network's "Chopped."

    Just as millennials love to put themselves into the shoes of the homeowners on screen, watching competition shows allows viewers to pick up on tips - and root for certain competitors. Miranda Banks, an associate professor of visual and media arts at Emerson College (in Boston, USA) said:
    Everyone likes things done quickly, and then they think it might be possible for them to do it too. Having people play with speed and something cheap plays into an activity that could be done by a millennial if they have a weekend and only so much money. Can you build your dream home?

    Ms Page also credits much of HGTV's millennial viewership to the evergreen quality of the channel's content. Many viewers lead busy lives, and being able to turn on the television without needing to have seen the previous episode is appealing.
    Reports
    Growth in backyard housing
    There is a growing trend in backyard flats, according to a survey by Gateway Credit Union
    Financial Review
    Nearly four in 10 property owners are thinking about building a backyard flat
    Gateway Credit Union offers loans to build backyard flats
    Subscribe to HNN weekly e-newsletter
    A new study indicates that parents are moving into backyard bungalows and allowing their married children and grandchildren to live in the larger, main house.

    Increasingly expensive housing and parents wanting their children to be nearby rather than living far away in estates on the suburban outskirts are some of the factors contributing to the growing trend in backyard flats.

    Nearly four in 10 property owners are thinking about building a backyard flat (also known as man caves, she-sheds, teen retreats and granny flats), based on a survey by Gateway Credit Union, which offers loans to build them.

    Sonia Woolley is a director of Vision Property Group that builds the flats. She told Fairfax Media: "It is booming."

    Parents and children switching from the main house to a flat is also becoming increasingly popular, adds Woolley, even as a short-term solution to the problem of saving a bigger deposit.

    Woolley says about 25% of her clients are families planning for the parents to move into the backyard flat and letting their children and grandchildren move into the family home.

    Three in 10 families build a flat for additional recreational space, a home office or as accommodation for other family members, according to the Gateway survey.

    An analysis of recent government policy statements shows that state governments and councils are relaxing regulations about building backyard apartments in a bid to boost housing supply, lower costs and slow urban sprawl.

    But the nation's laws are a confusing mix of overlapping state and council regulations, bylaws, permits, restricted usage controls, size, height and noise restrictions.

    For example, the regulations are controlled by state authorities in Western Australia and NSW. This compares to Queensland and Victoria where the rules vary between councils.

    Daren McDonald, a director of ShineWing Australia, which advises on property development, said:
    Some planning schemes prescribe one dwelling per lot and designate a specific purpose, such as a granny flat.

    That means the flats cannot be rented and have to be demolished when the property is sold.

    Builders are also encouraging homeowners to rent out the flats, providing an alternative source of income, negative gearing benefits and the possibility of capital growth.

    However the increased supply of apartments, particularly in east coast central business districts, will increase competition for tenants and could drive down rents.

    Backyard apartments cannot be put on a separate title, which means the cost is added to the price of the property and they cannot be sold separately, according to building specialists.

    In postcodes where property prices are falling there is a danger that the cost of adding an apartment may not be reflected in higher overall value for the property.

    There is also the loss of amenity, such as privacy, when renting out a backyard, particularly for children who might otherwise use the space for playing.
    Regions
    $20 million scheme for NT tradies
    An NT initiative is designed to keep tradies working as the economy slows down
    Northern Territory News
    Chief Minister Adam Giles
    The home improvement voucher program is an NT state government initiative
    Give to Amnesty International
    A new $20 million home improvement voucher program for tradesmen and small businesses in the Northern Territory will give people up to $2000 for home repairs carried out by local firms.

    Announced in the Territory Budget, the scheme is expected to keep tradies in work for the next 12 to 18 months while the economy awaits the next wave of major projects to kick off. It will also support the sector as NT economic growth drops from 10.5% in 2014/15 to 1.5% in the new financial year.

    Chief Minister Adam Giles said the initiative was designed to stimulate the home maintenance and improvement industries and keep tradies trading in a slower time for some parts of the sector. He told the Northern Territory News:
    The initiative will see home owner-occupiers receive vouchers of up to $2000 to go towards home improvements undertaken using Territory-local small businesses. The vouchers are deliberately small in value because this is about the bigger picture.
    It will be a catalyst for increasing small-scale renovation and maintenance activity, keeping the work flowing and keeping Territorians in jobs. It's a win-win for Territorians because it will also enable Territory homeowners to get cracking on those improvements they've been meaning to do.

    The budget shows a previous projected return to surplus for 2017/18 has now been pushed out by two years to 2019/20.

    Over the forward estimates, the NT is slated to lose $750 million in GST revenues and about $250 million from reduced mining royalties and stamp duties. As a result, 71% of the 2016/17 budget is funded by the commonwealth, albeit down from about 80% last year.
    Products
    X-Beam combination ratcheting wrenches
    GearWrench 12-piece Extra Large X-Beam[tm] Combination Ratcheting Wrench Set
    HNN Sources
    Designed for more user grip and less fatigue
    The set includes wrenches from 8mm to 19mm in length
    Click to visit the HBT website for more information
    The average wrench features a squared middle and this can cause discomfort when working for extended periods of time. However the GearWrench 12-piece Extra Large X-Beam[tm] Combination Ratcheting Wrench Set has been developed to be a useful tool for fittings and fastenings, thanks to a 500% increase to surface area and 90-degree rotated wrench shaft.

    During use, these wrenches will rest flat on the palm of a user's hand while they rotate. This increases comfort and productive distribution of force. When coupled with an increased area size, they are left with a wrench that can do the job faster and more efficiently.

    In addition, the GearWrench XL X-Beam Combination Ratcheting Wrench Set has wrenches from 8mm to 19mm in length, with an overall reach that is up to 25% longer than average.

    Each ratcheting wrench is of a one-piece forged beam design with no twisting metal or weak spots. This ensures heightened levels of durability and strength for a longer product lifespan, as well as simplicity of use.

    In terms of functionality, each ratchet has the added benefit of a Surface Drive(r) on the box end, providing off-corner loading for better grip and reduced fastener rounding no matter the job. It can make slippage a thing of the past.

    This wrench set metric is designed to cover each and every base whilst working, with more user grip and less fatigue.
    Products
    Benefits of Structural Insulated Panels
    The Structural Insulated Panel is a high performance composite material
    Architecture and Design
    SIP panels have been used for the Augusta Beach House in WA
    The Augusta Beach House is easy to transport
    Click to visit the HBT website for more information
    The Structural Insulated Panel (SIP) is a high performance composite material defined by the US-based Structural Insulated Panel Association (SIPA) as consisting of "an insulating foam core sandwiched between two structural facings, typically oriented strand board (OSB)".

    SIPs are becoming a go-to option by a growing number of Australian architects and builders as it boasts to be a quicker and smarter method of construction.

    Unsurprisingly, the popularity of SIPs is a relatively new phenomenon in Australia because the AEC (architecture, engineering and construction) industry has so far been fixated on more traditional construction methodologies. However, Bondor Australia - manufacturers of insulated composite roof and wall products such as the Insulliving building systems - believes the shift in the market is becoming more obvious. Bondor's national product manager for Insulliving and Solarspan, Paul Adams, recently told Architecture and Design:
    Our local rising energy costs, trade shortages and labour costs are now driving demand from the general public. [People are] seeking these alternative build methods to achieve for themselves a superior building environment that is more economical to construct and run, sustainable and comfortable to occupy.

    Central Queensland's first Eco Cool Home is made from Bondor Insulliving wall panels and a Solar Span roof. The display home has already achieved a 9.1 star rating, attained up to a C2 cyclone rating, with a constant temperature expected to be maintained within the home once completed. Lock-up times are expected to be between two to three weeks, according to Troy and Greta Tenheggeler from Tenheggeler Homes who are building the Eco Cool Home. It should be completed in August 2016.

    At the heart of SIPs' main benefits is a simplification of construction and. As Mr Adams points out, SIP construction effectively removes the "numerous layers of building materials that have been introduced over the years in an attempt to satisfy necessary building compliance, such as thermal or fire performance".

    In the real world, this translates to an ability to more easily resolve design issues despite being subjected to tight budget constraints. For instance, with insulation already integrated into the structure, less money will need to be spent on additional insulation products.

    Western Australian architect Andrew T Boyne, who used SIP panels for all the walls, floors and roof of the completed Augusta Beach House, said the use of SIPs helped him "create a building that was built of insulating foam like a huge esky".

    An exercise in lightweight construction, The Augusta Beach House utilises SIPS panels as the structure for walls, floor and roof. SIP panels, according to Mr Boyne, ensure that the structure is very rigid, has great insulating properties and is easy to transport and install.

    Contributing to this green badge is the use of fewer joints in SIPs, which means a tighter building assembly. A study by the largest US Department of Energy, Science and Energy laboratory, Oak Ridge National Laboratories, found that a SIP-constructed home was considerably more airtight than a wood-framed and fiberglass-insulated room when subjected to identical climate conditions and a blower door test. Mr Adams adds:
    Composite insulated steel products address deficiencies in energy efficiency by creating a continuous thermal barrier around the home. This reduces heating and cooling loss caused by air leakage and thermal transfer resulting in up to a 40% reduction in energy costs for the home owner.

    Since SIPs are pre-engineered, any waste produced during manufacture is minimised. Being produced in a controlled environment also cuts down on delays associated with weather changes that may be more common for traditionally constructed projects.
    News
    HI News V2 No. 11: Bathroom strategy
    Download the latest issue of HI News Vol. 2, issue no. 11
    HI News
    Bathrooms take centre stage
    Roy Morgan's State of the Nation is part of the economic forecasting feature
    Click to visit the HBT website for more information
    Another bumper issue of HI News, full of news, analysis and the impact of economics on the world of home improvement.

    Just click on the following link to download this edition:
    HI News V2 No. 11: Bathroom strategy

    In this issue, we take a deep dive into the bathroom category and take a look at market shares, strategies, trends and product development.

    The Australian Competition and Consumer Commission may allow the Mitre 10 and Hardware Timber & Hardware (HTH) merger to go ahead if Mitre 10 agrees to a number of undertakings. We take a look at what this means for the independent sector and suppliers.

    This edition also includes a story about the challenges ahead for Bunnings Australia as the company rolls out its strategy in the United Kingdom. There is also an extensive feature on the economic outlook in Australia and its potential impact on the home improvement industry.

    Regular updates on big boxes, indie stores, retailers, suppliers, European and US markets are part of this edition. Specific stories include Bunnings' new stores; its direct competition with supermarket maverick Aldi; speculation about Steinhoff International buying Masters sites and possibly Big W; and Woolworths extending discounts for HTH members.

    HTH has also launched a competition to find Australia's most passionate tradie. Other local stories include The Good Guys potentially being pursued by an Indian retail group.

    On the international front, Bosch is developing digital "experience zones" throughout Europe; Kohler has a content strategy; and Valspar votes on the Sherwin-Williams acquisition.

    The Home Depot is re-thinking its approach to inventory; Sears is exploring brand extensions and Ace Hardware competes with big box retailers in five ways. In the UK, there are highlights of B&Q's new concept store, Homebase stores are being saved from closure and Dobbies Garden Centres have a new owner.

    Back in Australia, Telstra unveils its smart home system and the popularity of "she-sheds" continues to grow.

    New products in this issue include Methven's Aurajet shower; a roller frame from Dynamic Paintware; the Switchmate light switch and Rockler's BBQ kit.
    Bigbox
    Big box update
    Bunnings Osborne Park in WA sold for $7.05 million
    HNN Sources
    Bunnings Halls Head opens its doors
    Bunnings is keeping a close eye on Aldi
    Click to visit the HBT website for more information
    Sometimes Bunnings has to match the prices of Aldi products; no action at the Bunnings Devonport site in Tasmania; Bunnings Halls Head in WA is open for business; a development application for a new Bunnings site in Maitland (NSW) has been lodged; the battle for the hardware retail dollar is set to heat up in Kingston (TAS); a Bunnings Warehouse in Osborne Park (WA) has been sold at auction; Woolworths has extended its discounts to Home Timber & Hardware members; speculation about Steinhoff looking to buy Masters' sites; and Roger Corbett says Lowe's claims of hardware experience were an "absolute disgrace".
    Bunnings responds to Aldi

    Website traffic for Bunnings spikes when Aldi runs a special on its hardware and tool items. That's according to the manager heading up Bunnings in Australia and New Zealand, Michael Schneider. Responding to an analyst's question at the Wesfarmers' Strategy Day held in June 2016, Mr Schneider explained that his team was quick to respond to the discounted Aldi products.
    It's good for us because competition drives you to go harder at what you want to do. We're very quick to respond in terms of putting products in front of customers.

    At the time, Bunnings Group CEO John Gillam suggested that Mr Schneider was being a little modest, because the team had worked out how to pre-empt competitors through product range and marketing.

    The kinds of items that could pose a competitive threat include not just drills and saws. Bunnings and Aldi both sell a broad range of products, from garden hoses and outdoor furniture to mops, buckets, storage tubs, lighting, heaters and fans.

    However, while people can head down to Bunnings on a whim, to get their hands on the Aldi's discounts, they have to wait for them to appear in the grocery retailer's Special Buys catalogue.

    These factors mean that Aldi's threat to Bunnings' bottom line could be limited. But that hasn't stopped the hardware from taking it seriously. Aldi has its own private label "Workzone" brand, and can get effective discounts from manufacturers by using its massive worldwide scale to bulk order.

    A good example is its recent release of an $89.99 cordless hammer drill. The Aldi Work Zone cordless tool is 24-volts, has two gears, includes one Lithium-ion battery, and comes with a one-hour fast charger. It also has a three-year DIY warranty.

    The closest matching tool from Bunnings would be the Ozito Power X Change 18V Compact Drill Driver Kit. It costs more, at $99, and does not offer a hammer option, but does include a five-year warranty.

    In fact, the Aldi tool is a very clever move, taking advantage of a budget gap in the Bunnings range. However, for savvier buyers, it probably isn't that attractive. The point of cordless tools is buying a system that relies on a single battery system, and Aldi, with its sporadic offerings, can really offer the same degree of system accessibility that Bunnings does. Ultimately, cordless tool systems will tend to favour non-discount suppliers.

    Of course, this does not stop the less knowledgeable from making odd comparisons. For example, one News Corp journalist compared the Aldi offering with a bare-skin Ryobi drill at roughly the same price.
    Why Bunnings is keeping a close eye on Aldi - News Corp

    That said, the one-off Aldi offerings have garnered an almost cult following among the retailer's regular shoppers. Some analysts have attributed the success of Aldi in Australia to these regular bargains.

    A spokesperson for Aldi told SmartCompany that its Special Buys are designed to "help customers get the best value on products which support their passions and interests". The spokesperson said:
    Special Buys arrive in store each Wednesday and Saturday and are themed around activities our customers are most likely to be interested in at that time of the year. [They] deliver hard to beat value because our streamlined business model enables us to keep our prices low. Our logistics and supply chain operate with world-class efficiency, keeping delivery routes short and employing best practice warehouse techniques.

    David Gordon, retail expert and business advisor at LZR Partners, told SmartCompany that it's all about the message the stores are sending. He said:
    What Bunnings is trying to convey is that the deals at Aldi aren't that much more special than what consumers can get at Bunnings.

    Mr Gordon said Aldi's marketing works by triggering a reminder in customers that they need or want a specific item. The retailer then tries to cover all bases with its wide and erratic range of items on sale.
    It's a completely different shopping experience between the two. Consumers will go to Bunnings with a plan to buy multiple things, where consumers will go to Aldi to buy the one thing that might be on sale. People always feel like there is a deal to be done at Aldi.
    Bunnings keeping eye on Aldi Special Buys - SmartCompany

    Related:

    HNN wrote about the direct competition between Bunnings and Aldi in number of categories in August last year.
    Has Aldi out-Bunningsed Bunnings? - HNN
    Bunnings Devonport site

    There is still no word on when Bunnings will begin construction on a planned store at the Homemaker Centre in Devonport (TAS).

    The Advocate reports that ground preparations got underway in December last year, but since then there hasn't been much done at the site. A spokesperson for Devonport City Council said that no building permits, beyond those required to undertake the ground preparation works, have been applied for by the hardware chain.

    Bunnings property general manager, Andrew Marks, said the company has "development approval" for the new store. He said:
    The timing of the project is not certain but we remain confident of bringing a Bunnings store to Devonport in the future.
    Second Bunnings store in Mandurah

    The 13,000sqm Bunnings Warehouse Halls Head was officially opened by former Fremantle Dockers captain Peter Bell, local councillors and Bunnings staff recently.

    The store represents an investment of more than $29 million and created over 100 jobs in the Mandurah community. It features 14 kitchen displays, five bathroom displays, a coffee shop and nearly 300 parking bays. It also has a playground and nursing facilities.

    During the opening ceremony, store manager Darren Feenstra presented the projects the Bunnings Halls Head team had been working while waiting for the store to open. These included the revamp of Glencoe Primary School garden, the renewal of Mandurah's Southern Districts Fire Brigade facilities and a new shed of the 1st Falcon Scouts Group.

    Related
    Big box update: Bunnings in Halls Head gets go-ahead - HNN
    Application for different Maitland site

    A development application for a new Bunnings Warehouse site has been lodged with Maitland City Council. Plans for the 17,500sqm premises on Bungaree Street have been lodged 14 months after the existing Bunnings Warehouse facility was seriously damaged during the April super storm.

    Repairs to the warehouse were finally completed in May, though the store re-opened last August. A statement to Fairfax Media from the company said flood management experts had been engaged to extensively research the site. The latest warehouse is expected to replace the existing store.

    The statement also said the larger premises was expected to employ more than 220 team members - an extra 75 jobs compared with the current warehouse. The project is expected to cost more than $35 million.

    Bunnings general manager of property, Andrew Marks said the site would meet the growing demand in Maitland.
    We have been part of the Maitland community for over a decade and have been keen to bring a bigger and better offer to local residents for some time. The store will continue to operate as usual throughout the development application and construction process for the new warehouse...

    The development will include a main warehouse, indoor timber trade sales area, landscape supplies yard, an outdoor nursery, an indoor playground, cafe and 340 car parking spaces.

    Related:
    Big box update: Bunnings seeks new Maitland site - HNN
    Battle in Kingston

    Kingston is the scene of the latest battle for the hardware dollar as Bunnings opens its $26 million, 9000sqm outlet a few hundred metres from the locally owned Mitre 10 store. The two outlets will go head-to-head in one of Tasmania's fastest growing areas.
    There has been opposition to Bunnings Kingston in the past

    The opening comes after the owners of Clennett's Mitre 10 led the opposition to Bunnings' plans. William Clennett helped form the Kingborough Region Development Association to oppose Bunnings, warning local retailers would go broke if the hardware giant arrived. He told The Mercury:
    It's been sad to see small hardware businesses close over the last 12 months and more are closing within our sector, at times removing the heart of the small regional towns. You only have to look to the experience within the fuel industry to see a major lessening in competition.

    But now Mr Clennett said he is ready to welcome the competition.
    Our customers know if they are not happy they can ring me, and if they are still not happy they can ring my dad. That's the essence of a family business.

    Bunnings Kingston manager Andrew Fox believes there is room for both stores in Kingston. He told The Mercury:
    There's a strong differentiation. They're still going to be really strong in that trade space and we recognise that. We do a lot more things with families - we're probably really about the weekend warriors, the home improvement, helping you do it yourself.

    Both stores have tried to entice tradies with special events in recent weeks, with Bunnings flying in former AFL stars Barry Hall, Brian Lake and Tony Shaw. Mr Fox attended Clennett's industry night and invited his rivals to Bunnings' night. He said:
    We've both got our own businesses, we both do things our way and I think it's great for Kingston now there's this competition. It pushes both of us.

    The store, which is not as big as the Bunnings at Glenorchy, includes a large nursery, undercover drive-through timberyard, cafe and playground.

    Related:
    Big box update: Local businesses oppose Bunnings - HNN
    More hardware discounts

    In an attempt to stop Home Timber and Hardware (HTH) retailers from quitting the group before the sale process winds up, Woolworths has offered to extend a 2% settlement discount on purchases for another three months until September 30. The additional payment will be made in October but is subject to retailers' accounts being in normal trading terms at that time.

    Woolworths' move accords with reports that HTH retailers are becoming increasingly concerned about the outcome of the sale process and the prospect of a successful offer from Metcash's Mitre 10.

    Leading HTH retailers are worried about Mitre 10 becoming the monopoly wholesaler and the impact this would have on wholesale and retail prices. Some have made their concerns known to the ACCC.

    Sources told Fairfax Media that Blackstone Group is bidding for both Masters and HTH which may strengthen its position against Charter Hall, which is backed by Bunnings and Harvey Norman.

    Bunnings is said to be seeking to buy about 20 Masters stores and Harvey Norman seven or eight, but Woolworths is reluctant to sell to its arch rivals. Charter Hall only wants the Masters real estate and would need to sell HTH to Metcash or Anchorage Capital Partners.

    Meanwhile the relationship between Woolworths and Lowes is said to be deteriorating as losses deepen at Masters and the gap on price expectations widens.
    Steinhoff targeting Masters sites?

    Woolworths has not commented on speculation that it has held talks with Steinhoff International about selling some of its Masters sites and its struggling discount department store chain Big W.

    Trade publisher Inside Retail has reported that Markus Jooste, CEO of Steinhoff International, has been in Australia to talk with Woolworths. It said a sale of Big W and Masters sites would help new Woolworths CEO Brad Banducci to focus on turning around its flagship supermarkets.

    Steinhoff International has also been mentioned as a potential buyer for whitegoods retailer The Good Guys. Its Australian businesses include Best & Less, Harris Scarfe, Freedom Furniture, franchised bedding chain Snooze, and discount furniture and electricals chain POCO.

    The Masters sites could be used by Steinhoff as POCO stores. But a spokeswoman told Fairfax Media that Woolworths "won't be making any comment on speculation".

    Some analysts are sceptical a sale will go ahead now, arguing the business is not in good enough health to get a good price.
    Corbett lays blame on Lowe's

    Former Woolworths boss, Roger Corbett has labelled the retailer's foray into hardware through its Masters chain as a "massive strategic mistake". However, Mr Corbett placed most of the blame on to Woolworths' US partner Lowe's, labelling its claims of experience in the hardware sector an "absolute disgrace''.

    Speaking to The Australian after declaring he would end his consultancy role with the Woolworths board after just seven months. Mr Corbett said he was unable to continue his consultancy arrangement because of the major expansion of Mayne Pharma, of which he is chairman.

    The company director criticised Woolworths' decision seven years ago, under former chief executive Michael Luscombe, to break into the hardware market through a joint venture with US home improvement retailer Lowe's, which proved costly for shareholders. He told The Australian:
    Well, I had nothing to do with Masters, either in the consultancy arrangement or in its original (formation), but Masters was clearly a massive strategic mistake and it was extremely poorly executed...

    Woolworths has been forced to write off more than $3 billion as a result of the Masters experiment. It is still negotiating to buy back Lowe's one-third stake in the business and then either sell the retailer or close it down completely.

    Industry publication ChannelNews reports that a decision has already been reached and that Woolworths will liquidate stock via "massive sales" in late November and December.

    Mr Corbett, a former director of US retail giant Wal-Mart, fired off a stinging criticism of Lowe's, that was supposed to help Woolworths succeed and navigate in the Australian hardware sector. But it failed in the most basic tasks, such as recognising seasonal differences between the northern and southern hemispheres that would impact what products needed to be sold during the Australian winter and summer. He said:
    Lowe's was a partner there, they were the hardware experts and I think ... clearly Woolworths were relying on the expertise of Lowe's and the execution was an absolute disgrace and it caused a terrible problem for (Woolworths) shareholders.

    Current Woolworths chairman Gordon Cairns appointed Mr Corbett as an adviser to the company's board in November last year, hoping some of the shine from his years as the head of Woolworths during its golden age would rub off on the retailer.

    His position was then described as a "mentor to senior management", having been chief executive of the supermarket giant from 1999 to 2006. Mr Cairns said Mr Corbett had assisted him in the role "and has provided the benefit of his vast experience and passion for Woolworths".
    Retailers
    USA update
    Ace Hardware service is its competitive advantage
    HNN Sources
    The Home Depot is re-thinking it inventory strategies
    Sears is looking at expanding some of its brands
    Click to visit the ITW website for move information
    Ace Hardware competes effectively against much larger stores; The Home Depot wants to keep inventory levels low; and Sears is considering expanding its tool and appliance brands.
    Ace Hardware beats big boxes in five ways

    Shep Hyken writing in Forbes magazine believes Ace Hardware not only survives but thrives in an intensely competitive environment. The independently owned retail stores go up against big box stores that in some cases are 10 times larger than the typical Ace Hardware store.

    Furthermore, these competitors often spend 30 times more than Ace in advertising dollars. CEO John Venhuizen calls Ace's success a David and Goliath business story. The little guy takes on the big guy and wins.

    Hyken believes customer service provides a true competitive advantage. Often, better service can even trump a lower price. Companies that win with customer service know that their customers buy more, buy more often and share their positive experiences with friends, colleagues and family members.

    He has identified five ways secrets that enable Ace to win in a highly competitive marketplace.
    1. They mystery shop their stores.

    Many companies use mystery shoppers in their stores, but what makes Ace Hardware different is that the stores are independently owned, yet they agree to be mystery shopped by the corporate cooperative that supplies their merchandise. The head office provides customer service training and mystery shopping services that the retailers know will take them to a higher level of customer experience.
    2. They are easy to do business with.

    The Ace Hardware stores are smaller, and that can work to their advantage. While they may not have the largest variety or even the lowest prices, they can compete with convenience. Driving through the parking lot is easier. Navigating through the store doesn't mean a quarter-mile walk from one side of the store to the other. There seems to be more staff to help the customers than in the typical hardware or big box store.
    3. They engage their customers when they enter the store.

    This is more than a friendly greeting. Instead of a traditional greeting like, "Hello, how are you today?" the Ace associates are taught to ask, "What can I help you find today?" And, when they find out, they don't just point the customer in the right direction, they walk the customer to the item. Then, to take the experience to a higher level, they start a conversation to learn more about why the customer needs the item and how it will be used.
    4. They have knowledgeable staff.

    While the same might be said about the competition, Ace associates are taught to use their knowledge in a different way. They ask appropriate questions that give them the opportunity to help the customer by making suggestions that might make the project easier and even less expensive.
    5. They don't just give friendly service, they deliver helpful.

    Ace is known for helping, or being helpful. Engaging the customer is friendly. But, Ace takes it a step further, always making suggestions that help the customer. It is in Ace's corporate DNA to be the most helpful hardware stores on the planet. Helpful is their ultimate competitive advantage.
    Home Depot rethinks inventory

    Instead of filling its warehouse-style racks to the ceiling with drills, rolls of insulation and cans of paint, The Home Depot wants fewer items on its shelves and it wants them to be within customers' reach.

    Tom Shortt, Home Depot's senior vice president of supply chain, relayed the following message going out to stores.
    Get comfortable with days of inventory, not weeks.

    The retailer is targeting sales growth of nearly 15% by 2018, but wants to keep inventory levels flat or slightly down.

    It is a shift happening across the retail sector as companies try to figure out ways to profitably serve the growing needs of online shoppers while making their network of stores less of a financial burden. Chains must predict whether demand will come from the internet or a store visit, and whether they'll ship online orders from a distribution centre or a store. Every move of inventory is an added cost that eats away at already thin margins.

    Online shopping "has forced the industry to rethink not only the math and science behind the inventory pool, but also the strategy," said Scott Fenwick, a senior director at Manhattan Associates, which makes supply-chain software.

    Inventory is one of retailers' highest costs. Any reduction in the level of capital tied up in unsold goods frees up resources to invest elsewhere, such as building out online operations or covering wage increases. But destocking isn't without risk. Bare shelves are a major annoyance to shoppers who take the time to go into stores to shop. Rodney Sides, vice chairman of the retail practice at Deloitte said:
    If I hold too much inventory out of the stores, then it looks like I'm out of business.

    When many chains first started selling online, they set up distribution centres to service their e-commerce operations. But that ran the risk of doubling inventory. Then they tried to make their stores double as online fulfillment centres and merged the systems that manage their online and store inventory pools. While that helps lower shipping costs by storing products closer to customers, it means more work for store employees. Brian Gibson, a supply-chain professor at Auburn University said:
    Ideally, you put less inventory in the stores, but replenish more frequently. You'd rather fulfill based on demand than based on a forecast.

    Home Depot has weathered the shift to online shopping habits better than most, with sales at existing stores up at least 5% in each of the past three years - helped by the continuing rebound in the housing market. Still, its push to lighten inventory levels will be a challenge, especially as it seeks to increase annual revenue to USD101 billion in 2018 - USD12.5 billion higher than last year - without opening more US stores.

    To tackle the issue, Home Depot is overhauling a big part of its brick-and-mortar supply chain. It has instituted "Project Sync," a series of changes that include developing a steadier flow of deliveries from suppliers into its network of 18 sorting centres. Instead of being slammed with five trucks twice a week, for instance, Home Depot now wants to have suppliers send two trucks five days a week.

    The savings from the synchronised inventory flow are a key part of getting Home Depot's operating margin up to 14.5% by 2018, from the current 13%, and also boosting the return on invested capital. The more frequent deliveries also help improve in-stock levels, even as Home Depot tries to keep a lid on inventory growth.

    When the shipments get to stores, workers move them right to the lower shelves, eliminating the need to store and retrieve products from upper shelves using ladders and forklifts. Those activities are some of the most expensive parts of the supply chain, Home Depot executives say. Savings can be used to have more workers on the floor or finding orders for shoppers who are picking them up.
    Sears expanding its brands

    Sears Holdings is looking to generate more cash from its Kenmore, Craftsman and DieHard brands than the sale of tools, washers and dryers, and car batteries in its own stores.

    The retailer recently announced that it was exploring unspecified alternatives for those brands, along with its Sears Home Services business, by expanding their availability beyond the doors of Sears and Kmart.

    While not naming what options were under consideration, they potentially could involve selling the products in other stores, licensing them to other companies or an outright sale.

    Although the Kenmore, Craftsman and DieHard names have faded a bit as the overall Sears brand has diminished, they are still well established brands with strong reputations, according to Neil Stern, senior partner at Chicago-based retail consulting firm McMillanDoolittle.

    Expanding distribution would likely bring in extra revenue, Stern said. But if you can buy Kenmore and Craftsman elsewhere, that's one less reason for shoppers to come to Sears, he said.

    Sears was once a primary destination for appliance sales in the US, largely on the strength of its Kenmore brand, once one of the top two major appliance brands in the US, based on market research firm Euromonitor International.

    Now sales are shifting to home and garden specialty retailers like The Home Depot and Lowe's, which accounted for 34% of major appliance sales in 2015, according to Euromonitor.

    The Stevenson Company's TraQline's quarterly market survey shows that Kenmore's share of the major appliance market dropped to 12.7% for the 12 months ending in March, down from 17.4% four years ago, when it had the largest slice of the market. But it is still the third-biggest player, behind General Electric and Whirlpool.

    Craftsman still accounts for the largest share of the hand tools and accessories market by dollar share, with about 28.5%, and for about 9% of portable power tool sales, with both categories down between 4 and 5% over the last four years.

    DieHard had only about 5.2% of the auto battery market though nearly 30% of people surveyed said they didn't know their car battery brand. The TraQline report said:
    If Craftsman is in independent hardware stores, it's probably not a bad thing for the company to explore. If they do a deal with the Home Depot or Lowe's, that's also heavily into your appliance business; that could really siphon traffic away from stores.

    It's not the first time the retailer has turned to the brands to bolster sales. In 2011, Sears signed deals to sell Craftsman tools at Costco clubs and DieHard car batteries to big box chain Meijer. It also expanded a pilot that put Craftsman at 1,000 Ace Hardware stores and reportedly considered selling certain Kenmore products at Costco.

    The Craftsman pilot marked the first time in the brand's 83-year history shoppers could buy it outside a Sears-owned store.

    Sears had considered such deals before 2011 but worried about cannibalising sales at its own stores. At the time, the Craftsman brand manager said the Costco deal would attract new customers since many Costco shoppers weren't coming to Sears or Kmart.

    Today, more than 2,800 Ace Hardware stores sell Craftsman and some DieHard products, said Sears spokesman Howard Riefs. Blaine's Farm and Fleet and Atwoods Ranch and Home also sell some categories of Craftsman products, and all three brands are available in more than 50 countries.

    But Sears only sells a portion of its branded products through other retailers and believes a partnership or other transaction expanding distribution of its brands and service offerings could help both parties. Riefs said:
    Sears is the only place you can get the full assortment of Craftsman, Kenmore and DieHard products.
    Careers
    Seeking opportunities
    An area sales manager is wanted at Kincrome
    HNN Sources
    The Gardena sales team requires a field sales manager
    Mitre 10 is searching for a category assistant
    Visit the Mecca Website
    Kincrome Tools & Equipment needs an area sales manager; a field sales manager role for the Gardena brand; and Mitre 10 is searching for a plumbing and kitchen category assistant.

    To read more about each role, simply click on the company logos.
    Selling tools in regional Victoria

    Kincrome has an opportunity for an area sales manager for a territory that covers central Victoria and the Mallee region, which includes Kyneton, Bendigo, Swan Hill, Kerang, Mildura and Echuca. Key responsibilities involve implementing promotional activity across the hardware, automotive, industrial and retail markets.
    An area sales manager is wanted at Kincrome
    Gardena brand sales

    The Husqvarna Group has an opening for a field sales manager (FSM) to join its Gardena and Neta sales team, and share responsibility for Sydney and New South Wales. The FSM is "accountable for the profitable achievement of sales objectives for key account customers through the effective management of their respective third party vendor merchandising team".
    The Gardena sales team requires a field sales manager
    Plumbing and kitchen category support

    Mitre 10 has a role for a category assistant to provide support to the national category manager. The successful individual will assist in the planning process and contribute to the efficient operation of the merchandise department.
    Mitre 10 is searching for a category assistant
    Retailers
    Retail update
    Big W could be in Steinhoff's sights
    HNN Sources
    Indian retail interests could be looking at The Good Guys
    Winning Appliances secures new retail space in apartment complex
    Click to visit the ITW website for move information
    South African retail giant, Steinhoff International, is said to be in talks with Woolworths about acquiring the Big W as well as select Masters sites; The Good Guys could be an acquisition target for an Indian retail group; Winning Appliances will be part of a major apartment development in the Fortitude Valley (QLD); and Canadian e-commerce home improvement retailer Build.com enhances its shipping practices.
    An international suitor for Big W?

    Speculation surrounds South African, German-listed, Steinhoff International is looking to acquire Big W, along with a number of Masters sites for its furniture and home improvement brand POCO.

    According to Inside Retail, the chief executive of Steinhoff International, Markus Jooste, has been in Australia recently to discuss with Woolworths CEO Brad Banducci about a potential purchase.

    Steinhoff may be keen to expand in Australia after outlaying $6.7 billion in 2014 for fellow South African-based retailer Pepkor Holdings, which owns Harris Scarfe and Best & Less. In addition, Pepkor South East Asia has Store & Order and Mozi in Australia, as well as Postie in New Zealand.

    Steinhoff also owns furniture chain Freedom Group, franchised bedding chain Snooze along with POCO, which opened its first store in Australia in 2013.

    Fairfax Media reports the acquisition of BIG W would boost Steinhoff's Australian sales by $4 billion to more than $5.5 billion, making it a serious rival for Wesfarmers' Kmart and Target, which have combined sales of $8 billion.

    Steinhoff had annual sales in Australia of almost $1.4 billion in 2015 - $900 million at Pepkor South East Asia and $460 million at Steinhoff Asia Pacific.

    Steinhoff also recently expressed interest in buying home appliances retailer The Good Guys.

    Inside Retail understands that the Masters Home Improvement component of the deal would see Steinhoff International acquire select Masters sites for the rollout of a large format electrical/white goods/homewares chain. This would put some weight behind recent speculation that Steinhoff intends to proceed with an expansion of its POCO chain.

    Steinhoff International's 477-store footprint in Australasia is just a fraction of its 6500 stores across 30 countries, selling furniture, homewares, electronics, clothing and footwear. It is considered to be one of the largest retail corporations in the world and has annual sales of close to $17 billion, generated from 40 retail brands and a manufacturing and logistics base.

    David Gordon, retail expert and business advisor at LZR Partners, told SmartCompany that its supply chain might mean that some Australian businesses could be overlooked if Steinhoff goes ahead with its POCO expansion. He said:
    They will use their international supply chain, they may not need Australian wholesalers. Also, a lot of Bunning's suppliers would not be wanting to repeat what happened with Masters, they picked their sides and the Masters side was the wrong one.

    Brian Walker, chief executive of the Retail Doctor Group, sees Steinhoff's acquisition of the Masters sites as a sensible alternative strategy to acquiring Big W because the group already understands the local furniture market due to its ownership of Freedom Furniture. He told SmartCompany:
    In the furniture market, the margins are slim and it is ultra competitive. Masters will provide the sites, but as the majority of them are in regional Australia, Steinhoff may struggle to grow the business.

    Related:
    POCO in race for Masters' sites - page 4, HI News
    Retail update: Private equity exploring The Good Guys - HNN
    The Good Guys attract Indian interest

    Sources have told ChannelNews that an Indian-based retail group are discussions with the owners of The Good Guys. The group who own consumer electronics and appliance stores are believed to have hired former JB Hi-Fi executives to consult on the potential acquisition of the appliance retailer.

    An Australian Competition and Consumer Commission (ACCC) executive also told ChannelNews it had been approached by a consultant representing an Indian retail group. The consultant wanted to know how many submissions had been made to the ACCC concerning the proposed acquisition of The Good Guys by JB Hi-Fi.

    Currently the ACCC is taking submissions from parties with an interim ruling set to be made on August 4.

    Several analysts have said that a merger between JB Hi Fi and The Good Guys is not without its risks.

    Citi Equities analysts recently concluded the merger would deliver significant market share for JB Hi-Fi in an extensive appliance industry report. Currently JB Hi-Fi has around 3% of the overall appliance market compared to 21% for The Good Guys and 29% for Harvey Norman.

    The Good Guys is approximately half the size of JB Hi-Fi in terms of sales and store network, with a highly complementary category mix.

    Citi said that as JB Hi-Fi's store roll out has matured, it has continued to pursue growth opportunities. With its HOME operation proving to be a challenging roll out to date, The Good Guys would deliver 45% to 50% sales and EBIT growth upon completion.

    They expect The Good Guys to generate FY17 sales per sqm of $9,400, approximately half that of JB Hi-Fi ($18,900 per sqm) and in line with the broader appliances category ($8,000 - $12,000).

    Most of this differential is explained by category mix, with appliances much less productive than consumer electronics products. Citi analysts said:
    Despite lower sales per sqm, appliances are an attractive category, with stable pricing and demand while also delivering higher gross margins.

    They added that JB Hi-Fi's expansion into appliances is logical and necessary in order to sustain growth.
    Winning Appliances part of FV apartments

    Kitchen and laundry appliance specialists, Winning Appliances has acquired the entire ground floor retail space of the FV development in Fortitude Valley (QLD). It will move into 1770sqm of the residential tower in the $600 million development that is under construction and scheduled to be completed by the middle of next year.

    Industry sources said the retail showroom deal was valued at between $11 million and $13 million.

    A fourth-generation family business, Winning Appliances will move from its existing showroom facility at 209 Brunswick Street and move to the three-tower project. That building will soon be demolished to make way for the third stage of the FV development, due to start construction later this year.

    Winning Appliances will also supply the whitegoods packages into all 651 apartments in the first two towers, Flatiron and Valley House.

    Winning Appliances chief executive David Woollcott said the showroom would be on par with its flagship Redfern showroom in Sydney. He told the Courier Mail:
    We pride ourselves on offering our customers the world's most iconic appliance brands and there's no doubt that the FV building will become an iconic Brisbane building.

    The Elenberg Fraser custom-designed retail space will span two levels. Real estate developer GURNER is behind the project.
    BuildDirect improves shipping

    Without a store base to support any fulfillment, Canadian pure-play, home improvement retailer Build.com lives and dies by efficient product shipping. Further complicating the retailer's efforts to provide quality shipping while maintaining reasonable internal costs is the nature of its product assortment. Marshall Downey, director of direct marketing at Build.com told Chain Store Age:
    We knew for some time there was a huge opportunity for more intelligent determination of customer shipping. A lot of our items are big enough to qualify for free shipping - like tubs and showers.

    In 2015, Build.com decided it wanted to implement an enterprise solution that would manage the end-to-end customer delivery experience in a way that would guarantee customer satisfaction while controlling costs. The online retailer performed an initial pilot implementation of the Convey enterprise SaaS (Software as a Service) customer delivery platform.

    Convey connects carriers to retailers, enabling drop shipments to the consumer. The solution takes product tracking data from retailers and transforms it into shipping APIs (application programming interfaces). Mr Downey explains:
    We sent data to Convey regarding our current shipping choices. They suggested alternate services with cost savings numbers generated specifically for us.

    During a 90-day trial period, Build.com piloted five carriers on the Convey platform. Downey said:
    Convey typically halved our price forecasts and saved 15%-20% per freight. It takes the human element out of deciding what regional companies to use for drop shipments.

    In addition, Convey removes the human element out of decisions made remotely at drop shipment centres. He said:
    Warehouse personnel decided how to ship our products. We had routing guides listing our specs, but they have lots of guides from other companies and may not read ours.

    Now personnel at drop shipment centres are directly informed how to ship Build.com orders, resulting in fewer damaged packages.

    Looking ahead, Build.com plans to use Convey functionality to allow customers to obtain digital updates of the status of orders. Downey said:
    Currently, we can only tell customers when an order is paid or delivered. We can't give updates on physical status. It's not a great brand experience. We will give updates via email or SMS.

    Related:
    The "Amazon" of home improvement - HNN
    BuildDirect battles Lowe's and Home Depot - HNN
    Companies
    Supplier update
    Bosch installing digital Experience Zones throughout Europe
    HNN Sources
    Kohler develops content strategy
    Valspar shareholders are voting on the sale to Sherwin-Williams
    Subscribe to HNN weekly e-newsletter
    Bosch has implemented in-store digital Experience Zone areas in European DIY stores; bathroom and kitchen supplier Kohler is connecting with customers through content; and Valspar votes on Sherwin-Williams acquisition.
    Bosch digital Experience Zones

    Tool brand Bosch is rolling out digital Experience Zone areas to DIY superstores across Europe. The shop-in-shop fixtures will be installed in more than 50 stores in Germany, Belgium, France, Norway and Austria. They will also be installed in stores in Turkey.

    The digital terminals have been designed by digital media distribution company Dimedis, using Kompas digital signage software. The objective is to create a Bosch "brand island" in-store, where shoppers can try products and learn more about them in a practice-oriented environment.

    Touchscreen terminals encourage customers to complete transactions, providing added-value services and information in 23 languages. Information gathered can be printed out or transmitted to a smartphone via a QR code. Dimedis head of digital Patrick Schroder said:
    The Bosch Experience Zone is an excellent example of how one can increase the involvement of the customers at the point of sale and integrate the advantages of the online world. The comprehensive modernisation of the shop-in-shop concept goes hand in hand with the integration of digital signage to an extent previously unknown in DIY superstores.
    Kohler's digital content strategy

    Kohler is looking to do more than just sell plumbing supplies and it's using content to get there. The goal is to help prospective customers envision how a new piece of hardware will fit into their homes.

    In the pre-digital era, Kohler showcased beautiful kitchens and bathrooms through glossy print ads. But adapting that ethos to the digital space took more than developing a presence on social platforms and design sites like Pinterest and Houzz, which Kohler did. Those efforts felt like one-offs and nothing was centralised.

    This led Kohler's marketing team to present the digital team with a challenge. Kristen Wojhan, a digital director at Kohler said:
    Figure out how we could get our digital footprint into one place, not to replace our presence on places like Houzz and Pinterest, but to supplement it. It's a symbiotic relationship.

    The resulting site, Kohler Ideas, hosts branded content created by other publications and influencers, mood boards and home tours. Even if an article originates with an influencer or publisher, it ends up on Kohler Ideas, making it a resource for people trying to figure out what faucet, for example, is right for their home design.

    A large number of people who visit Kohler Ideas end up clicking over to the main merchandising site, Wojhan said, though Kohler doesn't share those numbers.

    But compared to people who just visit the main site, those who come in via Ideas are twice as likely to display purchase intent and search for where to buy Kohler product, according to Wojhan.

    Kohler measures the success of Ideas in other ways, too. Quantitatively, it monitors dwell time, engagement and when users click to view product details.

    Although Kohler Ideas and its ecommerce site are quite separate now - in part because the latter is more difficult to re-develop - Kohler is trying to weave more and more of its inspirational content into its ecommerce and product lookup site.

    But the reverse happens, too. Kohler Ideas includes relevant product links next to content.

    As influencer marketing grows, Kohler is looking to develop more direct relationships with its publishing partners. Kohler now has a more automated way to do that through Tidal Labs.

    Tidal Labs, a tech platform that's a "CMS meets aspects of CRM", according to CEO Matthew Myers, allows Kohler to monitor topline engagement and key traffic sources. The tech also integrates with Kohler's product database, so that the right products show up next to relevant articles.

    Better connections to content producers will allow Kohler to continue to execute on its strategy of providing useful content to people fixing up their homes. Wojhan said:
    We see ourselves as a lifestyle leader and a brand that can provide design solutions. Half the building I work in is dedicated to producing, shooting, editing and publishing beautiful content, because we want our customers to have the bathroom or kitchen of their dreams.
    Valspar votes on sale

    The Wall Street Journal reports that paint maker Sherwin-Williams could move a step closer to expanding access to DIY painters if shareholders from Valspar approve the sale of their company for as much as USD9.3 billion.

    The balloting by Valspar investors will culminate with a special meeting when results of the vote will be revealed. But even if shareholders approve the sale of Valspar to Sherwin-Williams, it could take months for them to find out how much they will actually receive.

    Sherwin-Williams has agreed to pay up to USD113 a share for Valspar's. The offer represents about a 35% premium to Valspar's share price before the all-cash deal was revealed in March. The final payout is contingent on regulatory review.

    US-based federal antitrust regulators are combing through the two companies' business lines in paint and industrial coatings for potentially unfair market concentrations. If the Federal Trade Commission demands that certain businesses be shed as a condition for approving the sale, Sherwin-Williams would lower its purchase price.

    If Sherwin-Williams is forced to divest businesses with more USD650 million of annual revenue, the purchase price would fall to USD105 a share. Sherwin-Williams could abandon the purchase entirely if the required business divestments amount to least USD1.5 billion a year in revenue.

    Executives from both companies have said they believe the probability of having to shed business is low. Although both companies make paint, their retailing strategies are different.

    The companies are counting on the distinctions to help keep the deal intact. Valspar mostly sells paint through a variety of consumer-focused store chains, including home improvement retailers such as Lowe's and Ace Hardware stores.

    Sherwin-Williams, meanwhile, relies on more than 4,000 company-owned stores in the US and Canada to sell paint, primarily to professional painters and contractors. These specialty paint stores have come under increasing competitive pressure in recent years from big-box retailers.

    With Valspar, Sherwin-Williams would get more exposure to the major retailers.

    Related:
    Sherwin-Williams acquires Valspar - HNN
    Retailers
    Europe update
    Part of the interior at the new large-format B&Q in Cribbs Causeway, Bristol
    HNN Sources
    Some Homebase stores will no longer be closing down
    Dobbies Garden Centres have a new owner
    Click to visit the ITW website for move information
    A closer look at the new concept B&Q store in Bristol (UK); a number of Homebase stores will no longer be shutting down; and Dobbies Garden Centres has a change of ownership.
    An inside view of B&Q

    UK-based industry publication Retail Week took a tour of the new large-format B&Q in Cribbs Causeway, Bristol.

    This B&Q store has some similarities with Castorama, the DIY retailer that parent company Kingfisher operates in France, Poland and Russia. Elements of what is currently done in the sister DIY company have been deployed in this B&Q. Chief executive Michael Loeve said:
    The intention was to create a best practice store in the four countries [within the Kingfisher empire] that operate big box retail.

    The Cribbs Causeway B&Q big box is the first of these with the other three best practice stores set to follow later this year. It also means that the font that forms the Cribbs Causeway branch logo is the same as that used in Castorama - this also is an exercise in looking at what the synergies between the various Kingfisher operating companies may be.

    Following its refurbishment, the store now measures just shy over 13,006sqm (up from a pre-makeover footprint of 12,405sqm). The exterior is still a combination of B&Q's corporate orange and white colours - and yet it looks different. The font for the logo has changed and there is a more simplified and modern feel to the orange and white areas across the frontage.

    Loeve has made the point that the font being used at Castorama and Cribbs is owned by Kingfisher, while the one used in all other B&Q branches is not and would therefore cost money to use.
    Inside

    The same font throughout the store as has also been used to form the logo. For navigational signage, this means white on grey and more subtle than in other B&Q outposts.

    Moving into the store, the first things that the DIY shopper will encounter are a cafe, light and space. The cafe is to the left of the main door and features, among other things, pendant copper lights and 3D-style wall graphics, created by putting gardening tools on wooden pegboards.

    It's a good-looking introduction to the shop and also serves as a waiting area for those who have ordered in-store or who have clicked and are about to collect, prior to walking away with their purchase from the order collection area, which lies just beyond the cafe.

    The light and space are the outcome of a high ceiling with LED lighting overhead. This delivers higher light levels, lower cost and a longer lamp life. The main point about it, however, is that there is an immediate feel-good factor on entering this store - a trait which is conspicuously absent when entering most DIY establishments.

    Loeve points out that there are two major aisles that run from left to right across the length of the floor, with the one closest to the front of the store allowing shoppers to inspect DIY tools and hardware. The other, deeper into the store, is for more "considered purchases", according to Loeve. Translated, this means that kitchens, bathrooms, tiles and so forh, all of which will involve thought and expenditure, are set away from the hubbub of the row of checkouts at the front of the store.

    B&Q and Castorama are just at the beginning of a programme that will see a lot of the same merchandise sold across the two stores. This makes sense in terms of economies of scale. One of the first departments to benefit is lighting, a key part of every B&Q store, with both retailers now selling the same items.

    Deeper into the store more changes become apparent when set against a standard B&Q. The tile department, for instance, is all about display as "it is quite hard to imagine what tiles look like when they are laid, without seeing them laid out", states Loeve. This means that the tile area has been increased and multiple boards show the range, but there is no stock on the floor. As soon as a shopper makes a decision to purchase, the order is collated in the stockroom, ready for collection at the end of the visit.

    Images courtesy of POS Insights:/http://www.posinsights.co.uk/}UK-based POS Insights make POS as effective as possible, through design, chosen format and delivery.

    Related:
    HI News 2.10: B&Q reveals new concept store, page 26
    Homebase stores get a reprieve

    Wesfarmers plans to make products cheaper at its newly acquired Homebase stores in the UK and will stop shutting them down.

    As reported earlier, it has also appointed retail veteran Archie Norman to the advisory board for Homebase. Mr Norman is a former chairman of supermarket Asda.

    Wesfarmers said it was looking to keep open 18 Homebase stores previously earmarked for closure - a move that could save between 500 and 700 jobs.

    Former owner, Home Retail Group announced plans in October 2014 to shut down a quarter of the 323 Homebase stores by 2019, reducing the total to around 243 stores. But Wesfarmers is hoping to keep 260 shops open, which will then all be converted to the Bunnings brand.

    Critics, however, are worried that the revamp moves will be tough as the DIY market in the UK is shrinking and rival Kingfisher, owner of B&Q, is also embarking on a turnaround plan. A spokesman for Wesfarmers said:
    New management have successfully reversed the closure of seven Homebase stores, saving approximately 200 jobs. It hopes to prevent the closure of 11 more, saving up to 500 jobs.

    Five Homebase stores have closed so far this year, with around 200 employees losing their jobs.

    Wesfarmers said that any employees affected by store closures had been given priority for job opportunities at other stores within a 30-mile radius.

    Related:
    UK's Homebase to close one in four stores - HNN
    Dobbies Garden Centres sold off

    Edinburgh-based Dobbies has been sold by its owner, supermarket group Tesco. It is the UK's second biggest garden chain behind market leader Wyevale,

    The garden centre retailer is being bought by a group of investors led by Midlothian Capital Partners and Hattington Capital for GBP217million.

    Tesco purchased Dobbies for GBP155million in 2007 when Sir Terry Leahy was chief executive as it looked to branch out beyond food to woo shoppers. Current chief executive Dave Lewis is divesting its non-core assets to focus on reviving its grocery operation.

    Dobbies has 35 stores and employs over 2,700 staff. It contributed GBP17million to Tesco's annual pre-tax profit of GBP162million as the supermarket giant returned to the black following a GBP6.3billion loss the previous year.

    The new owners of Dobbies Garden Centres have vowed to add more stores to the chain and boost the retailer's ecommerce offer, according to industry publication Retail Week.
    Retailers
    The undertaking: ACCC and Metcash
    ACCC opens Metcash undertaking for comment
    ACCC
    Roger Fetherston, ACCC commissioner
    Mitre 10 has moved to click and collect
    Click to visit the ITW website for move information
    The Australian Competition and Consumer Commission (ACCC) has released a draft of a proposed undertaking for Australian retailer Metcash.

    Agreeing to such an undertaking would open the way for Metcash to proceed with its proposed acquisition of the Home Timber and Hardware Group (HTH).

    The acquisition would enable Metcash to combine the HTH assets with its own home improvement retail franchise, Mitre 10. The combined entity would have forecast annual revenue of over $2 billion.

    HTH, formerly known as "Danks", is currently owned by a joint venture formed between Australian retailer Woolworths, and US-based home improvement chain Lowe's. The assets of this joint venture are being sold off. A number of buyers have expressed interest in HTH. However, most buyers admit that Metcash is likely to outbid them.

    The undertaking would appear to open up better distribution possibilities for suppliers not currently distributed by Metcash. However, a deeper reading of the document may indicate that Metcash will follow strategies that limit and even preclude those apparent opportunities.

    The ACCC is actively seeking comment on the draft undertaking by those involved in hardware/home improvement retail in Australia. The deadline for submissions is 12 July 2016. The ACCC expects to announce its final decision on 21 July 2016.
    Background

    In May 2016 Metcash asked the ACCC to informally examine its proposed acquisition of the HTH assets. The ACCC has raised concerns primarily about the acquisition creating a monopoly wholesale supplier of goods to independent hardware/home improvement retailers.

    An additional concern was that, as Metcash wholly owns and operates a number of "corporate" stores, the company would privilege these stores in its supply deals, providing them with an unfair competitive advantage.

    The draft undertaking released by the ACCC on 5 July 2016 seeks to allay these concerns.
    Broad outlines

    There are four basic areas that the undertaking covers:
  • Enabling retailers which have entered into a wholesale supply contract with Metcash to source products from other suppliers.
  • Allows Metcash to impose supply requirements under certain set circumstances.
  • Ensuring that stores that are not corporate-owned and are within 10km of a corporate-owned store receive the same supply terms and conditions as the corporate store.
  • Regular auditing to ensure these undertakings are met.
  • Broad supply sourcing

    In its press release, the ACCC quotes ACCC Commissioner Roger Featherston as stating:
    Without the alternative of switching their business to Home Timber & Hardware, many retailers are concerned that Mitre 10 would be able to stop them buying hardware supplies from outside Mitre 10. So Mitre 10 has offered to undertake not to restrict retailers from acquiring products from such sources.

    The two key sub-clauses in the undertaking which relate to freedom of supply appear under the heading "No requirement to purchase through Metcash", and are listed in section 5.8.

    The first sub-clause states that Metcash undertakes that it will not:
    restricts the ability of a Member Store or Unbannered Retail Store to purchase goods other than through a warehouse maintained by Metcash or a chargeback facility maintained by Metcash.

    The second sub-clause states that Metcash undertakes that it will not:
    requires a Member Store or Unbannered Retail Store to purchase goods through a warehouse maintained by Metcash or a chargeback facility maintained by Metcash.
    Supply restrictions

    Section 5.9 provides clarification of those circumstances where Metcash can impose requirements on bannered stores to stock certain goods its supplies. The first of these exceptions relates to promotional activities. It states that Metcash can impose a contractual provision that:
    ...obliges a Member Store to have sufficient products to support advertised promotions, including products promoted through Metcash websites.

    The next exclusion is perhaps the most interesting. It states, broadly that if Metcash makes an investment in a store (bannered or unbannered) that is greater than the "Investment Threshold", Metcash can then impose a restriction that requires that store to:
    ...purchase a sufficient quantity of goods from Metcash within a defined period.

    The Investment Threshold amount is declared in the Schedule Three attachment to the undertaking -- however, Schedule Three is regarded as confidential, and has been redacted from the public version of the draft undertaking.

    The final exclusion allows Metcash to impose supply restrictions on the stores which it owns in the majority.

    There is also a note that affirms the freedom of supply provisions do not affect volume rebates for stores that sell quantities of Metcash-sourced goods.
    Competing with corporate stores

    The draft would allow Metcash to retain ownership of its corporate stores. However, it would enforce a requirement that any non-corporate store within a 10km radius of a corporate store should receive the same or better terms of trade (subject to additional costs related to matters such as delivery differences, and taking account of commercial risks such as financial stability).

    This requirement would extend to non-bannered stores as well. Non-bannered stores -- where Metcash operates only as a wholesale supplier -- within a 10km radius of a Mitre 10 corporate store would be entitled to the same supply conditions as an equivalent non-bannered store elsewhere.

    These restrictions would apply immediately to bannered and unbannered stores with an existing relationship to Metcash. For acquired HTH and Thrifty-Link stores, their prior, existing terms and conditions would be carried on for six months from a "Control Date" (presumably the effective date of acquisition). They would then be brought into line with the terms and conditions that prevail with the already bannered stores.
    Auditing

    These requirements would be enforced by regular audits. The first audit would take place six months after the agreement comes into effect, and then at subsequent 12-month intervals for the term of the undertaking. The term of the undertaking is currently set at 10 years.
    Analysis

    In his opening remarks to the conference held by the Committee for Economic Development of Australia in February 2016, the chairman of the ACCC, Rod Sims, repeated an old (but good) economics joke:
    All this leads to one of the great economist jokes. Great because it is funny, but also because it contains an element of truth.
    A man returns to his old university and spots his economics professor, and they discuss current teaching. When shown the current economics exam paper the man exclaims: 'But that's the same exam paper I sat. Don't you realise students pass these on to the next year's students?'
    'Of course' said his wise professor, 'but in economics we change the answers.'

    In many ways, the decision of the ACCC to develop this set of undertakings for Metcash is a case of the regulator changing some of its answers. Woolworths' failed home improvement retailer Masters might not be entirely going away, but the level of investment it brought to the home improvement market is fading out. As it finally exits in the first half of calendar 2017, it is likely Bunnings will become even more dominant in the market.

    That's one of the events that has no doubt influenced the ACCC. Where once the argument for diversity in supply might have led to one set of answers, today the need to ensure resilience in home improvement retail has likely shifted it in another direction.
    The undertaking

    The first thing that needs to be said is that this draft proposal is the strongest sign yet to be seen that the acquisition of HTH by Metcash is a strong likelihood.

    In its original statements, the ACCC seemed to be pushing for Metcash to not hold any corporate stores. That would have been something of a deal breaker, as those stores are reportedly a strong source of profit for the Mitre 10 division.

    The concession the ACCC might have gained from letting go of that requirement is that Metcash lessen any existing (formal and informal) restrictions on supply sourcing by its member stores.

    However, reading a bit deeper into the undertaking document, it's possible that what we are really seeing here are the first sketchy outlines of a possible Metcash/Mitre 10 strategy emerging.
    Online

    One such outline is the provision that stores can be required to stock promoted items, including, specifically, those that are promoted on the Mitre 10 website.

    Mitre 10 has changed the way its web commerce operates, and has come to rely far more on "click and collect" as a means of delivery. A large proportion of the slightly limited range it offers for sale online can now be directly picked up in a Mitre 10 store. Others must first be ordered and delivered to the store before they are available, a process that can take 14 days.

    This is an improvement on the previous arrangement, where the majority of items offered online were delivered from the warehouse, requiring both shipping charges and the (usually) 14-day delay.

    Given the way that ecommerce works, this requirement could be more restrictive to retailers than that for catalogue items. It would be possible to place many more items on the website, and to frequently adjust pricing.

    It's interesting to note, also, that the ACCC has not thought to include any restrictions at all in the undertaking regarding how Metcash might conduct ecommerce home improvement sales.
    The buy in

    The other point of interest is the exclusion that applies when Metcash invests in a store over the undisclosed "Investment Threshold" -- which it seems likely is not a set amount, but a formula. In those cases, Metcash/Mitre 10 would obtain more control over supply sourcing and products stocked.

    There is nothing effectively "wrong" with such a provision, as it is a clear case of "quid pro quo", with the retailer opting into a contract because it is advantageous. However, if Mitre 10 and HTH are combined, and an outside source of capital is found to further boost investment, with the ultimate aiming of spinning off the new entity through an independent listing on the Australian Stock Exchange, this provision might become more the norm than the exception.

    Metcash might, for example, choose to boost its existing "Sapphire Store" concept to half or more of the combined Mitre 10/HTH fleet. Given the difference in store revenues, that could end up including something close to 80% of all revenue.

    Those investments would deliver more control of supply to Metcash, and suppliers outside of Metcash would have free access to only 20% of the revenue, likely split across a large number of smaller retailers. Free access would, however, likely continue with some very good retailers who would have no need of the Sapphire upgrade, such as the very good Hume & Iser store in Bendigo, Victoria -- which already relies on the NatBuild buying group for a portion of its supply for its trade business.

    If the acquisition goes ahead, and this does prove to be strategy of Mitre 10, we are likely to see something of a scramble for market position in the six months directly after the deal is concluded. Mitre 10 will be doing a Sapphire promotion to get retailers on board, and non-Metcash suppliers will be countering by offering deals. That will put pressure on both Metcash and suppliers to create good deals, and also -- potentially -- on Metcash to bring on board the suppliers that are more effective at competing in that environment.
    Does it work?

    The ACCC has done a good job of understanding the issues and providing solutions that, at the very least, work on paper. One of the real tests of this kind of agreement will be the way in which the audit process is conducted. Attention will need to be paid to the complaints process, and investigation of complaints. Hopefully there will an inclusion of both informal and formal processes for resolving disputes.

    HNN's real concerns about the possible merger of Mitre 10 and HTH certainly include competition fears, but they do extend beyond that as well. We remain wary of some of the unintended consequences that could occur, particularly as regards competition with Bunnings.

    One aspect to consider is a situation where there is a Bunnings store currently competing with both a Mitre 10 and an HTH store. If Bunnings were to flex its market power and go after a slightly broader range in the trade market (which is likely in FY 2017/18), one of the independent stores could go out of business.

    In the current situation this might raise some competition fears at the ACCC. After a merger it probably wouldn't, as the situation would be of one independent franchise with two stores in an area losing one of those stores, rather than three competitors being reduced to two.

    That is one change to the answers that isn't going to help a new combined venture.
    Retailers
    HTH wants passionate tradies
    Home Timber & Hardware has put the call out to tradies
    Home Timber & Hardware
    HTH is searching for the most passionate tradie in 2016
    The competition is supported by Pink Batts and Paslode
    Click to visit the ITW website for move information
    In recognition of the exceptional work that tradies do for their trade, Home Timber & Hardware is on the hunt for Australia's proudest, most passionate and dedicated tradie.

    Someone who lives and breathes their profession in all aspects of their life and "tools down" is practically a foreign concept for them. Someone who can tell their timber species just by smelling it or whose beloved work tools take pride of place in the bedroom each night.

    Someone who is so tough that they sleep on a bed of nails. Or perhaps someone who is so passionate about what they do that "proud tradie" may as well be their middle name.

    The campaign calls on tradies to enter their story in 100 words or less at /www.tradieoftheyear.com.au}www.tradieoftheyear.com.au to be in the running to be crowned "2016 Tradie Of The Year" and score themselves $25,000 in hard cash.

    The competition remains open until 28 August where all entries are showcased online for a public vote and 10 finalists put through to HTH to select the tradie with the most compelling story. The winner is announced on 2 September and the nine runners up will each receive a $500 Home Timber & Hardware gift card.

    Tradie Of The Year is supported by Pink Batts and Paslode.

    You can view the TV commercial here:

    Bigbox
    Bunnings moves on light commercial
    Light commercial in home automation could be big
    HNN Sources
    Home Depot December 2015 presentation: professional markets
    Some companies now specialise in flatpack installations
    Click to visit the HBT website for more information
    On 22 June 2016 Wesfarmers held its Strategy Day briefing for investment analysts. As part of that event, the CEO of Bunnings, John Gillam, faced the analysts and explained the hardware retailer's strategy in acquiring the UK-based Homebase.

    While much of the attention has to go to Homebase, Mr Gillam still did speak at length on Bunnings' domestic, Australian strategies and growth prospects.

    One of the main focuses of his remarks was on what Bunnings terms "light commercial". Mr Gillam has mentioned light commercial frequently in the past. It seems from some of his remarks that Bunnings could increase its focus on this area during 2016/17.

    This is part of what he had to say:
    Inside commercial, light commercial and heavy commercial, there are good prospects for our business, and we are getting better and better at direct marketing skills, we have always been a relationship marketing business. That is the heritage of Bunnings going back decades and decades, but we've really added that strength of direct marketing.
    The light commercial engagement in our business is really, really pleasing. It actually synergises our stores, they shop us at different times, really, than consumers, but they are shopping mostly and nearly totally the same products, so it gives us more working capital benefits as well, and it validates the offer to have that quality of person shopping you, as well as people who are trying to do things around their home.
    There are more and more segments that just work on the home, and that's one of the exciting areas of light commercial, and that goes back to that thought I was saying at the start around every structure, every building and every ground, not just homes and gardens, and our addressable market being wider.

    The origins of Bunnings' interest in light commercial seem to date back to around October/November 2014. At that time, Bunnings and Masters had engaged in a "paint war" over low-cost paint. While there is a degree of dispute over what actually took place at that time, as far as HNN can determine Masters started selling four-litre tins of a cheap pre-coloured paint produced by Wattyl for $20 near the end of September 2014. At that time the Bunnings price was higher than this, with its Spring brand produced by Dulux retailing for over $28. Bunnings then discounted its paint below $20, in response to Masters.
    Budget paint, latest price war - HNN
    Why the price of cheap paint matters - HNN

    In the wake of this price struggle, Bunnings apparently began to ask questions about who was actually buying that paint. As we all know, paint is a little bit of a back-to-front market.

    Where in general tradies tend to buy slightly higher grades of tools and materials, paint is one of the exceptions to that rule. Much of the expense of high-end paint comes from its formulation to make it as easy as possible to apply and come away with a great finish. Cheaper paint often requires a bit of skill to make it work properly -- but that's a skill many tradies have worked hard to acquire. With the cheaper paint often 35% of the price of the fancier high-end of the brands, they would certainly rather pocket the difference, and do a bit of harder work with the brush and roller.

    What Bunnings unearthed as a good market and came to call "light commercial" was what we might generally call the "blokes with utes" market. These are the people who do smaller tasks for householders, everything from installing a new mail box, to laying the pavers for an outdoor area, to even helping to put in kitchens from Kaboodle and IKEA. They typically do not have actual trade qualifications. Their work can range from the quite dodgy, to relatively high quality.

    As individual customers, from the perspective of retailers such as Bunnings, and many other hardware stores, they don't show up as such a great market. Unlike builders and many trades, they tend not to make bulk purchases. Often they will buy the materials they need progressively through a job, with the homeowner paying them for those materials as they are acquired.

    Viewed as a group, however, these customers turn out to be quite significant. On average, they might be worth around 10 to 15 times what an averagely good DIY customer is worth. As Mr Gillam suggests in his remarks, their shopping behaviour tends to work around not only retail consumers, but also the heavier trades.

    Where the heavier trades will begin their day with an early morning pick up of materials, light commercial will often show up just after that morning rush and before the retail consumers arrive on weekday mid-mornings. Where building sites get going from 7:00am, light commercial are typically working with homeowners, and show up around 8:30am to 9:30am, when they will not disrupt morning routines, or the neighbours.
    Marketing to light commercial

    As Mr Gillam's remarks indicate, marketing to this group is actually a little challenging. Approaching them with the same kind of marketing used for serious trades and builders is unlikely to work, as many of the special deals on bulk orders, or handy facilities such as warehousing an order for a period of time, are unlikely to be of much use to them.

    Bunnings seems to be pursuing an approach of direct marketing. At a guess, this would be based on its Bunnings Trade PowerPass account/card. The benefits of this card include access to some special deals and to trade events. Just as importantly, however, the card provides a degree of organisational help for tradies.

    For example, by placing orders through the Bunnings Trade website, a complete record of transactions can be easily accessed when completing tax requirements, such as those for the GST. The site also enables its users to put together comprehensive quotes online, simply by searching for and selecting Bunnings products. The quotes can include custom images (such as a logo), business and client details. They will list either a simple title for all the goods in the quote, or a line-item accounting. And Bunnings has thought of adding an automatic markup percentage for the account holder's use as well.

    The benefits for your average tradie are immediate. While some tradies are very sharp and organised, many of them -- especially in their first few years after their apprenticeships are over -- can really struggle with accounting. This one simple tool will be something many of them will find a great relief when September rolls around.

    (HNN would need to add that while the ideas behind PowerPass are great, it is a little clunky in its execution. The site is relatively slow and the product search does not seem to reach the very high standard that the consumer Bunnings website offers.)

    While the tradie benefits are pretty good, the benefits to Bunnings could be even better. If this becomes the primary point of contact between customer and retailer, Bunnings will see a wealth of data, on both an individual and group basis. For the light commercial market, that data will be invaluable, as the activities of this group are quite diverse. It would be possible to narrow down the range of activities pursued by each cardholder, and then custom tailor online direct marketing to suit that customer.
    Why light commercial?

    In just about any element of the Bunnings' strategy, a good question to always ask is "what does this connect to?" While there are a number of "stand-alone" reasons to concentrate some resources on the light commercial customer, that's generally not enough for Bunnings.

    One way of gaining some insight into what Bunnings is doing is through some of the analysis of the "pro" market offered by US-based big box home improvement chain The Home Depot. In its December 2015 presentation to investors, Bill Lennie, executive vice-president of outside sales and service, provided some detail on their new approach to the pro market.

    The "light commercial" category is called the "transactional pro/contractor" by Home Depot. Mr Lennie introduces this category like this:
    Historically we have provided great service to our transactional contractors that allowed us to develop a successful Pro business. As you heard from Marc, we serve all kinds of Pros, but generally acted more like a 7-Eleven to many of the larger ones. As we will discuss, we are taking steps to move beyond the 7-Eleven approach and become the primary source for our Pro customers' needs. Truly a one-stop shop.

    He goes on to outline one of the important sub-categories of the transactional category:
    Further, in many ways, we have ignored the professional who installs projects for our do-it-for-me customers. We believe we can better serve this customer and drive higher product pull through.
    ...
    You also have needs around installation services such as kitchen and countertop refreshes, and have to solve those needs through disparate providers with varying degrees of price and professionalism.

    What is being identified here are two patterns, both of which apply to Bunnings. The first pattern is a very familiar one. It's not unusual that light commercial contractors, when they get a slightly bigger job, will go to known wholesale outlets to source, for example, timber or plasterboard. Bunnings is likely to push itself as a good wholesale supplier to this market. This applies not only to light commercial, but to the heavier end as well.

    The second pattern is likely the one that is of more importance to Bunnings. For many homeowners Bunnings has become part of their relationship to light commercial. Bunnings' Kaboodle kitchens (Kaboodle is Bunnings' independent but exclusive kitchen brand) are a good example of this, where customers will frequently choose the kitchen they want, then find someone to assemble this for them.

    Another good example, and one called-out by Mr Gillam at the Strategy Day, is the glass-panel pool fence. This is a product Bunnings worked with a manufacturer to produce, enabling DIYers to build a glass fence for $6000 that would have previously cost close to $20,000 from a contractor. Putting up such a fence is not a trivial task, of course, so there were a number of light commercial contractors who would put up the Bunnings fence for clients, for an all-in cost of around $8,000 to $10,000.

    There are further flow-on effects from these connections. As many of us know, with projects such as kitchens and pool fences, it is really only the first time you do such an installation that it is really hard. People who have seen one of these installed, or who can examine the work an installer has done, may be more inclined to try it DIY -- especially if they also attend one of the in-store courses Bunnings provides, or have access to some of the very good online videos Bunnings has produced to help with DIY tasks.

    To sum this up, the light commercial, DIY, DIFM (Do It For Me) market is really a joined-up "ecosystem" of sorts. Customers balance time, effort, knowledge, risk and expense to come up with a solution that provides the best results at the lowest cost. When this ecosystem works well, Bunnings experiences a higher percentage of what US home improvement retailers refer to as "pull-through". That's when the availability to trade/commercial services encourages customers to buy products.
    The market

    Mr Lennie illustrated Home Depot's view of the pro market with the following slide:
    Home Depot December 2015 presentation: professional markets

    As can be seen, one of the purposes of the diagram was to illustrate where Home Depot's most recent acquisition, the maintenance, repair and improve (MRI) company Interline would fit into its markets. It does also show, however, just how extensive and broad the company sees the reach of the light commercial/transaction pro to be.
    Home automation

    While home automation is currently still not a major category, it has the potential to become a major renovation driver within three years. Google, Apple and Amazon are all focusing resources on this area, and even power tool makers such as Ryobi are bringing out competing products.

    This is a prime area for light commercial handymen to really come to the fore, as the systems that emerge will required relatively complex, but non-intrusive installation (ie., they don't involve mains electrical, plumbing or structural work).
    Effect on independents

    With more and more independents focusing on trade over DIY sales, the light commercial area has become one place where they could lose business during 2016/17. DIY acts as a kind of "feeder" to this market, and when DIY products decline, that feeder also declines.

    The other difficulty is that many trade-based retailers have a strong focus on volume as an indicator of their best markets. That volume may apply to individual orders, but it also applies to customers as well.

    It may seem that the "blokes with utes", who typically buy smaller quantities on an infrequent basis and do not have formal trades qualifications do not really warrant the care and attention that larger, more qualified businesses do. However, this is a growing sector of the market, and while on an individual basis it looks small, in the aggregate it is becoming increasingly significant.

    One market approach that does tend to work well in this area is the "buy this, get that" add-on. Adding something like an extra drill-bit in a power tool purchase, a paint-stirring drill attachment with a paint order, and so forth can have a direct and immediate effect. It's not just about giving something that makes life that little bit easier, it's also about acknowledgement and showing support.
    Reports
    Renovations to increase by $1b in 2016
    Renovation work around Australia could increase by $1 billion this year
    Housing Industry Association
    The HIA believes home equity is currently driving renovations
    The June 2016 Housing Industry Association Renovations Roundup report has been released
    Subscribe to HNN weekly e-newsletter
    There is a trend for homeowners to upgrade their homes rather than move house, according to the latest Housing Industry Association Renovations Roundup report. It is expected to drive a $1 billion surge in renovation work nationally this year. HIA senior economist Shane Garrett said the large pool of owner home equity was driving renovations.

    It accounted for about 35% of total residential construction last year, with renovations expected to rise 2.5% this year to $31.23 billion nationally. Mr Garrett said:
    The recovery in renovations activity is being supported by the environment of remarkably low interest rates and very strong dwelling price growth in key markets. In this context, many homeowners have decided to shelve plans to move house and instead conduct major renovations work on their existing homes. The large pool of available home equity has made this possible.

    Mr Garrett said with new home building expected to decline in some areas, the importance of renovation activity would only increase.
    The revival in renovations activity will provide a welcome offset to the more challenging situation emerging on the new home building side.
    Wealthy suburbs drive renos

    The prestigious eastern suburbs are Sydney's home improvement hotspots, with Double Bay and Bellevue Hill homeowners splashing $15.23 million on renovations in the three months to March, data shows.

    Cremorne and Cammeray residents spent $11.8 million on renovations, followed by Bondi, Tamarama and Bronte who sank $11.36 million into their homes. This is based on Domain Group's modelling of the latest Australian Bureau of Statistics. Mosman came in a close fourth at $10.62 million.

    But it's no surprise these luxury property markets topped the list as those with a foothold in desirable areas are more likely to renovate before moving to another house, Domain Group chief economist Andrew Wilson said.
    Higher priced areas gravitate more towards renovations, particularly as upsizers don't want to move out of the area with good schools and a certain cache. With higher levels of equity and lower interest rates, the ability to borrow and tap into equity is higher.

    Unsurprisingly, it's the north shore and the eastern suburbs - where listings have decreased over the year - that make up the lion's share of the renovation spend. Mr Wilson said:
    When prices are rising we also get more professional renovators at work, particularly in smaller inner suburban areas - it's attracting speculative flippers, not just mums and dads.

    And quarter on quarter, renovation jobs have increased 14.2% in NSW, according to ServiceSeeking chief executive Jeremy Levitt. These renovations cover minor jobs, as well as those requiring development applications that are picked up in the ABS statistics. He said:
    There are many reasons underpinning this growth, but the main one is that renovating is the easier and cheaper option for many homeowners. Property prices have sky-rocketed over the last few years, meaning the house you once had your eye on might be out of reach today.

    School of Renovating founder Bernadette Janson said the top areas are inner suburbs "with a lot of old properties and all in the sweet-spot in terms of lifestyle," leaving them ripe for upgrading. She said:
    When the market is moving so quickly, upgrading can short-change homeowners. Deciding to stay put and renovate, rather than upgrade, could save a seller up to $300,000 on selling, buying and relocation costs.
    Companies
    Zero net energy home prototype
    A video tour of the Pulte ZNE Prototype home in California
    PulteGroup
    A new prototype for energy efficiency and green innovation
    Pulte ZNE Prototype kitchen innovations
    Subscribe to HNN weekly e-newsletter
    US-based mass market home builder PulteGroup has completed construction of its zero net energy (ZNE) home prototype in Northern California. The new Pulte home, which is designed to generate as much energy as it uses, will be monitored for 12 months to evaluate its performance and identify opportunities for future enhancements. Ryan Marshall, president of PulteGroup said:
    PulteGroup's Zero Net Energy prototype is at the forefront of innovation. It has the potential to dramatically reduce overall energy use to benefit homeowners and the broader environment. Our goal for this prototype is to help define the most efficient path to building more energy efficient homes that effectively balance constructability, cost, and quality.

    The Pulte ZNE home prototype aligns with California's long-term ZNE goals by leveraging advanced design, construction, and on-site renewable energy solutions. The home's design combines airtight building methods, highly efficient HVAC, water heating, insulation and more, along with on-site solar energy production to offset the home's greatly reduced energy consumption.

    Pulte is the largest builder to participate in Pacific Gas and Electric Company's (PG&E's) Zero Net Energy Production Builder Demonstration program aimed at building new homes that maximise utility grid load reduction. PG&E's demonstration program supports California's energy efficiency and climate goals that all new residential construction to be zero net energy by 2020. Mr Marshall said:
    Participating in this program allows PulteGroup to test the technologies that can reduce overall energy use, while also determining the construction practices needed to deliver these homes with superior quality, at high volumes, and in a cost efficient manner. Making our homes more energy efficient helps to shrink their carbon footprint and makes them less expensive to own and operate.

    A ZNE home is designed with the goal of producing as much energy as it uses during a year. To cope with fluctuations in demand, ZNE homes are typically connected to the grid, exporting electricity when there is a surplus, and drawing electricity when not enough is being produced.

    The prototype located in Brentwood, California will be monitored for a year after it is sold. It allows Pulte and its partners to measure and analyse the home's energy performance, actual cost savings, and the impact on the energy grid.

    By working with its building partners, PulteGroup is driving continuous improvements to reduce incremental costs and deliver the best technological solutions to consumers, according to Steve Kalmbach, president of the company's Northern California division.

    Some of the partners involved in the build include: Lennox (HVAC equipment); Rinnai (tankless water heater); Owens Corning (insulation products); and SolarCity (photovoltaic system). Kalmbach said:
    Overall energy performance and consumption will be evaluated to assess construction technology and help guide best practices for the company in building more energy efficient homes. Not only will the prototype seek improvements through energy use tracking and analysis, but Pulte is also seeking consumer feedback to develop design improvements to meet future homebuyer needs.

    You can view a video of the PulteGroup Zero Net Home in California here:


    PulteGroup, based in Atlanta, is one of America's largest homebuilding companies with operations in approximately 50 markets throughout the US.
    News
    HI News V2 No. 10: Bunnings Strategy Day
    The must-read issue on home improvement
    HI News Vol. 2 No. 10
    FlexVolt from DeWalt
    Mitre 10 results promising
    Click to visit the HBT website for more information
    This is a bumper issue of HI News, chock full of news and analysis about the world of home improvement.

    If that's all you need to hear, just click on the following link to download this edition:
    HI News V2 No. 10: Bunnings Strategy Day
    Bunnings

    Wesfarmers (the conglomerate that wholly owns Bunnings) held its annual Strategy Day on 22 June 2016. The CEO of Bunnings, John Gillam, spoke at length to financial analysts, explaining the company's intentions with its newly acquired chain of home improvement stores in Britain and Ireland, Homebase.

    He also spoke about Bunnings' ongoing expansion in Australia as it moves in particular to take advantage of the "light commercial" end of the trade business, and to continue its expansion into the outdoor living category.

    HNN provides you with an edited transcript of Mr Gillam's entertaining and informative address. Plus it ends with a series of fairly explosive questions poised by respected financial analyst David Errington of Bank of America Merrill Lynch.

    In addition to the transcript, HNN publishes its own analysis of what is going on. Our conclusion? Homebase isn't about buying and refurbishing an averagely good home improvement chain. It's all about the market itself, and Homebase was just the best way in at the present time.
    DeWalt FlexVolt

    While Bunnings is set on revolutionising home improvement retail in Britain and Ireland, Stanley Black & Decker's high-end professional power tool brand DeWalt is revolutionising construction-grade tools.

    After heartlessly teasing all of us for several months, DeWalt released the big news late on 21 June 2016, Australian time. What they have done is to develop a system of cordless tools that can switch voltages between 60-volt and 20-volt. The 60-volt tools are the kind of big machines they need on some construction jobs, including the world's first true cordless table saw.

    In fact, that voltage can go all the way up to 120-volt, by combining two of the 60-volt batteries. And the tools come with a simple adapter, which enables them to run directly off of the mains current in the US (which is itself just 120-volt, of course).

    HNN gives you the details on the main tools the company plans to release in the very near future, as well as its plans for outdoor power equipment as well.
    Mitre 10 results

    As is the way with Metcash, the owner of Mitre 10, we don't yet have all the details on its results for FY 2015/16, but we do have the core financials and "slides" from a presentation that likely hasn't been delivered yet. It's enough to paint a clear picture of the company. For Metcash as a whole, sales are lacklustre overall, and EBIT isn't doing that well either, held down by the fierce competition in the grocery sector, where Metcash continues to prop up discounts in its IGA affiliates.

    Mitre 10, however, is a very different story. While its sales growth is nothing to be all that excited over, it did manage a close to 9% gain in EBIT, once again delivering up the profits so badly needed by Metcash. The managing director of Metcash must be very pleased with the management team at Mitre 10, led by CEO Mark Laidlaw.

    The question remains, though, whether that team couldn't do some pretty amazing things if it didn't have such constraints on its capital expenditures. Mitre 10 has the right people to develop further, but it really needs an organisation behind it that believes in them, believes in the brand, and is willing to invest long-term in growth.

    Well done, Mitre 10. HNN hopes things gets better for you in 2016.
    CSR results

    CSR has delivered some impressive results, and looks set to continue with that trend through 2016/17. The company has successfully pivoted its products over the past three years so that it can take advantage of the surge in multi-unit highrise building in Australia's capital cities.
    Hitachi Koki results

    With the acquisition of European brand Metabo, and a new distribution deal with Lowe's Home Improvement in the US, Japanese-based power tool company Hitachi Koki is beginning to really rev up its operations. In this year's financial report, it clearly spelt out the path it plans to take to significantly increase its market share.
    Conclusion

    You really need to read this issue. It's all about a kind of fundamental reset that is running through the home improvement industry this year.

    Thanks as always for the great support from our readers.
    HI News V2 No. 10: Bunnings Strategy Day
    Editorial
    2016 Wesfarmers Strategy Day
    Matt Tyson, previously of Masters, is set to advise Bunnings
    Wesfarmers
    Strategy flyer for Bunnings staff
    Slide 54 from Wesfarmers Strategy Day 2016
    Give to Amnesty International
    It was never going to be easy.

    In January 2016 Wesfarmers managing director Richard Goyder and the then managing director of Bunnings, John Gillam, made a surprise announcement. Wesfarmers was about to acquire Homebase. Based in the UK, Homebase was a slowly failing home improvement retailer owned by the UK's Home Retail Group, along with home goods retailer Argos.

    The two Wesfarmers stalwarts introduced not only the acquisition of Homebase, but also a reorganisation of Bunnings. Mr Gillam would become chief executive officer of Bunnings overall. Peter Davis, who had been the effective "number two" at Bunnings, would take charge of Bunnings UK and Ireland. Michael Schneider, long responsible for directly managing the Bunnings stores, would move up to manage Bunnings in Australia and New Zealand (Bunnings ANZ).

    The acquisition was not the result of a sudden opportunity that had to be seized in an instant. Bunnings had started working on the possibility of buying into the British market more than a year previously. By the end of 2015, the project was far enough advanced that in November a Bunnings "shadow" team consisting of the executives who would take over the management of Bunnings ANZ was already meeting, ready to move.

    It was evident from the initial outline presented in January 2016 that the plan was daring indeed. The initial acquisition would cost around AUD705 million. After working to fix up the basic Homebase brand so that it stopped losing money, Bunnings would then set about entirely rebranding every store.

    They would be transformed from Homebase to Bunnings UK. With the rebranding, the chain's entire strategy would also be transformed. From a brand constantly seeking out mid-margin opportunities, it would become an everyday low price (EDLP), segmentless retailer. In other words it would duplicate - with strategic adjustments - the business model of Bunnings ANZ. The depth of capital expenditure required to get all this underway would be GBP500 million.
    Beta to version 1.0

    Over four months later, at the 2016 Wesfarmers Strategy Day on 22 June 2016, Mr Gillam and his team set out to explain the company's thinking not only about the Bunnings UK/Homebase development, but also about how Bunnings ANZ would function as well.

    Some aspects of the plan originally announced have been tweaked a little. A more generous timeframe has been allocated for the transformation to Bunnings UK, up from three to four years to three to five years. The capital allocation called out has increased by a couple percentage points as well, from the previously announced GBP500 million (AUD984 million), to AUD1 billion.
    Selling the vision

    During his introduction (HNN is publishing the full transcript of his presentation in this issue, along with some analyst questions of interest), Mr Gillam made repeated references to the history of Bunnings. He pointed out that it had begun as quite a small enterprise, that then grew through the acquisition first of McEwan's (largely in Victoria) in the early 1990s, and then of BBC Hardware, when Wesfarmers acquired the assets of Howard Smith in the early 2000s. He drew some parallels between the acquisition of McEwan's and the acquisition of Homebase in particular, pointing out that the former had actually been in administration when Wesfarmers bought it.
    2016 will challenge independents - HNN

    Mr Gillam also went to some lengths to describe the matrix of capabilities and market fits that Bunnings has created. He pointed out that Bunnings operates in the DIY, DIFM (do it for me), light commercial and heavy commercial areas. He drew particular attention to light commercial:
    The light commercial engagement in our business is really, really pleasing. It actually synergises our stores, they shop us at different times, really, than consumers, but they are shopping mostly and nearly totally the same products, so it gives us more working capital benefits as well, and it validates the offer to have that quality of person shopping you, as well as people who are trying to do things around their home. There are more and more segments that just work on the home, and that's one of the exciting areas of light commercial.

    Customers are serviced through not only the "standard" Bunnings Warehouse outlets, but also through smaller urban stores (such as the Bunnings in Melbourne's Collingwood), "traditional" smaller Bunnings stores in some regional areas, and Bunnings Trade stores (which are typically created on a somewhat temporary basis to provide building supplies in areas with active building and construction projects).

    In addition, Mr Gillam pointed out that these markets are serviced through a range of means, including relationship marketing, direct marketing and standard mass marketing techniques. He described the structure of Bunnings as being a "multiple hybrid", which was engaged in both retail and wholesale operations. In describing the range of Bunnings' activities, Mr Gillam said:
    We have nine major work areas, five growth drivers and four areas within our business that are looking to lift productivity and strengthen the core of the operations. Those work areas are all focused on making sure we have a winning offer, that we can do things that engage and involve our team even more, that we are growing the market, and from that perspective then looking to grow our share. All within that framework of long-term value creation.
    For the year going ahead Mike and Clive and the exec team for Bunnings Australia/New Zealand have clustered the nine work areas around three major themes. A way of simplifying and energising what we are doing, so that we have a new, strong message for our team. We want to create better experiences, we want to improve the core, and we want to drive growth.

    The nine work areas, as spelled out in the Bunnings "Plan" flyer provided for staff are:
  • Better everywhere; team, customer, community
  • Keeping it real...in the community, caring for the environment
  • Stronger team
  • Lift productivity
  • Better stock flow
  • Even more customer value
  • Greater brand reach
  • Stronger commercial engagement
  • More merchandise innovation

  • If there was one theme that emerged from Mr Gillam's comments about both the Bunnings ANZ and Bunnings UK operations, it was an increased focus on the potential for outdoor living as a category. Mr Gillam has mentioned this at previous Strategy Days, but this time there was a particular emphasis.

    In the UK this is driven by what he generously described as "possibly the worlds' best gardeners", referring to the British. However, the push for outdoor living as a category was extended in some of his comments to Australia as well. Mr Gillam has also singled out better barbecues as one of the products the company has planned for Bunnings UK stores.

    The only other element that was a little unusual was that the idea of "brands" featured more prominently in Mr Gillam's statements. There was increased emphasis on the idea that the core Bunnings strategy was not just the low price, but also bringing established and well-known brands to customers at these prices.

    It is an interesting emphasis. Bunnings has avoided full vertical integration (which Kingfisher, for example, is moving a little closer to under its recent restructure in commodity products such as lightbulbs), but it does rely on a number of "captive" brands, such as Kaboodle in kitchens, and Ozito in power tools.
    The acquisition

    The plan for developing Homebase into Bunnings UK remains essentially unchanged. The first phase involves building a retail team and changing products to better reflect the Bunnings EDLP strategy.

    The most important point reached in the initial months will be the development of a number of pilot stores to test the Bunnings UK concept. The original number of pilot stores seems to have been four, but the UK financial paper-of-record, the Financial Times, is reporting there will be 12 pilot stores, to be rolled out over 18 months. It's likely both numbers are correct, with four pilot stores to be followed by a further eight stores to test the market in more regional areas, prior to a full-network roll-out.

    A report in the UK-based Guardian newspaper indicates that the first pilot store will open in October, followed by one or two more before the end of calendar 2016, with more to come in the first half of calendar 2017.

    According to Mr Gillam, the development of pilot stores that meet expectations will be something of a "hard stop". Until the pilot stores have provided a good indication of what will work in the market, the Bunnings UK rollout will not proceed.
    Some help

    One of the most interesting announcements Bunnings made was that it has formed an advisory panel to help it adjust to and understand retail conditions in the UK. The three people on the panel are all heavy hitters in the retail area - including Matt Tyson, the former head of the Masters Home Improvement retail operation in Australia. Mr Gillam praised his contribution in particular, saying:
    Matt Tyson is an interesting choice. Matt knows us very well, because he's been here competing against us. So he understands what Bunnings is. Maybe he understand things that we don't understand about ourselves. Strengths that we don't understand, or weaknesses that we don't know about. He is also a very very well-credentialed UK retailer, born of Kingfisher, and has been part of Kingfisher's expansion in France and in Russia, and also in helping them out of the mess they had in China. It's terrific to have Matt on board.

    The other members of the board are Archie Norman, the former head of Asda and a politician for the UK Conservative Party, and Michael Mire, a well-known McKinsey director, who has a background with both construction and the Kingfisher group.

    It is interesting that two of these choices have extensive past experience with Kingfisher, which Mr Gillam cited as a key competitor at the initial announcement of the acquisition in January 2016, but barely touched on in this presentation.
    Current status

    As Mr Gillam pointed out, Homebase has only been under Wesfarmers control for around four months, so there is little data that could be offered to support any changes made. He said that moves towards lower prices are already underway, and that the stores are moving rapidly away from the "soft" products, such as doonas, and towards an EDLP pricing strategy.

    In an amusing anecdote, Mr Davis recounted how some staff members at a store reported to him that the "scruffies" were starting to show up. This turned out to be a reference to British tradies, who had dared to enter the pampered confines of the Homebase stores, attracted by low prices. Mr Davis was very good humoured about the whole thing, but this does point at just how far Homebase needs to be taken. The class system, which is both frequently mocked and at times half-heartedly emulated in Australia, is alive and well, and sometimes raising barriers to successful retail in Britain even today. It is a long road indeed from welcoming light commercial customers as they "validate" a store, to regarding working men and women as "scruffies".
    Questions

    The questions offered by the financial analysts were, in the main, not particularly good this year. It was almost as though they were a little stunned. To be fair, their mainstay is financial statistics, and Homebase in its current state just isn't producing much to go on just yet.

    The one exception was a long question proffered by the highly respected analyst for Bank of America Merrill Lynch, David Errington. Mr Errington has been raising grave concerns about Wesfarmers' investment in Homebase. In comments published in Fairfax Media before the Strategy Day, Mr Errington is reported as saying:
    We were critical towards Woolworths entering the Australian home improvement sector via Masters and we believe Wesfarmers entering the UK market via Homebase will be as equally a compromising decision for Wesfarmers. Paying $705 million for a business generating $40 million of earnings before interest and tax, and where that business is smaller scale in a tough industry, raises questions.

    In his analysis, Mr Errington questioned whether Wesfarmers would be able to maintain its high rate of dividend payouts.
    With the drop in earnings now expected and post its Homebase acquisition, which brings with it more than $600 million worth of annual rent expenses, this strategy now looks to be closing and with a fixed-charge ratio forecast to fall to 2.44 times, its growth options look challenged. Wesfarmers' balance sheet can no longer afford paying out 90% of its earnings in dividends ... and it cannot afford any of its businesses sustaining further drops in earnings.

    The exchange between Mr Errington, Mr Gillam and Mr Davis is provided at the end of the transcript in this issue of HI News. It's best read in the original, but suffice to say it indicates a good deal of conflict, potentially not only between Mr Errington and Wesfarmers, but also with other analysts as well.
    Analysis

    It is possible to feel some sympathy for the financial analysts. It is difficult to imagine a scenario that would more frustrate their analytical sensibilities than having Wesfarmers spend what could turn into AUD1.9 billion in total to first buy a failing home improvement retailer in a foreign country, then fix it up, and, when it is working reasonably well, replace it with a quite different brand imported from Australia.

    All this introduces a wide range of uncertainties which simply, particularly in combination, cannot be quantified. Risk quantification and prediction are what is at the heart of financial analysis.

    On the other hand, though, Bunnings' position must really be fully appreciated. One of the elements that was not explicitly mentioned by Mr Gillam or Mr Davis, but which emerged every time they spoke about the strategy, is just how deep the talent runs in Bunnings (and Wesfarmers as a whole). It's not just that Mr Gillam can easily tap both Mr Schneider and Mr Davis to take on leading roles, but that each of them can easily call on the services of five or six very competent executives to back them up.

    In the end, what has really happened with Bunnings is that it has found itself, at the end of over 20 years of hard development - and after fighting off a rival for six years which was willing to spend billions of dollars to obtain market share - with a surplus of talent and ability. It's as though a team of Olympic level runners has been built up over the past ten years, and for the moment (while real developmental challenges do remain in Bunnings ANZ operations) many of them would find themselves consigned to the equivalent of taking long walks in the park, or working on improving their poetry, or something.

    Most businesses really hate that kind of waste, but it is especially true of retailers. One of the frustrations that attends this talent surplus is that, given Australia's fears about its small markets coming under the control of monopolies, it is difficult for Bunnings to extend its reach in some markets.

    Viewed strictly in terms of capital allocation, the move into Homebase might not make entire sense. When talent allocation, operational expertise, retail smarts, and disciplined management practices are added to that equation, it all does start to make sense. It's not about creating waste, it's about ensuring waste does not happen.
    The real reason

    There is a place, however, where these two elements, the tending after capital allocation and the careful preserving of talent, do blend together when thinking about the Homebase strategy.

    One thing that HNN has learned is to take just about everything that is said by Bunnings (and especially John Gillam) very seriously. If it doesn't quite make sense at first, generally it's worth thinking about for some time.

    One statement that really puzzled us came out of the original acquisition announcement. This was the idea that Bunnings might have found some way to reduce the lower levels of retail activity during the "off-season", the winter months in Britain. It is easy to dismiss this. Many people who grow up in temperate climates find seasonal weather to be a bit odd, while those of us who grow up with seasons see them as welcome and a joyful part of life.

    What if, though, we began to wonder, Bunnings actually could do that? As a mild example, what if it were possible to extend the southern British growing season? The non-growing season runs on average pretty much exactly 16 weeks of the year. What happens if you take six weeks off of that, three weeks at both the start and end?

    The first thought one might have about this is, if it is such a good idea, why hasn't anyone else done it just yet?

    As it turns out, if you think about that question, some interesting possibilities open out.

    It seems to be quite likely that if you are operating a home improvement retailer that is based on a High/Low pricing strategy, increasing the length of the growing season might not just have little or no effect, it could actually end up decreasing sales revenues and margins.

    High/Low relies on and achieves high sales and high margins during times of what we might call "high sales compression". This is when there is a general spike in demand. This can be caused by certain celebrations, such as Christmas, Mother's day, and Father's day. It is also caused by moments of high seasonal demand, such as (in colder climates) the first two weeks of actual spring, when gardeners rush to buy seedlings for the coming summer.

    Spring comes and the local garden centre offers a "special deal" on petunias (or something). Customers rush down to buy their petunias at this great price - but then there are these other petunias, which are so much nicer, though a bit more expensive. We all know how that ends.

    For EDLP, the story is quite different. The petunias in the EDLP store consist of two kinds. There is the "better than expected" petunia, which is low-cost, but hardy and pretty enough. Then there is the "surprise" petunia. Much of the surprise is that a better petunia is offered at an unexpectedly low price. That sense of surprise is what triggers the purchase reaction in the customer.

    For EDLP, extending the time during which people can buy plants, and/or plant supplies, is going to be very positive. In the end, part of the power of the EDLP model is that it can restructure markets. It often brings these changes about not through single products, but through combinations of products.

    High/Low pricing, by contrast, does not rely on restructuring, but on creating a series of events. If a convenient cultural event is not available, then an event is created, by staging some kind of sale in a product category.

    The important aspect of all of this is that it means High/Low retailers are particularly vulnerable to attack by EDLP retailers. High/Low lacks the tools needed to restructure markets, so EDLP are free to gradually change markets in fundamental ways which benefit them.

    There are strategies that High/Low can employ to fight back against EDLP. However, those strategies tend to be sophisticated and complex.

    What seems possible is that what Wesfarmers/Bunnings has really spotted in acquiring the Homebase business has much less to do with Homebase itself (it is simply an adequate vehicle), and much more to do with the British home improvement market. It is a market, Bunnings believes, that has a very high vulnerability to an EDLP competitor. That is because not only because low prices will work in that market, but also that the existing retailers do not know how to fight back against EDLP strategies that alter market structures.

    That is the opportunity in Homebase - it's the market, not the retailer.

    Until next time,

    Betty

    You can contact me directly via email betty@hnn.bz or Twitter @HNN_Australia

    To receive a daily dose of HNN, download the free HNNBrowser app from the Apple store:
    HNN iPad App
    Products
    DeWalt launches FlexVolt: 20V to 120V tools
    The battery idea
    DeWalt Australia
    DeWalt FlexVolt table saw
    DeWalt DCS575T2 saw
    Click to visit the HBT website for more information
    In a very clever and commanding move, Stanley Black & Decker's DeWalt professional power tools division has launched a range of high-powered tools and accessories.

    After "teasing" the market for over a month, on 21 June 2016 DeWalt finally released details of the new product it has been developing.

    Named "FlexVolt", the new product range is based on some unique battery technology. The FlexVolt batteries have a nominal voltage rating of 60-volt (maximum) or in the Australian market, a non-maximum rating of 54-volt. However, these batteries remain compatible with DeWalt's XR range of 20-volt maximum, 18-volt non-maximum power tools. Additionally, DeWalt is also producing some cordless power tools operating at 120-volt - the standard US household current - that combine two of the 60-volt batteries.
    The battery idea

    Amazon is currently selling the batteries for USD199 for a two-pack of six amp-hour batteries.

    DeWalt is also selling a mains current adapter. This enables users to directly connect their FlexVolt cordless tool to household current, moderating concerns about running out of power on some tasks.

    DeWalt has also thought about the problem of air travel. Lithium-ion batteries about a certain wattage are not permitted on flights, as there is a potential they could catch fire. To get around this problem, DeWalt provides an air travel adapter that effectively makes the battery function like three smaller batteries tied together.

    Voltage switching is automatic between tools. Based on DeWalt's promotional video, the technology works by using three rows of batteries. When plugged into a 60-bolt tool, these connect in series. When plugged into a 20-volt tool, they work in parallel. The result is the high-power of a 60-volt tool, or what DeWalt claims as four times the runtime (per amp-hour) on a 20-volt tool.

    The FlexVolt range also includes what DeWalt is calling "high-efficiency" accessories, which it says are designed specifically to increase the runtime on cordless tools. These include circular saw blades, reciprocating saw blades, and disks for grinders.
    The tools

    DeWalt has announced two 120-volt tools and five 60-volt tools. In addition, it has announced plans to release three items of outdoor power equipment (OPE).

    The 120-volt tools are a fixed blade mitre saw, and a sliding mitre saw. The 60-volt tools are a circular saw, a table saw, a reciprocating saw, a grinder, and a stud/joist drill. The OPE range is expected to include a line trimmer, a blower and a chainsaw.
    Circular saw DCS575T2

    This saw has a 7-quarter inch full size blade, with an electronic brake that stops the blade after the trigger is released. This unit also has an LED light that provides clear sight to the cutline. DeWalt claims it can cut up to 339 cuts per charge in a 2x4 using a flexible battery.
    DeWalt DCS575T2 saw
    DeWalt DHS790AB double bevel compound sliding mitre saw

    Designed for cutting wood, this 120-volt mitre saw is capable of 310 cross cuts in baseboard moulding, according to DeWalt. Tall sliding fences support crown moulding up to 185mm nested and base moulding up to 175mm vertically against the fence. The tool weighs 25kgs.
    DeWalt double bevel compound mitre saw
    DeWalt DCS7485B table saw

    This table saw provides 600mm of rip capacity for ripping 4x8 plywood. Rack and pinion telescoping fence rails make fence adjustments smooth and accurate, with tool free adjustment of the guarding. Table coating reduces friction for smoother cutting. Adjustable rear feet are designed to level the saw on uneven work surfaces.
    DeWalt FlexVolt table saw
    DeWalt DCS388T1 Reciprocating Saw

    The saw has a keyless lever-action blade clamp, and a variable speed trigger. DeWalt claims it can cut up to 158 cuts per charge in a 2x4.
    DeWalt FlexVolt reciprocating saw

    Details on the other tools in the DeWalt line-up are a little hard to find just now, but HNN will keep you posted with more news as it becomes available.
    Analysis

    This is really a very good marketing move by Stanley Black & Decker. The need for more powerful tools, and hence a second battery system, has been growing over the past two to three years as cordless increasingly becomes the default, and having to make arrangements for corded tools somewhat annoying.

    DeWalt has managed to crack the primary problem with that: how do you introduce more powerful batteries without requiring clients to purchase an entire, second system of battery infrastructure? Using one battery that provides the extra power required, but remains compatible with the standard DeWalt tools, is very good.

    More than anything, though, this move has created a strong reason for businesses at the heavy end of building and construction to either stay with the DeWalt system they are already using, or even switch to it, either wholly or partially.

    Both Techtronic Industries (TTI) with its Milwaukee brand, and Bosch with its professional "Blue" brand, had begun to make inroads on that market through their adaptations of mobile phone technology, converting tools into part of the Internet of Things.

    That technology gap still exists, and Stanley Black & Decker will need to address it in some way in the near future. However, at the very least, this move provides the company with more time, and secures its credentials as being at the forefront of tool development.
    Retailers
    Mitre 10 FY2015-16 results
    Results for Mitre 10 FY2016
    Mitre 10
    Metcash results for FY2016
    The Northern Timber Group
    Click to visit the ITW website for move information
    Australian retail wholesaler Metcash has reported its results for its latest financial year (FY), from 1 May 2015 to 30 April 2016. Unusually, while the company has provided presentation slides for a financial analyst briefing, there appears to have been no such briefing as yet, so this report is based on the preliminary results and those slides. Should an actual presentation come to light, HNN will provide a supplemental report.

    For its overall operations, the company has provided results that would be described as poor for most wholesale sectors, but for the grocery sector, which makes up the bulk of Metcash's revenue, the result might best be described as average and acceptable.

    Totals sales for FY 2016 were AUD13,541.3 million, up from AUD 13,369.8 million in the previous corresponding period (pcp), which was FY 2015, a gain of 1.28%. Underlying profit before tax was AUD248.4 million up by 2.56% on the pcp. Earnings before interest and tax (EBIT) in FY2016 were AUD275.4, down 7.37% on the pcp.

    The decline in EBIT reflects increased costs of sales. As Metcash stated in its comments:
    There was continued improvement in both the Liquor and Hardware Pillars, that was more than offset by the decline in Food & Grocery, reflecting the planned investment in price by the Supermarkets business and a deterioration in the performance of the Convenience business.

    The underlying profit numbers benefitted from a decrease in finance costs, which were AUD27.0 million for FY2016, and AUD55.1 million for FY2015. The sale of the automotive assets netted the company AUD242.1 million before tax. Further asset sales provided another AUD57.3 million. This enabled the company to decrease its leveraging.

    The overall profit for FY2016 was AUD216.5 million. The profit for FY2015 was a loss of AUD384.2 million, due to a substantial write-down.

    The only other number that seems particularly significant for Metcash as a whole was an increase in salaries and wages, which reached AUD480.1 million for FY2016, up from AUD453.1 million in FY2015, an increase of 6.0%.
    Metcash results for FY2016

    Metcash announced that it plans to recommence paying half-yearly dividends as of the end of the 2017 financial year.
    Mitre 10

    Mitre 10 managed to produce quite good results. Sales revenue for FY2016 was AUD1056.6 million, up by 0.78% on the pcp. EBIT was AUD32.8 million up 8.97% on the pcp. Growth in like-for-like store revenues was reported as 2.5%.
    Results for Mitre 10 FY2016

    As the background growth in retail sales for hardware grew by 7.9% between Metcash's FY2015 and FY2016, the result would tend to indicate that overall Mitre 10 has lost some market share during this past year.

    FY2016 began with 327 stores signed up to Mitre 10. A further 10 stores joined during the year, while 28 chose to leave, so that the year ended with 378 stores attached to the banner. True Value Hardware stores changed little, going from 69 to 68.

    The company intends to intensify its efforts to cut costs, with an end target of taking AUD100 million out of the business, and an interim target for FY2017 of removing over AUD20 million in costs. The goal is to then use these cost saving to fund further expansion in the business itself.
    Marketing

    A new twist in Mitre 10 marketing which shows up in its financial reports is the phrase "Best Store in Town". It is not possible to tell if this is a marketing phrase used to attract potential members to the banner, or if this is destined to replace the retailers' current marketing phrase "Might Helpful Mitre 10".
    Joint ventures

    Appendix B to the financial statements note that Metcash acquired a controlling interest in two hardware retailers during FY2016, Northern Hardware Group and Timberten Pty Ltd. The company now owns 84.7% of Northern Hardware Group, and 100% of Timberten.

    Note 8 to the Metcash financial statements shows that the company no longer has a joint venture with hardware retailer BRJ Pty Ltd. It previously held a 36% share.

    The 2015 financial statements noted Metcash had entered into joint ventures with G Gay Hardware Pty Ltd, and Woody's Timber & Hardware Pty Ltd. These joint ventures (JVs) continue, along with JVs with Waltock Pty Limited and Banner 10 Pty Ltd.
    Analysis

    In terms of Mitre 10 itself, one imagines that the managing director of Metcash, Ian Morrice, must be very pleased with the Mitre 10 CEO Mark Laidlaw and his team. They have managed to deliver just what Metcash, as it faces troubled times in its IGA business, needs: contained costs and a good EBIT result.

    What is less clear is whether this particular role is really what is best for Mitre 10 as a company, and for the members who have signed up to the banner. HNN has noted that marketing efforts seem often to be well-designed, but ultimately so constrained by cost control that they are not as effective as they could be.

    Speculation continues about whether Mitre 10 will be combined with HTH Group stores, either within Metcash, or in an external company, the latter move possibly funded by one or more groups of private capital investors. This result may very well help to encourage those moves, as it is a clear indication of a business that has more potential than is being made use of by its current owner.
    Masters exit

    The exit of Masters from retailing is likely to have some negative effects on sales for Mitre 10 during the first half of its FY2017. Masters would seem to be in the second stage of what will most likely be a four-stage discount sell-out. We can expect further, deeper discounts, likely in around mid-August 2016, followed by very steep discounts probably some time in October 2016.

    During the second half of its FY2017, however, there should be some sales positives, as consumers seek out an alternative to Masters stores. It will be interesting to see if Mitre 10 is able to ramp up its marketing during this period, and so help its member stores grow their sales.

    Related
    Metcash-Mitre 10 H1 results - HNN
    Metcash full year 2014-15 results - HNN
    Bigbox
    Big box update
    The new Bunnings store in North Orange (NSW) is officially open
    HNN Sources
    Bunnings has decided to pull out of the Nectar rewards scheme in the UK
    The July 4 deadline for the bids for Woolworths' home improvement division may be extended
    Click to visit the HBT website for more information
    The full version of "Big box update" appears in HNN's HI News PDF magazine. The Sunshine Coast council is deciding on applications for Bunnings Warehouse at Coolum Beach (QLD); Bunnings store in North Orange (NSW) is open for business; Bunnings store planned for Victor Harbor (SA); Construction of the $10 million Bunnings Yarrawonga outlet has begun; Bunnings Warehouse in Kingsgrove (NSW) is close to completion; analyst David Errington disapproves of Bunnings' growth strategy in the UK; Bunnings latest movements in the British market include pulling out of the Nectar rewards scheme, failing to trademark its advertising taglines and letting go of Homebase garden staff; and there is a possibility the deadline for Woolworths' sell off of its home improvement division may be extended.
    New stores
    Bunnings fights for Coolum

    The big box retailer will continue to pursue a new warehouse in Coolum (QLD) after the Sunshine Coast Council refused two out of the three development applications it had put before the local authority. Bunnings general manager - property Andrew Marks told the Sunshine Coast Daily:
    We are very disappointed that Sunshine Coast Regional Council has refused the application for a new Bunnings Warehouse in Coolum.
    A Bunnings Warehouse in Coolum would provide a number of key benefits to the community, including employment opportunities for local residents, ongoing support for community groups, and investment in the local economy. Bunnings will continue to work with authorities to facilitate development and bring employment opportunities to Coolum.

    Bunnings' intentions to build an 8,600sqm warehouse at Coolum Beach have also been dashed, but its fight is not over. It has a third application before Sunshine Coast Council officers for a smaller development.

    Councillors unanimously voted against the second application for Bunnings to build at Coolum shortly after voting against its first application for a larger than a 12,150sqm store.

    The third application, which should come before council in a couple of months, is for a 5600sqm store.

    Mayor Mark Jamieson noted his concerns the council was failing Coolum Beach in that it was not creating new job opportunities.

    But Lyn Saxton from Development Watch believes the number of jobs Bunnings would create would be offset by the number of jobs lost from long-existing small businesses in the area. She said the community's preferred use for the site would be for "government offices or more sports fields".

    Related:
    Bunnings tries a second time to build in Coolum - HNN
    Bunnings Orange store unveiled

    Rugby league legend Brad Fittler helped to officially open the new Bunnings store in North Orange (NSW). He told the Central Western Daily:
    I've been working with Bunnings for a while now, I'm a regular customer at the store and I believe in the company's principles. I've built a few houses myself but not very handy - I like watching and organising rather than hammering the nails. It's a massive store but the area will handle it, which says a lot about Orange.

    The $31 million Bunnings Warehouse is a significant upgrade and includes an undercover nursery that is four times the size of the old nursery. The home section has doubled in size from the previous store in the homemaker's centre on the Mitchell Highway.

    In the past, customers had to order stock that could take as long as three days to arrive, but the size of the new facility means most products will be on the shop floor. The new Bunnings outlet has been more than $8 million worth of stock.

    Store manager Jason Bootsma said everyone was extremely excited to finally be open. He said the store would be "tradies heaven".
    Our indoor timber is three times the size of what it once was and would be the biggest range in the Central West for sure. We have a fully enclosed trade yard which is also twice the size it was before which gives us an infinite range for construction - everything is just big.

    You can view a video of the new Bunnings Orange store, courtesy of Eyetrix Productions, here:


    Related:
    Big box update: Bunnings' Orange site gains endorsement - HNN
    Re-zoning allows Bunnings to build

    Bunnings, along with Coles and Aldi, will erect new stores in Victor Harbor (SA) following the Minister for Planning John Rau's decision to rezone the land for retail. Bunnings general - manager property Andrew Marks said it is too early to be able to provide detail of any development application. He told the Victor Harbor Times:
    Bunnings is happy with the decision and we are looking forward to submitting a development application for a new warehouse for the Victor Harbor community. If approved, Bunnings would represent an investment of over $23 million and would be expected to employ over 110 team members.

    It is envisaged the Bunnings warehouse will be 9000sqm, which will be smaller than the one at Mile End, and similar to the new Seaford store.

    City of Victor Harbor mayor Graham Philp acknowledged the Minister's decision, but expressed his disappointment in the process. The Minister took control of the planning process from the council after it was judged council took too long to make a decision. Mr Philp said:
    Our focus has always been on achieving the best outcome for our community and the negotiation of infrastructure agreements was our priority. We maintain our position that the Victor Harbor ratepayers should not have to bear the cost of infrastructure required because of new developments.
    Construction starts on Bunnings Yarrawonga

    Bunnings' latest store in Yarrawonga (VIC) is expected to open in November 2016, and have a total area of more than 6,000sqm. Bunnings general manager property Andrew Marks told McPherson Media Group:
    Bunnings' investment in Yarrawonga will provide great job opportunities for the local community with approximately 60 jobs expected to be available in the Bunnings team following the opening of the store...The community has been waiting to see this project commence and we're pleased construction activity is under way.

    In line with Bunnings' commitment to sustainability, the Yarrawonga store will implement a number of energy and water saving design features, such as energy efficient LED lighting as well as rainwater harvesting tanks to reduce energy consumption. Project manager Gareth Phillips said the Yarrawonga location is a fantastic site. He said:
    It is really good ground to build on with hard compacted clay, this makes for a strong foundation.

    Related:
    Big box update: Bunnings in regional Victoria - HNN
    Bunnings opening in Kingsgrove

    Work on $58 million Bunnings Warehouse in Kingsgrove (NSW) is nearing completion with the internal fitout scheduled for August, according to the Daily Telegraph. The store will measure more than 16,000sqm. It makes the Kingsgrove store the largest in Canterbury-Bankstown, with the Bankstown Airport and Greenacre outlets slightly smaller.

    Bunnings general manager of property Andrew Marks said the new warehouse would offer strong employment opportunities and give local residents a wide range of products to choose from.

    The nearby Masters Chullora store is set to be sold but will remain open in the meantime, said a Woolworths Group spokeswoman.
    Is Bunnings set for failure in the UK?

    Influential Bank of America Merril Lynch (BAML) analyst, David Errington has described Wesfarmers' acquisition of UK home improvement retailer, Homebase as "compromising" and compares it directly to Woolworths' disastrous experience with Masters. His comments have been widely reported in all the major Australian newspapers.

    Wesfarmers' $705 million purchase of Homebase puts is credit rating and generous dividend at risk, according to Mr Errington. He said the damage to investor returns and business performance at Wesfarmers from Homebase would "equal" the impact of Woolworths' costly Masters experiment.
    We were critical toward Woolworths entering the Australian home improvement sector (via Masters), and we believe Wesfarmers entering the UK market (via Homebase) will be as equally a compromising decision for Wesfarmers as Masters was for Woolworths.
    Homebase dilutes returns on investment ... and we think it comes with material business risk.

    Mr Errington also said Homebase appeared to have the "distinct competitive disadvantage" of high base costs and low sales.
    Being the lowest cost while having the highest costs is basically unsustainable and irrational for any business.
    Paying $705 million for a business generating $40 million of earnings before interest and tax, and where that business is smaller scale in a tough industry, raises questions.
    And when a further $1 billion is being committed over the next five years to improve the business, we are highly sceptical.
    Due to the planned overhaul of the Homebase business, we believe marketing costs are likely to be hefty as Bunnings has no brand recognition in the UK. We have concerns that Homebase will likely "chew up" any profits currently being generated in re-branding, marketing, pricing and service costs.
    The growth in the home and garden market in the UK has been low for an extended period as shown below. The current five year CGAR (Compound Annual Growth Rate) suggests growth has been below 1.5% Homebase currently holds about 3-4% market share and we question its ability to grow in a slow market against a backdrop of economic uncertainty (Brexit, global GDP concerns).

    Earlier this year, Bunnings CEO John Gillam said the property costs in the UK were higher at something like 2.6 times the percentage of sales paid in Australia. Mr Gillam has said it will take two years before Wesfarmers will be able to show whether the acquisition will be successful.

    Because the rental costs are high, he will operate in smaller format stores much akin to Aldi and Lidl in the UK who are enjoying fast growth over the bigger majors in their large format stores.

    It is believed that Mr Gillam will put the case for the company to open a pilot Bunnings store in the second half of 2016 and, subject to performance, roll out stores from there. This is down from the plan shared with suppliers earlier this year, when it was confirmed that the first Bunnings store would open in the European summer and with another five or six stores in the pipeline.

    It is also understood that Mr Gillam will stress the company is not committed to spending any further money in the UK unless it is fully justified. He will highlight that the Homebase business is not great, adding that the acquisition gave Bunnings entry to the UK market, not an operating business.

    A number of industry participants are concerned the turnaround of Homebase will be costly and require significant investment to build the network and promote the Bunnings brand in the UK, a market dominated by the Kingfisher-owned B&Q.

    It is believed Wesfarmers is testing several different models before rolling out the Bunnings brand and UK hardware sources have suggested to Fairfax Media that it is already working on changes to the product mix.
    Impact on Wesfarmers

    Its expansion into the UK and declining earnings from its industrial businesses could lead to lower dividends and a fall in Wesfarmers' credit rating, reports The Australian.

    Mr Errington said declining profits from Target and Wesfarmers' non-retail businesses, notably coal, will constrain the group's ability to support the British push.

    Mr Errington argued the fixed charge ratio (which measures costs and balance sheet risk and a key metric used by rating agencies) at Wesfarmers fell from 3.17 in 2014 to 2.99 last year and would fall to 2.54 this year and 2.44 in financial year 2017. It is falling as a result of weak performances from its Target chain, and coal and industrial units.

    Combined with $600 million in annual rent charges from Homebase, Mr Errington said Wesfarmers' credit rating could slip by as much as two "notches" from A-negative to BBB, the same level as wounded rival Woolworths.

    It is understood the ratings agencies have looked into the Homebase deal in some detail and sources close to Wesfarmers suggested the fixed-charge ratio was only one metric used to calculate ratings.

    In January, Standard & Poor's downgraded its risk-rating outlook for Wesfarmers from stable to negative, however, Moody's said Wesfarmers' rating was unaffected by its then proposed acquisition of Homebase.

    The recent note from Mr Errington is the latest in a series of reports that are against Wesfarmers and for Woolworths, with him having a buy on the latter and a sell on the former.
    Mr Errington's reputation

    Sean Smith writes in The West Australian, that Mr Errington has long been known for his forthright, sometimes contentious financial analysis. His record on Wesfarmers, however, is mixed, and his calls on the company have occasionally triggered public clashes with management.

    He was an early, vocal critic of Wesfarmers' $19 billion purchase of Coles, warning back in 2007 when the deal was struck that Wesfarmers had under-estimated the scale of the now successful turnaround and that "the actual outcome could be substantially worse than even our cautious predictions".

    He has also supported the break-up of Wesfarmers to release capital to sustain its retail businesses.
    Those in agreement

    Brian Walker, principal of advisory group Retail Doctor, told The New Daily website that selling hardware to Australians is very different than operating in the UK.
    Australia has a big do-it-yourself market and lots of shopping centres, so the big box model works well. In the UK it is a 'you do it for me' culture and health and safety rules mean you can't do a lot of things for yourself that you might do here.

    And while Australia has long enjoyed high home ownership rates, the same has not been true in Britain, where in the post-war years renters were almost as numerous as home owners. Since the 1980s, ownership has jumped but Mr Walker said it's at 65% and declining now. He said, "In Australia it's 72%".

    A tradition of home ownership fuels the DIY urge in Australia, while in Britain a rental culture makes people more inclined to call a tradies when things need doing.

    Bunnings also relies on servicing tradespeople, but in Britain that niche is served by specified "trades counters" at stores such as Wickes and B&Q, competitors to Homebase. Those factors will make it difficult for the Bunnings model to translate into Britain.

    UK-based industry website, Insight DIY agrees with Mr Errington's assertion that "marketing costs are likely to be hefty as Bunnings has no brand recognition in the UK".
    Bunnings have got rid of the most experienced, senior people from the Homebase business. They are planning to dump the Homebase brand and in the process alienate a large proportion of the existing customer base, who didn't mind paying more for the exclusive brands and the softer shopping experience. To successfully replace just one of those elements, people, brands or customers is a massive task in a challenging retail environment, but to successfully replace all three is going to be a monumental challenge.

    Related:
    Homebase acquired by Wesfarmers - HNN
    Wesfarmers-Bunnings Q3 2015-16 results - HNN
    Support for Bunnings' move into the UK

    Stephen Bartholomeusz writes in The Australian that Bunnings' entry in the UK market will not resemble Woolworths' unsuccessful foray in the Australian home improvement industry.
    ...[W]hatever the eventual outcome of Bunnings' offshore expansion, it won't look anything like the disastrous end to Woolworths' attempt to take on Bunnings in home improvement.

    He goes onto say that Woolworths and Lowe's invested about $3 billion - and lost more than $1 billion - in their ill-fated and poorly-executed attempt to build a rival to Bunnings from scratch.

    Mr Bartholomeusz also points out what Bunnings isn't doing in its first venture offshore. The retailer isn't planning to go from a blank sheet of paper to a 150-store network within five years. This forced the Masters joint venture to embark on a frenetic scramble to acquire sites and construct new stores.

    To read more, go to the following.
    Bunnings won't repeat Woolworths' Masters mistakes - The Australian
    Wesfarmers bets on Britain

    John Durie also writes in The Australian that the local market is leery about companies venturing outside Australia and fund managers would prefer companies to sit in cosy duopolies at home, returning excess cash to shareholders.

    To grow earnings, particularly in this market, companies need to take a risk, which means some pressure on its balance sheet. If everything goes well, this risk will be short term, but companies need to take risks and Wesfarmers CEO Richard Goyder should be congratulated for doing just that.

    Bank of America Merril Lynch (BAML), it should be noted, has a buy on Woolworths and a sell on Wesfarmers so it could be expected to take a negative view on the latter. The aim of the game is to get more people to buy Woolworths and sell Wesfarmers, but at the end of the day, this is based on company performance, and what BAML is doing is positioning ahead of what it thinks will be a change in performance.

    You can read more here:
    Goyder's British bet - The Australian
    Bunnings exits UK loyalty card scheme

    As Bunnings focuses on cutting prices in-store through its recently acquired Homebase chain, it has decided to pull out of the Nectar rewards scheme, the biggest loyalty card in Britain.

    The Aussie retailer will cease to offer or accept points for Nectar's 19 million UK cardholders at the end of December.

    Along with British retail giants such as Sainsbury's and BP, Homebase was one of Nectar's cornerstone members with its shoppers able to redeem points at other businesses such as restaurants, holidays, entertainment packages and other shops.

    But after seven years, and with Wesfarmers planning to transform Homebase into "Bunnings UK", it has decided it can better focus its capital on lowering shelf prices and keeping it competitive with other British hardware chains than be part of the Nectar loyalty program.

    Public notices have been appearing in Homebase stores warning shoppers of the change. The notices, displayed at tills across the chain, read:
    After a careful review Homebase will leave the Nectar programme at the end of the year. This means customers will no longer be able to collect or spend points in store after December 31 2016. Our priority now is offering customers everyday low prices across a wider range of home and garden improvement products.

    Bryan Roberts, retail analyst at loyalty consultant TCC Global, told The Mail on Sunday:
    This is going to be a blow to Nectar. Retailers have been diluting the benefit of their loyalty cards over the past year or two. And there's a sense that loyalty cards are misnamed judging by what's going on, with shoppers flooding to retailers who don't have loyalty cards. Retailers are reviewing strategies and investing in lower base prices rather than loyalty schemes.

    The re-positioning of Homebase as a low price operator by Bunnings will be one of the biggest transformations for a UK retailer. The big box retailer and some of its major suppliers have registered dozens of trademarks in the UK as the group prepares for an overhaul.

    Homebase staff said the transformation would include flooding stores with products bought by the parent firm and already well known in its core Australian market. The Mail on Sunday has learned this will include a host of new names, such as bathroom brand Mondella, lighting range Luce Bella and heavyweight power tool brand Full Boar.

    The supply of old Homebase stock is already dwindling but the flood of new labels could alienate some shoppers.

    Some industry observers believe Bunnings' latest moves could set alarm bells ringing at other home improvement retailers such as B&Q, which have long benefited from the disarray and underinvestment at Homebase. Neil Saunders, managing director at retail research firm Conlumino, said:
    It seems Bunnings is clearing the decks before implementing a big overhaul of Homebase. This is likely to include a complete revamp of the product offering, an improved focus on own brands, and a change in in-store experience. In essence, Bunnings seems to be taking the business back to its DIY roots.
    Such change is sensible given that Homebase has struggled to create a clear position for itself due to a relative lack of investment and focus, especially against the might of B&Q. Bunnings has the financial muscle and expertise in home improvement to challenge existing players.

    He said success would lie in the group's ability to differentiate itself from the likes of B&Q, Wickes and Ikea in product range, in-store experience and service, as well as price.
    UK IP office rejects Bunnings

    Insight DIY reports that Bunnings tried to register its well-known advertising straplines "Lowest prices are just the beginning" and "Lowest prices everyday" for use in the UK - to support its "Everyday low price" approach through Homebase. But the slogans were both rejected as trademarks by the UK Intellectual Property Office (IPO) because the wording was deemed too common. The slogans were classed as "too general" by the IPO.

    Bunnings will now have to find another slogan to represent its every day low price offer and differentiate it from competitors such as B&Q.

    In Australia, Bunnings won an argument with the Australian Examiner when it tried to register "Lowest prices are just the beginning''.

    Bunnings is in the process of rejuvenating the Homebase business and has been lodging a portfolio of trademarks. Some of Bunnings' suppliers have also registered names with the IPO including PPG-owned Taubmans, and bathroom and heating ranges Caroma, Stylus, Fowler and Dorf, which are owned by GWA Group.

    The Mail on Sunday also reports that Bunnings registered trademarks for a number of outdoor furniture and barbecue ranges, including Jumbuck, Mimosa and Matador.
    Homebase gardening staff gone

    Homebase has shed its head of DIY and gardening as well as at least two senior gardening buyers, according to Horticulture Week.

    Jon Kemp was Homebase trading director - DIY and garden, and had been at Home Retail Group for 20 years. Andy Goddard was horticulture category manager at Homebase.

    Jane Templar, who was Homebase plant buying manager has also departed. Paul Emslie was commercial director at Homebase before moving to Wyevale Garden Centres as trading and marketing director. Their replacements have yet to be announced.

    Wesfarmers have not confirmed who were replacing the staff who have left the company.
    Masters bidders want more information

    The July 4 deadline for the bids for Woolworths' home improvement division may be extended because of the scale of its problems and the complexity of the business.

    According to a report in The Australian, a number of suitors have expressed doubt the initial date can be adhered to and anticipate this phase of the process may finish at the end of next month instead. Bidders are continuing to demand more information.

    In the first half of 2016 Masters' free cash flow hit negative $324.6 million. While the retailer's problems are well known, contenders for its profitable Home Timber & Hardware (HTH) are also attempting to acquire some of Masters' stock.

    But any bids for HTH, which is being pursued by Metcash's Mitre 10 and Anchorage Capital Partners along with other smaller rival hardware retailers, will require a ruling from the competition watchdog, the ACCC, amid concerns the wholesale industry would fall in to the hands of just one player.

    However, that line of argument has angered some industry participants who point out smaller retailers are simply attempting to scoop up HTH on the cheap. They also maintain that by keeping the wholesale industry fractured it will heighten the dominance of the industry's biggest retail force, Bunnings.

    The hardware chain has linked up with Harvey Norman and Automotive Holdings to purchase some of Masters' stores while Blackstone and Charter Hall are also in the market.
    Retailers
    Indie store update
    Metcash chief executive Ian Morrice is still keen on buying HTH
    HNN Sources
    Simon Home has purchased a $1.5 million processing system
    Olsens Home Timber and Hardware in Warwick (QLD)
    Click to visit the ITW website for move information
    Metchash is still keen on Home Timber & Hardware; top HTH retailers may be forming a break-away buying group; Simon Home invests in machinery; and a brief profile of Alan Olsen from Olsens Home Timber and Hardware.
    HTH, Mitre 10 merger still "compelling"

    Speaking to the Financial Review, Metcash chief executive Ian Morrice confirmed that it was still interested in buying Home Timber & Hardware (HTH) from Woolworths amid growing speculation it might be forced to withdraw from the auction due to regulatory concerns and unease among independent retailers. He said:
    Woolworths has declared it's a committed seller, we've declared we're an interested party and we have made a submission to the Australian Competition and Consumer Commission (ACCC). Our position is that independent retailers are under enormous pressure in the hardware sector and have been through a lot of footprint growth from the chain stores in recent years.
    We believe it can strengthen the competitive position of independents to have more buying scale and have one unified buying group. We believe that's the best way to compete and the most efficient way for independent operators in hardware to get the best price and most competitive proposition.

    Mr Morrice declined to say if Metcash would be prepared to make undertakings to the ACCC - including passing on cost savings and synergy benefits - to secure approval. He said: "We think it's quite a compelling argument."

    Sales at Metcash for the 12 months ending April rose 0.8% to $1.05 billion. This compares with Bunnings' sales growth of 10.9% in the nine months ending March.

    About 17 Mitre 10 stores either closed or quit the network in 2016, reducing the number of stores to 378. Excluding store closures, Mitre 10's like-for-like wholesale sales rose 2.5%.

    Despite weak revenue growth, Mitre 10 grew earnings before interest and tax by 9% to $32.8 million by improving the performance of joint venture stores and cutting costs, including closing its distribution centre in NSW.

    Mitre 10 managing director Mark Laidlaw said Metcash had decided to close some larger unprofitable stores where lease costs were "killing us". He said:
    And then there's the Bunnings impact - we would lose 15 stores a year from new Bunnings stores being opened.

    Mr Morrice declined to say whether Metcash would raise capital to fund a successful acquisition of HTH, saying a decision would be made later. "At least we've created the capacity or opportunity to fund it in a number of different ways," he said, referring to the $400 million reduction in Metcash's debt over the last year.
    HTH Group spin-off?

    According to Fairfax Media, it is understood an alliance of Hardware Timber & Hardware's biggest members are drawing up plans to build a break-away buying group rather than waiting for Woolworths' protracted sale process to decide their fate.

    One hardware insider told the newspaper it made sense for these experienced retailers to strike out on their own and avoid the uncertainty associated with Woolworths' exit from the industry. He said:
    A lot of these independent retailers are annoyed with how they've been treated by HTH and they're not sure that Metcash will be much better. These traders account for as much as 50% of the revenue coming from Home's franchised network, not including its corporate-owned stores.

    A defection on this scale would be a big blow to Woolworths' sale campaign, including its negotiations with Metcash, with its proposal to combine HTH and its own Mitre 10 network.

    Metcash's plans are yet to get the green light from the competition watchdog despite first approaching Woolworths almost a year ago and the HTH business could still end up packaged into a sale deal with Woolworths' loss-making Masters Home Improvement chain.

    HTH members are currently receiving an additional 2% discount on all wholesale purchases through the network as Woolworths battles to place a protective barrier around its franchised operators and discourage any further departures.

    It is believed Woolworths asked influential hardware store Hume & Iser to draft a letter confirming its commitment to the HTH network after the Bendigo outlet moved its trade business to rival buying group Natbuild. Hume & Iser managing director Stephen Iser said in a letter shown to Fairfax Media:
    While Hume & Iser has joined Natbuild, we have done so as a possible future alternative for our business should the new owners of the HTH Group not fit our requirements. We remain fully committed to Home Timber and Hardware and supporting the group, of which I have been a proud member since its foundation over 20 years ago.

    Mr Iser would not comment on the letter, and denies being part of any breakaway group, but he said there was considerable concern among the top 30 HTH retailers over the future ownership of the operation. He said:
    They all have this nasty taste in their mouth about the private equity purchase of Dick Smith and we all know what happened there. We would like some sort of certainty and the new operator or owner to be committed to the timber and hardware markets, I think Mitre 10 would be...and I think they have the best intentions, providing Metcash hangs on to it. Because you just don't know, Woolworths got into hot water and they just let it go.

    Mr Iser said a combined HTH-Mitre 10 business would deliver a strong competitor for Bunnings but there was still considerable concern the business could be sold off to private equity.
    If an equity group bought it, it would be done on a return on investment and they might get the price up and the business going and then they might just offload us and we would be back here again. We really want to be convinced that the right group is buying Home Timber & Hardware.

    Mr Iser acknowledged HTH could get bundled up in a deal with Masters although he did not think this was the most likely outcome.

    Woolworths will not comment on the sale process or its HTH stores, except to say that it was not unusual for independent group stores to be a member of more than one buying group.
    Simon Home's OH&S commitment

    Paul McDonald, operations manager at Simon Home's Coolum Beach-based location said his company took innovation to another level recently with the purchase of a $1.5 million processing system.

    The new multi-component system consists of a linear saw that pivots in any direction and allows timber to be cut at any angle, an automatic conveyor system and an auto-set jigging system. A final product design is loaded electronically from the office, cut by the linear saw, and the automatic conveyor system sends it to the next stage of processing.

    The system has significantly reduced the need for manual handling in the factory as well as delivering components accurately and on time to the assembly area, according to Mr McDonald. He said the ultimate goal was to have every step of frame and truss manufacture "sensibly automated" so that factory workers operated machines, not hammers and saws.

    Thanks to the recent upgrade, the Coolum Beach site is well on its way. Mr McDonald told the Sunshine Coast Daily:
    The steps taken by the directors and board to commit to and install what we have here today was quite forward-thinking. Our plant in Coolum Beach will be the most up-to-date and efficient truss production system in south east Queensland, if not Australia.

    The Simon family has been in the industry operating sawmilling businesses as early as 1928. In 1950 Simon Pty Ltd was formed and now manufactures frames and trusses, and supplies timber and hardware through its three retail outlets in Coolum Beach, Toowoomba and Ipswich.

    Simon Home supplies timber and hardware as well as engineered building components to a diverse range of customers, from major project building companies to small family builders and handymen.

    The business recently featured at the Doing Timber Business in Queensland conference, held at Novotel Twin Waters Resort.
    Alan Olsen's life in hardware

    The owner of Olsens Home Timber and Hardware, Alan Olsen spoke to the Warwick Daily News about continuing the work his grandfather started in 1928.

    After completing a Bachelor of Business majoring in accounting in Toowoomba (QLD), Mr Olsen said he returned to Warwick in 1981 to join his father and uncle in the family business. He said:
    I've never worked as an accountant though, I didn't particularly want to be pushing numbers all day. I began working in the office and brought a few new skills and ideas to the business when I returned. Not long after I got back, my uncle died and I stepped up further to help my dad run the business.

    In 1983, the Olsen family bought Warwick Hardware. He said:
    It had been there for probably a hundred years, under various owners, and was about 30 years behind the times when we took over. They were still selling everything in bulk and you bought your nails and screws by weight. The customers probably liked that 'old way' of doing things though.
    They had this pulley-type system and the cashiers would send the money up on this rope to an office and the change would come back down. It hadn't been used in a while but I don't know, maybe they didn't want the cashiers handling the money?

    Mr Olsen said the building was dilapidated when they took over.
    White ants had gone through everything. The story goes that there's an underground stream that runs through that part of town and over towards the Condy Club. That's the story anyway, but it might explain the moisture that the termites just love.

    These days, Mr Olsen said they still try to make service and staff the reason why people want to shop there.
    Most of them have been here since the start, I think the customers like having someone they know and trust behind the counter. Apart from that I sit as chairman of the Warwick Credit Union, for 10 years now, which is something I'm passionate about. The rest of my time is for my family. My wife, kids and grandchildren are very important to me.
    Retailers
    Retail update
    IKEA Australia revealed it would start testing an online store by the end of the year
    HNN Sources
    Kogan hopes to raise $50 million through its initial public offering
    Retailers could be facing a millennial "tsunami"
    Click to visit the ITW website for move information
    A number of online stores will be developed by IKEA Australia; Kogan is part of the latest retail revolution; and The Good Guys CEO refers to a millennial "tsunami" for retailers.
    IKEA's online initiative

    IKEA Australia revealed it would start testing an online store by the end of calendar 2016. Fairfax Media reports it will start trialling different fulfilment models in several urban locations.

    IKEA has been trying out small-format stores as click-and-collect points in Spain, Germany and the UK for more than a year now. It appears the rollout of the Aussie online operations will take a similar format to what has been tested in Europe over the past 12 months, according to Power Retail.

    Country manager David Hood believes the online store could eventually be the company's bricks and mortar operations, where sales will rise around 20% this year, passing the $1 billion mark for the first time. He said:
    Over the next few years, we want to create more opportunities for IKEA customers to access the brand in different ways and in new locations.

    In the UK, IKEA's online store has become the largest outlet in the country, without cannibalising sales from existing stores.

    Mr Hood expects similar results in Australia, citing latent demand from consumers who now drive two or three hours to shop at a bricks and mortar store. Australians travel further to visit an IKEA store and are therefore more willing to spend more time and money when they do.

    The new Canberra store, for example, is attracting shoppers from the NSW South Coast, Albury and Wagga. He told Fairfax Media:
    It's a huge growth engine in the UK but it's not taking away from stores.

    IKEA is also opening another five large-format stores as well as between six and eight smaller-format stores and online pick-up points in Australia.

    The small format stores will be around 3000sqm - around one-tenth the size of flagship stores such as Tempe in inner Sydney - and will enable shoppers to browse a limited range of products. But they will also be able to order online from its full range of 9000 products or pick up previous online orders.

    Crucial to IKEA's online ambitions in Australia is a $155 million 70,000sqm multi-function distribution and logistics centre currently under construction at Marsden Park in Sydney's west and due for completion around March or April next year.

    The solar-powered distribution centre, which uses high-bay storage technology with robotic pallet storage and retrieval cranes, has capacity for 100,000 pallets and will enable IKEA to increase the number of products stocked in Australia from 1300 to almost 9000, cutting the time it takes to ship orders to stores, pick up points or directly to online shoppers.

    The new distribution centre will replace the company's existing distribution centre at Moorebank.

    IKEA's online store in Australia will come ahead of a planned global site within the next two years.

    IKEA currently sells online in 13 of the 28 countries in which it operates and generated only EUR1 billion ($A1.5 billion) in online sales last year, 3% of global sales.
    Results

    Same-store sales at IKEA Australia have risen about 8 or 9% this fiscal year - with Melbourne and Brisbane out-pacing Sydney - and topline sales have been boosted by the opening last November of a new store in Canberra, which is trading 20% above expectations.

    There are eight IKEA stores in Australia, including one owned by a franchisee, and a ninth is set to open in North Lakes, north of Brisbane, by the end of 2016. The North Lakes store will be Queensland's second IKEA, adding to the existing location at Logan, south of Brisbane.

    Mr Hood expects sales on the east coast of Australia to reach $1.8 billion or $1.9 billion by 2020 as IKEA opens its new stores and online pick-up points. He said:
    I do believe that sort of figure is more than achievable, especially now we see the online possibilities coming.

    Last year, the retailer celebrated 40 years in Australia. Mr Hood told News Corp. the eventual plan is to make sure there's an IKEA location within an hour's drive of 85% of the eastern seaboard.

    Related:
    IKEA picks up online offering in Australia - HNN
    IKEA CEO admits online tardiness - HNN
    Kogan going public

    Online retailer Kogan hopes to raise $50 million through its initial public offering, which it priced at $1.80 a share.

    It is known primarily for selling consumer electronics but has a range of hardware and equipment products on the Kogan.com site. It also has a brand of private label tools under the Certa label.

    Kogan, which will have a market capitalisation of $168 million when it starts trading, is challenging existing brick-and-mortar retailers such as JB Hifi and Harvey Norman with its low-cost, online-only business model.
    How it started

    Ruslan Kogan founded Kogan.com in 2006 in his parents' garage, selling private-label televisions sourced directly from Chinese factories and smartphones and tablets sourced from grey markets.

    In recent years it has expanded into general merchandise and services such as mobile and travel.

    The company now claims to be the largest pure-play online retailer in Australia, with 52 million visitors to its website a year, 621,300 unique customers and 3.6 million active subscribers.
    What the prospectus says

    According to the prospectus, Kogan.com expects annual revenues to grow 20% to $241 million in 2017. Earnings before interest, taxes, depreciation and amortisation (EBITDA) is forecast to jump 138% to $6.9 million in 2017 and net profits are expected to rise six-fold to $2.5 million.

    Kogan expects revenue to reach revenue of $201.1 million for FY 2016 from $200.3 million in FY 2015. This represents an increase of only $800,000. But Kogan forecasted revenue for FY 2017 to hit $241.2 million even without its Dick Smith acquisition. This would be an increase of $41.1 million, or close to 20%.

    Its FY 2016 forecast for EBITDA is $2.9 million, up from $1.6 million in FY 2015. (The figures exclude Dick Smith sales.)

    It also reported a net loss after tax of $100,000 in FY 2015, which is forecast to balloon to $2.9 million in FY 2016, ahead of its expected ($2.5 million) profit in FY 2017.

    While past earnings look patchy, Mr Kogan and chief operating officer and chief financial officer David Shafer said the company had been EBITDA positive since day one and blamed last year's loss on problems implementing a new enterprise resource management system. Mr Shafer told Fairfax Media:
    It didn't go seamlessly but we're now in a very good place and now, as part of this IPO, we have the capital to fund our growth plans, which are meticulously thought out.

    The company has never had any external equity funding up until now.
    Buying Dick Smith

    Kogan's prospectus also reveals that the company paid $2.6 million to acquire assets of failed retailer Dick Smith including brands, online website and customer database.

    It estimates that the Dick Smith business will add about $95 million a year to its sales tally. Kogan also gained 1.3 million active subscribers through the acquisition that weren't already in its customer database.

    The prospectus outlines synergies such as cross-marketing between Kogan and Dick Smith email databases, extracting sourcing and operating efficiencies.

    Kogan reopened Dick Smith as an online-only business just two months after the acquisition.
    Where will the money go?

    A majority of the funds raised will be used to fund growth and pursue new verticals like it has with its telecommunications business Kogan Mobile and holiday booking business Kogan Travel. It will also look to expand into higher margin product categories such as private label and third-party branded products.

    The company will be operating in a local online retail market that has grown rapidly, but remains under-served compared to other developed economies. Fairfax Media reports that Euromonitor estimates the value of this market at $17 billion in 2015, and is forecast to grow at an annual 11.5% to 2019 helped by a shift in consumer preferences, technological innovation, increasing internet usage and faster download speeds.

    Kogan's initial offer will not be open to the general public. The newly issued shares will be offered to institutional investors, brokerage firms and nominated investors, as well as eligible Kogan employees.

    Related:
    Bunnings' share of small electrical - HNN
    Preparing for millennials

    Michael Ford, chief executive of appliance chain The Good Guys, said retailers were facing a millennial "tsunami", with the digitally savvy generation expected to account for 30% of discretionary spending by 2020. Mr Ford told an Australia Israel Chamber of Commerce retail forum in Sydney recently: "We need to know how to deal with them".

    Digital technology and data analytics would force retailers to rethink not only what they stocked in bricks and mortar stores and online but how they marketed to, and communicated with customers, and measured productivity. He said:
    Retail has been a pretty sleepy old industry for the last 150 years and it's really now at the technology forefront of change.
    Today most retailers recognise productivity growth on sales per square metre and like-for-like sales - technology will enable retailers to measure customers on like-for-like growth. That's probably one of the most significant changes retailers are going to see.
    Measurements will move away from the box that you operate out of and your labour productivity to your share of wallet from an individual customer and what they generate on a year-on-year basis.

    "Big data" would also shake up customer relationship management (CRM), described by Mr Ford as "the most overspent, over-talked about and often over-capitalised initiative in retail", and clarify the debate between traditional marketing such as catalogues and television and digital marketing. He said:
    Actuating what you derive from big data is going to make your CRM program much more effective. That's going to be critical to growth.

    For example, The Good Guys uses two data insights teams: one that mines point of sale receipts to see what categories and products are selling well and another that analyses how customers shop in its stores and those of other retailers. Mr Ford said:
    Through these data insights ... instead of using all those seasoned cliches of satisfying the needs of the customer they're actually going to be anticipating them - that in itself will be the most influential element of how they spend their marketing dollars.

    He also acknowledged the threat from Amazon, which is preparing to enter the Australian retail sector, but said local retailers had a "home team" advantage. He said:
    Amazon is coming like a tsunami but it has ... struggled in Canada because of the tyranny of distance and Australia is a similar sized country and logistics are challenging in this market.

    At the same forum, Myer chief executive Richard Umbers said:
    Amazon is fascinating and we can all learn from what they do but in our world it's actually domestic bricks and mortar retailers getting online that are getting the biggest growth rates in Australia right now.
    That's because of the home team advantages of established customer connections, your existing supply chain and supplier relationships and your ability to be able to return products in your local market. I don't think domestic bricks and mortar retail is down and out yet.
    Companies
    Supplier update
    Dulux Snapshot allows users to match any surface to a colour from Dulux's "World of Colour"
    HNN Sources
    Spectrum Brands' award-winning packaging
    GWA Group has begun registering trademarks in the UK
    Subscribe to HNN weekly e-newsletter
    The full version of "Supplier update" appears in HNN's HI News PDF magazine. Dulux develops the Snapshot with a local startup company; GWA Group has begun registering trademarks in the UK on the back of Bunnings' move; Brickworks provides a trading update; and the North American Retail Hardware Association has recognised Spectrum Brands and its excellence in packaging.
    Dulux Snapshot for colour matching

    Local startup Palette has worked with Dulux to develop the Snapshot after participating in the 2013 Melbourne Accelerator program.

    Dulux Snapshot allows users to match any surface to a colour from Dulux's "World of Colour" that has over 4,500 colours. It helps solve the problem of accurately identifying colours on real-world surfaces, such as walls. Palette CEO Djordje Dikic told Gizmodo:
    We're working with Dulux to take colour to a new level. Snapshot saves time, reduces errors, all while being incredibly easy to use.

    The idea of the product came about when one of the founders of Palette was renovating his parents' home. The task of matching the colour of a wall proved a little trickier than seemed necessary, and so the idea for Palette was born. A Kickstarter campaign was launched, $150,000 was raised and the rest, as they say, is history. Dulux marketing and innovation director, Helen Fitzpatrick said:
    We are thrilled to bring this innovative technology to the Australian industry. Dulux Snapshot will enable everyday colour inspiration to now be accurately translated into any project or creative pursuit. It's important to us as a company to support local talent and ideas.

    Palette pairs with iOS and Android devices, with a corresponding app that lets users save colour matches, organise colours into project groups and rename colours to something that is easier to remember. Users can also share their Dulux Snapshot colour selections via email or social media.
    GWA banking on Bunnings' UK move

    Bathrooms and kitchens fittings supplier GWA Group has begun registering trademarks in the UK for a range of its most popular products. It is preparing for a potential earnings windfall from supplying Bunnings' recently acquired British home improvement retailer with toilets, taps, baths and sinks.

    Recently appointed chief executive Tim Salt told The Australian the step to protect its branding was a precursor to preliminary talks with Bunnings as it sought to ride on its coat-tails into Britain, where Bunnings has bought Homebase, the second biggest retailer in the nation's GBP38 billion ($73 billion) hardware and home improvement sector. He said:
    Bunnings are a very important customer of ours and if we can support their push into the UK we are keen to help. There is no commitment at the moment but we figured it was a prudent thing to do.

    Documents seen by The Australian show the ASX-listed GWA has registered trademarks with Britain's Intellectual Property Office for the Dorf, Caroma, Fowler and Stylus brands. Mr Salt said:
    We have been a longstanding client of Bunnings and if that sort of creates opportunities for us, we would love to seize them. Bunnings obviously have to get their feet under the table and work out what they want to do there, but if the opportunity arises, then we keen to have a go at it. I suspect others (suppliers) will be doing the same as us.

    Bunnings' entry into the huge British hardware and home improvement market could be a bonanza for suppliers that enjoy a strong relationship with Bunnings, with the potential to also supply the 265 Homebase stores across Britain and Ireland.

    Mr Salt said some of his products already stocked in Bunnings, such as Caroma bathroom products or Dorf taps and showers, had a proven track record.
    Bunnings know the quality of our brand, they understand how we operate, they have reassurance around that, service, quality, innovation, etc. and I think those things will be relevant in the UK market for Bunnings.

    GWA sells more than 95% of its products in Australia, and a push into Britain via Homebase could prove a new and highly lucrative export channel.

    Related:
    GWA Group FY 2014-15 full year results - HNN
    Property, building drives Brickworks

    Diversified building materials group Brickworks has indicated better than anticipated earnings for the current financial year, as a result of building activity and a higher contribution from its property development arm.

    The company said it is also bringing forward some planned developments that will give earnings a further lift in the next financial year.

    When releasing its half-year to January results recently, Brickworks indicated that second half earnings would be in line with the first half, when it posted an underlying net profit of $75 million.

    Brickworks managing director Lindsay Partridge pointed to strong demand for building products on the east coast of Australia. He said:
    Momentum within the building industry continues unabated. The building products group is on track to deliver a significantly improved result for the full year.

    The most recent trading update hasn't changed the outlook, although on present indications, the property arm is performing a little better than expected.

    When releasing its half-year results in late March, Brickworks said the east coast housing industry was operating at capacity, which was limiting prospects for further growth.

    The value of home loans made in April declined 1.8%, due largely to a 5% drop in lending to investors. But an overall, high ongoing number of loans have been extended, signalling that underlying activity remains robust.

    Brickworks has been restrained in expanding production capacity in its building materials arm in the present upswing, so it has maintained its focus on lifting prices where possible to boost margins. This has been an ongoing effort since at least the global financial crisis.

    In the latest trading update, the company highlighted its property development activities, particularly in western Sydney. Mr Partridge said:
    The level of activity in western Sydney continues to drive demand at our Oakdale Estates and increase earnings from the property trust.

    It also highlighted additional pre-commitments at the Oakdale Central development west of Sydney, with plans now progressing for a new warehouse development to be completed early next year.

    Later in 2017, Brickworks said it expects to generate about $90 million in income from the sale of property at Oakdale South, which is located nearby. Revenue will also come from the sale of 27.9 hectares of land via its property trust, which includes the sale of seven hectares to Sigma Pharmaceuticals and 6.4 hectares to Toyota Motor Corp Australia.

    Following these sales, work at Oakdale South will focus on developing the remaining 43 hectares of land to meet the pre-commitment market, the company said.

    Due to "strong demand", Brickworks said it would look to bring forward the development of its land holding on Bakers Lane, Kemps Creek ("Oakdale West"), which is expected to provide an additional 90 hectares of developable land and could be ready for occupation by new tenants by mid to late 2018, Mr Partridge said.

    Related:
    Brickworks' H1 profit comes from housing - HNN
    Packaging prizes for Spectrum Brands

    The North American Retail Hardware Association (NRHA) has recognised Spectrum Brands and its pet, home & garden division for excellence in packaging for five of its product as part of the 2016 NRHA Packaging and Merchandising Awards.

    The AccuShot[tm] Continuous Power Sprayer expansion, Spectracide(r) concentrates and ready-to-use trigger sprayer range, Fire Ant Shield[tm] line, and Liquid Fence(r) brand relaunch were acknowledged at the annual NRHA awards expo in Las Vegas recently.

    NRHA hosts the annual competition to inform independent retailers about trends and leading packaging, and to celebrate the home improvement industry's best merchandising and packaging.

    Spectrum Brands' pet, home & garden won packaging awards for shelf appeal, innovation and design excellence.

    The Spectracide Fire Ant Shield range took the gold award in this year's competition. The newly launched products offer solutions for controlling fire ants. They have a tougher look and carefully organised messaging to better meet the demands of homeowners with fire ant problems.

    The Spectracide series of weed and insect control concentrates earned the silver award. With the addition of a side handle and easy-measure cap, the brand's updated bottle design makes it simple for consumers to see it as a concentrate that it gets the job done.

    The AccuShot Continuous Power Sprayer expansion also received a silver award. The successful launch of this sprayer in 2015 gave consumers an intuitive, easy-to-use sprayer with an extendable wand that allowed for precise bug and weed control where they needed it.

    The new, expanded lineup provides more options in the battle against pests. Each AccuShot product is designed to communicate key consumer information clearly while visually demonstrating the strength and efficacy consumers expect.

    Also honoured with a silver award were the Spectracide ready-to-use trigger sprayers, which saw a bottle and front panel upgrade with modern, sleek curves and a much larger billboard to more effectively convey product benefits to consumers.

    Finally, the Liquid Fence brand relaunch received a silver award by NRHA. The brand's assortment of repellents against deer, rabbits, dogs, cats, snakes and other animal pests was hampered by an outdated look and too much label information. The award-winning redesign elevates the line with a more appealing design, and provides a distinguished look to a brand already well regarded by consumers.

    The winning products were showcased during the National Hardware Show as part of the 2016 Packaging and Merchandising Awards Expo at the NRHA Village.
    Careers
    Seeking opportunities
    A senior area manager - retail required at Saint-Gobain's head office in Victoria
    HNN Sources
    HTH Group needs a communications specialist
    Valspar's regional sales manager will be based in WA
    Visit the Mecca Website
    Saint-Gobain has an opening in its Victorian sales team; Home Timber & Hardware Group is looking for a communications "superstar"; and Valspar is seeking an experienced regional sales manager for its WA office.
    Selling Saint-Gobain

    The senior area manager - retail at Saint-Gobain is responsible for the achievement of budgeted sales targets for the retail business unit, managing new and existing business clients. The individual will assist the key account manager in nurturing and growing existing key accounts as well as monitoring and researching the marketplace to identify and secure new business opportunities.
    A senior area manager - retail required at Saint-Gobain
    Communicating HTHG's message

    Home Timber & Hardware Group needs a passionate and energetic communicator who understands the world of retail and can sit at the table with senior executives. The right person can help lead internal and external communications and support the strategic plans for the business as it undergo its latest change program.
    HTH Group needs a communications specialist
    WA-based Valspar position

    Valspar's regional sales manager must have a proven sales management background and existing commercial relationships. Based at its office in Bayswater (WA) and reporting to the state sales manager, this role will lead and direct the activities of the WA retail and trade sales team.
    Valspar's regional sales manager will be based in WA
    Products
    Restoring home imperfections
    DAP All Purpose Wood Filler has made wood repair application process easier
    http://www.prnewswire.com/news-releases/all-purpos...
    It provides a permanent solution for those who want to repair wood surfaces
    DAP PLASTIC WOOD-X is sold through The Home Depot
    Click to visit the HBT website for more information
    DAP(r) PLASTIC WOOD(r) All Purpose Wood Filler can help rejuvenate wood surfaces to make them look new again. And now, DAP PLASTIC WOOD-X makes the application process simpler with the patented DryDex(r) Dry Time Indicator. It has a unique formula which goes on pink and dries natural, letting users know when it's time to sand and stain.

    Both products feature a latex-based formula that is easy to clean up with water, low in odour and looks and acts like real wood.

    The All Purpose Wood Filler is engineered to dry with minimal shrinking and no cracking to provide a permanent solution for professionals and DIYers who want to repair interior and exterior wood surfaces. Its thick, knife-grade consistency spreads smoothly and evenly, which is ideal for vertical surfaces or to mould and sculpt corners.

    Once cured, the wood filler is three times stronger than most other products on the market and provides strong nail and screw anchoring capabilities. While other wood filler products appear speckled or discoloured, Plastic Wood All Purpose dries a consistent natural colour to maintain a blemish-free appearance that can blend well with real wood when stained or painted.

    It is also available in squeeze tubes and comes in multiple wood shades, including natural, golden oak, red oak, walnut and white. Kate Piche, group product director at DAP said:
    Using DAP PLASTIC WOOD All Purpose to easily repair unsightly holes, scratches and gouges in wood surfaces can give your home a refreshed look. It is the perfect solution for repairing imperfections in wood trim, floors, furniture, cabinetry, doors and more.

    DAP has made wood repair application process easier by adding its patented DryDex dry time indicator to the performance of PLASTIC WOOD - creating PLASTIC WOOD-X. Working in the same way as the All Purpose Wood Filler, PLASTIC WOOD-X goes on pink and dries natural so there's no guesswork when it's time to sand and stain. It can create an invisible repair.
    Products
    Fibre cement technology
    Fibre cement by Allura is being used for backyard decks
    PR Newswire
    It can reduce maintenance costs
    Allura USA fibre cement products are for commercial and residential construction
    Click to visit the HBT website for more information
    A technology once used exclusively for home siding is making its way to backyard decks. It can eliminate costly repairs associated with water damage, fading deck colour, wood rot, wood-boring insects and board gaps.

    Water, humidity, pollen and sun exposure can leave an outdoor retreat looking faded and dingy after just one season. This can turn having backyard deck into a maintenance nightmare for homeowners. In response, many US homebuilders are turning to fibre cement decking by Allura.

    Fibre cement stands up to weather conditions in all climates, it does not rot and wood-boring insects are never an issue. The product is flame resistant, cooler on feet and unlike real wood, doesn't fade, peel or chip. Tom Taylor, Allura's director of customer relations said:
    The only time you have to repaint or stain fibre cement is if you want to change the colour. Allura decking looks like wood, but with none of the hassles. Fibre cement is changing everything we previously came to accept about backyard decks. It's an affordable choice for transforming a landscape.
    Retailers
    USA update
    The Home Depot is ensuring its stores become fulfillment centres
    HNN Sources
    Lowe's new app can be seen on Lenovo's PHAB2 Pro
    Ace Hardware tops the J.D. Power 2016 US Home Improvement Retailer Store Satisfaction study
    Click to visit the ITW website for move information
    The Home Depot continues to build for an online future; Lowe's new app is made to work hand in hand with Google's Tango technology; and Ace Hardware has come out on top of the latest J.D. Power 2016 US Home Improvement Retailer Store Satisfaction study for the tenth year in a row.
    Final mile strategy at Home Depot

    The Home Depot is expanding its Buy Online Deliver From Store, or BODFS service. This means it will need more last-mile transportation capacity to deliver everything from power tools to drywall and paving stones.

    Customers can already buy online and pick up goods in Home Depot's 2,200 US stores and about 40% of online orders are picked up at stores rather than shipped to customers. Online sales grew 21% in the first quarter and exceeded USD4 billion last year.

    Rolling out its BODFS service "means our stores are a fulfillment option as well" said Stephanie Smith, vice president of direct fulfillment and delivery for The Home Depot. "This is one more bow in our quiver to support our customers."

    Since 2009, Home Depot has pursued a strategy it called "interconnected retail" that blends its brick-and-mortar and e-commerce business, a strategy empowered by widespread use of smartphones. BODFS is the latest extension of that strategy. Ms Smith said:
    From a Home Depot associate perspective, this takes a lot of complexity away from scheduling deliveries. For customers, it not only makes it easier to schedule deliveries in the store, but online. We're creating an interconnected space between the website and stores.

    More consumers are going to websites before heading to stores. A customer planning a trip to Home Depot could click on an item online, a grass edger, for example, and receive a text with the exact location of that item in the store. Ms Smith said:
    We're very focused on the interconnectivity between mobile phones and stores. More and more of our customers are walking into the store with smart phones. With BODFS, however, the retail store comes to the customer, delivering goods to homes or work sites.

    Home Depot has been testing the service regionally and expects to roll it out throughout the US by the end of the year. Demand at many stores exceeded initial expectations, she said, which put pressure on delivery capacity.

    Although the retailer didn't come up short on home-delivery trucks or drivers, "we had to adjust our expectations about delivery capacity," Ms Smith said.
    We've been able to do that market by market by working with a network of regional and national carriers.

    Last-mile delivery requires more than vehicles that can handle oversized, over-dimensional loads and deliver to residential addresses. It requires drivers that not only drive vehicles but can install products.

    Schneider, the largest privately owned US truckload carrier, recently acquired Watkins & Shepard, a trucking company specialising in difficult deliveries of home products, including furniture and flooring, and Lodeso, a technology company focused on last-mile logistics. Mark Rourke, executive vice president and chief operating officer of the USD4 billion transportation company, said:
    Online shopping is no longer constrained by the size of the product. Furniture and appliances are among the fastest growing segments of e-commerce. We put that all together and decided we need to get in front of that.

    At Home Depot, Ms Smith oversees a last-mile transportation team. She said:
    Their job is forecasting demand and working with our carriers to ensure we have the available capacity. We're using box trucks and flatbed trucks. A lot of it comes down to forecasting.

    The flatbed trucks in particular are used to haul heavier products and construction materials to the building sites of Home Depot's professional customers. Ms Smith said:
    We expect a heavy pro market penetration, but we're still in the early days. A lot of customers are utilising BODFS for bigger, bulkier things such as a ride-on tractor, pavers, mulch, dry wall.

    As the rollout continues from store to store, "we're only going to go as fast as we need to and ensure we maintain excellent customer service and have the capacity we need," she said.
    Lowe's Tango app for projects

    Lenovo Group recently unveiled the first smartphone compatible with Google's Project Tango, a technology designed to measure and map surrounding objects and spaces. Lenovo's PHAB2 Pro has all of the right sensors and other assorted software and hardware to make Google's Tango work.

    At its Tech World conference, Lenovo revealed not only the large phone itself, but one of the first third-party, consumer-facing augmented reality apps made to run on its enormous 6.4 inch screen; an app from home improvement retailer Lowe's.

    The new app from Lowe's is made to work hand in hand with Tango to make it easy to preview any home improvement projects and pieces of furniture or appliances, seeing exactly how they'll look in a home through Tango's advanced augmented reality technology.

    The app can check out the measurements and materials in a home to let users see exactly how something will or won't fit, or how new carpet or flooring may look. Just about any improvement is assumed to be fair game, from checking out a new shower curtain and toilet along with a small rug, to using terra cotta instead of wood for your floors.

    Lowe's Vision app provides a real-world solution not only for interior designers, but also DIYers who are looking to spice up their houses on their own.

    Not much more information was released, but it's safe to assume that the app will have some kind of integration with Lowe's product catalogue to ensure that users who preview something will actually be able to buy it.

    On top of offering up an app for Tango, it was revealed that Lowe's will be selling the PHAB2 Pro in their stores. The large handset will come to users unlocked, for the price of USD500.
    Ace Hardware tops customer rankings - again

    The J.D. Power 2016 US Home Improvement Retailer Store Satisfaction study ranked Ace Hardware "Highest in Customer Satisfaction among Home Improvement Retail Stores" for the tenth year in a row.

    The J.D. Power study is based on responses from nearly 2,995 consumers who purchased home improvement products or services in the previous 12 months. Ace Hardware ranked highest among major retailers with an overall satisfaction index score of 810 on a 1,000-point scale. According to consumers, Ace performs particularly well in the categories of staff and service, as well as store facility.

    The score is based on performance in five areas: merchandise, price, sales and promotions, staff and service, and store facility. Ace Hardware president and CEO, John Venhuizen said:
    Given the impressive list of retailers with which we compete, in no way do we take our tenth consecutive J.D. Power award for granted. My grateful and sincere thanks goes to the consumers who have honoured us with this award, the Ace team who never ceases to amaze me and most importantly, our frontline, red-vested heroes who so passionately serve our customers.

    In 2015, Ace Hardware launched the Ace Center for Excellence, a division created to help businesses and organisations around the world improve upon their customer experience utilising Ace's award winning approach. Through keynotes and workshops, the centre shares the strategies and principles that help leaders cultivate, and team members to contribute to, a culture of customer service that exceeds the consumer's evolving expectations of helpfulness.
    News
    Industrial & Tools News Vol. 2 No. 7
    Download the latest Industrial & Tools News, issue number 2.7
    Industrial & Tools News Vol. 2 No. 7
    The DeWalt Died Crimper has been released for the American summer
    CSR reports its 2015-16 FY results
    Click to visit the HBT website for more information
    The ITN e-newsletter can be accessed in one convenient PDF. Easy to read onscreen, or print it out. Just use the following link to download the PDF:
    Industrial & Tools News - Volume 2, issue number 7

    Some stories have already appeared in ITN's sister publication, HI News 2.9.

    In this issue of ITN, power tool brands Milwaukee, DeWalt and Lowe's Kobalt range have released their latest products in time for the North American summer. Some of the tools will eventually find their way to the Australian market.

    Building products company CSR has returned strong results for its 2015/16 financial year. New product categories will enable it to take advantage of growth in multi-unit construction.

    Japan-based Hitachi Koki experienced a slight bump in sales in its 2015-16 FY results. However its expanding operating costs bring profits down.

    Boral chief executive Mike Kane speaks on housing and announces a change to the company structure. Other supplier news includes STIHL's investment in Chinese power tool company Globe Tools; Saint-Gobain's new logo and H.B. Fuller's acquisition of Cyberbond.

    New updates for big box stores include the development of the Bunnings Kingsgrove store in NSW and July 4 is the deadline for binding offers for Woolworths' home improvement business. There is also speculation that some major Hardware Timber & Hardware stores are banding together to create a separate buying group.

    The Housing Industry Association, Blackwoods and Kubota are featured in the news section and there are products from Welding Industries of Australia, Miller Electric, Hilti, Troy-Bilt and Apex Tools, among others.
    Companies
    CSR 2015-16 results show strong growth
    CSR FY2016 results
    CSR
    Growth in building products for CSR 2012 to 2016
    CSR chart of alterations and additions
    Subscribe to HNN weekly e-newsletter
    CSR has returned strong results for its 2015/16 financial year, which ran from 1 April 2015 to 31 March 2016. Net profit after tax (NPAT) came in at AUD166 million, up by 13.16% from the results for the previous corresponding period (pcp), which was the CSR financial year running from 1 April 2014 to 31 March 2015.

    These results and CSR's well-formulated forecasts for FY 2016/17 reflect the mixed conditions that are likely to prevail over the next year to two years. While the market forces which have contributed to this performance are nearly all quite positive for CSR, for the hardware/home improvement retail industry there are some negatives as well.
    Results

    Sales revenue for CSR was AUD2,298.8 million, up by 13.61% over the pcp. Earnings before interest and taxation (EBIT) for the overall company (excluding significant items) was AUD276.8 million, up by 17.59% over the pcp.

    CSR's chief financial officer, Greg Barnes, pointed out that the results include a contribution from PGH Bricks, a joint venture formed with Australian building products company Boral, of which CSR is a 60% owner. This has been in operation for a year as of May 2016, and is responsible, according to Mr Barnes, for up to 5.0% of the growth, which means EBIT growth for CSR alone would be around 9.0%.

    The strongest contributor to this EBIT result was its building products division, returning AUD169.1 million, up 39.87% over the pcp. Mr Barnes indicated that, excluding the PGH Bricks contribution, EBIT would have risen by 28%.

    CSR was also pleased by the result from its Viridian glass products division, which increased its EBIT from AUD3.1 million in the pcp, to AUD8.1 million in the reporting year, a rise of 161.29%. CSR's aluminium operations returned an almost flat EBIT at AUD104.1 million. EBIT for its property division -- which is largely dependent on timing of sales -- fell by 22.85% over the pcp, coming in at AUD23.2 million.
    CSR FY2016 results
    Growth contributors

    Speaking at an earnings conference call for investment analysts held in Sydney, Australia on 11 May 2016, the managing director of CSR, Rob Sindel, outlined three main drivers of CSR's good performance for its FY 2016.
  • The first was the strong result in building products, which has been supported by strong market demand, but also by better margins, and growth in both new products and new categories.
  • The second driver was what Mr Sindel referred to as "recent transactions", which include the positive results from PGH Bricks.
  • The third driver was what Mr Sindel sees as a good performance from both the aluminium and property divisions of CSR.
  • Building products growth

    Regarding the growth in its building products division, Mr Sindel offered the following comments:
    Our forecast growth in multi residential has actually been much stronger and has accelerated as we've seen in the last 12 months. We identified this as a key opportunity due to our lower relative share in this segment. That's, of course, compared to our traditional high market share in the detached market.
    The main drivers of growth in multi residential included the increase in cost of land, combined with a desire by young people and -- for everyone to have a higher proportion of inner city living. So combined with increasing labour costs and trade shortages, this meant that the industry needed to develop smarter, faster and easier ways to construct buildings, less reliant on the traditional construction trades.
    So we've developed our strategy to help solve these issues, particularly with the growth in Hebel, the acquisition of AFS and with new products like the Velocity offsite walling system.
    Growth in building products for CSR 2012 to 2016

    The end result of the improved market, and selling both a higher margin product mix and increased volume was an EBIT margin of around 11.5% in the second half of CSR's FY 2015/16, according to Mr Sindel.
    CSR acquires AFS Products - HNN
    PGH Bricks

    This joint venture with Boral has performed well for CSR. Its overall earnings were AUD37 million, of which AUD22 million accrued to CSR. The joint venture has resulted in operational savings of AUD2.7 million so far, according to Mr Sindel, and he expects it will fully realise the projected AUD10 million in annual savings.
    Aluminium and property

    The aluminium division saw an incres of 4% in its sale tonnage. Sales increased by 4% over the pcp to reach AUD2,525 million (including hedging), down 4% on the pcp. Mr Sindel pointed to better operational efficiencies coming online at CSR's Tomago smelting operation, which is located 13km west of Newcastle, New South Wales.

    The property result was achieved through the sale of New Lynn in Auckland, New Zealand, along with the property at Chirnside Park, a residential development 35km to the east of Melbourne, Victoria. Mr Sindel said this latter project was around halfway through its expected total sales target. Some 263 lots in the 533 development have been sold, and a further 100 contracts exchanged.

    Mr Sindel also mentioned future developments at Schofields and Horsley Part in western Sydney. These are properties formerly used in the production of bricks, which have been vacated on the formation of the PGH Bricks joint venture.
    Viridian glass products

    Viridian provided AUD 301.3 million in sales, up by 8% on the pcp. The growth has been driven by a maturing business that has been targeted at commercial double-glazed windows and coated glass products. Mr Sindel mentioned in particular the Viridian LightBridge product. This is a coated and double-glazed product designed for use in residential construction.

    Mr Sindel also pointed to Viridian's ongoing growth in the New Zealand market, where CSR is working to acquire the outstanding 42% of its New Zealand glass venture.
    Forecasts

    In looking ahead, Mr Sindel pointed out that Australian building approvals were now over 230,000 in the year to March 2016, with building starts lagging behind. When asked by an analyst whether he believed that the numbers gave support to the idea there were constraints on the construction industry, Mr Sindel said that he believed the major constraint was the availability of good quality construction tradespeople.

    He said the high level of demand in the multi-dwelling (apartment) market was creating a shortage in detached as well. He indicated that this might be particularly the case when it came to bricklayers.
    Analysis

    CSR has successfully transitioned to a company with the right mix of products to take advantage of the growth in multi-unit residential developments. While the company is clear that its present good results are in part an outcome of a building cycle that will likely pass through its peak in calendar 2016, it is also evidently counting on the ongoing resilience of the multi-unit market.

    This contradicts the assertions of some analysts more directly tied to the real estate market and industry who see multi-unit as some kind of a "boom" or "bubble" that will end in sharp price deflation. As HNN has suggested previously, it seems more likely that multi-unit is taking over two markets: first-time home buyers and those seeking out the inner-urban lifestyle.

    In the Sydney market, multi-unit has already been largely integrated into the overall housing market. Brisbane has a different integration, but seems to be moving towards the fully integrated model as well. Melbourne has started down this path only relatively recently.

    For the hardware/home improvement retail market, the forecast situation outlined by CSR has both some positives and negatives. With building construction skills in ongoing demand, sales of items such as tools will likely continue to do well. However, the shift from detached and attached dwellings to multi-unit apartment construction means that there could be an ongoing, systemic decline in demand for the kinds of construction materials supplied by hardware retail.
    CSR chart of alterations and additions

    Furthermore, the strong demand for trades generated by multi-unit construction is likely to increase prices in the residential renovation market. This could lead to a further depressing of the large-project, tradesperson-built renovation market through to the end of FY 2016/17, with an increased shift from outsourced, trade-managed projects to more DIY projects. This will benefit some hardware/home improvement retailers, with a shift from low-margin trade supplies to higher margin DIY supplies and tools.

    For retailers who rely more on the building trades it could create a slight downwards pressure on sales.

    Related:
    CSR results for first half FY 2015-16 - HNN
    CSR full year results for FY 2014/15 - HNN
    Companies
    Hitachi Koki posts 2015-16 results
    Hitachi Koki 2015-16 results
    Hitachi Koki
    Hitachi Koki geographic distribution of power tool revenue
    Hitachi Koki geographic power tool revenue distribution
    Subscribe to HNN weekly e-newsletter
    The Japan-based, global power tools and life sciences equipment company Hitachi Koki has released the results for its 2015/16 financial year, which ended on 31 March 2016. (Note that this is referred to as the 2015 financial year by the company, following the Japanese custom.)

    The most important recent event for Hitachi Koki has been its acquisition of the European cordless power tool company Metabo, which was completed on 1 March 2016. This is important not only because it has been a major financial and strategic commitment, but also because Hitachi Koki is using this event as a trigger to bring in a number of comprehensive changes.

    The company's current results reflect its drive for reorganisation, and a revitalisation of its global strategy. Revenues reached YEN141,570 million, a gain of 4.2% over the previous corresponding period (pcp), which was the 2014/15 financial year. However, operating income declined sharply, down 58.6% on the pcp, coming in at YEN2645 million. Income before taxes was YEN2776 million, down 55.7% on the pcp, and net income attributable to shareholders was YEN1086, down 69.1% on the pcp.
    Hitachi Koki 2015/16 results

    While most regional power tool sales revenues were down on those for the pcp, sales in North America improved by 26.4% to reach YEN39,733 million. This was likely driven by Hitachi's deal to be exclusively distributed through Lowe's Home Improvement in North America.
    Hitachi Koki geographic distribution of power tool revenue

    As a consequence of this growth, North America contributed 29% of overall power tool revenue, up from 24% in the pcp. All other regions contributed 1% less in the balance.
    Hitachi Koki geographic power tool revenue distribution
    Strategic plans

    Operating income gained from both a modest increase in sales of YEN500 million, and changes to the company's pension plan, which brought in a further YEN900 million.

    Operating income expenses increased for structural transformation (YEN2,100 million), and cost of the acquisition of Metabo (YEN1,100 million). There was also a currency exchange loss of YEN1,300 million, and a YEN1,100 million loss attributed to a decrease in production.

    The goal behind this expenditure is very ambitious. Hitachi Koki plans to reach revenues of YEN230 billion by FY 2018/19, with an operating income of YEN18.7 billion. Its FY 2016/17 is a stepping-stone along that path, with the company projecting revenues of over YEN140 billion.

    The core strategy has two parts to it: increasing sales in highly developed countries, including Europe and North America, and improving its business structure in Japan drastically.

    In Japan it plans to review its current selling system, and to explore new sales channels by leveraging its association with the greater Hitachi Group. The goal is to increase Japanese revenues to around YEN40 billion.

    In Europe and North America Hitachi Koki's plans involve two parts, based on expanding its current Hitachi business, and also expanding business through leveraging its acquisition of Metabo.

    In the North American market, the company plans to increase non-Metabo sales from USD326 million to USD380 million. On top of that, Hitachi Koki plans to expand Metabo sales in North America from their current USD5 million to USD65 million. This will bring the total revenue from North America to USD445 million.

    In the European market, the company plans to increase non-Metabo revenues from EUR291 million to EUR308 million. To that will be added EUR291 million in Metabo sales, bringing the total to EUR599 million.
    Analysis

    Hitachi Koki's strategic move to increase its size in the market is no doubt in part motivated by the realisation that the other four major players in power tools -- Techtronic Industries, Bosch, Stanley Black & Decker and Makita -- have been steadily pulling away from it over the past three years.

    The Metabo acquisition has brought it not only a broader, established channel in the European market, and some additional access to the US market, but also a much-needed technology boost. It has essentially added a first-rate battery technology to its already first-rate brushless motors.

    If Hitachi Koki does have a fault, however, it likely lies with the firm's marketing of its products. Techtronic Industries (TTI) has done a great job marketing its Milwaukee brand as the power tool equivalent of a high performance muscle car. Stanley Black & Decker have built an appreciation of its DeWalt line as reliable precision tools for the professional. Bosch has turned its Blue brand into the signature choice for the no-nonsense craftsman who gets the job done with a sense of style. Makita has found a sweet spot where well-regarded Japanese values of endurance, repairability, balance and refinement mesh with similar Western values.

    In this brand sense, Western, developed markets are a little at a loss to understand what Hitachi stands for. The same is true, to a certain extent, in North American markets for the Metabo brand.

    When you hear someone who really understands his brand and understands selling speaking, such as Joe Galli, the CEO of TTI, one of the most striking things is what they don't say about the tools and their development. Listening to him give his half-yearly and full-year results, you can hear him deliberately step around even some great new features, because he knows that mentioning them will not actually help people be enthusiastic about the product.

    At the moment, most brand contacts a buyer has with Hitachi Koki products consists of just about every technological detail about the products. If the company is going to succeed at its worthwhile and ambitious plans for the next two or three years, it needs to craft a brand image that immediately communicates its many advantages. This is especially the case in Australia, where retailers can sometimes really struggle to communicate with customers about what has, unfortunately, become one of the less known brands for many tradies.
    Products
    USA summer of tools
    DeWalt Died Crimper
    HNN Sources
    Kobalt 24V Max Circular Saw
    Milwaukee M18 Fuel Sawzall with One-Key
    Click to visit the HBT website for more information
    If in the northern hemisphere spring a young man's thoughts turn lightly to love, by the time June rolls around the thoughts of building and construction crews have largely turned to three almost unanswerable questions:
  • Is it level?
  • Seriously, the guy who drew this thinks he's an architect?
  • And - especially for those just a bit older - how bad is doing this now going to hurt tomorrow?

  • Fortunately, there is relief at hand to these difficult questions, and it comes in one of the best forms imaginable: new tools.

    Well, "new" may be pushing it just a little, as some of the tools that get highlighted have been released a couple of months before, and some of then have been "pre-released" to the media, but they are certainly new to the people putting down some hard-earned money at a local hardware store, ready to invest in a new set of tools now that the work book is starting to fill up with new jobs.

    This year Stanley Black & Decker's top brand DeWalt has surprised us with some new specialty cordless power tools, the Lowe's home brand Kobalt has finally released the 24-volt tools it promised a few months ago, and Milwaukee is keen to remind us of the tools it has built, and the tools yet to come, including their promised 9 amp-hour 18-volt cordless tool battery.
    The buying decision

    Looking over the tools that are available, HNN would suggest there is something of a difference between this year and the past several years. Every professional/tradie buyer has a kind of imaginary meter in their heads: on one end of the scale is "Me like, me want to buy", and on the other end of the scale is "Could make a difference".

    That "could make a difference" reading is important to independent craftsmen and contractors. It can be the tool that saves that one crucial hour which means that the job gets finished, instead of having to come back the next day as well, or that saves a few percentage points on costs, or is simply safer, faster and gives a better finished result. It can be the difference between making a decent margin on a job, or keeping a key customer happy.

    This year there are quite a few tools that fall into the "difference" category. They do that by pushing the boundaries of what is expected just that one notch further. Rather than optional, nice to have if you have the money tools, they are what HNN is calling "the new essentials".
    DeWalt ramps up

    The big news coming out of DeWalt is something that hasn't happened just yet: the release of a "mystery technology" which it hinted at a month ago in its most recent results release.

    The hint has become a little more defined now, with DeWalt launching a landing page on the web that further teases the product with the brand statement "A Power Shift is Coming". Speculation is rife in the power tool community, and ranges from everything from a line of 24-volt tools to a more efficient battery technology.

    DeWalt promises that we will know all on 21 June 2016 in the US, which will be 22 June 2016 in Australia. HNN will keep you updated. Meanwhile, you can check out the tease at this URL:
    World's First at DeWalt
    20V Max threaded rod cutter

    Designed to easily cut through mild steel rods up to 13mm, and stainless steel rods up to 10mm, the DeWalt DCE350 will likely find acceptance with electricians, mechanics and plumbers currently using corded tools. It uses a four-sided rotatable cutting die, enabling the user to choose the right-sized die for each cutting task. Its design helps to cut down on chips and sparks in the cutting process.
    DeWalt DCE350
    20V Max U-Type Died Crimper

    This is an interesting tool, as it is part of DeWalt's foray into more connected tools. The DCE300 has what DeWalt is calling its "Crimp Connect System". This system will record details of the date/time of a crimp, the force employed, and the total number of crimp cycles the tool has performed.

    While details remain incomplete, it would seem this data can be downloaded from the tool using a USB connector, possibly to custom software. A control panel on the top of the tool shows battery information and service requirements.

    The crimper can deliver up to 118 kilonewtons (12-ton) of crimping force. It features a head that can pivot through 270 degrees, and is designed for one-handed operation.
    DeWalt Died Crimper
    20V Max Dieless Crimper

    The DeWalt DCE350 is very similar to the DCE300, except that it is dieless, of course. It features the same Crimp Connect System, and a similar control panel. It uses a four-pusher design and the head rotates through the full 360 degrees.
    DeWalt Dieless Crimper
    20V Max Press Tool

    This tool can press pipe fittings from 12mm to 100mm in both copper and stainless steel. It also has the Crimp Connect System, and a control panel. The Dewalt DCE200 has a head that can rotate through 320 degrees, and is compatible with a wide range of crimping heads and attachments.
    DeWalt Press Tool
    20V Max Cable Cutter

    No images of this tool are yet available. The DeWalt DCE150 can cut a wide range of cables, and features a hardened steel cutting blade.
    Lowe's Kobalt 24-volt tools

    While HNN has already previewed these, based on pre-release media coverage from the US, these tools are now selling in Lowe's, and user reviews give us a better perspective on them. One surprise is that Lowe's is already offering discounts on some of its 24-volt tools, cutting prices by around 15%.

    The average review rating on the tools ranges from four to five stars, which isn't unusual on the launch of a tool, as it is typically enthusiasts who buy them first. We're just going to look at three of the most significant tools: the circular saw, drill and impact driver.
    24V Max Circular Saw

    Reviews of the saw are particularly enthusiastic, with an overall five-star rating. Many users praise its extra power and depth of cut (it's a 6.5 inch saw, but has the cutting capacity of a regular 7.25 inch saw). For many it is evident this is the first cordless saw that actually makes sense, and helps them to do tough jobs such as cutting 4x4 fence post flush, with ease.

    Bare tool, USD129.
    Kobalt 24V Max Circular Saw
    24V Max Cordless Drill

    As with the saw, this drill received a five-star rating. While users universally praised its power, a few also commented on its increased weight. At the same time most felt that it was a well-balanced tool, that felt good to use. Some mentioned a lack of small touches, such as their being no magnetic bit holder.

    With 2.0 amp-hour battery, charger and soft case, USD149.
    Kobalt 24V Max Cordless Drill
    24V Max Cordless Variable Speed Impact Driver

    Two features of this Kobalt impact driver received a great deal of comment. The first was that it seems to users to be no heavier than standard 20V max impact drivers. The second was a real appreciation for the drivers "finish" feature. Pressing a button (which then illuminates) makes the driver use the hammer for only the first second of operation. This means the user can "pulse" the trigger, and hopefully get a better set to a screw, as well as limiting over-torque, which could snap the screw head.

    With 2.0 amp-hour battery, charter and a soft carry case, USD149.
    Kobalt 24V Max Impact Driver
    Milwaukee

    Most of Milwaukee's most interesting innovations have to do with its One-Key system, which brings Internet of Things (IoT) connectivity to power tools.

    This was the highlight of its annual (northern) summer promotional event, the New Product Symposium. However, there were plenty of coming innovations alongside that to keep most tool buyers interested. One of the most significant is the coming release of Milwaukee's 9 amp-hour battery. Promised for close to a year, Milwaukee says its release is now imminent.

    For the Milwaukee 12-volt range, the company is releasing a larger battery as well, increasing it from the current 3 amp-hour to a 6 amp-hour unit.

    Milwaukee is also at the start of making a major play in outdoor power equipment (OPE), using the same 18-volt batteries used in its cordless tools. This line of equipment is set to be launched in January 2017.

    Milwaukee heavily promoted its One-Key tool tracking feature, which seems to be evolving in terms of interface. As this system relies on an internal battery inside the tool, it is difficult to defeat - those batteries last for as long as 18 months. According to the company, something like 1000 tools that were lost or stolen have now been found again by using One-Key.

    One-Key has also added a lock-out feature, which makes it easy to remotely shut down a tool so that it won't work until its owner unlocks it.

    In terms of new tools in the One-Key line, the star is currently the M18 Fuel Sawzall. Here the One-Key system can provide a vital service. By altering the way the saw performs based on the type of material being cut, blade life can be considerably enhanced, and cutting tasks can be achieved both more easily and safely.
    Milwaukee M18 Fuel Sawzall with One-Key
    Analysis

    The patterns that we have seen in tool development in the recent past have largely been about design convergence. Most cordless power tool manufacturers have been keen to match the offering of their competitors, and possibly squeeze out a slight advantage by offering just that little bit more.

    This year, each of these major manufacturers have largely gone their own way. We could interpret DeWalt's push into its downloadable data tools as being a "catch-up" effort in the face of Milwaukee's One-Key system. There may be an element of that, but these tools are also more likely to appeal to smaller contractors who are less concerned about connectivity, and don't find downloading data to be a bad thing to do.

    The Kobalt 24-volt tools represents a brilliant move by Lowe's. It has identified a particular strong slice of the market, which is those professionals/tradies who are unwilling to entirely let go of their corded tools as they don't like to compromise on power.

    These tools are, according to the initial reviews, well-designed, and deliver on the power promise. Lowe's also promises they will have long lives, due to using less-stressed systems, and time will prove whether this bears out. If it does, then Lowe's may be on its way to establishing a "must have" set of tools for specific contractors involved in areas such as fencing and framing.

    Milwaukee has done amazing things with its technological development of its One-Key tools. While the features it currently offers are very attractive to owners of large fleets of tools, it will be interesting to see how well the company "gears down" these capabilities so that smaller contractors and even individuals are interested in them as well.

    The One-Key Sawzall is one clear step in that direction. Being able to offer a high degree of fine control, as well as "remembered" settings for different situations would be enough to make heavy users of these tools take a second look at the Milwaukee system.

    The story of tool development over the next two years will be one of understanding how to bring more technology to specific markets, in such a way that its uptake is high enough to pave the way for yet more technology. Each of these companies has selected a specific path, and it is going to be interesting to see how these strategic choices play out.
    Companies
    STIHL buys minority stake in Globe Tools
    STIHL has secured a "substantial" minority share of the China-based Globe Tools Group
    PR Newswire
    Globe Tools supplies customers mainly in North America and Europe
    STIHL will be able to expand its cordless product line
    Subscribe to HNN weekly e-newsletter
    The STIHL Group has secured a "substantial" minority share of the Globe Tools Group, a China-based manufacturer of corded and cordless outdoor power tools under its Greenworks brand. STIHL executive board chairman Dr. Bertram Kandziora said in a statement:
    Our stake in Globe Tools means we are systematically consolidating our strategy in the growing market for cordless power tools. We will utilise synergies in the development and production of cordless products.

    Owner and managing director of the Globe Tools Group, Mr. Yin Chen, said:
    We are pleased that we will have STIHL on board in the future as a strong and reliable partner. This involvement is a milestone in our growth story.

    Globe Tools is a supplier of power tools to customers mainly in North America and Europe. STIHL makes products for professionals in forestry and agriculture, landscape care and the construction industry as well as consumers.

    The two companies complement each other in the market for cordless and corded electric power tools and intend to create achieve gains in efficiency. Dr. Kandziora said:
    This move enables us to quickly expand the STIHL cordless product line for the customers of our servicing dealers in the entry-level segment and offer high class products in STIHL quality at competitive prices.

    Moreover, STIHL will make use of the "favourable" production costs of Globe Tools in China, as well as the procurement of components.

    Along with the fresh injection of capital to fuel further growth, Globe Tools said it expects to benefit significantly from STIHL's many decades of experience in the industry.

    Mr Chen runs the Globe Tools Group as a family business. It has a high level of vertical integration and produces around eight million cordless and corded electric products annually. Turnover last year amounted to USD325 million, according the company.

    The Globe Tools Group has a workforce of around 4,000 people in Hong Kong, Changzhou (China), North Carolina (USA), Newmarket (Canada), Moscow (Russia) and Cologne (Germany). Its manufacturing operations are in Changzhou while the company's US distribution headquarters are based in Mooresville, North Carolina.

    Terms of the deal ha have not disclosed nor was the size of the stake in Globe Tools that STIHL purchased. Approvals from antitrust and other authorities in several countries still have to be granted before the transaction can be completed.
    Products
    Digital tools for renos
    General Tools' ToolSmart range includes a mobile app for wireless connection
    Marketwired
    Toolsmart's digital angle finder has a range of 225 degrees
    The digital multimeter measures voltage, current, resistance and surface temperature
    Click to visit the HBT website for more information
    General Tools' ToolSmart[tm] line includes a free Android or iOS mobile app that uses Bluetooth or Wi-Fi technology to wirelessly connect to four handheld measuring and inspecting tools. Data from each device is instantly transmitted to the app, which automatically stores and catalogues the information and determines the materials and tools necessary to complete the project.

    The ToolSmart product range includes a laser distance measurer with a range of 100 feet; a video inspection camera with a pencil-thin camera-tipped probe that can capture videos and photos; a digital multimeter for measuring voltage, current, resistance and surface temperature; and a digital angle finder with a range of 225 degrees. Greg Bonsib, vice president of marketing at General Tools said:
    General Tools is excited to be teaming with Lowe's to help tradesmen, DIYers and craftsmen work smarter, measure better and be more productive.

    The design of the ToolSmart app eliminates the need to jot down readings on scraps of paper that often get lost in cluttered project areas. In addition, the precision of the ToolSmart devices combines with the app's capability to store and integrate data. This combination can also generate a list of materials and tools to minimise human error. Product manager, Andrew Micallef said:
    Working in concert, the ToolSmart app and devices provide precise support for even the most intricate and complex building, remodelling, woodworking or inspection projects.

    Founded in 1922 as General Hardware Manufacturing, General Tools has over 1,200 products including specific-purpose mechanical hand tools as well as precision measuring and inspection tools.
    Products
    Troy-Bilt adds to FLEX line
    New products have been added to Troy-Bilt's FLEX range including an aerator
    PR Newswire
    The FLEX Dethatcher covers more ground in fewer passes
    Troy-Bilt's FLEX line was introduced last year
    Click to visit the HBT website for more information
    Three new attachments have been added to Troy-Bilt's FLEX range, a customisable yard care system that was introduced last year. The system revolves around one engine that can accept multiple attachments.

    The FLEX Dethatcher, Plug Aerator and Water Pump now join the original attachments, the FLEX Wide-Area Mower, Leaf Blower, Snow Thrower and Pressure Washer. In the US, they are exclusively stocked at Lowe's stores.

    The FLEX system has been honoured by the Edison Awards with a gold award in the Home Tools & Maintenance category. Originally established in 1987, the Edison Awards have recognised excellence in new product and service development, marketing, design and innovation.
    Dethatcher

    The FLEX Dethatcher covers more ground in fewer passes, combing grass with 7.5-inch, zinc-coated, double-torsion spring tines. It offers six different height settings to ensure quality performance through all types of grass.
    Plug Aerator

    The FLEX Plug Aerator has a 28-inch operating width engaging sixteen, 12-gauge galvanised steel plug spoons that manually rotate to extract soil plugs as deep as two inches. The integrated weight trays accommodate several weight sources commonly found around the home - like cinder blocks or paver bricks - which will help dig even deeper.
    Water Pump

    The FLEX Water Pump has a 120gpm (gallons per minute) max water flow rate and a 20-foot reinforced suction hose designed to supply water to the pump in all appropriate pumping applications. The water surge is subsequently discharged through a 25-foot flat discharge hose, with up to 80-foot total lift and 20-foot suction lift. It can work in a variety of positions, high and low.

    Additionally, this water pump comes with all pieces and parts, including hoses, all couplings and integrated storage to keep everything in one place - so it's ready to go wherever and whenever it's needed.

    Related:
    Modular yard care system - HNN
    Products
    Pliers designed to pull
    The Crescent Code Red Nail Pulling Pliers in action
    HNN Sources
    They guarantee a therapeutic release for fasteners
    The Nail Pulling Pliers are available from Apex Tool Group
    Click to visit the HBT website for more information
    The new Crescent Code Red[tm] Nail Pulling Pliers is becoming known for its ease-of-use and durability.

    It is the speed, strength and function of these pliers that makes it competitive. With the curved foot of the Nail Pulling Pliers and quick grip parallel jaws preventing slippage, users can apply maximum force simply by leveraging weight into the curved foot.

    The racing red, ergonomically designed, comfortable grip allows for one hand operation so any work can be done quickly.

    Pulling old nails and stuck staples used to be a struggle but Crescent has engineered the Code Red Nail Pulling Pliers to guarantee a therapeutic release for all manner of fasteners.

    The hand tool is designed to pull finishing nails; floor staples; wire and coaxial staples; headed nails and brads.

    No matter the degraded state of the nail head, whether it is in the front or back of the material, how stubbornly fixed it is or where the staple or fastener is located; the Crescent Nail Pulling Pliers are made to work the first time and with less damage and marring than traditional nail pulling pliers.
    Products
    Light steel frames for luxury custom homes
    BONE Structure uses a patented light steel frame building technology to build its custom homes
    AZO Build
    The home's shell produces near zero waste, and is made of 89% recycled steel
    The company is scaling up to produce 1,000 residences per year
    Click to visit the HBT website for more information
    BONE Structure(r) has been using a patented light steel frame building technology and integrated process for its high-end custom homes. It recently broke ground on its first California net zero-energy project.

    BONE Structure creates custom homes built from columns and beams that are laser cut in a manufacturing plant and delivered to the site for assembly. A licensed BONE Structure assembly crew of five workers will assemble the shell of the home in days, each using battery powered drill, and one type of self-tapping screw to secure the steel columns and beams in place.

    Electrical, plumbing, heating and ventilation systems are easily connected thanks to pre-cut openings acting as "highways" within the structure. Pre-cut insulation panels clip into place between the steel columns and polyurethane foam insulation is sprayed on the exterior that tightly seals the building and acts as a vapour barrier. Together, the steel structure, insulation panels, spray insulation, and the roof create a tight, energy efficient envelope.

    The Canada-based company began assembly on the 3,200 square foot home in Stanford that will meet California's 2020 Zero Net Energy (ZNE) new home building requirements.

    The home was commissioned by professor Mark Jacobson, the head of the Atmosphere and Energy Program at Stanford University to serve as his personal residence. He said:
    I wasn't in the mood to build a house, but after having looked at a lot of houses, I thought I could make the home more energy efficient and to my liking if I built it myself. I looked into a couple of prefab companies to reduce waste and disruption on the jobsite. I selected BONE Structure because it allows for a custom design to make the most of my odd-shaped lot.

    While any architect can utilise BONE Structure's steel construction system in its design, Professor Jacobson opted to have one of BONE Structure's in-house architects design the new home. He said:
    The steel frame system allows for exciting design features that would not be possible using traditional building methods. Interior spaces and window lines can run up to 25 feet between columns.

    BONE Structure homes can have a large open plan interior space and double height ceiling allowing for natural light throughout. Future reconfiguration is simple, and changed as needed. The home's shell produces near zero waste, made of 89% recycled steel, and is 100% recyclable, seismically resilient and safe from damage by termites and mould. Charles Bovet, vice president of BONE Structure - US said:
    This is a great first project for BONE Structure in California and a perfect example of the benefits of our system...Our shells are net zero ready, meaning they are extremely energy efficient and with the addition of a small solar system they can produce more energy than they consume.

    BONE Structure expects to build 50 new homes in California in 2016. The company is scaling up to produce 1,000 residences per year to meet a growing demand for this disruptive home construction technology. It is the only net zero-ready energy builder that can produce homes on a large scale.
    Companies
    HIA's project home winner
    The façade of the prize winning kalka project home
    News Corp.
    The kalka-built bathroom
    A bedroom in the kalka project home in Grange (QLD)
    Subscribe to HNN weekly e-newsletter
    A five-bedroom home located in the Brisbane suburb of Grange has won top prize in the 2016 HIA-CSR Australian Housing Awards in the project home category. It was made by construction and development company, kalka.

    Judges were impressed by how the home managed to blend into the existing streetscape by observing the size, scale and style of neighbouring homes. kalka founder and director Hugh Bridle said it was a fantastic achievement to be acknowledged among so many major contenders. He told News Corp.:
    We place such a high importance on design, functionality and quality so it's an honour to be recognised with an award that reflects these attributes. The beauty of the award is that it acknowledges the work that our team are doing and goes a long way to recognise their continued commitment to kalka and the way we do things.

    The two-level home, with a contract price under $400,000, was built to Brisbane Small Lot Code requirements, with attention to high quality interior layout and finishes.

    The overall design maximised the indoor/outdoor living space, with features such as heightened ceilings to create a sense of openness, and windows positioned for cross airflow and interior natural light.

    The open plan kitchen, dining and living has spaces defined by different ceiling heights, with the bedrooms and main bathroom upstairs.

    HIA managing director Shane Goodwin said the awards program represented the exacting standard of its more than 40,000 members involved in residential construction. He said:
    HIA members are dedicated to achieving the very best workmanship and standards in every project they undertake. HIA's awards provide a tremendous opportunity for our members to showcase their projects and highlight building and design excellence.
    Products
    A smarter way to measure
    The Hilti PD-C Laser Range Meter is designed for building professionals and tradies
    Power Tools Reviews
    It is engineered to take fast and accurate measurements
    The Hilti PD-C Laser Range Meter has 4GB memory
    Click to visit the HBT website for more information
    The new Hilti PD-C Laser Range Meter is designed for building professionals and tradies alike. They often spend more time than they'd like writing and organising paper measurements so workers won't waste time on materials from incomplete data.

    To save time and eliminate the worries of incomplete data, the Hilti PD-C with touch screen is engineered to take fast and accurate measurements.

    Aside from its touch-screen capability, the Hilti PD-C Laser Range Meter also offers a powerful camera. This combination of features allows the user to sketch distances directly on the photos taken. With one hand, the operator can capture a laser measurement - simply point, shoot and mark dimensions directly onto the photo. The device is able to accurately measure heights of ceiling and long distances up to 656 feet.

    The camera features a targeting function where a user can spot the laser target easily whether indoors or outdoors and under any light conditions. The Hilti PD-C has time saving intuitive guides and geometric calculations built into the software, which are visible on the large smartphone-like screen.

    The Hilti PD-C Laser Range Meter has 4GB memory, so the user can take more than 3000 measurements on any given day. It can convert and share data in single PDF or CVS reporting formats and transfer it though USB to any computer or via Bluetooth to Android devices. Photos with measurements can also be exported as a jpeg files.
    News
    HI News Vol. 2 No. 9
    Download the latest HI News, issue number nine
    HI News Vol. 2 No. 9
    DuluxGroup reports positive results for the first half of 2015-16
    Bunnings will be part of the Chadstone Homeplus Homemaker Centre in Melbourne
    Click to visit the HBT website for more information
    The HNN e-newsletter can be accessed in one convenient PDF. Easy to read onscreen, or print it out. Just use the following link to download the PDF:
    HI News - Volume 2, issue number 9

    In this issue, we explore the impact of DIY TV shows on the Australian home improvement industry at a time when their popularity may be waning. DuluxGroup also reports positive results for the first half of 2015-16 but we question whether it can adapt to a changing environment.

    This edition has a number of updates for big box stores, independent stores and other retailers related to home improvement. Some of the stories include Bunnings move in Albury (NSW); Steinhoff-owned POCO looking at buying Masters sites; The Good Guys contemplating an IPO; and Mitre 10 gaining a new member in Kellys Wodonga.

    On the international front, we feature quarterly results from The Home Depot, Lowe's, Kingfisher, Ace Hardware, Travis Perkins and Grafton Group.

    In terms of suppliers, there are stories about Boral's Mike Kane's reference to the housing market during his speech at the Macquarie Australia conference and Valspar's second quarter results.

    There are new products from Dynamic Paintware, Troy-bilt outdoor equipment and Cub Cadet.

    Valspar, Milwaukee Tools and DuluxGroup are also highlighted in the careers section.
    Companies
    DuluxGroup H1 2015-16 results
    Results for DuluxGroup first half 2015-16
    DuluxGroup
    Strong record of DuluxGroup growth
    DuluxGroup's strategic goals
    Subscribe to HNN weekly e-newsletter
    Australia's DuluxGroup (Dulux) has reported its results for the first half of its 2015/16 financial year. The company has delivered a positive performance, as compared to the previous corresponding period (pcp), which was the first half of the 2015/16 financial year.

    Highlights of its performance include an increase in underlying earnings before interest and taxation (EBIT) of 4.5% over the pcp, while underlying net profit after tax (NPAT) also increased, growing by 3.7%.

    Overall sales grew by a more modest 1.7%, below the accepted rate of inflation. Sales were adversely affected by some corrections in the retail sector of the paints and coatings market, as volumes of lower-cost paint increased. Additional costs included those associated with the introduction of Dulux's improved "Wash and Wear" brand of premium consumer paint, which had high marketing costs.

    Dulux was also affected by its destocking from Mitre 10 operations in New Zealand. Poor economic conditions in Papua New Guinea have also hampered its planned expansion in that market.

    Dulux reports that its two main infrastructure projects, the construction of a new paint factory in Melbourne, and a new distribution centre in New South Wales, are both proceeding on-time and within their budgets.
    Paints and coatings

    This segment of Dulux had sales of AUD452.5 million, up by 2.3% on the pcp. EBIT (excluding non-recurring items) was AUD91.1 million, up by 4.0% on the pcp.

    The CEO of DuluxGroup, Patrick Houlihan, outlined the following forces that have affected the paints and coatings business of the company:
  • Overall growth for the Australian business was 4.0%.
  • The market contracted for Dulux paints in New Zealand, as Mitre 10 New Zealand (a separate entity to the Metcash-owned Mitre 10 in Australia) ceased to stock Dulux paints. Mr Houlihan put the effect of this at around AUD1.0 million in terms of EBIT.
  • The renovation/repaint market for Dulux fell by 7%. This was due to two main factors. One of these was that during the pcp the company had experienced a surge in sales of cheaper paints, providing a tough comparison with the current market. Also, there were substantial destocking activities by retailers during the results period. In addition, there were promotional activities, including discounts, associated with the introduction of the company's latest "Wash and Wear" paint brand.
  • During the current report period, new housing supply in Australia grew by close to 8.0%, helping to bolster sales in Dulux's less profitable paint sector.
  • Commercial/trade sales also grew during the period, increasing by 5.0%.
  • Texture coatings grew well, boosted by the increase in building activity.
  • Protective coatings fell overall, as spending on infrastructure in areas such as mining continued to decline.
  • Margins were boosted by an increased preference by consumers for premium, higher-margin paint products.

  • Mr Houlihan was clear in pointing out that, whatever the fluctuations may be, the underlying market for paint in Australia and New Zealand remains sound.

    EBIT margin grew from 17.8% for the pcp to 18.3% for the current period. The company predicts that overall EBIT margin for its financial year 2015/16 will be higher than for the previous financial year. This segment contributed 53% of the company's sales revenue, and 73% of its overall EBIT.

    Dulux reports that it is now expecting decreased costs from the planned decommissioning of some product lines previously produced at its Rocklea facility (replaced by production at the new Melbourne-based factory). This is due to the company choosing to shift the production of some products from outsourced suppliers to the Rocklea facility, which it predicts will result in overall cost savings.

    The full benefit of the savings from the new factory are expected to reach the balance sheet only in the second half of 2018.
    Future

    Mr Houlihan said that part of the company's expansion plans for this segment included the introduction of more specialty products. He reiterated in response to the question of an analyst that Dulux sees the market largely adhering to its longer term patterns over the coming year. This would mean growth in the market of between 1.0% and 1.5%, with additional price growth of around 2.0%.

    He also provided details on the expanded Wash and Wear paint range. The product retails in four-litre cans for AUD72, up from AUD69 for the previous version. Mr Houlihan pointed in particular to the improved performance of the matte paint, which enabled painters to use it in areas where they previously might have used low-sheen paint. He also mentioned the Dulux Wash and Wear Super Hide paint, which has a higher level of Titanium oxide, and is able to conceal a black surface with just two coats of white paint. Super Hide costs AUD80 for four litres.

    Mr Houlihan did not rule out trying to supply Bunnings UK with some products, but pointed out that this would be a difficult market in which to compete, given the number of long-standing brands available there.
    Competition

    Asked by an analyst about expected competition from the merger of Valspar and Sherwin-Williams, with the two US-based companies having a market presence in Australia, Mr Houlihan reiterated aspects of previous answers to competition questions. He stated that he did not see the merged company as posing any greater threat than past competitors, such as Nippon paints, or PPG. In particular, he noted that Sherwin-Williams had pursued an own-store strategy, while Dulux had partnered with both Bunnings and Mitre 10 in Australia.
    Consumer and construction products

    Sales for this segment were AUD125.7 million, a 5.2% decline over sales for the pcp. EBIT, excluding non-recurring items, also fell, coming in at AUD13.9 million, down 7.3%.

    Dulux places much of the blame for the decline on destocking at the hardware operations of Woolworths, as that company begins its exit the home improvement retail business. Exclusive of Woolworths, the company says that sales of its Selleys products grew by 3.0%.

    Mr Houlihan clarified that the destocking originated with the Woolworths businesses, including both Masters and the HTH Group. When pressed on why HTH Group would be destocking, he responded that Dulux sold directly into the Woolworths' wholesale warehouse, and that HTH Group seemed to be rebalancing its stock levels of Selleys products.

    The Parchem business continues to struggle, due to the decline in general infrastructure spending. In contrast with the pcp, there was also a reduced level of rebuilding activity in New Zealand, with a spike originally triggered by the earthquake in Christchurch. These factors resulted in a decline in EBIT for Parchem alone of AUD900,000. On the positive side, both gross margins and operating efficiencies were improved.
    Garage doors and openers

    Sales for this segment improved, but EBIT remained unchanged. Sales were AUD84.3 million, an increase of 7.0% over the pcp. EBIT came in at AUD5.5 million.

    Growth was boosted by the acquisition of the Western Australian assets of Gliderol. The company predicts the coming half of the financial year will provide stronger results. Sales performance remained strong, both through direct sales to builders, and the company's distribution channels.

    On the negative side, manufacturing costs were higher than anticipated. However, Dulux is anticipating a stronger performance in the coming half-year.

    Mr Houlihan outlined some of the advances that have been made in this segment. This includes the relaunching of the B&D garage opener/door business under a new brand, Home Safe Home. This has been backed up by a new website.

    New products and features have also been introduced. This includes a second generation kit for integrating door openers with smartphones, and a first for the Australian market, a lock-in device that prevents garage doors from being forced open from outside.

    Dulux's chief financial officer, Stuart Boxer, hinted that there would be stronger marketing activities during the remainder of 2016. Mr Houlihan was also quick to defend the position of the business segment. He pointed out that the business has a 30% market share, which provides a margin in earnings before interest, taxation, depreciation and amortisation (EBITDA) of around 14%.
    Other businesses

    Cabinet and architectural hardware sales improved by 8.2% over the pcp, coming in at AUD88.9 million. EBIT also grew, up 38.9% over the pcp, at AUD5.0 million.

    For the remaining businesses, including Yates, sales fell by 1.0% over the pcp to reach AUD105.9 million, while EBIT was AUD7.3 million, up from 7.2 million in the pcp.
    Analysis

    While there continues to be something satisfying about the way in which Dulux constantly churns out good earnings, it is difficult to not be a little concerned about the future. Mr Houlihan provided a chart in the earnings presentation that showed the company's progress through 20 years of revenue and EBIT numbers. Excepting a dip around 2001, it is an impressive set of numbers.

    The difficulty is, of course, how relevant it will remain in the future. While there is a good deal of both sense and experience in Mr Houlihan's certainty that Dulux will not suffer unduly from competition brought on by the merger of Valspar and Sherwin-Williams, it does seem possible that he may be, in the longer term, proved only half-right. What makes this challenge different is that it is a signal of just how consolidated and global the business of paint is becoming. The threat from such mergers is at least in part a greater ability to control the prices on some of the more expensive inputs, such as Titanium-oxide. Plus, of course, other benefits that accrue to global businesses, such as amortisation of costs in product development and marketing.

    Perhaps an additional signal of how this world is developing is that Dulux used the stars of the US TV show "Mythbusters" as promoters of Wash and Wear. Even as a brand that prides itself on being "special" to Australia, and one of the nation's most trusted names, internationalisation still has an impact.

    The most worrying of the DuluxGroup segments still does remain its garage door opener business. The point Mr Houlihan has made about this acquisition is that it makes use of many of the same marketing principles as the paint business. As he put it in this results announcement:
    I reminded you at the full year that the B&D business is a profitable market leader in a well-structured market, with a bias towards the existing home. In fact, the market characteristics of the garage door market have some strong similarities to those of the decorative paint market.

    It is here that the problems seem to begin. It is certainly true that the current garage opener market is "well-structured", but the chances of its remaining so are very slim. It is evident that the garage door market is on the cusp of being restructured. Recent innovations from Ryobi and others point towards it becoming a prime centre of development for the connected home as it connects with the Internet of Things.
    Ryobi's garage technology hub - HNN

    That may take another two years to become a real force in Australia, so the real question isn't what is happening in the market now, but what Dulux can do about the future market. Unfortunately, the answer would seem to be "not a lot". The company does not know how to innovate in the design and manufacture of electrical and electro-mechanical products.

    There is the real potential here for this - very small - part of the Dulux business to become rapidly unprofitable, and end up being written off.
    Bigbox
    Big box update
    Bunnings will be part of the Chadstone Homeplus Homemaker Centre in Melbourne
    HNN Sources
    POCO is in contention to takeover the sites set to be vacated by Masters
    Bunnings will establish pilot stores in the UK
    Click to visit the HBT website for more information
    Bunnings should be a major drawcard at the Chadstone Homeplus Homemaker Centre; Bunnings is moving to a new warehouse in Albury (NSW); the $43 million Bunnings warehouse in Toowoomba (QLD) is scheduled to begin development later this year; another potential entrant in the Masters, Home Timber and Hardware battle; international big box retailer could take over the former Masters sites; Metcash said to be looking at Masters assets along with HTH; Bunnings will roll out pilot stores in the UK; Bunnings brands in Homebase stores; and the Bunnings Berri store in the Riverland (SA) has just opened.
    Bunnings signs onto Homeplus Centre

    Newmark Capital has signed up Bunnings in a 10-year deal to be part of its Chadstone Homeplus Homemaker Centre in Melbourne. The big box retailer will open a large-format 7600sqm store at the centre, located about 500 metres from Chadstone Shopping Centre.

    Bunnings will share space in the Homeplus Centre with other major retailers such as Barbeques Galore, The Good Guys, Snooze, Freedom, JB Hi-Fi, E&S Trading and Adriatic Furniture.

    Newmark was founded by former Hawthorn football star Chris Langford and Simon Morris who previously headed Peninsula Development Group. The Homeplus Centre, bought for $55 million in 2011, was the start-up syndicator's first single-asset fund. Its value is likely to soar above $80 million after the deal with Bunnings.

    Industry sources suggest rents for a large retailer such as Bunnings were likely to be between $280-$320 per square metre.
    New Albury warehouse for Bunnings

    Bunnings has lodged a development application for a $27 million replacement store in Albury.

    The big box retailer opened its existing store in Young Street in 2003 before an expansion six years later. The plans are for new store on the corner of the Riverina Highway and Drome Street. It will be located next door to the Harvey Norman Centre. Bunnings' trade centre in Romet Road, Wodonga will transfer across to Albury as part of the move.

    The replacement warehouse will be over 18,000sqm with room for more than 400 carparks.

    Bunnings recently purchased the site including the Kimberly Clark factory which closed last year. Bunnings general manager of its property division, Andrew Marks, said the redevelopment was a show of faith in the Albury market.

    Acting Albury mayor David Thurley welcomed the announcement from Bunnings. He said:
    Albury Council has been supporting the Bunnings team with information and assistance for its investigations into the proposed purchase of the new site for several months. We are very pleased that Bunnings has seen fit to invest in the expansion of their presence in Albury...

    Bunnings is also building a 6900sqm store on the eastern edge of Yarrawonga which is expected to open later this year.
    Toowoomba store set to go

    The Bunnings store approved to be built at the former foundry site in Toowoomba North is scheduled to begin construction before the end of the year.

    Bunnings general manager - property Andrew Marks confirmed Hutchinson Builders as the builders behind the new warehouse.

    The development was approved in April 2015 by the former Toowoomba Regional Council. The store will employ 180 people, with 380 jobs to be created during construction. The car park will incorporate 481 parking spaces.
    Blundy bid for Masters, HTH

    Australian businessman Brett Blundy may be buying into Woolworths' hardware operations, according to DataRoom in The Australian. Apparently, he has made a tilt at parts of the Masters hardware portfolio and potentially also Home Timber and Hardware (HTH).

    Mr Blundy founded BB Retail Capital in 1980 and built up his initial fortune by growing a single record store called Disco Duck into a 238-store strong Sanity Entertainment Group, encompassing HMV and Virgin Entertainment, before it was divested in 2009.

    BB Retail Capital may be working with JB Hi-Fi and Steinhoff International, the majority shareholder of the listed Freedom Furniture. (More about Steinhoff later.) It is also understood JB Hi-Fi and Steinhoff Asia Pacific may have submitted bids for the Masters property portfolio as part of a consortium involving other parties, including a property developer.

    JB Hi-Fi's interest in parts of the Masters portfolio stems from its move to push further into the home appliance sector, which would require larger format stores. Yet its interest would likely depend on whether it successfully acquires The Good Guys.

    Steinhoff is also bidding for The Good Guys as well as the Masters portfolio, as is Harvey Norman.
    POCO enters race for Masters sites

    Home furnishing and hardware store, POCO is now in contention to takeover the sites set to be vacated by Masters.

    POCO is a South African-owned warehouse retailer that stocks discount furniture, hardware, white goods, bedding and other low cost household items such as soft furnishings and some electrical goods. It houses brands like Simpson, TEAC and Breville.

    Its South African parent company, Steinhoff International, also owns Freedom Furniture, Snooze and Bay Leather Republic.

    Fairfax Media reported that POCO was planning to move into 20 vacated Masters sites around Australia. Prior to that, trade publication Channel News reported that a Steinhoff International source said the company wanted to open 45 Australian POCO stores in two years and as many as 100 outlets within five years.

    Complete with its distinctive yellow and red colour scheme, POCO first opened its doors in Australia in 2012 and now operates six store across the country, including outlets in Blacktown and Casula in NSW.

    Queensland University of Technology retail expert Dr Gary Mortimer told The New Daily that POCO represented the same threat to Bunnings that discount German supermarket Aldi posed to Coles and Woolworths. He said:
    The POCO model tends to be an Aldi or to a lesser extent a Costco-style one. Fairly good quality, but low price. Not a significantly large range or a lot of branded products.
    POCO will tap into that value seeking consumer that wants relatively good furniture, cheap white goods but still good quality.

    Dr Mortimer said it was a very different offering to Masters, which meant POCO would have a better chance of standing up to Bunnings.
    What Masters did was try to emulate Bunnings but in a high end air conditioned store. That inferred to the shopper it would be high price. They didn't understand their market. People would go to buy hardware but also see cushions and throw rugs.
    New 'Aldi-style' superstore could buy Masters sites - The New Daily

    Retail analyst and managing director of Marketing Focus, Barry Urquhart, doesn't see POCO becoming a major competitor in the big box market, and said it would lose a lot of profit while it expanded its store network over the next five years.

    Mr Urquhart said POCO could follow in Masters' footsteps and fail because it wasn't focused on doing one thing and doing it well.

    POCO stretches itself across a number of different markets and Mr Urquhart doesn't believe it's what consumers want.

    Mr Urquhart also said POCO had to tread wisely if it wanted to expand the number of stores in Australia at such a rapid rate.
    There will be a period of loss therefore they have to be very careful. If they run out of money, they run out of time and if you run out of time, you're run out of business.
    Failed Masters sites could be replaced with an international big box retailer - News.com.au
    Metcash looking to buy Masters too

    The DataRoom column in The Australian has revealed that Metcash may be interested in both Masters and Home Timber and Hardware. Apparently, the Mitre 10 owner, has been sounding out Woolworths about a potential acquisition of the stock within the hardware operation of Masters.

    It has always been thought that it was only HTH that was of interest to Metcash, but it is now believed the group also expressed an interest in understanding what stock Masters has and at what price.

    HTH is more attractive to buyers than the loss-making Masters and is known to have strong synergies with the Metcash Mitre 10 operation.

    Citi is working on the process on behalf of Woolworths and is expected to have now comprised a short list of bidders for the second round of the contest.
    Bunnings launching UK pilot stores

    John Durie in The Australian writes that over the next six months, Bunnings will establish pilot stores in two or three of the 260 Homebase sites in the UK.

    The big box retailer is three months into the process of transferring its operating style into the UK. Bunnings' UK operations is being led by veteran executive PJ Davis with some ongoing help from his boss John Gillam.

    Michael Schneider is in charge of the Australian and New Zealand operations and the plan is to keep the operations separate.

    The Bunnings team in the UK has the job of exporting much the same way that back in 1993 when Mr Davis was part of the Bunnings team in the then McEwans takeover.

    Once its pilot stores are established, other stores will be in the new model. This means, among other things, that everyday low prices instead of the high-low strategy which has been the hardware mainstay in the UK for a long time.

    That's a big change for the stores, which will continue to run as Homebase stores but without the myriad concessions that now populate them.

    Bunnings is in the process of undoing the contracts Homebase had with these concession operators. Among these is Argos, the catalogue based retailer owned by former parent company Home Retail Group, and a furniture concession.

    This process is likely to see an adjustment to the sales base to be used for the acquisition, which will be stated with ongoing starting sales of around $2.4 billion as against the previous stated sales of around $3 billion. The lower sales base will measure the stores minus Argos and the furniture concession.

    The process to be undertaken now is equipping Homebase with the expertise needed to operate as a standalone retailer, with adjustments to distribution centres and the addition of a property team to handle ongoing lease and purchase decisions.

    The actual Bunnings rollout will not be set on any public timetable, with the two or three pilot stores to be operating by year's end, simply to test the model and work out where to make adjustments.

    The UK demographics are vastly different, with some18,000 people per square kilometre against just 400 in a large Australian city. This means delivery is cheaper and explains why catalogue shopping has been more popular and why online shopping is more prevalent.

    When the rollout starts it won't be Bunnings running a Homebase store but a replacement store, with Homebase replaced by a Bunnings.

    Related:
    Bunnings acquires Homebase - HNN
    Bunnings brands hit UK stores

    Tactix, CraftRight, Saxon, Morgan, Ultimate Storage, Flexi Storage, Move Master, Jumbuck, Marquee and Smart Storemaster are all Bunnings brands that have been stocked at Homebase stores, according to InsightDIY.

    The first containers arrived at UK ports from China and the stock has now been allocated out to the Homebase stores. In many cases, stock is displayed in either cardboard dump-stacks or dressed quarter pallet displays in space that Homebase previously refused to use, as they focused on clinical, neat and tidy displays.

    Space is also being created as the new team begin the on-going clearance of homewares that don't fit the Bunnings model.
    Retailers
    Indie store update
    Kellys Wodonga joins Mitre 10
    HNN Sources
    Beaumont Tiles has opened a distribution centre in Rochedale (QLD)
    Mitre 10 NZ has opened a drive-through garden and landscape centre in Dunedin
    Click to visit the ITW website for move information
    Kellys Wodonga has joined Mitre 10's stable of stores; Beaumont Tiles opens large distribution centre at Rochedale (QLD); and Mitre 10 New Zealand has opened a drive-through garden and landscape centre.
    Mitre 10 adds major Wodonga store

    Kellys Wodonga has officially become part of Mitre 10 group after starting out in Wodonga (VIC) in 2007 selling rural supplies. The store's re-badging follows the closure of the Mann Mitre 10 business after its sale to Bunnings.

    Kellys moved three years ago to the Melbourne Road location into a building, which ironically, was a Mitre 10 store up until 2010. Managing director Adrian Kelly said the company had almost come a full circle. He told The Border Mail:
    We've been looking to developing into a Mitre 10 for a number of years. Customer demand and market demand for an alternative to Bunnings helped clarify the decision for us.
    News DC for Beaumont Tiles

    Beaumont Tiles has opened one of the largest distribution centres in the southern hemisphere at Rochedale in Brisbane's south.

    The state-of-the-art 13,287sqm head office and warehouse facility employs 75 people and will service Beaumont's growing network of 28 stores in Queensland and northern NSW.

    Beaumont Tiles has a 19-year lease on the Rochedale Motorway Estate (1 Brickworks Place). The facility is 60% larger than Beaumont's previous site at Archerfield and it allows the retailer to run 16 hours a day.

    The Rochdale facility is part of a $20 million dollar investment in Queensland by Beaumont Tiles. This retailer also launched its new high-end 730sqm design studio in Fortitude Valley.

    Managing director, Bob Beaumont, said Queensland is a vibrant renovating market with particular growth in the south east, the western corridor and north Queensland in line with population growth and construction activity.

    He said the company has increased its national footprint by 25% in Queensland in the last five years and expects turnover to increase from $60 million a year to $100 million over the next five years.
    The opening of Rochedale is a whole new chapter for Beaumonts in Queensland and it demonstrates our deep commitment to the state and to grow with it through employment and infrastructure investment.
    We've designed the facility to suit our unique needs for stock holding and to vastly improve our heavy-vehicle and customer traffic management. This means customers can get what they want, when they want it and we can maintain market leading price points.

    Rochedale takes Beaumont's national distribution centre holdings to 50,000sqm across Sydney, Melbourne, Brisbane and Adelaide with the same footprint again in its 106-store network.
    Mitre 10 NZ drive-through store

    Mitre 10 New Zealand has opened a drive-through garden and landscape centre in Dunedin right beside its MEGA store. The stand-alone centre boasts a large range of garden products and tools, giving local landscapers and outdoor DIYers a dedicated space to source their supplies.

    Store owner and Mitre 10 chairman Martin Dippie said it is completely self-contained and has an exciting range of features. He said:
    The garden and landscaping centre has its own entrance, checkouts and cafe and is staffed by a dedicated team who have a wealth of experience in landscaping, horticulture and gardening.
    By expanding our existing garden centre into the new building we've been able to greatly increase our product offering, catering for everyone from casual DIYers to professional landscapers.

    Features of the new centre include a shed village, glasshouse displays, a bigger range of plants and professional gardening tools, and a drive-through bulk product area with express parking.
    Careers
    Seeking opportunities
    An opportunity exists for a senior account manager at Valspar
    HNN Sources